Google Webmaster Help & Breadcrumbs

Google Webmaster Help & Breadcrumbs
The latest Google Webmaster Help video deals with a topic that comes up periodically: breadcrumbs. How should you handle your breadcrumb navigation if a product or an article belongs in multiple categories and you would like the user to easily go up to the category view for all categories it may be placed in, via a breadcrumb structure?

“If you do breadcrumbs, we will currently pick the first one,” says Matt Cutts. “So I would try to get things in the right category or hierarchy as much as you can.”

This is actually the first time Google has stated that it chooses the first breadcrumb. In their current breadcrumb documentation for rich snippets, it simply states “Pages can have more than one breadcrumb trail.” There is no mention about Google currently using the first one and not using the rest of the breadcrumbs.

“If an item does belong to multiple areas within your hierarchy, it is possible to go ahead and have multiple breadcrumbs on the page, and that can, in some circumstances, help Googlebot understand a little bit more about the site,” Cutts said. “Don’t worry about it if it only fits in one, or you’ve only got breadcrumbs for one, that’s the way most people do it, that’s the normal way to do it, and we encourage it.”

However, just because a page on your site could technically belong within multiple categories, he does say webmasters don’t need to have multiple categories as part of your breadcrumb hierarchy on a page.

“If you do have the taxonomy, the category, the hierarchy and it’s already there and it’s not like 20 different spots within your categories, if it’s in a few spots, two or three or four, it doesn’t hurt to have those other breadcrumbs on the page, and then we’ll take the first one, that’s our current behavior, and that we might be able to do a little bit of deeper understanding about the overall structure of your site,” Cutts said.

Obviously, take care when you are selecting multiple breadcrumbs for a page, and make sure the most important one is the one must first one listed, since Google will only use the first one. And it is best usability practices to have the good breadcrumb structure, to help a visitor navigate around your site, especially if they land on one of your internal pages.

Keyword Research

Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

•Initial keyword Research. Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including  your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

•Use Key Word Research Tools. There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate      quality traffic to your website.

•Selecting of Key Words. Use the research you have done and select the most appropriate key words that is likely to deliver the best results      for your business. Note this may mean you choose a key phrase that isn’t  the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate your business.

•Analytics. After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit now on 0845 2722350 or visit the Direct Submit Website and see how we can help you make the most of your Internet project.

SEO & Social Bookmarking

SEO & Social Bookmarking
What is and why use Social Bookmarking? Social bookmarking submission is about sharing your interests with the public with the hopes to generate widespread interest.

The basic idea behind social bookmarking is that people bookmark something that they have seen on the internet to publicly accessible social websites. This allows others to then view bookmark, read about what you have bookmarked and – assuming it something they are keen to share, share it again within their respective social community. Quite obviously, for a successful bookmark, this creates a much larger level of exposure for the content.

The real benefits of social bookmarking occur when you’re able to direct this interest to your website. This is not black hat SEO technique but some of the best white hat there is, you are creating and sharing good quality content on the internet that people may wish review and share with others!

Since social bookmarking began there has been an explosion of websites built for this purpose. These websites are growing in popularity for several reasons including particularly that they are now increasingly powerful tool for business, with some of the more prominent today including Stumbleupon, Reddit, Digg, Pinterest and delicious.

When you submit an article to a social bookmarking site then try to ensure that you are submitting to the correct and appropriate niche. As with directory submissions there are numerous categories and care should be taken to try and get your submission ‘bookmarked’ in the right category. If you select the wrong one chance are the members who typically review the content of the niche submitted to will not be that interested in what you’ve posted.  Select the right niche with a good piece of content and you could see your website traffic go through the roof!

Remember, and this is crucial, whenever you are thinking about submitting something to a social bookmarking site make sure contains good quality content. As with so many submissions, ask yourself the question, would I enjoy reading this? If the answer is no then chances are no one else will and if people don’t enjoy it they won’t recommend it, even worse they can vote it down. The key is making your content something that adds value to the internet, not spam.

Social bookmarking done well can prove an increasingly powerful marketing tool for business, Take your time and write good content, then carefully work through the submissions process. Once done then think about your next post. This should be an on-going part of your SEO project.

A quick introduction to ‘Organic Search Engine Optimisation’

A quick introduction to ‘Organic Search Engine Optimisation’
This is a question we were recently asked by one of our clients with the answer perhaps helpful for all those looking to optimise their website for the major Search Engines. In summary, organic traffic is traffic that arrives via the search engines.

And the answer to the question what is organic Search Engine Optimisation is the accumulation of the many applied to a webpage / website with the intention of increasing the ranking of website pages within the search engine pages for specific search terms / keywords / key phrases.

This approach achieves traffic from the search engines without using Pay per Click models such as Google adwords. It typically involves on-page optimisation such as keyword selection and placement, Meta tag optimisation, SEO friendly coding and appropriate navigation links.

We must also consider effective off-page optimisation when looking to achieve organic search engine traffic. This is now considered a very important element of the organic search engine optimisation process.

For example, inbound links. When other website pages make reference to your website and include a link, then Google will often interpret this as a recommendation. Article submissions can also prove a valuable asset. They must be unique and include ‘authoritive’ content relevant to your website content. Note, it is very important hat your content is original and unique.

Some recent Google updates such as the Panda update are thought to indicate Google removes low quality and copied content from its search engine results. They are thought to be rewarding web base content delivering good quality, original and ‘authoritive’ articles. You can also help your organic SEO project by using some techniques such as blog posting, directory submission and social bookmarking.

By using these methods you can help your website be found using the natural Search Engine listings and increase traffic to your website. Thereby potentially increasing traffic and business opportunities.