Approaches from Unethical SEO Companies

Approaches from Unethical SEO Companies
Recently a few of our clients have contacted us to report some approaches made to them by ‘SEO Companies’ in the UK, who reportedly claimed to represent – directly – Google and Yahoo. During the conversations the clients were left in little doubt that the SEO companies involved represented Google or Yahoo and had preferential influence re the potential results.

This isn’t the first time these cowboys have tried this approach and it won’t be the last!

The clients who contacted me to report these approaches told me they were being offered a direct working relationship with Google UK or Yahoo UK. Not an SEO company offering their services to promote the clients website to Google and Yahoo.

Many businesses, when approached by aggressive sales people with monthly targets to achieve, will believe almost anything they are told. In the case of the ‘Google’ approach we were contacted about, the company used a domain that also implied they were part of Google’s UK company.

These SEO firms also claimed guaranteed rankings, as well as their ‘special relationship’ with Google. This is simply untrue. In many cases, where these ‘guarantees’ are made, they are for obscure phrases which have little competition and offer no benefit to the business.

Let’s be clear, no one can guarantee results in the search engines.

While professional and ethical (white hat SEO) SEO companies can provide clients with valuable services, some unethical SEO’s continue to give the industry a bad name through their overly aggressive sales pitch, untruths and often ‘black-hat’ marketing techniques in their attempts to manipulate search engine results in questionable ways.

Remember, practices that violate search engine guidelines may result in losing popularity or even getting banned from their index.

If a company is comfortable telling you untruths to get your business, then it also follows that they would not be averse to using black hat SEO techniques in their everyday practices. Be careful which SEO company you appoint to look after you onlinebusiness!

Internet Marketing by Direct Submit

SEO is Essential for any Business

Three Reasons Why SEO Is Essential For Any Business
If you are a new business owner or a long-time business owner, then chances are you have been barraged with information about how essential it is to have a company website and, in recent years, a social media presence. In today’s business world, however, these two things are only the starting point. Now more than ever, search engine optimisation or SEO is what allows your current and potential clients to find you through targeted keyword searches so that you can in turn sell your products and service through your website and Facebook and Twitter feeds. Following are three of the most important reasons for developing an effective SEO marketing campaign in today’s business climate:

Online reviews
The good news is that your online reviewers are, in a sense, providing your SEO for free; the bad news is that you get what you pay for.

Depending on what your existing customers are saying about your product or service, this “free service” they are providing may or may not be a good thing. Although you run a sound business and are doing everything within reason to keep your clients happy, the fact remains that only those who have had either a very good or a very poor (in their view) experience dealing with you are going to take the time to create an account and log on to a customer review website to tell the world what was so wonderful – or not so wonderful – about your business. If you don’t go to the trouble of telling potential clients what you can do for them in your own words, then you are leaving yourself at the mercy of those speaking for you. Even if unsolicited reviews of your company are overwhelmingly positive, customers looking for your service want, need and deserve more. In the interest of building your brand, it is imperative that you give potential a better sense of what to expect than most reviewers can.

Smartphones and tablets
The last time you paid your company’s liability insurance – or your home or automobile insurance – you might have been directed to an “app” through which payment could be made electronically. As a business owner, what this should tell you is that mobile devices such as smartphones and tablets have become so commonplace that more and more service-oriented companies have committed to providing apps as a means of improving access to their products and services. Smartphones and tablets are also being more widely used to search online for local products and services – hotels, restaurants, tow trucks and auto repair shops in the event of an unexpected mechanical failure, you name it. Any business which fails to seize on the opportunity to increase visibility through a local SEO marketing campaign does so at its peril.

The competition
If you decide to invest in SEO for no other reason, do it because your competitors are already on board. Particularly in industries in which individual businesses face lots of competition, it pays to invest in an organic SEO campaign which shows your current and future clients what is unique about your business, be it your location or any way in which your product or service is different from and better than all the rest. Don’t let the lack of an SEO marketing strategy keep your business from being as profitable as it can be!

