Search Engine Optimisation: Benefits for your Business

Search Engine Optimisation: Benefits for your Business
Picture this: you’re a handyman in Yorkshire, you have a number of local competitors and you advertise in the local newspaper and Yellow Pages and on social media. You think you’ve got all the marketing bases covered, so why does the competition seem to be getting all the business?

If you have not yet learned about some of the newer and more effective forms of online advertising, then there has never been a better time to educate yourself on the benefits of search engine optimisation or SEO. While experts in the field of Internet marketing can provide endless reasons for investing in SEO for your business, most of these reasons come down to visibility and cost.

Increased traffic to your website
At this point you may be saying to yourself, “But I don’t need a website, I run a handyman service!” If so, then realise that a website is standing between you and a grand opportunity to increase sales for your business. In the past, it was enough for handymen and others in the skilled trades to do mail outs, leave flyers in mailboxes and have an advert in the Yellow Pages or the local newspaper. These days, the Yellow Pages have been all but replaced by Internet search, newspaper sales and subscriptions continue to decline, and those flyers and mail outs are going straight into the recycle bin if the recipient has no need for your services at that precise moment.

If you have a company website, though, then you have a way for future clients to find you through an online search. With your company website, clients can set appointments for your services and provide reviews upon completion of the work, and you can take your online presence to the next level through an effective SEO marketing campaign. SEO marketing is simply a way of drawing traffic to your website through strategic use of keywords and key phrases that are relevant to what your potential clients are seeking out. With a well-designed company website and SEO marketing campaign, you will go from one handyman among many in your area to one whose company information is front and centre in online search results. And companies listed on the first page of search results are generally considered to be more trustworthy simply because their keywords match those used by the interested party. Not that anyone need question your skills or trustworthiness, but why continue to lose market share when visibility is all that stands in your way?

Lower Marketing Costs
Paying year after year to maintain an advert in the Yellow Pages or to place adverts with your local media outlets will likely do more good than not advertising at all, but have you ever compared the return on investment in traditional forms of advertising to newer ones such as SEO? Again, what sets SEO apart from any other marketing strategy is that it brings your company to the attention of only the people who are searching for it rather than to everyone in the area who has a phone book.  A one-time investment in SEO will likely bring more clients to your door per dollar spent than any other form of advertising. In the end, the advantages of visibility and cost add up to the greatest possible return on investment with the least amount of bother on your part once your company’s SEO marketing campaign is in place.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Sound Testing Services in the UK

Specialist UK Sound Testing Services
A long standing client of ours has just recently launched their improved UK sound testing service for the building sector. APT Sound Testing have been providing  background noise surveys, noise at work assessments for small, mid sized and large workplaces with highly detailed and comprehensive reports detailing for over a decade.

They have asked us to help promote this new service to the Search Engines, further evidence that our SEO & Internet Marketing services continue to provide quality of service and excellent results.

If you would like information on how Direct Submit can help your business make more of the Internet then why not give us a call on 0845 2722350 today.

SEO to Benefit your Business

Utilising SEO to Benefit your Business
Businesses of all sizes in the 21st century rely very heavily on Internet marketing to sell their products and services and to be competitive within their respective industries. No one reading this article needs to be told how important it is for private firms or even for any public or charitable agency to have a website. Your efforts to build an online presence don’t end with the website, though, or even by reaching out to potential clients through Facebook or Twitter.

If your business is to succeed, you will need to attract meaningful traffic to your website so that potential clients will know what you have to offer and, ultimately, convert to actual clients. Search engine optimisation, or SEO, offers benefits to business that social media and other forms of advertising simply cannot match.

Higher Quality Traffic to Your Website
SEO marketing strategies arguably require more forethought than pay-per-click advertising campaigns in order to be successful, but the additional planning is well worth the trouble when you consider how many potential clients will be drawn to your website through keyword or key phrase searches related to a specific want or need that your business can fulfil.

Let’s say that you’ve just opened your city’s one-and-only CrossFit gym. Since CrossFit is an exercise program that caters to a wide variety of needs, you will need to put yourself in the mindset of all your desired clients and ask yourself what keywords or key phrases those clients might use in order to find you and deem you a good fit before ever contacting or visiting your gym. Most CrossFit trainers and gym owners already know that some potential clients are seasoned CrossFitters or very physically fit individuals looking for a training program that will help them achieve their elite fitness goals.

