Search Engine Update

Search Engine Lisitngs Update
The days of the 10 blue links are numbered. Search engine companies were once more or less content to spit out a list of Web sites ranked by a computer algorithm, and send off users to navigate the Internet wilderness on their own. Increasingly, however, they’re offering more of a guiding hand.

Companies like Google Inc., Yahoo Inc. and Microsoft Corp. are dedicating the top of their search engine results pages to panels that allow users to refine queries by category; to information that attempts to directly answer questions; and to quick links to businesses where they can buy tickets, songs, meals or products.

In the process, the companies are working harder to understand user intentions, exercising greater judgment about the credibility of online sources and, in some cases, pointing consumers to their own services.

“The layout of the search engine results page has gotten a lot more diverse and lively than it’s ever been in the past,” said Kevin Lee, chief executive of New York search marketing agency Didit. “There’s a drive toward relevance and trusted information sources, but also toward potentially being the information source yourself, so you can make more money off of it.”

The trend will often make it easier and safer for people to quickly accomplish tasks online, by delivering users information directly and steering them clear of untrustworthy or malicious sites, he said. But it can also make it more difficult for reputable sites to get noticed, especially when the search company offers a competing service, Lee said.

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Webdurance In Newcastle

Online lifeline for local charities in the North East
Six charities in the region are being given the opportunity to boost their online profile and fundraising potential thanks to Webdurance.

Webdurance is the first North East fundraising webathon and takes place this July 15th and 16th in Newcastle.

The free event, Webdurance, will see the regions best tech’ experts compete to create new websites for local charities in just 24 hours.

Chosen charities span the region and represent a wide range of worthy causes within North East communities including child safety, disability support services, mental health issues to support and training opportunities for those living in disadvantaged communities.

The struggling charities benefitting from the best talent in the region being readily volunteered at Webdurance have been announced.

They are: Azure Charitable Enterprises, Tynemouth Blind Welfare Society, Key Enterprises, The Children’s Foundation Whoops Child Safety Project, Children North East and Meadow Well Connected.

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Grabbing the Prospects Attention

Grabbing the Prospects Attention
If you are not new to marketing, you have surely heard about the AIDA formula. AIDA is an acronym for Attention – Interest – Desire – Action;  these four mental steps are necessary for you to inspire in your prospect if you are selling her your product or service.

Attention – attract your potential customer’s attention; Interest – raise customers’ interest by focusing on advantages and benefits; Desire – convince customers that they want and desire your product and that it will satisfy their needs; Action – lead customers toward your targeted action: ordering, purchasing, or subscribing.

This formula may be used to convert your virtual website visitors into real local and loyal buyers so its well worth spending some time to make sure your website meets these requirments.

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Internet Safety

Follow the Code to Stay Safe Online
The internet opens up a wonderful world of entertainment, opportunity and knowledge. To help your children to enjoy it all safely, the UK Council for Child Internet Safety has developed the Click Clever, Click Safe code.

The code has three simple actions: `Zip it, lock it, Flag it’.

It’s easy to remember when talking to children about online safety and it’s designed to help keep them safe on the internet.

ZIP IT 
Keep your personal stuff private and think about what you say and do online.

BLOCK IT
Block people who send you nasty messages and don’t open unknown links and attachments.

FLAG IT
Flag up with someone you trust if anything upsets you or if someone asks to meet you offline

Talk to your kids about the Click Clever, Click Safe code — to help them to enjoy the internet safely.

For advice on internet safety go to www.direct.gov.uk/clickcleverclicksafe

Apple Announce Search Option

Apple announce Bing Search Option on the iPhone
In the latest love-hate relationship with search giant Google which is developing rival products like its Android operating system and Google TV among others, Apple announced Bing as a third way for people to search on the iPhone alongside Google and Yahoo.

Mr Jobs referred to Microsoft, its former enemy as having done a “cool” job with Bing.

“That Bing is now a search option is unbelievable,” said analyst Michael Gartenburg of the Altimeter Group. “Microsoft is clearly the new Switzerland and Google is the new enemy.”

While chunks of the iPhone release might have sounded like a deja vu, the same could also be said for the unveiling of the new operating system which Mr Jobs personally launched back in April. The big news there was a name change to iOS4 because it will cover the iPhone, iPod touch and iPad.

The software update will bring multi-tasking to the iPhone, allowing users to run multiple applications and programs simultaneously, and will also let users organise their mass of applications into folders.

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Google Defends Search Changes

Google Defends Search Changes
Google has defended the introduction of a panel on the left-hand side of its search results page, after it received criticism from surfers. The change, along with slight modifications to the Google logo and colour scheme of the search engine, happened earlier this month.

“A common way to expand the flexibility of a website has been to add a left-hand panel of links, often I referred to by designers as a ‘left-hand nay’,” said Jon Wiley, senior user- experience designer at Google.

But 60 per cent of visitors polled on Webuser.co.uk said that they didn’t like the new design and wanted to return to the old version of Google’s results page. “Why could they not simply make it optional? For example, there could be a very narrow ‘column’ on the left that users could expand to see all the options by clicking on it,” one visitor wrote.