Keyword Brainstorming & Researching Effective Keywords

Benefits of Keyword Brainstorming & Researching Effective Keywords
Search Engine Optimisation or SEO is a process that affects a website’s visibility within a search engine’s rankings by reviewing how the respective search engines work, what people are searching for, the keywords or phrases used and which search engines different audiences prefer. For example, Google, Yahoo or Bing.

Keyword brainstorming is the first step when deciding which keywords to target when creating a website. At the beginning of a web based project, it is often wise to start out small, using less competitive keywords, and as time passes – and hopefully your market increases, then upgrade to include additional and ‘more competitive’ keywords.

Keyword Research
It’s important to research keywords to determine their viability – are they worth working with or targeting? Often, one of the best ways to research a keywords popularity is to use a search engine. Type in your potential key phrase and see what results appear.

The right keywords to target have to be popular, relevant and obtainable. If a person targets the wrong keywords, then all of his or her efforts to optimise and promote a website would be in vain – and a waste of money!

It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages.

So how do you achieve this?
The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

  • Initial keyword Research. Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.
  • Use Key Word Research Tools. There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.
  • Selecting of Key Words. Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.
  • Analytics. After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit on 0845 2722350 or visit our Internet Marketing and SEO website and see how we can help you make the most of your online Internet project.

SEO & Promoting your Website

Search Engine Marketing and Website Promotion
Do you know that there are over 20 billion pages on the Web, with this number increasing every day? Do you want your web pages to be noticed despite these billions of pages and do you want to be included in first page results on the Google, Yahoo, Bing search results?

We offer a highly cost effective and proven Search Engine Marketing and Website Promotion service which provides professional and cutting edge online marketing for big businesses and local businesses alike.

Our services include Internet Marketing, Search Engine Optimisation, SEO consulting, Directory Submissions, Article Submissions, Link Building, PPC Management, Local SEO, hosting and much more.

Contact Direct Submit on 0845 2722350 to find how we can help you achieve the above…

Promoting NE1 Experience in Newcastle

Promoting NE1 Experience in Newcastle
Direct Submit are pleased to announce they are now working with NE1 Experience, Newcastle’s prime event organiser and party planner. NE1 Experience offer a comprehensive service, arranging everything from start to finish, specialising in stag and hen parties in Newcastle, birthday parties and corporate events.

Working with the client, Direct Submit will be working to promote the company’s portfolio of service across the Internet, helping to raise their market profile and hopefully help generate new business for them.

If you would like to discuss getting your website to work harder for your business, why not call one of our team today on 0845 2722350 or visit the Direct Submit website.

SEO: Benefiting your Business

SEO: Benefiting your Business
Businesses of all sizes in the 21st century rely very heavily on Internet marketing to sell their products and services and to be competitive within their respective industries. As we move into 2015 then this should be very obvious bearing in mind the Xmas sales reported by the numerous online stores throughout the UK and beyond.

No one reading this article needs to be told how important it is for private firms or even for any public or charitable agency to have a website. Your efforts to build an online presence don’t end with the website, though, or even by reaching out to potential clients through Facebook or Twitter.

If your business is to succeed, you will need to attract meaningful traffic to your website so that potential clients will know what you have to offer and, ultimately, convert to actual clients. Search engine optimisation, or SEO, offers benefits to business that social media and other forms of advertising simply cannot match.

Higher Quality Traffic to Your Website SEO marketing strategies arguably require more forethought than pay-per-click advertising campaigns in order to be successful, but the additional planning is well worth the trouble when you consider how many potential clients will be drawn to your website through keyword or key phrase searches related to a specific want or need that your business can fulfil.

Let’s say that you’ve just opened your city’s one-and-only CrossFit gym. Since CrossFit is an exercise program that caters to a wide variety of needs, you will need to put yourself in the mindset of all your desired clients and ask yourself what keywords or key phrases those clients might use in order to find you and deem you a good fit before ever contacting or visiting your gym. Most CrossFit trainers and gym owners already know that some potential clients are seasoned CrossFitters or very physically fit individuals looking for a training program that will help them achieve their elite fitness goals.

For these clients, such obvious keywords as “CrossFit (city name),” “workout of the day,” “WOD,” “metabolic conditioning” and so forth will draw clients to your gym who already know what to expect. Other potential clients will be sedentary individuals looking for an exercise program that will whip them into shape in a short period of time and provide the sort of community support and camaraderie that will keep them coming back; to reach these clients, your gym will need to rank high in Internet search results for more general keywords and key phrases, such as “losing weight,” “weight loss,” “belly fat,” “strength training,” “health,” “fitness” as well as phrases which include the city and county where your gym is located.

Although pay-per-click and other forms of advertising can be very useful in announcing your business’s presence online, individual adverts are not and never will be able to capture every keyword or key phrase of relevance to your target audience. For this reason, SEO succeeds where pay-per-click often fails. The key here is quality, not quantity.

A One-Time Investment You can pay once for an effective SEO marketing strategy or pay repeatedly for pay-per-click adverts. Because SEO means having meaningful and reliable online content available to anyone searching for your chosen keywords and key phrases, a one-time investment in an SEO marketing campaign can pay off in spades compared to traditional print, broadcast or online advertising campaigns. And once your business’s SEO marketing strategy is implemented, your company website will rank ever higher in search results.

Think about it: search engines such as Yahoo, Google and Bing all list about 10 results per page. These days, most people don’t bother clicking past the first page of search results because of the decreased likelihood that the lower-ranking results will turn up what they are looking for. The competition for those ten spots on the first page of search results is intense, and for your company to gain the attention of potential clients, your website needs to be just that visible.

Direct Submit UK SEO Marketing Agency Direct Submit is an Internet marketing agency serving the SEO marketing needs of businesses of all sizes across the UK. We are dedicated to providing a complete set of Internet marketing services that will achieve sales results for your business in an ethical manner.

Let Direct Submit develop the SEO marketing strategy that will enhance your company’s online image and place you well ahead of the competition. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk