Adding your Website to the Search Directories

Adding your Website to the Search Directories
To help with the SEO and promotion of your website we would recommend that you register your site with some of the major directories and second-tier general directories.

There are literally thousands of directories out there on the web, many of them considered useless in terms of SEO and value to your business so be careful where you register your website.

Look at registering with around six to twelve of the better general directories if you are targeting Google and, if you are targeting the other major & secondary search engines first, then you may want to register with about twenty to fifty general directories.

Registering your domain with at least a number of local or industry directories can be helpful.   Industry or niche directories  are  findable  via  search  engines  and  can be located using a simple search for ‘Industry specific or niche directories’ in Google, Yahoo or Bing.  Note, you should check to ensure they provide static links before spending money registering your sites, although directories that rank well may deliver quality traffic even if they do not provide direct links.

It is possible to spend spending hundreds of pounds to get links from different directories across, with many second-tier directories charging a one-off fee for listing, with some directories allowing you to add your sites free if you become an editor.

When working with a client URL, we will often (subject to consultation with the client) use a number of directories including Yahoo!, DMOZ, Business.com, JoeAnt, Best of the Web, and Gimpsy.

 

Organic Search Engine Optimisation

A quick introduction to ‘Organic Search Engine Optimisation’
This is a question we were recently asked by one of our clients with the answer perhaps helpful for all those looking to optimise their website for the major Search Engines. In summary, organic traffic is traffic that arrives via the search engines. And the answer to the question what is organic Search Engine Optimisation is the accumulation of the many applied to a webpage / website with the intention of increasing the ranking of website pages within the search engine pages for specific search terms  / keywords / key phrases.

This approach achieves traffic from the search engines without using Pay per Click models such as Google adwords. It typically involves on-page optimisation such as keyword selection and placement, Meta tag optimisation, SEO friendly coding and appropriate navigation links.

We must also consider effective off-page optimisation when looking to achieve organic search engine traffic. This is now considered a very important element of the organic search engine optimisation process.

For example, inbound links. When other website pages make reference to your website and include a link, then Google will often interpret this as a recommendation. Article submissions can also prove a valuable asset. They must be unique and include ‘authoritive’ content relevant to your website content.  Note, it is very important hat your content is original and unique.  The recent Google updates such as the Panda update are thought to indicate Google removes low quality and copied content from its search engine results. The recent Google updates are shown to be rewarding web base content delivering good quality, original and ‘authoritive’ articles.  You can also help your organic SEO project by using some techniques such as blog posting, directory submission and social bookmarking.

By using these methods you can help your website be found using the natural Search Engine listings and increase traffic to your website. Thereby potentially increasing traffic and business opportunities.

For more information contact Direct Submit on 0845 2722350 or via the  Direct Submit website.

The Many Facets of Viral Marketing

The Many Facets of Viral Marketing
In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

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Microsoft Warns of Hacker Attacks

Microsoft Warns of Hacker Attacks
Microsoft has warned that hackers could exploit a “vulnerability” in its operating system to gain user rights to the affected computers. It said attackers could exploit this by requesting users to preview or open a specially crafted email or web content.

Microsoft said it was “aware of targeted attacks” and was investigating.

The issue affects Microsoft Windows Vista, Windows Server 2008, Microsoft Office 2003 – 2010, and Microsoft Lync.

Recent versions of Microsoft Windows and Office are not affected by the issue – which centres on a graphics component. Microsoft said it would take appropriate action to address the issue, which “may include providing a security update through our monthly release process or providing an out-of-cycle security update, depending on customer needs”.

In the meantime, it has advised customers to apply workarounds – a setting or configuration change that “does not correct the underlying issue but would help block known attack vectors before a security update is available”.

According to Microsoft, the flaw lies in the handling of the Tagged Image File Format (TIFF) image files by a graphics processing component in the affected software versions.

In a blog post on the Microsoft Security Response Centre, Dustin Childs a communications manager, said any move by hackers “requires user interaction”. He said that the attacks are disguised as an email requesting potential targets to open a specially crafted Word attachment.  If the attachment is opened or previewed, it attempts to exploit the issue using a malformed graphics image embedded in the document.

“An attacker who successfully exploited the vulnerability could gain the same user rights as the logged on user,” Mr Childs said.

Microsoft added that hackers could also exploit the issue via a web-based attack.  “An attacker could host a specially crafted website that is designed to exploit this vulnerability and then convince a user to view the website,” it said. However, it added that an attacker would have “no way to force users to view the attacker-controlled content”.

“Instead, an attacker would have to convince users to take action, typically by getting them to click a link in an email message or in an Instant Messenger message that takes users to the attacker’s website.”

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