Promoting Your Website on the Internet

Promoting Your Website on the Internet
Most businesses have a website now, used to promote their range of products & services or to raise company profile on the World Wide Web. Search Engine Optimisation & Internet Marketing can be used to help you gain an advantage over the competition in search engine results.  So what are some of the crucial elements that you should be aware of?

Key Word Selection
Selection of the appropriate keywords will help ensure your website is listed well in the SERPS (ranking results) when people search for products or services offered by your business.

Good Quality Content
It is important to keep the content on your website relevant and original. This will give your website credibility, help you attract visitors and, importantly, this is something the Search Engines appreciate.

Site Map
Websites that include an up to date site maps are easier to index by the Search Engines and may be ranked higher. A site map provides direct links to each page and the respective content on your website. Site maps improve Search Engine results, regardless of the size of your website.

Meta Tags
Set up your Meta tags to reflect the core key phrases relevant to your website project. The Search Engines suggest limits on the number of characters you should include in the meta tags, try not to exceed these limits and remember the meta tag data should be representative of the page content.

Generating Inbound Links
There are many different ways to generate inbound links, for example through article submissions and blogging. Gathering quality (and relevant) inbound links is ‘currently’ one of the most important aspects in effective Search Engine Optimisation.

Effective Search Engine Optimisation & Internet Marketing
Effective Search Engine Optimisation & Internet Marketing can be extremely time consuming and, as SEO ranking criteria is constantly changing, then for many business hiring an SEO company such as Direct Submit is the most appropriate way to ensure your website achieves good rankings in the major Search Engines. Call us now on 0845 272 2350 to see what we can do to help you get more from your website.

The Major Search Engines

Summary of the Major Search Engines
As the Internet started to grow and became an integral part of day-to-day work, it became almost impossible for a user to fetch the exact or relevant information from such a huge web. This is the main reason why Search Engines were developed. Search engines became so popular that now more than 80% of web-site visitors come from them.

So which are the major Search Engines?

Google: Right from the establishment in 1999, until today, Google is still the most popular search engine on the internet. Since its beta release, it has had phrase searching for NOT, it did not add an OR operation until Oct. 2000. In Dec. 2000, it added title searching. In June 2000 it announced a database of over 560 million pages, which grew to 4 billion by February 2004. Its biggest strength is its size and scope. Google includes PDF, DOC, PS, Image and many other file type indexing. It also has additional databases in the form of Google Groups, News, Directory, etc.

Yahoo!: Yahoo! is one of the best known and most popular internet portals. Originally just a subject directory, now Yahoo! is a search engine, directory and portal. It includes cached copies of pages and also includes links to the Yahoo! directory. It supports full Boolean searching, but it lacks in providing some advanced search features such as truncation. It indexes the first 500KB of a web page and link searches require inclusion of http://

Bing: Bing Search by Microsoft is the search engine for the MSN portal site. For years it had used databases from other vendors including Inktomi, LookSmart, and Direct Hit. As of February 1, 2005, it began using its own, unique database including separate News, Images, and Local databases along with links into Microsoft’s Encarta Encyclopedia content. Its large and unique database, query building Search Builder and Boolean searching, cached copies of web pages including date cached and automatic local search options are its strengths. However,  limited  advanced  features,  inconsistent  availability  of  truncation  are  its weaknesses.

Ask: Debuting in spring 2001 and re-launching in April 2002, this new search engine has built its own database and offers some unique search features. It lacks full Boolean and other advanced search features, but it has more recently expanded and improved its search capabilities and added an advanced search. While Teoma results can show up in three separate sections, there is only the one single database of indexed Web pages. It may also include paid ad results (from Google’s AdWords database) under the heading of ‘Sponsored Links.’ No additional databases or portal features are directly available. AskJeeves switched to Teoma instead of Direct Hit in January 2002 for the search engine results after its question and answer matches. Identifying Metasites and Refine feature to focus on web communities are the strengths while a smaller database, no direct URL submissions and no cached copies of pages are its weaknesses.

 

SEO Marketing Services

SEO Marketing Services
With over 90% of our SEO business being repeat business or referrals from current clients, then we think this displays vey effectively why you should trust your Internet Marketing project to Direct Submit.

One such client is Tams Tyres, a leading tyre supplier for the North East & UK, who have worked with us for many years have now commissioned us to provide SEO services to their UK online tyre sales business, Kudos performance tyres. The client is going through some exciting business developments and is extending his product range to include performance car tyres and specialist car tyres, such as 4X4 tyres.

As the SEO market becomes ever more congested, then why not give Direct Submit the opportunity to promote your website. We are one the longest established (and well respected) SEO companies it the UK and the vast majority of our business is achieved from direct referrals. Our services come highly recommended,  are very costs effective and also very effective in helping you the client, achieve excellent results.

Search Engine Spam

Looking at Search Engine Spam
Search engine spamming is the unethical practice for optimising a website to rank highly on the search engine results pages. Spamming is used to trick the search engines so that your web pages achieve higher rankings with the use of some tactics, including keyword stuffing, hidden text and links from ‘poor quality’ sources etc.

All search engines state that they penalise websites that use spamming techniques. Despite this, many less than ethical webmasters have been using these black hat techniques to confuse the search engines into giving irrelevant web pages higher placement in their search engine results.

Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking.

There are many tactics that are considered search engine spam and these include (but not limited to):

Keyword Stuffing
Mirror/Duplicate Content
Tiny / Hidden Text
Doorway Pages
Link Farms
Cloaking
Hidden links

Fortunately or unfortunately, depending on your point of view, search engines are quickly catching on. Some won’t index pages believed to contain spam and others will still index, but will rank the web pages lower.

Producing the most relevant results for any particular search query is the determining factor of being a popular search engine and each search engine’s objective is therefore to produce the most relevant results to its visitor’s sears. Every search engine measures relevancy according to its own algorithm, thereby producing a different set of results.

Link building & SEO

Link building & SEO
Search engines love links, and so should you in developing your Internet Marketing project. On page Search Engine Optimisation, whilst important should represent only a part of your SEO strategy, acquiring quality, relevant in-bound links should also be high on your agenda. Examples of good inbound links would include:

A) Links from a website or directory that relates closely to your content or market sector. B) Links located within the body of the content of the source website, using ‘anchor text’ based on your keywords or key phrase in them. c) Direct links not just your homepage but, where appropriate, to the relevant content pages.

We all know that links are a core part of Google’s ranking algorithm, but often achieving these good quality links is more difficult than it looks. In some case you could consider paying for inks from quality directories or upgrading a free link to one that includes a key phrase rich text link to a page within your site.

Make sure you have the type of quality content that makes people want to link to you. That old SEO statement still rings true, ‘Content is King’. Not only will this approach help generate link popularity, but it will also help you in other ways, too.

Search engines love good quality relevant content, all of which will help you succeed with your ongoing SEO campaign.

How do you find out who’s already linking to you? Go to Yahoo search, type in linkdomain:www. yourcompany.com and it will return a list of sites that are linking to you. Google offers the same thing (type link:www.yoursite.com). Note that in our experience, Yahoo returns more comprehensive results with Google often limiting the results it delivers from these requests.

Our advice would always be to focus on quality and relevance when developing you linking strategy. Low quality links from spam sites or link farms could hurt your rankings and the golden rule should always be ‘quality, not quantity’.

Internet Marketing by Direct Submit