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

We provide a diverse range of  SEO and other Internet marketing strategies for UK businesses both large and small – at affordable costs. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Promoting UK Air Testing Services

Specialist UK Air Testing Services
A long standing client of ours has just recently launched their improved UK Air Testing service for the building sector. APT Sound Testing have been providing  ait test, acoustic surveys and noise at work assessments for small, mid-sized and large workplaces with highly detailed and comprehensive reports detailing for over a decade.

They have asked us to help promote this new service to the Search Engines, further evidence that our SEO & Internet Marketing services continue to provide quality of service and excellent results.

If you would like information on how Direct Submit can help your business make more of the Internet then why not give us a call on 0845 2722350 today.

Promoting Your Business through Internet Marketing and SEO

 

Promoting Your Business through Internet Marketing and SEO
Business owners: have you Googled yourself lately? If not, do it now. Go on, type in the name of your business and see what comes up. If the name of your business is Joe’s Auto Repairs, then your search will likely bring up Joe’s Repair Shop (Surrey), Joe’s Auto Body Care (Chester), Joe’s Automotive Ltd. (Towcester), Joe’s Car Repairs (London) and perhaps also a smattering of like-named businesses in America. Which business is yours, and how do you get people in your area to come to your shop and not to some other Joe who does auto repairs?

Well, you don’t need to come up with a more unique name for your business, but you do need to learn how to use search engine optimisation, or SEO, to make your company stand out and for promoting your business to the vehicle owners who are most likely to come to you for repairs. Following are three ways in which SEO can draw interested clients to your website and, ultimately, your shop.

Keyword Research Your target audience is searching online with specific keywords and key phrases that are relevant to your business, whatever that may be. You need to know what those keywords and key phrases are, and Internet marketing companies have the ability to research that information for their clients. Tap into that resource.

Search Engine Rankings The major search engines rank websites, in part, according to how prominently certain keywords figure in the website’s content. More specific keyword searches will set your business apart from the competition and result in higher rankings, which translates to greater visibility for your website and, ultimately, more sales.

Social Media Yet another opportunity for enhancing your online presence is through social media. If you already have a website, then you should also have a Facebook page and Twitter feed. Even businesses with stale websites are able to keep in touch with current and prospective clients by posting and Tweeting on a regular basis and interacting with their target audience.

If you know which keywords your clients are using to find businesses like yours, then it pays to make use of them in your posts and elsewhere. Best of all, your Facebook page, Tumblr account and whatever else you’re using to stay in touch with clients get their own separate rankings in search results. In other words, one can keep you front and centre even when the other does not.

As impressive or even overwhelming as they may seem, these considerations are simply scratching the surface when it comes to Internet marketing and SEO. Direct Submit Internet Marketing Services can do all this and much more to increase traffic to your website and generate interest in your company. Direct Submit works with businesses of all sizes to develop effective SEO marketing campaigns that deliver lasting results.

Let Direct Submit show you just how profitable your company can be. For more information or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Make your Website Work Harder for your Business

Three Ways to Make your Website Work Harder for your Business
Internet Marketing and Search Engine Optimisation (SEO) is simply a way of drawing traffic to your website through strategic use of keywords and key phrases that are relevant to what your potential clients are seeking out.

With a well-designed company website and SEO marketing campaign, you will go from one handyman among many in your area to one whose company information is front and centre in online search results.

Here are three simple yet effective ways of making your website work harder for your business.

Number 1:  What Good is Traffic Without Conversions?
Make sure your Site is set up with the customer in mind – particularly relevant if you operate an ecommerce website. |Why, well if your site does not convert well, then all the traffic in the world will not amount to any new business. So, here are a few tips to help your websites conversion ratio:

  • An easy “Call to Action” is a must
  • Final action/click should be no more than 2 to 3 clicks from the Home page
  • Engage the searcher, give them engaging & relevant content/media

Number 2:  Make sure to update your content & keep it fresh:

  • Search Engines continue to award freshness
  • Keep your websites content unique
  • Continue to review / refresh your content every 3-6 months.
  • Provide new pages with new information. This can help your website become more of an authority (important) within your industry which will provide new paths of traffic through different long-tail phrases.

