Grabbing the Prospects Attention

Grabbing the Prospects Attention
If you are not new to marketing, you have surely heard about the AIDA formula. AIDA is an acronym for Attention – Interest – Desire – Action;  these four mental steps are necessary for you to inspire in your prospect if you are selling her your product or service.

Attention – attract your potential customer’s attention;
Interest – raise customers’ interest by focusing on advantages and benefits;
Desire – convince customers that they want and desire your product and that it will satisfy their needs;
Action – lead customers toward your targeted action: ordering, purchasing, or subscribing.

This formula may be used to convert your virtual website visitors into real local and loyal buyers so its well worth spending some time to make sure your website meets these requirments.

Internet Marketing by Direct Submit

Small Business & SEO

Small Business & SEO Marketing
More small companies intend to incorporate search engine optimisation into their business to business marketing initiatives, a new survey conducted by Network Solutions indicates.

More than one-quarter of the small businesses polled (27 percent) said they currently had a search engine optimisation plan in place, which is up from the 19 percent that used this strategy in 2010.

Additionally, more companies intend to develop business to business Search Engine Optimisation plans over the next two years, with 36 percent planning to have a Search Engine Optimisation strategy in that time frame.

Social Media is also becoming important to successful business to business marketing strategies, with as many as 46 percent of respondents intending to have a social presence within the next 24 months. Facebook is the most popular social network, however, LinkedIn also seems to be becoming more popular as well.

Both social media and search strategies give companies a significant audience to which they can promote their products. More than 500 million consumers have Facebook accounts, while nearly 17 billion searches were conducted in February alone, according to comScore.

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Home Wi-F Slower’ than Fixed Broadband

Home Wi-F is 30% slower’ than Fixed Broadband
People relying on home wi-fi are getting significantly slower speeds than from their fixed broadband connection, research suggests. The study ran one million tests over 14,000 wi-fi connections in the UK, US, Spain and Italy. On average, the results showed a 30% drop-off compared to the speed coming into the home.

However, the research also suggests that users tolerate slower speeds in exchange for the freedom wi-fi offers. “People are voting with their feet and trading speed for the benefits of mobility,” said Iain Wood, from network measurement firm Epitiro, which carried-out the study. He said that researchers were “surprised” by the amount of drop-off in speed but that for the majority of consumers the slower connection would not be noticed.

“Most of us do e-mailing and web surfing and for these things there is precious little difference between the 50Mb/s services and an 8Mb/s service,” he said. This is because web surfing uses up relatively small amounts of data.

But for other services, such as downloading video or watching IPTV, the degradation of speed will become more noticeable. Telephony services such as Skype could also be particularly affected, thinks Professor Andy Nix, a wireless expert at Bristol University.

“If you have a poor quality router and you are using wi-fi at some distance away from it, you could struggle to have a decent Skype conversation,” he said. But, he added, for those who invest in good quality wi-fi equipment and position it sensibly, the effects of the speed degradation would hardly be noticed.

The study raises interesting questions for an industry obsessed with speed. “There seems to be a disconnect between the ISPs striving to deliver faster speeds and consumers who are happy to accept slower wi-fi speeds,” said Mr Wood.

For those unhappy with their home wi-fi, there are some simple measures that can be taken to improve their connections. “Firstly people can change channels on their wi-fi router to reduce interference. If they live in flats or urban locations there are likely to be other routers operating on the same channel,” said Mr Wood.

Other devices in the home, such as baby monitors, TV remotes and cordless phones can also cause interference. And for those wanting to download video, the speed issue is resolved simply by plugging the laptop or other wireless device into the router, said Mr Wood.

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Importance of Marketing in the UK

Importance of Marketing in the UK
In the UK, many people don’t realise just how important Internet Marketing can be for their respective business. It can literally help make or breaks a business. Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Internet marketing also referred to as i-marketing, web marketing, online marketing, or e Marketing, is the marketing of products or services over the Internet. In another word, we can also say Internet marketing is targeted… you will reach your target market with internet marketing.

There are several news sites that will speak and tell about all the latest on the Internet marketing business. If there were any change in the marketing trend, you would instantly get to know about it. Blogs make a great source of information. You will find many well-written and informative blogs that will give you all the information and knowledge concerning the Internet marketing secrets. The Internet works as a well-established education system giving you all the knowledge that you seek.

Around the world online/ Internet Marketing continues to grow with more and more of the marketing spend moving online. It can say that Internet marketing is certainly the way of the future. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. By this process your will be able to identify and quantify the market, and have the opportunity to increase your: Sales, Market Share and Brand.

Furthermore, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action.

When people gather research online for an immediate or future purchase, they want ease and efficiency—or they’ll leave the site and go elsewhere.

In developing your next online marketing plan, follow these key steps to success: Identify and research your Market, Plan for the best site for an action , Position yourself in the marketplace by utilizing several marketing methods and last but not least be prepared to follow up and close deal.