For these clients, such obvious keywords as “CrossFit (city name),” “workout of the day,” “WOD,” “metabolic conditioning” and so forth will draw clients to your gym who already know what to expect. Other potential clients will be sedentary individuals looking for an exercise program that will whip them into shape in a short period of time and provide the sort of community support and camaraderie that will keep them coming back; to reach these clients, your gym will need to rank high in Internet search results for more general keywords and key phrases, such as “losing weight,” “weight loss,” “belly fat,” “strength training,” “health,” “fitness” as well as phrases which include the city and county where your gym is located.

Although pay-per-click (PPC) and other forms of advertising can be very useful in announcing your business’s presence online, individual adverts are not and never will be able to capture every keyword or key phrase of relevance to your target audience. For this reason, SEO succeeds where pay-per-click often fails. The key here is quality, not quantity.

A One-Time Investment
You can pay once for an effective SEO marketing strategy or pay repeatedly for pay-per-click adverts. Because SEO means having meaningful and reliable online content available to anyone searching for your chosen keywords and key phrases, a one-time investment in an SEO marketing campaign can pay off in spades compared to traditional print, broadcast or online advertising campaigns. And once your business’s SEO marketing strategy is implemented, your company website will rank ever higher in search results.

Think about it: search engines such as Yahoo, Google and Bing all list about 10 results per page. These days, most people don’t bother clicking past the first page of search results because of the decreased likelihood that the lower-ranking results will turn up what they are looking for. The competition for those ten spots on the first page of search results is intense, and for your company to gain the attention of potential clients, your website needs to be just that visible.

Direct Submit UK SEO Marketing Agency
Direct Submit is an Internet marketing agency serving the SEO marketing needs of businesses of all sizes across the UK. We are dedicated to providing a complete set of Internet marketing services that will achieve sales results for your business in an ethical manner.

Let Direct Submit develop the SEO marketing strategy that will enhance your company’s online image and place you well ahead of the competition. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Google & Mobilegeddon

Google & Mobilegeddon
Google is shaking up its algorithm and small businesses are likely to be hit hardest because of the resources required to respond to the changes. While the formula change won’t affect desktop and tablet searches, mobile traffic will likely take a dive if your site isn’t mobile friendly.

Dubbed “mobilegeddon” by many, the coming changes are a move by Google to further understand the shift in consumer usage when searching on mobile devices (specifically smartphones). In essence, Google wants to rank all content the best way possible, which means understanding app content and deep links within apps to content. It wouldn’t make sense to treat desktop searches in the same way as a smartphone search, or change the main algorithm to include mobile results, as this breaks the user experience (and may also slow Google down).

So how should the typical website owner respond? First, you may not need to do anything: your site may already be optimised. If you aren’t, don’t panic. Look at your analytics – if the majority of your searches are via desktop you are likely to have a bit more time than most; Google says around 50% of traffic to sites is through mobile (hence this move being bold and swift) so you are one of the luckier ones.

You then have three ways to “pass” the Google test: offer a responsive design (when your website changes as the window size changes – Google’s recommended option); have a dynamic served website (different devices get served a different version); or create an alternate mobile page (where you send users to a separate url if they are on a mobile). It’s a good idea to read Google’s own Mobile SEO handbook, too, for simple pointers and easy-to-implement advice.

Once you’ve decided (and take a bit of time as there are benefits and drawbacks with each) go back to your analytics and study them. Do you know exactly where your traffic is coming from? How about your customers’ purchase journey? The answer will invariably be “no” because of changing consumer trends, dark social, and spikes, among other things. Understanding and seeing trends in this data will help you move forward.

Start to think like a publisher. Create a calendar for content – perhaps content created by you (blog posts, articles, images), or perhaps curated by you (“Top10 articles on …”). Either way, think about adding value to the community and not only getting people to your content, but about the content you get placed on other sites (with links back to yours).

For further information on all things related to Search Engine Optimisation and Internet Marketing, call us on 0845 2722350 or visit the Direct Submit website today for further information.