Hiring an Ethical SEO consultant

Hiring an Ethical SEO consultant
There are literally thousands of new websites created each day and Search Engine Optimisation (SEO) the recognised process of causing the websites to rank well in the likes of Google and Yahoo across the Internet. With this being such a competitive arena, and effective Internet Marketing so important, then many businesses will be considering wanting hiring a SEO consultant. We at Direct Submit think this is a great idea, but we would always strongly advocate the need an ethical SEO Consultant.

Search Engine Optimisation  
Search Engine Optimisation (SEO) is the process of making your website or web page search engine friendly and SEO Consultants are there to help website owners attract traffic and make a website’s ranking higher in the search engine results. A competent SEO consultant will be able to offer advice on methods to help improve a website for the search engines. For example, website structure & navigation, keywords placement and Meta tag construction being just some of the variables that may be advised upon.

Unethical SEO & Black Hat Techniques  
Only use ethical methods to improve / optimise website pages. Search engines can easily pick up on typically used black hat techniques including keyword stuffing, hidden content and duplicate content.

Keyword Stuffing
Keyword stuffing is the practice of loading a webpage (including met tags) with keywords in an attempt to manipulate a site’s ranking in Google’s search results.

Duplicate Content  
Duplicate content generally refers to substantive blocks of content within or across websites / domains that either completely match other content or are appreciably similar. This is highly frowned on as this tries to stuff the search engines with the same content over and over instead of providing fresh or unique content.

Hidden Content
Hidden content comes in many guises but the basic principle is that within the code used within the website there will be content stuffed with keywords, which is ‘hidden’ in an effort to fool the search engines into giving the website a higher profile for a key phrases.

There are numerous other black hat techniques which should be avoided, cloaking and doorway pages to name but two and, for those of you interested in finding out more, a search in Google will reveal many thousands of informative websites. Those who use black hat techniques, if caught by the Search Engines, may face some serious consequences, with websites usually being banned from the Search Engine listings.

Contact Direct Submit Internet Marketing on 0845 272 2350 to see how we can help your SEO and Internet Marketing project.

Choosing and Researching Keywords

Choosing and Researching Keywords
It can be difficult to choose the keywords for Internet Marketing that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit and see how we can help you make the most of your Internet project.

Internet Marketing by Direct Submit

Google and Spam

Google and Spam
Within their ‘Webmaster Guidelines’, Google outlines techniques used to help Google locate, index and rank your website. They also specifically state that the following techniques may lead them to remove your website from the Google index:

• Hidden text links.

• Black hat, cloaking or inappropriate redirects.

• Automated queries to Google.

• Keyword stuffing.

• Multiple pages, subdomains, or domains with substantially duplicate content.

• Doorway pages created just for search engines with little or no original content.

However, bear in mind that these aren’t the only inappropriate (black hat) practices that Google disapproves of. Generally, Google doesn’t like their search results manipulated by deceptive practices.

The Google recommendations offer the following advice. Webmasters who spend their energies upholding the spirit of the basic principles listed above will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

To combat common search engine spam practices employed by rogue SEOs, Google has also posted a list of practices that should raise a red flag when you are looking for a search engine optimisation service provider.

According to Google, be very wary of an SEO who include the following in their SEO repertoire:

• Puts links to their other clients on doorway pages.

• Offers to sell keywords in the address bar.

• Doesn’t distinguish between actual search results and ads that appear in search results.

• Guarantees ranking (using obscure, keyword phrases you would get anyway).

• Has had domains removed from Google’s index or is not itself listed in Google.

If you would further information on cost effective search engine optimisation that works, why not give Direct Submit a call and see how we can help you make your website work harder for you.

Elite Property Durham & Direct Submit

Elite Property Sales Durham & Direct Submit
Direct Submit are pleased to announce the continued success of one of their clients, Elite Property Sales of Durham, who are a leading provider of residential property sales and rentals in Durham and the North East.

The market place in which Elite Properties work, namely sales of property and executive property rentals in Durham and the North East is a competitive market place.  However, they are now attracting thousands of visitors each month, and are recognised as one of Durham & the North East’s leading estate agencies.

Renowned for its innovative approach to showcasing properties for sale or let, the Elite Property website could play a pivotal role in the professional marketing of your property. For clear advice on the range of Internet Marketing Services and Search Engine Optimisation Services available from Direct Submit could help your business call now on 0191 2673030.

Keywords for Google Adwords

Choosing Keywords for Google Adwords
As an Internet Marketing company Direct Submit are often asked to offer advice on selecting the most appropriate keywords for a clients Google adwords campaign.  We recently came across the following advice supplied direct from Google itself, so thought we’d include it in our blog. Hope this helps…

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A great keyword is:

  • Ideally, 2-3 words long
  • Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
  • Directly related to the text in your ad
  • Directly related to the page your ad links to (specified by the destination URL)

 

What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Doorway Pages in SEO

Introduction to Doorway Pages in SEO
Doorway pages are also specially created for search engines, these pages are ‘gateway’ or ‘bridge’ pages. They are created to do well for particular key phrases and are programmed to be visible only by specific search engine spiders. They are also sometimes known as portal pages, jump pages, gateway pages and entry pages. Doorway pages are built specifically to draw search engine visitors to your web site. They are typically standalone webpages designed only to act as doorways or entrances to your site.

The purpose behind building Doorway pages is generally just to trick search engines for higher rankings, and therefore doorway pages are considered to be an unethical SEO practice. They are generally considered a very bad idea for several reasons, though many SEO firms and those who indulge in ‘black hat’ SEO may use them routinely for SEO projects.

Doorway pages have acquired something of a bad reputation due to their frequent use (and abuse) in attempting to spam search engines and artificially influence the search engine results pages. The most flagrant abuses include mass production of machine-generated pages with only minor variations, sometimes using re-direction or cloaking so the visitor does not see the actual page requested.

The fact is that doorway pages don’t do a very good job of generating traffic for a web project, even when they are done by so called SEO “experts.” Many users simply hit the back buttons when presented with a doorway page. Still, many SEO firms count those first visits and report them to their clients as successes. But these very few visitors go ahead and visit their product’s page.

For more information on effective SEO and Internet Marketing for your website, contact Direct Submit Internet Marketing services and see how we can help make your website work harder for you.

Fitz Architectural Services

Fitz Architects Architectural Services
Direct Submit are pleased to announce yet another new client. Fitz Architects are a design-led North East based architectural practice whose creative instinct is balanced by a down-to-earth approach to architectural design, always looking to satisfy economic, social, aesthetic and environmental needs within any project.

As local SEO continues to develop and become an ever more important source of marketing to local businesses, more companies the ever are looking to embrace the benefits and opportunities made available by the ever increasing search Internet.

If you want to find out more about how Direct Submit can help your business access the business opportunities offered by the Internet, then contact Direct Submit now and see how much we can do to help you make more of the Internet.