Identifying the Right Keywords

Identifying the Right Keywords
One of the most important – and very frequently glossed over – tasks you should do when researching and creating your list of keywords you want your website to rank well in the major Search Engines for.

Keyword research is not too difficult and there are several online tools that will you in this process. So what should you be doing? Here’s a summary of the basic process involved:

Brainstorm the Keywords to use.
Brainstorm and write down a list of keywords and phrases that describe your products and services. Crucially important, yet often missed by web managers, is to include the keywords you think your customers might use when searching for you or your competitors.

Another useful approach is to ask some of your customers what they might type into the Search Engines such as Google or Bing if they were searching for the products and services your business offers. We would also suggest it good practice to include brand and business names.

Include any Known Keywords Successes
To your target list of keywords and phrases add any keywords or phrases that you know or recognise which currently brings qualified traffic and business to your website. Where can you get this information? Well, ask your employees, ask your customers and, assuming you have access to web analytics such as Google Analytics (free) or other website analytics software – you should be able to identify these key phrases here.

Research the Best keywords for your Project
Now use your list of key phrases and, perhaps by using a free keyword tool, try and identify those key phrases which will work well for you. Using the likes of the Google keyword tool, you should be able to note those key phrases your potential customers really do use and type into the Search engines to locate the products and services your are looking to promote.

Online tools such as the Google AdWords Keyword Tool provides:

  • Keyword data by specific countries & territories
  • Search volumes and trends
  • Competition levels for key phrases

There are several other keyword tools available to help you identify the right key phrases for your project and these include: Bing (free), Word tracker (free and paid), Word stream (free and paid), and Keyword Discovery (free and paid).

When you’re finished your key phrase research then you should end up with a clear and relevant list of keywords / key phrases to use together with their local monthly search volume.

Finalise your list of Keyword Targets
By now you should now have a good list of keywords you want your business to use on the web pages you want to be found for, and remember that you can set up a specific set of key phrases for each individual page in your website.

Add these key phrases to your respective pages and remember it may be, for example when creating a ‘landing page’ for an AdWords campaign, to that you need to build a new page based around a specific phrase(s).

You should note that when populating your web pages with these phrases that you should always write copy for the end user, not specifically just for the Search engines. Keyword / key phrase density refers to the number of times a phrase is included in the content on a page. Repeating the phrase too often may well be considered spam by the likes of Google and should be avoided.

Good quality, relevant and well written content – aimed at the site visitor – should be the order of the day.

Tracking your Rankings
Keep an eye on your Search engine rankings for a key phrase and help direct your strategic and tactical efforts, which should also enable you to refine and update your targeted key phrases. For example if you find that you have a selection of relatively low competition keywords ranking in positions  3–10, then the chances are that pushing some great content out that links to those pages will give those pages the boost they need to get to the top.

Search Engine Optimisation (SEO) and Internet Marketing
If you would like some assistance with any aspect of your Search Engine Optimisation (SEO) and Internet Marketing project, call Direct Submit now on 0845 2722350 or visit the Direct Submit website for further information and guidance.

Helping Search for High Quality Tools

Searching for High Quality Tools
Are you searching for hand tools? Perhaps some welding equipment of industrial work wear? Like most people who work in an industry where you use tools and mechanical equipment, then you will already understand the benefits of buying high quality tools, tools made specifically for the job in hand.

Obvious really, but always try and make sure you but only good quality hand tools – the right tool for the project or task. Good quality tools will last many years if they are taken care of and used for their intended purpose.  We would also suggest you buy tools from a well-respected tool merchant and only use the tools for their intended purpose.  Not only can this save you time and money, but it can help achieve better results and help you do your job more safely.  An important factor!

Buying Tools at the Supply Chain Warehouse
Direct Submit are working with the Supply Chain Warehouse, a great place to buy your hand tools, work wear, welding equipment and lifting gear from. Located in the North East of the UK, they offer a great range of high quality and well-priced professional tools and associated equipment.

For further information on the tools, work wear, welding equipment and much more on offer – including some great special offers why not visit the Supply Chain Warehouse website today.

