Local Search Engine Optimisation (SEO)

Why Local Search Engine Optimisation (SEO) is Important
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. The higher your website / business ranks in the search results then it follows that your website / business should receive more visitors.

Local Search Engine Optimisation (SEO)  is now a critical part of any business marketing plan – or it should be as it is estimated that around 90% of consumers now use the Internet and Search Engines when looking for a Local Business or service.

Local search, or searching for local businesses on search engines, is becoming one of the most popular search types on the web as more and more people start to use search engines to search for a local service.

Traditional means of marketing are not only typically very expensive, but are also now considered by many to be much less effective than they used to be. Consumers now find all they need in the Internet’s Search Engines and for most people (for over 90% of people in the UK) this means Google.

We all know that SEO is critical, enabling your Website to be found by new potential clients in the Search Engines.  Gone are the days when word of mouth was enough to bring you knew clients. The old adage “build it and they will come” now definitely does not apply.

The current market is ultra-competitive and only the strongest businesses survive.

Here are just a few of the Internet searches made in the average MONTH to the Google Search Engine for one region in the UK:

1600 people searched online for a local Builder Over 1000 people looked for a local Plumbing Service 2400 people looked for a local Solicitor 5400 people searched for a local Florist

And remember, this is just in one month! For this reason alone, the Search Engines are now more important than ever for Local Businesses.

Your website needs to be optimised and set up to attract new customers to your business. It needs to be easy for the Search Engines to understand what search terms you are set up for and hoping to promote.

If your business isn’t using proper search engine optimisation targeted toward local, you could be missing out on a stream of potential visitors who are twice more likely to buy than visitors who come across your site by any other means.

If you have a service or product you want to promote to the local community, you need Local Search Engine Optimisation. More and more people are using the search engines to search for local services and it is reported to be one of the fastest growing areas for ‘searches’ online. Direct Submit are experts with a proven track record in local Internet Marketing.

Tech Giants Spend Millions to stop another Heartbleed

Tech Giants Spend Millions to stop another Heartbleed
The world’s biggest technology firms will donate money to fund the support of OpenSSL, the software at the centre of the Heartbleed bug.

Heartbleed was one of the worst internet flaws ever uncovered.
The maintenance of the software, which secures around two-thirds of the world’s websites, was done by a group of volunteers with very little funding.

The new group set up by the Linux Foundation has a dozen contributors and has so far raised around $3m (£1.7m). As well as maintaining OpenSSL it will also support development of other crucial open-source software.

Firms supporting the initiative include Google, Facebook, Microsoft, Intel, IBM, Cisco and Amazon. Each will donate $300,000 over the next three years.

The industry has been forced to step up after Heartbleed brought chaos to the tech sector.

Experts estimate that the Heartbleed bug will cost businesses tens of million of dollars in lost productivity as they update systems with safer versions of OpenSSL. “Sometimes it takes a crisis to do the right thing,” Linux Foundation executive director Jim Zemlin told journalists.

The bug exposed more than just people’s passwords and credit card details. It also highlighted that the crucial piece of software is maintained by a small group of developers who receive donations averaging about $2,000 a year to support the project.

“It is kind of weird that such crucial software is run by a group of hobbyists on a shoestring budget,” said Mikko Hypponen, chief research officer with security firm F-Secure. “This software was invisible, behind the scenes and there are very few volunteers who have the skill and willingness to work on a project like this. There is no recognition, no money and it is very difficult.”

The details that have emerged about how the vulnerability came about speaks volumes about how little the industry has cared about the software that was securing their websites, he added.

“The fact that the code change which caused the bug was done by an individual working at 23:00 on a New Year’s Eve says a lot. The code simply wasn’t reviewed enough and it went undetected for two years,” he added.

Examining SEO and Best Practices

Examining SEO and Best Practices
If you want to improve your business website’s natural Search Engine Ranking results, you need to try and focus on creating long lasting results. The following list of suggested SEO (Search Engine Optimisation) best practices that will help you build a website that will appeal to both the search engines and site visitor. The people who are your potential customer.

Create Good Content Always look to create good quality content which is useful, current, relevant and interesting. When writing content for your website, it is important to research what your potential visitors want to know – not what you’d like to tell them. This is a common error for inexperienced copy writers. Always write with the customer’s needs in mind.

Social Media Take advantage of social media and your local review sites. The more online visibility your business has, the more traffic your site will generate. Social media and review sites (like Yelp® and TripAdvisor®) will help improve user engagement and credibility.

Write Content for the End User – Not SEO Robots Write for people, not the Search Engine robots. Gone are the days when writing website content that included as many keywords as possible (keyword stuffing) was the way to go. Develop and write natural content and focus content on your online visitors.

Inbound Links Inbound link development remains one of the most important elements of good SEO (Search Engine Optimisation). However, only seek inbound links from relevant, reputable websites, blogs and other appropriate sources. If you have a good relationship with another website / business owner, you could suggest linking between each other’s website. This could help improve each other’s SEO ranking. Remember though, don’t just link to any website, or you might link to an untrustworthy site (such as link farms) and diminish your credibility.

Key Phrase Selection When writing your content, research the key phrases you are going to use. There are a number of online tools available to help you identify good quality relevant keywords that online visitors may use when searching for your business services or products online. It’s essential that you research and know what your customers are searching for, and then to use that knowledge to deliver the content they need.

