Improve the Usability of Your Website
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.
Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.
Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.
Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.
Even Google gets Spam Emails!
Even Google – it seems – gets spam emails… Somebody at Google HQ recently received the following and it is 100% authentic, the head Google’s web spam team, Matt Cutts, blogged about it!
I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.
This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.
I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?
At Direct Submit we have never made a cold sales call. Over 85% of our SEO work comes directly from current business. We always strive to deliver an effective and low cost SEO service to our clients, something which has kept us in business for well over a decade now. Call us now on 0845 2722350 for a no obligation SEO quotation to see how we can help your business work harder for you on the Internet.
Google Page Rank
If you on are one of those who regularly monitor your PageRank to check for any upward or downwards fluctuation in your website’s rank, you’ve probably noticed that it very rarely changes. Why is this so? Google’s Distinguished Engineer Matt Cutts explained that PageRank isn’t something that gets updated frequently. In fact, if you’ve been working in the SEO industry for at least the past couple years, you can probably only name a handful of times it has been updated.
Cutts said: “It’s only updated periodically so you know for a while we would update it relatively often, now we’ll update it a few times a year. Over time the toolbar PageRank is getting less usage just because recent versions of Internet Explorer don’t really let you install toolbars that easily and Chrome doesn’t have the toolbar, so over time the PageRank indicator will probably start to go away a little bit. But it’s also the case that we only update this information every few months so it does take time in order to show up”.
His statement that PageRank will “start to go away a little bit” does bring up the speculation that perhaps we will see PageRank get retired, something many of us have been expecting for a while.
Cutts also reminded people that PageRank isn’t about the quality content you have on your site, although it can play a role. PageRank is really about the number of links to your site. He added “So check and make sure that you have a good architecture, that you have a home page with well linked static links going to the individual pages of your site, something like a tree like structure that leads to the individual pages can be good. Make sure that the pages that are really important are just one or two links from your home page so that the PageRank is still relatively high there”.
Petite Shoe Boutique (Newcastle upon Tyne)
A new and bespoke shoe boutique is about to open on the Newcastle Quayside. They will be offering their clients a bespoke design service. a wide selection of shoes and sandals as well as a range of ‘petit shoes’ in sizes ranging from 33 to 36. Expressly SEO have gladly included their URL and site description in the hope it encourages visitors to the Petite Shoe Boutique website and helps their business to succeed.
Search Engine Friendly Pages
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, Bing and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.