Using Local SEO Services

Local Search Engine Optimisation Services
For many businesses who operate on a regional or ‘local’ basis, local Search Engine Optimisation is all about achieving first page results for their business or product when the search term includes a reference to the specific town, City or County.

This is becoming more important as ‘Local Search’ has rapidly becoming one of the most popular search types on the web as more and more people start to use search engines to search for a local service.

More and more people are using the search engines to search for such as “motor home rental North East” or “Van Hire Newcastle” and this local element is reported to be one of the fastest growing areas for ‘searches’ online.

Local Search Customers using Local SEO
It has also been reported that people who use the search engines to search for local products or services are reported to be far more likely to be at or near making the decision to buy a particular product or service right now.

These local search ‘visitors’ could be one of the most critical groups of people to visit your online business, so doesn’t it make sense to make sure you’re website is optimised for local search traffic and you are doing all you can to convert each one into a satisfied customer?

Our local Internet Marketing service is helping many local businesses succeed. If you would like to discuss your local SEO project, call us now on 0845 2722350 or email us at mail@directsubmit.co.uk. We look forward to your call.

Growing your Businesses on the Internet

Growing your Businesses on the Internet
The Internet is a powerful business marketing and development tool that can help any business more productive and, hopefully, profitable. Business Link have previously stated that when the Internet is used properly and effectively, it can help you streamline business activities, communicate more efficiently with customers and even generate new customers or clients—all while helping to reduce business expenses.

Internet Marketing involves advertising and selling goods and services online. The popularity of internet marketing is growing drastically as there are millions of people buying things on the internet.

Using the Internet can help your business reduce or eliminate the need for traditional postal mailing (should you so desire)and all of the costs associated with these traditional communication methods. The Internet makes it easy to stay in contact with your customers via email, email marketing and other online networking tools such as social networking sites like Facebook. Using the many available Internet communication tools effectively, you can keep up a continuous dialogue with customers and prospects.

Setting up your business to fully utilise the Internet can be a lucrative way to attract customers, expand your market and increase sales. Even local car hire companies and dry cleaning operations can create inexpensive online advertisements to target local and National audiences. These advertisements, which can be highlighted on the respective website, can announce company services and any sales or discounts.

One such company Direct Submit continue to work with is Metro Vehicle Rental. A North East based company, Metro Hire have grown over the past few years from a single business unit with just a few cars and vans to the now much larger company with a fleet of new cars, minibuses and vans. A leading car hire company in Newcastle and the North East, Metro Hire are a perfect example of how the Internet can be used to effectively promote and grow your business.

There are numerous kinds of marketing online. These include article marketing, blog promotions, e-mail sales letters, banner ads, pay-per-click ads, and pop-up advertising and SEO & Internet marketing. It is important to note that some of these SEO techniques / approaches work better than others depending on what is being sold, the target audience, and the method and goal of the business marketing itself.

A websites is your online shop where you can display your products and services. Your website will likely also provide details of your company and include testimonials from your customers, which can be a great way to generate more business and give potential clients confidence in your products and services. Plus, Internet marketing can continue around the clock 24 hours a day 7 days a week, throughout the year. Helping keep the online business marketing at all times.

The role of the modern Internet in the growth of any business can be considerable and of some consequence. Millions of start-up business, small, medium and large businesses are taking advantage of an online presence via a website to help promote their business and many are reaping the benefits it offers.

Internet Marketing; The Benefit to your Business

Internet Marketing & the Benefit to your Business
Internet Marketing is the process required to establish and maintain consistently high rankings on major search engines for targeted keywords or phrases. Internet Marketing is important for many reasons including increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

Would your business benefit from having someone look after and manage your website for you? Direct Submit offer a unique website management and update service for the business community, together with a UK recognised Internet Marketing service.

You might have a great website – but do enough people know about it?

Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call Direct Submit now for a FREE discussion as to how we could help to attract qualified visitors to your website.

We offer a portfolio of Internet Marketing and Search Engine Optimisation services (SEO) which are carried out by experts who will optimise your site for the major search engines such as Google and Yahoo.

We can help your business benefit from higher search engine results, helping attract potential new customers to your website. More visitors to your website means increased market profile & potentially, more business for you!

Contact Direct Submit
Call us now on 0845 2722350 or visit the Direct Submit Website to see how we can your website work harder for your business.

Pay per Click & Selecting Great keywords

Pay per Click & Selecting Great keywords
As an Internet Marketing company, Direct Submit are asked by our clients to  manage their PPC project and also offer advice on selecting the most appropriate keywords for a Google AdWords campaign.

