Google Asked to Remove ‘Piracy’ Links in 2013

Google Asked to Remove 100 million ‘Piracy’ Links in 2013
Google has received requests to remove more than 100 million links since January 2013 for web pages deemed to be in breach of copyright laws. That is double the number it received for the whole of 2012 and a sign that publishers are stepping up their battle against internet piracy.

Copyright holders send millions of “takedown” requests to Google every week in an attempt to make pirated material harder to access online. But critics say the approach is wrong.

“As soon as you take down one page another pops up in its place,” says Mark Mulligan, a technology analyst at Midia Consulting. “It’s like playing Whac-a-Mole.” “This is because file sharing has become very decentralised – there’s no central server you can just shut down.”

Ernesto van der Sar, editor of Torrentfreak.com, a news site about file sharing, says: “This increase in requests is more about publishers putting pressure on Google to do more to tackle piracy. If people want to pirate they can always find a way to do so.”

Many of the takedown requests made under the Digital Millennium Copyright Act (DMCA) and other national copyright laws are generated by third parties, or reporting organisations, on behalf of copyright holders.

Google began publishing all such requests in its Transparency Report in 2012 and since then the number has risen sharply, as rights holders have made greater use of the reporting system. In the past month alone Google received requests to take down nearly 14 million links from its search results, relating to 3,200 copyright owners.

One digital content protection specialist, Degban, makes requests for about 300,000 link removals per week on behalf of clients and has asked for nearly 31 million web pages, or URLs, to be removed from Google’s results so far, reports the search firm.

The website domains concerned are almost entirely person-to-person file-sharing services, such as Fenopy.eu, extratorrent.com, torrenthound.com, filestube.com and bittorrent.com. More than half of Degban’s URL requests were made on behalf of Froytal Services, a pornography producer, giving an indication of the kind of content people are sharing online.

But other major copyright owners making the most takedown requests included the BPI (British Recorded Music Industry) and its member companies, the Recording Industry Association of America, and various film studios, such as Warner Brothers. A spokesperson for the BPI told the BBC: “BPI removes around one million links every week to music hosted on the internet without the artist’s knowledge or permission.  “This process is one of many initiatives undertaken by the industry to help to create breathing space for more than 70 legal music services in the UK that strive to promote and reward musicians.”

There are concerns that some of these takedown requests may not be accurate.

For example, Microsoft recently asked by mistake for links to its own sites to be deleted. The embarrassing request was made on Microsoft’s behalf by LeakID, an anti-piracy specialist, according to Torrentfreak.com.Google spotted the mistake and did not delete the links, but confirmed to the BBC that almost all takedown requests it receives are acted upon.

“Mistakes are made as most of this activity is automated”, says Mr Van Der Sar, “but Google is pretty good at filtering them out.”

Neither Microsoft nor LeakID would comment on the mistake.

Last week, a UK court ordered British internet service providers to block access to EZTV and YIFY Torrents after they were found to be conducting internet piracy on a “mass scale”. The action was brought by the Federation Against Copyright Theft (Fact) and the Motion Picture Association (MPA). A growing number of sites accused of aiding piracy are now blocked to UK web users, including the Pirate Bay, Kickass Torrents, H33T, Fenopy, Movie2K and Download4All. In addition, the Premier League has won a block on football streaming site FirstRow1.eu.

Herdman Jones Commercial Photography

Herdman Jones Commercial Photography
Direct Submit are pleased to announce they are now working with one the North Easts leading commercial photography firms to help promote their website and photography business to across the World Wide Web. Herdman Jones commercial photography services are quite well established ‘off-line’ and are now looking to exploit the ever expanding local SEO market place.

Providing photographic services to a wide range of businesses throughout the North East, their work is focussed upon providing bespoke high-quality imagery for PR, adverts, presentations, websites, company literature and other marketing materials.

Why not contact Direct Submit SEO Services to see how we can help make your business work harder for you on the Internet.

The Importance of Keywords in SEO

The Importance of Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research. Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools. There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words. Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics. After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy. The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit Internet Marketing and see how we can help you make the most of your Internet project.

Internet Marketing by Direct Submit

Alternatives to Google

The BBC website recently carried an article entitled Google: Alternatives to the search giant.
The article promoted Google’s addition of photo auto-enhancement to its Google+ social network, launched air balloons to provide internet access from near-space, unveiled a subscription music service, teased a new smartphone and revamped its Maps product.