SEO for Local Markets

SEO for Local Markets
The economy is finally recovering, people are buying homes again and, with spring here and summer just around the corner, more and more people will be taking advantage of the warmer weather to tackle projects around the house or flat that are best done in weather when one can have one’s windows open for ventilation. These often include home renovations for which homeowners call upon skilled tradespeople to carry out most or all of the work.

This is all good news for tradespeople targeting a local market, but there’s something else to consider: that local market can be challenging to reach through the phone book and through traditional forms of advertising because people aren’t using the Yellow Pages like they once did for locating people who can do household repairs, fix the air conditioning or plumbing and so forth.

As with everything else, people are now doing simple Internet searches (local SEO) to find everything they need. This is particularly true now that smartphones have become the norm. If your potential clients have Android phones, for example, you want them to be able to find your details simply by typing in “plumbers Newcastle” or “home renovations North East” from the Google search field on their phone.  The right key phrases will do the job just like magic.

This magic is called Search Engine Optimisation or SEO.

How SEO works is simple: the mysterious powers behind the Internet and major search engines such as Google and Yahoo rank the results of certain keywords, and top-ranked results based on those keywords or key phrases are displayed most prominently in search results. Going back to the plumber in Newcastle example, let’s say that you already rely somewhat on word-of-mouth advertising and have been recommended by past clients who remember which street your business is located on. Since the odds do not favour the presence of multiple plumbing companies on the same street, a key phrase such as “plumber (street name) Newcastle” is likely to reveal only one accurate search result, and this is the one that will lead today’s Internet- and smartphone-savvy individuals in Newcastle who have plumbing problems to pick up the phone and call you for their repairs.

But how do you gain this type of visibility on the Internet, you ask? In brief, you do so by developing relevant online content that Internet users will be directed to when they type in relevant keywords and key phrases. The expertise of an Internet marketing consultant can be invaluable to your business if growth is what you desire.

Direct Submit Internet Marketing Services has been developing SEO marketing campaigns for businesses across the UK for over a decade. Our client-focused Internet marketing services are highly effective, even on a small advertising budget, and will have a significant impact on the growth of your small business for a fraction of the cost of television or other, more traditional forms of advertising. By taking advantage of our service, you can expect to see your business grow and revenues soar.

For more information on how we can help you develop your local SEO marketing campaign, call us today on 0845 272 2350 and let one of our Internet marketing consultants help your Internet marketing and SEO project make your business more successful than you ever thought possible.

Local SEO to Help Promote your Business

Local SEO to Help Promote your Business
Are you looking to expand your customer base or hoping to raise the profile of your company to a local audience? How many potential customers now open Yellow Pages? Not many is the probable answer, with most house owners now reaching for the laptop or tablet device.

The benefits of local search engine optimisation can often prove more relevant to what can often be called ‘bricks-and-mortar businesses’ rather than to Internet-based companies, and it can be an important marketing tool for any company with an online presence to use SEO to their advantage. For local businesses, locally focussed SEO services can make the difference to help get potential customers in your own neighbourhood coming to you to buy your services or products.

Local Search Engine Optimisation and effective Internet Marketing can quickly allow you to promote your business to a local or regional audience, helping customers find your business and potentially purchase your products.

Some of the benefits of a Local Internet Marketing campaign include:

– Potential for more sales and repeat business

– Attracting new customers

– Diversifying into new business

– Increased market profile

– Opportunity to expand marketing

– More cost effective and flexible than offline advertising

– Promote your Local business

– 24 x 7 days presence

Internet Marketing & SEO are systems used to get your website in front of as many of your potential customers as possible and Internet Marketing specialists such as Direct Submit do this by targeting specific key phrases that potential visitors relevant to your business might type into search engines such as Google or Yahoo. For example, ‘Plumbing Services Newcastle’ or ‘Office Cleaning Services Edinburgh’.

Direct Submit can work with you to achieve excellent and very cost effective Search Engine Rankings for your business. We can do this using a number of means, for example strategically placing key phrases throughout your website and reviewing your website content. Using these techniques and others we can significantly improve the chances of seeing your website appear on the first pages of the major search engines including Google, Bing and Yahoo.

If you are serious about selling your products, services or enhancing your company profile online then talk to us at Direct Submit Internet Marketing Services. We are a professional, ethical online marketing company who offer a comprehensive range of Internet Marketing Services including search engine optimisation, pay per click, link development and directory submissions.

Contact Direct Submit
If you would like further information on how we can help your business grow then call us today on 0845 2722350 or visit the Direct Submit SEO website where we will be able to offer you friendly and expert advice about getting your website listed, using our proven and very cost effective SEO services.

EU Tackles Google over Search Results Complaints

EU Tackles Google over Search Results Complaints
The European Union has filed a complaint against Google over its alleged anti-competitive behaviour. The competition commissioner said she had issued a “statement of objections”, stating that the firm’s promotion of its own shopping links amounted to an abuse of its dominance in search.

Margrethe Vestager said Google now had 10 weeks to respond. She added that she had launched an investigation into Google’s Android operating system.

It follows a five-year EU investigation into the company and could ultimately lead to billions of euros of fines.

Google has yet to give an official response, but has told its staff that it has a “very strong case”.

The Commission is responding to complaints that Google, which accounts for more than a 90% of EU-based web searches, favours its own products in search engine results.

The European Commission has investigated the antitrust allegations made by Microsoft, Tripadvisor, Streetmap and others since 2010. They object to the fact that the firm places reviews from Google+, directions from Google Maps, music and videos from YouTube, and adverts from its Adwords platform ahead of others’ links in relevant searches.

“At the core must be the fundamental principle that Google must not abuse its power in general online search to give preferential treatment to its own separate services,” Icomp, a lobbying group representing the complainants, said earlier this year. “If Google takes the view that users are best served by search results that integrate additional services, Google must choose the services that benefit consumers most, even if the services are not its own.”

Last year, Google agreed to alter the way it displayed its search results, but the changes it suggested were deemed to be insufficient.

The previous competition commissioner, Joaquin Almunia, asked the company to come up with a new plan. He left his post without resolving the matter, and was criticised by some politicians for not having taken a firmer stance. Ms Vestager, his successor, has taken a tougher line by issuing a “statement of objections”. This involves sending a letter that sets out all the objections the commission can base its final decision on, and is a legal requirement, providing Google an opportunity to respond before action is taken.

Google could face huge fines and be ordered to reshape its business in Europe.

In recent years, the Commission has imposed antitrust penalties on other tech giants, ordering Intel to pay €1.1bn (£793m; $1.2bn) in 2009 and Microsoft €516m in 2013.

Thomas Vinje, spokesman for FairSearch Europe, said issuing a statement of objections would “represent a significant step towards ending Google’s anti-competitive practices, which have harmed innovation and consumer choice”.

But one independent expert said that the matter could take years to resolve. “Google’s search engine makes it a gatekeeper to different markets in which Google itself also operates,” said Paul Henty, a lawyer at Charles Russell Speechlys who has previously worked for the European Commission.

“I think the Commission will want to send an unequivocal message that it has a special responsibility to give its rivals fair and equal access to customers. But I can’t see that this will be a fast process given the complexity of the subject matter, what’s at stake and the likely level of the fine.”

In an internal memo to its staff, Google insisted that competition to its search business was “thriving” despite allegations to the contrary.

“People can use Bing, Yahoo, Quora, DuckDuckGo, and a new wave of search assistants like Apple’s Siri and Microsoft’s Cortana,” it said. “In addition, users increasingly turn to social networks like Facebook and Twitter to find news and suggestions where to eat or which movies to watch. Mobile is changing everything – with the explosion of apps taking people directly to the information they want.”

The EU’s investigation is not the only one Google is facing. Investigators at India’s Competition Commission delivered a report last week after carrying out a three-year probe into claims of unfair business practices. Their counterparts in Russia, Brazil, Argentina, Taiwan and Canada have also opened investigations. However, the US Federal Trade Commission dropped its own probe at the start of 2013 after Google made several non-binding commitments.

Making a Website Work for Your Business

Making a Website Work for Your Business
In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development
Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics
Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website
Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website wrongly assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine
After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

For ore information visit our Internet Marketing website or call Direct Submit on 0845 272350.

Quick Guide to ‘Organic Search Engine Optimisation’

A Quick Guide to ‘Organic Search Engine Optimisation’
This is a question we were recently asked by one of our clients with the answer perhaps helpful for all those looking to optimise their website for the major Search Engines. In summary, organic traffic is traffic that arrives via the search engines. And the answer to the question what is organic Search Engine Optimisation is the accumulation of the many applied to a webpage / website with the intention of increasing the ranking of website pages within the search engine pages for specific search terms  / keywords / key phrases.