What is Pay per Click?
Pay per Click (PPC) is a form of online marketing by which you pay for every visitor to your website that click through the advert. Potential advantages of Pay per Click include:

(1) Pay per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis.

(2) Pay per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Selecting Keywords
The following should help provide the basis for any company or individual looking to set up or expand and Ad words campaign:

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A Good Keyword will consist of:

•Ideally, 2-3 words long

•Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)

•Directly related to the text in your ad

•Directly related to the page your ad links to (specified by the destination URL)


What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Pay Per Click Management Services
Direct Submit Pay Per Click Services A pay per click (ppc) campaign takes time and expertise to manage effectively. There are a number of issues to consider including Pay per Click Account Management, budget management and effective monitoring of key phrases used.

Pay per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay per Click marketing is very efficient and can be a highly effective form of advertising.

Contact Direct Submit Internet Marketing
To speak to one of our Internet Marketing Consultants for advice on making your Pay per Click (PPC) Marketing project a success, call us now on 0845 272 2350 or email us at mail@directsubmit.co.uk. We look forward to your call.

Pay Per Click Services (PPC)

Pay Per Click Services (PPC)
Direct Submit Internet Marketing Services have been managing pay per click (PPC) and Google advertising (Adwords) campaigns for many years. Our sole focus is to achieve high quality traffic for our clients through analytical analysis and management of their pay per click (PPC) and Google Adwords campaigns, and we are able to provide a fully managed service for your pay per click campaign(s).

Pay Per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis. Pay Per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Direct Submit Pay Per Click Services A pay per click (ppc) campaign takes time and expertise to manage effectively. There are a number of issues to consider including Pay Per Click Account Management, budget management and effective monitoring of key phrases used.

Pay Per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your compaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay Per Click marketing is very efficient and can be a highly effective form of advertising.

Contact Direct Submit Internet Marketing
To speak to one of our Internet Marketing Consultants for advice on making your Pay per Click (PPC) Marketing project a success, call us now on 0845 272 2350 or email us at mail@directsubmit.co.uk. We look forward to your call.

Tork Products. Napkins and Napkin Dispensers

Tork Products. Napkins and Napkin Dispensers
Direct Submit are now working Tork Products and services of Durham to promote the new range of napkins and napkin dispensers. Trials conducted by Tork have shown that catering outlets can cut their napkin consumption by at least 25 per cent by switching to the interfold napkin dispenser. These tabletop dispensers hold up to 200 napkins and are designed for use on individual canteen tables. All Tork interfold napkins have been accredited with the EU Ecolabel.

If you would like help to promote your business or service on the Internet and attract more business, then why not visit the Direct Submit website for further information.

 

Internet Marketing for your Business

Internet Marketing for your Business
Why is Internet Marketing to your business? As most consumers now have access to the Internet, plus many studies have indicated that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary research on both service / product and price before making their purchase decisions. Then surely you should be looking to actively promote your website products and services via the major Search Engines.

Internet marketing allows you to be open for business 365 days a year, 24/7. No worrying about opening hours, offering your products and services on the Internet at times that are convenient for customers. They can browse your website and its contents at any time and place orders when it is convenient for them.

By marketing on the Internet, you can promote your products and services to any part of the country or indeed world-wide, thereby widening your potential market place. This quite obviously alleviates the need to open numerous outlet stores in different places. However, it is often overlooked that, if you want to sell internationally, you should use include language translation and product modification to reflect local market differences.

Another significant and very important benefit of marketing your business online is, when compared to traditional offline marketing such as advertisements in magazines, newspapers or even TV or radio promotions –  is that you can change the ‘marketing message’ displayed on the Internet easily and frequently. This helps ensure your advertisement is up to date and relevant. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording. This is not the case with traditional marketing and advertising.

Is your business taking advantage of this opportunity?
Online marketing can benefit YOUR business as it allows you to focus on the advertising of business entirely on people who are ACTIVELY engaged in looking for your particular products or services. The Internet and World Wide Web will potentially place your business – and the products and services you offer, in front of a huge number of potential customers (new and old) each week. So how to get your business listed well in the likes of Google, Yahoo and Bing.

Direct Submit are a leading UK provider of highly effective Internet Marketing and Search Engine Optimisation services, with customers reflecting all types of businesses, from across the UK and beyond. Many of our customers have utilised our services to help grow their business and attract new customers.

If you would like to discuss a the range of cost effective Internet Marketing and Search Engine Optimisation services available from us, then why not visit the Direct Submit website or call us on 0845 2722350 for a free SEO consultation.