Internet Marketing by Direct Submit

Link Building Strategy

Link Building Strategy
Search engines love links, and so should you in developing your Internet Marketing project.  On page Search Engine Optimisation, whilst important should represent only a part of your SEO strategy, acquiring quality, relevant in-bound links should also be high on your agenda. Examples of good inbound links would include:

A) Links from a website or directory that relates closely to your content or market sector.
B) Links located within the body of the content of the source website, using ‘anchor text’ based on your keywords or key phrase in them.
c) Direct links not just your homepage but, where appropriate, to the relevant content pages.

We all know that links are a core part of Google’s ranking algorithm, but often achieving these good quality links is more difficult than it looks. In some case you could consider paying for inks from quality directories or upgrading a free link to one that includes a key phrase rich text link to a page within your site. Make sure you have the type of quality content that makes people want to link to you. That old SEO statement still rings true, ‘Content is King’.  Not only will this approach help generate link popularity, but it will also help you in other ways, too. Search engines love good quality relevant content, all of which will help you succeed with your ongoing SEO campaign.

How do you find out who’s already linking to you? Go to Yahoo search, type in linkdomain:www. yourcompany.com and it will return a list of sites that are linking to you. Google offers the same thing (type link:www.yoursite.com). Note that in our experience, Yahoo returns more comprehensive results with Google often limiting the results it delivers from these requests.

Our advice would always be to focus on quality and relevance when developing you linking strategy. Low quality links from spam sites or link farms could hurt your rankings and the golden rule should always be ‘quality, not quantity’.

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Broadband Speeds

Advertising Unrealistic Broadband Speeds
According to a news story on the BBC news website, Ofcom is seeking to stop internet service providers from advertising unrealistic broadband speeds. Currently most ISPs advertise services as ‘up to’ a certain speed – for instance, 20Mbps (megabits per second). But Ofcom’s latest research finds that very few consumers actually get these headline speeds.

“There is a substantial gap between advertised speeds and the actual speeds people get in their homes,” Ofcom chief executive Ed Richards told the BBC.

“The chances of someone receiving the advertised headline speed are fairly remote,” he said.

“We would like to see clearer information provided to consumers which more accurately reflects the likely speeds they will actually receive,” he added.

Ofcom’s latest research into broadband speeds found that just 14% of customers on ‘up to’ 20Mbps services received speeds of over 12Mbps, while 58% averaged speeds of 6Mbps or less. Cable and fibre services fared better, with 92% of Virgin Media customers on an ‘up to’ 50Mbps service averaging 45.6Mbps. Its lower 10Mbps service saw average speeds of 9.6Mbps.

BT’s Fibre-to-the-Cabinet technology, which is currently available to 15% of UK homes, has an average of 31.8Mbps on the 40Mbps service.

Unrealistic broadband speeds has long been an issue for consumer groups, who say such advertising is adding to consumer confusion over net services.

“Broadband speeds are a major source of dissatisfaction for UK broadband customers,” says Michael Phillips, product director at comparison site Broadbandchoices.

“We have been pushing for ‘typical speeds’ to be made the gold standard for speed measurement since 2007 – in the same way that banks use ‘typical’ APR percentages.”

The Advertising Standards Authority is looking into the issue. Ofcom is recommending that ISPs use Typical Speed Rates (TSR) to avoid confusing consumers. It has set guidelines for these speeds. It recommends that ADSL services currently advertised as ‘up to’ 20Mbps (megabits per second) be changed to a TSR of between 3 and 9Mbps.

BT is not impressed with Ofcom’s idea. “We have real concerns with their approach. Broadband speeds vary from line to line and so it is meaningless to use one speed for advertising. That is why we use the term ‘up to’,” said John Petter, managing director of BT Retail. He said he thought such a policy “would encourage digital exclusion rather than tackle it”. “Enforcing typical speed ranges is also dangerous as it could encourage more ISPs to cherry pick customers who will increase their average, leaving customers in rural and suburban areas under-served,” he said.

PlusNet defended its current advertising. “We offer customers a personalised speed range. “This is confirmed at application and then again once a customer has had their broadband service fully installed – we are completely honest with customers about the speeds they will receive,” said chief executive Jamie Ford.

Virgin Media, which fared the best in the speed tests, welcomed the news: “Ofcom’s latest report is yet another damning indictment that consumers continue to be treated like mugs and misled by ISPs that simply cannot deliver on their advertised speed claims,” said Jon James, executive director of broadband at Virgin Media.

Andrew Ferguson, editor of broadband website ThinkBroadband, said using average speeds could encourage mediocrity. “Providers who now go all out to get the best speeds could give up and make do with the average,” he said. He added that there was “no such thing as an average” because the speed of a connection depends on so many factors, including home wiring, the applications being used and where in the UK people live.

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