This approach achieves traffic from the search engines without using Pay per Click models such as Google adwords. It typically involves on-page optimisation such as keyword selection and placement, Meta tag optimisation, SEO friendly coding and appropriate navigation links.

We must also consider effective off-page optimisation when looking to achieve organic search engine traffic. This is now considered a very important element of the organic search engine optimisation process. For example, inbound links. When other website pages make reference to your website and include a link, then Google will often interpret this as a recommendation.

Article submissions can also prove a valuable asset. They must be unique and include ‘authoritive’ content relevant to your website content. Note, it is very important hat your content is original and unique.  Past Google updates such as the Panda update are thought to indicate Google removes low quality and copied content from its search engine results.

By using these methods you can help your website be found using the natural Search Engine listings and increase traffic to your website. Thereby potentially increasing traffic and business opportunities.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services Ltd. is a UK-based Internet marketing agency providing SEO services to organisations across the UK. Our mission is to position our client firms as favourably as possible among the competition in an ethical manner by developing highly effective Internet marketing campaigns and the type of reliable online content which fosters trust among your current and future clients.

If you need help with your Internet Marketing or local SEO (Search Engine Optimisation) is what your business needs to get ahead in a competitive industry, then Direct Submit is just the company that can help you make it happen. Get started today by calling us on 0845 272 2350 or by visiting www.directsubmit.co.uk today.

 

Local SEO and your Business

Local SEO and your Business
So your small, local business is up and running, and you have a website with basic information about who you are and what you provide and when. But does your target audience know your website exists? If not, then the awkward question arises: how do they know your business exists?

The benefits of local search engine optimisation are more specific to brick-and-mortar shops than to Internet-based companies. It is important for any firm with an online presence to use SEO to their advantage; however, for local businesses, local SEO can make the difference between potential customers in your own neighbourhood coming into your shop to buy a product and ordering it on Amazon.

Likewise, if you own a restaurant, you want the people who live and work in the surrounding area to be able to view your full menu online and know your days and hours of operation; otherwise, they may very well pass you up for the corner McDonald’s and settle for food that they might not even want, simply because they knew what to expect from McDonald’s but not from your establishment.

Boosting traffic to your website
And how do you go about drawing traffic to your website in order to boost sales, you ask? Simple: through informational online content designed specifically to increase traffic to your website by making your website figure more prominently in Internet search results for certain keywords and key phrases. To continue with our restaurant example, let’s say that your restaurant in the city of Newcastle specialises in vegetarian cuisine, and you would like to bring this to the attention of people living in your town as well as any vegetarians who might be in Newcastle on business or for a family visit.

By providing online content using key phrases such as “vegetarian food Newcastle,” “vegetarian restaurants in Newcastle” and “vegetarian-friendly restaurants in Newcastle,” your website will very quickly rise to the top of Internet search results for these phrases. And when your establishment is among the top three results, the odds favour your potential clients becoming actual ones.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services Ltd. is a UK-based Internet marketing agency providing SEO services to organisations across the UK. Our mission is to position our client firms as favourably as possible among the competition in an ethical manner by developing highly effective Internet marketing campaigns and the type of reliable online content which fosters trust among your current and future clients.

If local SEO is what your UK-based business needs to get ahead in a competitive industry, then Direct Submit is just the company that can help you make it happen. Get started today by calling us on 0845 272 2350 or by visiting www.directsubmit.co.uk

SEO, Internet Marketing & Services for your Business

SEO, Internet Marketing & Services for your Business
Having your website found in the major search engines is important for many reasons. This includes: Increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

The typical range of Internet Marketing Services may include the following:

– Keyword Analysis
– Meta tag Optimisation
– On Page Optimisation
– Manual Submissions to the Major Search Engines & Directories
– Search engine submission
– Link Popularity Development
– Monthly Ranking Reports
– Dedicated Account Manager
– Application of Google Site Map

Internet Marketing – A Great Opportunity Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.

For further information please call Direct Submit on 0845 2722350 or visit our SEO Services Website today.