The company accounted for 90% of UK-based desktop searches and 92% of mobile searches in June, according to net analysis provider Statcounter – the kind of figures any company would envy. Its global figures were even higher – although its share of its home market, the US, is below average (78% share of desktop search), and the company remains an also-ran in China, Russia and South Korea.

“At one time Google was clearly a better search engine – now we can debate that point,” said Greg Sterling, a tech analyst who writes for the Search Engine Land news website.

“However Google’s brand strength, together with the company’s aggressive push into mobile have cemented its leadership in most markets for the foreseeable future.

“Nothing is certain but it’s difficult to imagine any competitor – outside of parts of Asia and Russia – making significant gains in general web search.”

Even so, others are still trying, offering different features or even trying to rethink the principles of the underlying technology.

Finally, the article offered several alternatives to using the Google search engine which included the following:

Bing
Microsoft’s Bing service is the leading search rival to Google when looking at the world as a whole – although it has less than a 20th of the traffic, according to StatCounter.

Yandex
Russia’s most popular search engine also offers English, Turkish, and Ukranian-language versions among its options.

DuckDuckGo
DuckDuckGo highlights privacy as its key feature, promising not to collect or share personal information about its users – a topical concern after revelations that Google, Microsoft and others had handed over data to the US’s National Security Agency.

Blippex
Most search engines base their ranking of results on their analysis of the words and links on a page. Blippex instead orders sites according to their DwellRank – the amount of time people spend on a page once they have clicked onto it. The more seconds they linger, the more important the site is judged to be.

Wolfram Alpha
Wolfram Alpha describes itself as a “computational knowledge engine” and strictly speaking doesn’t see itself as a “search” service, even if many people use it to hunt for third-party information.

Most will never heard of the above, there were more lesser known search engine options offered. No mention was made of Yahoo, Ask or any of the other more commonly known search engine websites.

Search Engine Optimisation & Link Building

Search Engine Optimisation & Link Building
Search engines really appreciate quality inbound links, and so should you in developing your Internet Marketing project.  On page Search Engine Optimisation, whilst important should represent only a part of your SEO strategy, acquiring quality, relevant in-bound links should also be high on your agenda.

Examples of good inbound links would include:
A) Links from a website or directory that relates closely to your content or market sector.
B) Links located within the body of the content of the source website, using ‘anchor text’ based on your keywords or key phrase in them.
C) Direct links not just your homepage but, where appropriate, to the relevant content pages.

We all know that links are a core part of Google’s ranking algorithm, but often achieving these good quality links is more difficult than it looks. In some case you could consider paying for inks from quality directories or upgrading a free link to one that includes a key phrase rich text link to a page within your site.

Make sure you have the type of quality content that makes people want to link to you. That old Search Engine Optimisation statement still rings true, ‘Content is King’.  Not only will this approach help generate link popularity, but it will also help you in other ways, too.

Search engines love good quality relevant content, all of which will help you succeed with your on-going SEO campaign.

How do you find out who’s already linking to you? Go to Yahoo search, type in linkdomain:www. yourcompany.com and it will return a list of sites that are linking to you. Google offers the same thing (type link:www.yoursite.com). Note that in our experience, Yahoo returns more comprehensive results with Google often limiting the results it delivers from these requests.

Our advice would always be to focus on quality and relevance when developing you linking strategy. Low quality links from spam sites or link farms could hurt your rankings and the golden rule should always be ‘quality, not quantity’.

Internet Marketing by Direct Submit

Quality Content & the Search Engines

Quality Content & Achieving Success in the Search Engines
When a client approaches Direct Submit or any SEO / Internet services provider, without exception everyone wants their website to reach as high as possible in the search engines result pages. Most business or individuals who want to have a higher ranking website on Google or the other search engines have certain specific keywords for which they hope to have the top, or at least near the top results in the major search engines.

How the client expects these rankings to be achieved is frequently discussed with many ‘suggesting’ they don’t mind how these results may be achieved. Many website owners have resorted to such questionable practices as keyword stuffing, copying content from other sources, and other similar things. Google decided to try to keep these sorts of sites from getting the highest rankings by changing up their algorithms. So how did Google respond; with the now famous (or infamous, depending on your point of view) Panda and Penguin algorithm updates.

The Panda update was released first, and its purpose was to move the sites up that had more good quality content and did not rely so much on other SEO techniques without offering any really useful content. Since people tend to prefer sites that are actually useful and not just pages of adverts or endless links, Panda was created to try to serve them the kind of pages they wanted.