Number 3:  Focus On the Long-Tail Phrases (3 or 4 words)

  • “Long Tail” phrases convert better and they also make it easier to dominate your competition in the Search Rankings.
  • Go after the long-tail phrases with the short-tail as the base. By targeting the long-tail, the short-tail will also benefit.
  • People searching via long-tail phrases often know exactly what they’re looking for and because of that, they tend to convert into customers at a higher percentage.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Local Search Engine Optimisation Services

Local Search Engine Optimisation Services
For many businesses who operate on a regional or ‘local’ basis, local Search Engine Optimisation is all about achieving first page results for their business or product when the search term includes a reference to the specific town, City or County. This is becoming more important as ‘Local Search’ has rapidly becoming one of the most popular search types on the web as more and more people start to use search engines to search for a local service.

More and more people are using the search engines to search for such as “motor home rental North East” or “Van Hire Newcastle” and this local element is reported to be one of the fastest growing areas for ‘searches’ online.

Local Search Customers Are Twice as Likely to Buy It has also been reported that people who use the search engines to search for local products or services are reported to be far more likely to be at or near making the decision to buy a particular product or service right now.

These local search ‘visitors’ could be one of the most critical groups of people to visit your online business, so doesn’t it make sense to make sure you’re website is optimised for local search traffic and you are doing all you can to convert each one into a satisfied customer?

Our low cost and effective local Internet Marketing services have helped many local businesses succeed. If you would like to discuss your local SEO project, call us now on 0845 2722350 or email us at mail@directsubmit.co.uk. We offer FREE advice and a no obligation quotation.

The Patterned Concrete Company

The Patterned Concrete Company
Direct Submit are pleased to announce yet another new client. The Patterned Concrete Company who are well known as pattern imprinted concrete specialists, have just launched their new website. Promoting their unique patterned concrete product for driveways and paths, this new product requires minimal maintenance and the company state the product performs superiorly to alternative products like block paving, tarmac and flagstones.

If you would like to know more about how Direct Submit can help with the SEO and online promotion to your website then give us a call today on 0845 2722350. With a range of low cost SEO packages to suit every business, we offer a FREE no obligation quotation.

Internet Marketing and Social Media

Internet Marketing and Social Media: What Every Business Owner Needs to Know
If you own a business, then you most likely also have a website advertising your products and services.  This website, you may think, advertises your business online so that you don’t have to burden yourself with “sales and marketing”.

But do you know this for a fact?  When you hear the word “marketing”, what are you thinking of?

People in slick suits luring in unsuspecting victims and finding clever ways to stop just short of lying in order to sell a product?

If this is how you see marketing, then it’s time to take a fresh look at the concept, since much has changed just in the past decade.  Consumers are more savvy than ever these days, and they know a sleazy sales pitch when they hear it. Marketing is about much more than getting the sale; it’s about building relationships so effectively that your products sell themselves – not only because people need what you have to offer, but also because they feel an affinity with your company or brand.

As a business owner, you of all people know just how well you can deliver the goods as compared with the competition. In order to get people to come to you instead of the competition, they have to have a positive association or, more specifically, a feeling of kinship that will make them happy to pay for your products and services and happy that they’re available in the first place. One of the easiest, most cost-effective ways to do this is through social media.

Social media are much more than a means through which to expand an advertising campaign; it’s an opportunity to interact with current and future clients that simply did not exist in years past. Smart business owners know that the way to build and maintain relationships with their clientele in today’s online world is by personalising the experience and by addressing specific consumer needs and wants. In other words, you want to cultivate the “you” view and make it all about your client.

Doing so lets her know that you’re in the business of helping her to live a better life as a result of what you are offering. Business owners looking to increase their online visibility should pursue all options related to social media as one facet of a broader Internet marketing campaign that also includes search engine optimisation, or SEO, in order to have the greatest possible impact.

Direct Submit Internet Marketing Services will help you make the most of your Internet marketing options and work with you using language you can understand. If you want to increase sales through effective Internet marketing but are at a loss as to where to begin, let Direct Submit develop a tailor-made Internet marketing campaign that will maximise your available resources at a fraction of the cost associated with more traditional forms of advertising.

For more information, call us today on 0845 272 2350 or visit the Direct Submit website.