Analyse Performance Track your site’s performance. With site analytics programs, you can track the number of visitors to your website, conversion rates, and marketing success.

Avoid Duplicate Content Search engines are known to penalise websites that use content / pages written using copied or duplicate content. Always avoid using another website’s content or having the same content on multiple pages of your website.

 

Remember, trying to trick or fool search engines using black hat techniques such as key phrase stuffing may well get your website penalised and any ‘short term’ organic online success won’t last long.

If you would like further information about effective and ‘white hat’ SEO (Search Engine Optimisation) practices that will help get your online business noticed, why not call Direct Submit on 0845 2722350 or visit the Direct Submit website.

Google Buys Titan Aerospace

Google Buys Solar Powered Drone Maker Titan Aerospace
Internet search giant Google has bought US high-altitude drone maker Titan Aerospace for an undisclosed sum.  Google said the acquisition was intended to help the firm’s efforts to expand internet access.

Titan Aerospace, which is building two types of solar-powered drones that can fly for years, says it expects “initial commercial operations” by 2015.

The firm, which has about 20 employees, will continue to be based in Moriarty, New Mexico. “It’s still early days, but atmospheric satellites could help bring internet access to millions of people, and help solve other problems, including disaster relief and environmental damage like deforestation,” Google said in a statement.  “It’s why we’re so excited to welcome Titan Aerospace to the Google family.”

Google’s purchase follows Facebook’s announcement earlier this year that it had bought UK-based drone maker Ascenta for $20m (£12m).

The two firms are competing to be able to use cutting-edge technology, like drones and high-altitude balloons, to deliver internet to more of the world’s population.

APT Sound Testing – UK Noise Consultants

APT Sound Testing – UK Noise Consultants
We at Direct Submit are pleased to confirm we are now working closely with the leading UK noise consultants, APT Sound Testing. As a UKAS accredited company they provide a highly professional and proactive sound testing services providing for all your sound insulation testing & acoustic consultancy requirements. For property developers they also provide sound test services to help developers and self builders attain building control compliance. Working alongside their marketing team, we will be looking at ways to improve their  ‘Search Engine Ranking’ performance and also improve their online reputation and company profile.

Direct Submit can help you grow your business using effective Internet Marketing and Search Engine Marketing processes. We provide a complete set of ethical Internet marketing services that have been developed to achieve online promotion and sales results. Call us now on 0845 272 2350 for more information on making your website work harder for your business.

Submit your Website to Search Directories

Submissions to Major Website Directories
Submission to website directories can be an excellent approach when looking to build links back to your website. This can help increase your business profile and also assist with your ongoing Search Engine Optimisation (SEO) project, plus, submitting to website directories can be a highly cost effective element of any successful online marketing campaign. However, knowing which directories to submit your website to can prove challenging and time consuming to research.

Listed here are a number of useful web based directories worth considering and each one designed for websites in general.

  1. Google –      Adding your site to Google is a must and essential for any effective SEO      campaign.
  2. Bing – Add      your website to Bing, a great search engine, growing in popularity every      day.
  3. Business.com – This is a paid directory which has      multiple categories, allowing you to optimise your listing.
  4. Yahoo –      Unfortunately, this is no longer free, but it is still a powerful      directory to consider if you don’t mind paying the annual fee.
  5. Mastermoz – You have two choices of the type of      listing on this site. Either use the free basic listing or pay a small fee      for a professional membership each year.
  6. Wikidweb – If you have a family-friendly site, you      can request that your site is added to the Wiki directory.
  7. Freewd – A simple-to-use directory that is free, and allows for keywords      and meta descriptions. Featured links and deep links can be added for a      small cost.
  8. Linkbook – This      directory features a great category structure that makes it easy to      categorize your website perfectly. Free and paid listings are available.
  9. URLmoz – You can add your website URL as well as articles, with various      lifetime memberships available.
  10. Quick Directory – To      add your site, visit the appropriate category and click add page in the      menu. It is possible to add your site to three separate categories.
  11. Pegasus Directory –      Another great human-edited web directory that is free to use and      SEO-friendly.
  12. Sighber Café – Free      and paid listings available.  Just select your category or suggest      one if you find that the appropriate one is not already available.
  13. Directory V7N – This is a paid directory, with a low      lifetime fee applied. It’s considered to be one of the best value-paid      directories to use.
  14. Prolink Directory –      Optional memberships are available, including a free listing. You also have      the choice of adding deep links for an additional cost.
  15. Link Directory – A paid directory with various link types      available.  Ideal for all budgets.
  16. Linkdir – A free service.  Choose your      category and add your link.
  17. Best of the Web (BOTW) –      (affiliate link) This site offers a paid directory at $150 or $200 to      include the local listing.
  18. Amray – Offers you a choice of a free basic listing or a premium listing      with an annual fee applied.
  19. ExactSeek – Free listings are available, provided      that you add the correct tags and meta description.
  20. A1 Web Directory – Add      your listing for free or pay for a lifetime fee, if you wish your review      to be completed within two working days.

Adding your link to website directories does take time, but it’s worth it because of the increased exposure it generates.  Be sure to read submission rules for each site you use and follow the directories respective guidelines.

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