There was a problem with Panda, however. The problem was that, when people realised what the focus was, some began using available public domain content to add content to the pages. Unfortunately, this made the web pages look like they were content rich without actually offering anything unique or of any real value to their visitors. This resulted in the creation and implementation of the Penguin update. Penguin looked at the content that will be shown “above the fold,” or the area that is at the top of the page and shows without scrolling.

When a site had unique content there and a minimum of dubious copy (adverts, links etc), its rank was increased. If a site had duplicate content (such as the public domain text mentioned earlier) or an excess of adverts or links, it was ranked lower in the search engines.

The most effective way for any website owner to optimise his or her site for the new Google algorithms is to offer unique and useful content throughout the website. When a site has valid and useful content on its pages, more visitors will find it useful, return more often and view it in appositive way. They will also likely tell their friends and colleagues about it, with the more people sharing the website, the better its ranking will be – likely due in part to quality inbound links.

Creating a site that becomes a valued resource by the end user is one of the cornerstones to successful SEO. It proves the worth of the site both to other users, and to the search engines.

Classic Car Covers & Direct Submit

Welcome to Classic Car Covers
Direct Submit would like to welcome another new client. Classic and Performance Car Covers are working with Direct Submit to help them promote their diverse range of indoor and outdoor classic car covers across the Internet. A North East based UK company manufacturing bespoke covers for cars and motorcycles, we hope to help them achieve success and growth for their business.

Looking into the Internet

Looking into the Internet
We at Direct Submit work with individuals & business people who have varying amounts of knowledge of what the Internet actually is and how it works. Quite recently we were asked to help a sole trader develop their Internet profile & SEO campaign, but the client has very little knowledge of the Internet. To assist the client we pointed them to the following explanation.

Some time ago we came across found the following description on the BBC News website and thought it might be of interest to many.

What is the Internet? The internet is a global network of computers that works much like the postal system, only at sub-second speeds. Just as the postal service enables people to send one another envelopes containing messages, the internet enables computers to send one another small packets of digital data.

For that to work, they use a common ’language’ called TCP/IP (Transmission Control Protocol/Internet Protocol). If you are on the net, you have an IP address.

When you send a letter, you don’t need to know about the vans, trains and planes that carry it to its destination, or how many post offices it passes through on the way. Nor do you need to know how your packets of internet data are transmitted through a variety of cables, routers and host computers on the way to their destination.

However, different packets can take different routes, which makes the internet relatively resilient. The failure of a particular node or host generally makes little or no difference to the rest of the system.

When you put an envelope in the post, it can contain many different types of data: a love letter, an invoice, a photograph, and so on. The internet’s data packets also carry different types of data for different applications. Common types include web pages, email messages, and large files that might be digital videos, music files or computer programs.

Today, the web is often used to provide an easy-to-use interface for numerous applications, including email, file transfer, Usenet newsgroups, and messages (Internet Relay Chat). This makes the web and the internet appear to be the same thing. However, these applications existed before the web was invented, and can still run without it.

Internet Marketing by Direct Submit

Nationwide Forklift Trucks

Delivering Fork Lift Trucks via the Internet
Direct Submit are happy to announce yet another new client. Nationwide Forklift Trucks who supply used & refurbished forklift trucks throughout North East England, Yorkshire have contracted Direct Submit to help them promote their forklift trucks across the Internet. Located in the North East, Nationwide have over 25 year’s experience in supplying refurbished forklift trucks of high quality, to the business community.

 

Registering Your Website with Directories

Registering Your Website with Directories
To help with the SEO and promotion of your website we would recommend that you register your site with some of the major directories and second-tier general directories.

There are literally thousands of directories out there on the web, many of them considered useless in terms of SEO and value to your business so be careful where you register your website.

Look at registering with around six to twelve of the better general directories if you are targeting Google and, if you are targeting the other major & secondary search engines first, then you may want to register with about twenty to fifty general directories.

Registering your domain with at least a number of local or industry directories can be helpful.   Industry or niche directories  are  findable  via  search  engines  and  can be located using a simple search for ‘Industry specific or niche directories’ in Google, Yahoo or Bing.  Note, you should check to ensure they provide static links before spending money registering your sites, although directories that rank well may deliver quality traffic even if they do not provide direct links.

It is possible to spend spending hundreds of pounds to get links from different directories across, with many second-tier directories charging a one-off fee for listing, with some directories allowing you to add your sites free if you become an editor.

When working with a client URL, we will often (subject to consultation with the client) use a number of directories including Yahoo!, DMOZ, Business.com, JoeAnt, Best of the Web, and Gimpsy.

Internet Marketing by Direct Submit