iVech Vehicle Rental Software

iVech Vehicle Rental Software
Direct Submit are pleased to announce they will be working alongside iVech vehicle rental systems to help promote their specialist software based management program developed to aid the car and van hire sector in the UK. Designed by software engineers who, before they even started planning the system, worked on the front desk of a vehicle hire business for 12 months, they had a full insight into the needs and requirements of a vehicle hire operating system.

If you would like more information on the range of Internet Marketing and Search Engine Optimisation (SEO) services we offer then why not give us a call on 0845 2722350.

Making a Website Work for your Business

Making a Website Work for your Business
As we approach 2014, we at Direct Submit thought it might be useful to repost the following blog article. We have had a few clients of late ask how to make their website ‘work for their business’, with many having invested considerable amounts into a website that doesn’t appear to doing anything to help their business or generate interest in their products or services. In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development
Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics
Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website
Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine
After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Direct Submit Internet Marketing

Business not Optimising their Website

Business not Optimising their Website
According to a Fasthosts – who ran a business report earlier this year, more than two in five (41 percent) of firms do not optimise their website listings within the search engines results.

Research by the web hosting firm revealed one in four firms believe that paying to optimise their positions would be too costly and 11 percent said past attempts to optimise their online visibility had failed, putting them off trying again. Furthermore, only 28 per cent of small companies believe that they understand their number of website visitors effectively.

They are also reporting that more than quarter (27 percent) have never used online methods to interact with customers, while only 23 percent use social networking to further sales and relationships with customers. More than two in five (41 percent) of small firms still don’t have an email contact form on their website and just six percent use live chat to communicate with customers via their website. However, one in five firms admitted under-investment in online marketing will probably have a negative effect on sales in the first quarter of 2011.

Furthermore, 38 percent of British businesses admit they look for social media material from firms when making purchases, while only a third of consumer revealed they expect firms to reply to negative online reviews. However, just 14 percent of companies said they make a point of replying to online reviews.

“For many small firms, battling for online visibility can be a real stress and seem too daunting a challenge to take on. However, every business owner should know that there are now low-cost, point-and-click solutions for both improving search engine positions and understanding how their website is being used,” said Steve Holford, marketing director at Fasthosts.

Internet Marketing by Direct Submit

Direct Submit & Dulais Wedding Dress Cleaners

Direct Submit & Dulais Wedding Dress Cleaners
Direct Submit are continuing to work alongside the Dulais Dry Cleaning group to help promote their specialist Wedding Dress Dry Cleaning services. Every day, brides from all over the UK go to Dulais and say thank you for the love and attention they lavish on their clients wedding dress. Scrupulously cleaned and preserved, it is packaged in a beautiful box before delivering it safely back into the customers hands.

If you would like more information on the range of Internet Marketing and Search Engine Optimisation (SEO) services we offer then why not give us a call on 0845 2722350.

Internet Marketing to Promote Your Business during Christmas

Internet Marketing to Promote Your Business during Christmas
It’s no secret that people in every age group are considerably more tech-savvy than they were a generation ago. Thanks to the Internet, there is virtually no product, service or answer to a question that cannot be tracked down through an online search. What this means for business, all through the year but particularly during Christmas, is that someone out there is looking for your product or service and you need to know how to position yourself favourably online in order to get their attention and, in turn, their business.

Why your business needs a website
Most businesses these days understand the power of the Internet for expanding the firm’s clientele. Businesses that ignore the benefits of having an official website do so at their peril; if you don’t develop the image you present to the world via cyberspace, then any number of online directories with independent reviewers will develop an incomplete one for you.

While websites dedicated to rating and reviewing different companies’ products and services are an excellent resource for people who have a need for what your business provides, you don’t want these websites to be a potential client’s only way of knowing what you have to offer. Developing and maintaining a website not only helps to promote your business; it can often mean the difference between a consumer knowing exactly – and in your words – what your business offers and having to rely entirely on reviews from past customers, some of whom might have given a low rating or negative review simply because your entirely worthy product or service was not the one that suited the negative reviewer’s needs at the time.

The power of SEO
While the majority of both public agencies and private firms understand the importance of a well-designed and regularly updated website as a tool for communicating with current and future clients, not so many have discovered the benefits of search engine optimisation, or SEO, for enhancing their online presence and promoting their products and services.

Simply put, SEO entails developing meaningful online content, in the form of general articles, company blog posts and your own web copy, containing keywords and key phrases that potential clients are using to locate companies like yours through online searches.

The more specific your keywords and key phrases, the more prominently your business will appear in search results and the more new customers you will attract as a result. This is especially important as Christmas is approaching, as online shoppers will soon be flooding cyberspace with direct orders for Christmas presents, cards and decorations and seeking information online about where these items may be purchased locally.

It’s also a well-known fact that most people using online search don’t bother clicking beyond the first page of search results, so an effective SEO marketing campaign will include very specific key words and phrases such as “discount Christmas tree ornaments Salisbury” or “gluten-free Christmas desserts Primrose Hill,” just to give two examples that will not likely be lost in the morass of search results yielded by more general key words and phrases.

Direct Submit Internet Marketing Services has emerged as one of Britain’s leaders in Internet marketing and search engine optimisation services for organisations of all sizes. Direct Submit embraces the philosophy that the most effective SEO campaigns are ethically sound and provide a mutual benefit to both the business and the client seeking your services.

For more information on how Direct Submit can help you to improve your bottom line, call us today on 0845 272 2350 or visit the Direct Submit Internet Marketing Services website today.