Make a Website Work for You

Making a Website Work for Your Business
In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website wrongly assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Internet Marketing in the UK

Importance of Marketing in the UK
In the UK, many people don’t realise just how important Internet Marketing can be for their respective business. It can literally help make or breaks a business. Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Internet marketing also referred to as i-marketing, web marketing, online marketing, or e Marketing, is the marketing of products or services over the Internet. In another word, we can also say Internet marketing is targeted… you will reach your target market with internet marketing.

There are several news sites that will speak and tell about all the latest on the Internet marketing business. If there were any change in the marketing trend, you would instantly get to know about it. Blogs make a great source of information. You will find many well-written and informative blogs that will give you all the information and knowledge concerning the Internet marketing secrets. The Internet works as a well-established education system giving you all the knowledge that you seek.

Around the world online/ Internet Marketing continues to grow with more and more of the marketing spend moving online. It can say that Internet marketing is certainly the way of the future. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. By this process your will be able to identify and quantify the market, and have the opportunity to increase your: Sales, Market Share and Brand.

Furthermore, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action.

When people gather research online for an immediate or future purchase, they want ease and efficiency—or they’ll leave the site and go elsewhere.

In developing your next online marketing plan, follow these key steps to success: Identify and research your Market, Plan for the best site for an action , Position yourself in the marketplace by utilizing several marketing methods and last but not least be prepared to follow up and close deal.

Internet Marketing by Direct Submit

Choosing Good Keywords for Your Business

Choosing Good Keywords for Your Business
Single word key phrases are usually a poor choice when optimising the copy on your website, this is because single key phrases / words are generally too broad and very competitive. Most SEO companies will encourage the client to avoid these type of single word phrases / terms for this reason. In general, and based on our experience in optimising web page copy, we find that two and three word phrases are not only easier to rank for, they typically send you much higher quality traffic.

The best keywords are 2 to 4 word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren’t so competitive that you have no chance of getting on the front page within a reasonable period.

If your keywords are too general then they’ll likely be too competitive, and even if you rank well on them your traffic might not convert well, since searchers are usually looking for something specific. But if your keywords are too specific then few people will search for your terms and you’ll get few potential visitors.

Common mistakes in selection of search terms include targeting include single word terms, terms that are way too broad and not focused to what you offer, terms that are too specialised (e.g. industry specific terminology), or phrases that are highly-competitive and are often very difficult to rank well for.

In summary, the ideal is to find search terms that are highly relevant to what you offer, popular enough so that they result in good levels of traffic to your website, but not so competitive that you can’t achieve good listing in the major search engines.

So how do you find out which key phrases are aright for your business? If you’re not sure how – or are simply too busy running your business and want to leave the SEO to a specialist, then contact Direct Submit Internet Marketing Services and let us make your website work harder for you on the Internet.

Benefits of a Sitemap

Benefits of Adding a Sitemap to Your Website
It is extremely important for search engines to have their serch engine index up to date. That is why Google, MSN, Yahoo, and Ask  jointly support the sitemaps protocol. The simplest form of a sitemap is an XML file that lists URLs for a site, along with additional metadata about each URL (when it was last updated, how often it changes, and how important it is relative to other URLs across the site) so that search engines can crawl the site more intelligently.

Sitemaps supplement and do not replace the existing crawl-based mechanisms search engines use to discover URLs. And using the Sitemaps protocol does not guarantee the indexing of all Web pages. However, a sitemap provides crawlers with hints that help them do a better job of crawling the site.

The main benefits of a Sitemap from the SEO point of view are that with a sitemap search engines can crawl pages that aren’t otherwise discoverable and you can give search engines information about pages priority with optional tag in the sitemap. This can help them to order the crawling of the Web site based on priority information

In addition to providing more intelligent navigation for search engines, sitemaps are useful as a secondary navigation aide. Research studies confirm that a sitemap is an important benefit for visitors because it gives them an overview of the site’s areas at a single glance. Besides being dedicated to the visualisation of the information architecture, sitemaps act as a guide to a Web site.

Designing a Company Website

Designing a Company Website
A website redesign most commonly begins with sourcing of a web design company to undertake the project on behalf of a company.  Many companies start the process by assigning someone in the office the task of acquiring quotes from a list of web solution companies, many found on the web, other through local knowledge.

To achieve optimal results from this approach it has been suggested that the following information needs to be thought about ‘before’ the project begins.

1. List the goals and objectives for your business and for your website. Do they align with each other? They should. 2. Who is your target market? 3. List your competitive advantages. Does your current web site highlight these advantages? If not, it should. 4. What kind of feedback are you getting on your current website (if you have one)? What is currently working and what may need reworking? 5. Examine your competitor’s websites. What are they doing well or maybe not so well? What could you learn from their website? 6. What information would make your company stand out from competitors? Promote this information on the website.

A website can help drive new or repeat business.  It can help improve your companies profile and give you a competitive advantage, so it is worth taking your time and getting the design and content just right.

It is also crucial to make sure your web design company understands effective Internet Marketing and how the search engines work. They should know how to set up your website so that it has the potential to list well in the likes of Google and Yahoo for key phrases important to your business. Get this ‘Internet Marketing’ issue wrong and your website won’t be an asset to the business.