SEO: How Your Future Clients Find You Online

SEO: How Your Future Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

Maybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly. Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs.

The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask?

Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot.

By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit is dedicated to providing local SEO and Internet Marketing Services to businesses in Newcastle upon Tyne, the Northeast and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising.

et our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Brainstorming & Researching Effective Keywords

Brainstorming & Researching Effective Keywords
Search Engine Optimisation or SEO is a process that affects a website’s visibility within a search engine’s rankings by reviewing how the respective search engines work, what people are searching for, the keywords or phrases used and which search engines different audiences prefer. For example, Google, Yahoo or Bing.

Keyword brainstorming is the first step when deciding which keywords to target when creating a website. At the beginning of a web based project, it is often wise to start out small, using less competitive keywords, and as time passes – and hopefully your market increases, then upgrade to include additional and ‘more competitive’ keywords.

Keyword Research It’s important to research keywords to determine their viability – are they worth working with or targeting? Often, one of the best ways to research a keywords popularity is to use a search engine. Type in your potential key phrase and see what results appear.

The right keywords to target have to be popular, relevant and obtainable. If a person targets the wrong keywords, then all of his or her efforts to optimise and promote a website would be in vain – and a waste of money!

It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages.

So how do you achieve this? The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

  • Initial keyword Research. Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.
  • Use Key Word Research Tools. There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.
  • Selecting of Key Words. Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.
  • Analytics. After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit on 0845 2722350 or visit our Internet Marketing and SEO website and see how we can help you make the most of your online Internet project.

Ellen Conlin Hair and Beauty of Glasgow

Ellen Conlin Hair and Beauty Salon of Glasgow
Direct Submit are pleased to announce they are now working with the Ellen Conlin hair and beauty salon in Glasgow for over 15 years. They provide a diverse range of massage and beauty therapists to help you look and feel better than you ever have before. To help their online marketing project they have a number of great offers available, call today on 0141 339 8223 (Hyndland Hair Salon) or 0141 638 0331 (Giffnock Hair Salon) today for further details.

Why not contact Direct Submit and let us help you make your website work harder for your business. Call us today on 0845 2722350 for further details of our great value and effective Search Engine Marketing services.

2015 SEO Ranking Factors

2015 SEO Ranking Factors
In June of 2015, a group of recognised SEO industry gathered to geek out about one thing: SEO ranking factors. It was known as the SMX Advanced, the Search Marketing Expo. One of the most significant outcomes was maybe the SMX Ranking Factors for 2105.

The 2015 SEO Ranking Factors Included:

Understand User Intent, and Satisfy It
As you set out to “optimise” a the content in a web page, although it is important to consider keywords, you should also consider the user’s intent.

•What questions is the user asking?
•What information does the user need?
•What is the user’s main purpose in searching?

Then, seek to answer those questions. You can connect the user’s questions to their intent. Then, you can connect the intent to your topic. And that topic will naturally use the correct keywords.

Get a Backlink from a News Site
Back links are still effective but, as we all know, not all links are created equal. As is well documented, some links are more important than others?

One of the most conclusive findings from SMX was “successful pages have more news links than non-successful pages.” If you want to get backlinks from authoritative news websites, I recommend the following:

•Press releases, to stay current and visible in front of news sites
•Help a reporter out (HARO), to get direct access to reporters
•Personal branding, to be a go-to authority and spokesperson in your niche
•Industry forums, to maintain a presence where news networks will be sure to look
•Activity community involvement, in order to get mentions and links in local papers
•Blogging about current events, in order to be a source of research and quotation from news sites

Link Building is still very much on the agenda. Since the Google reviews of 2014, many SEOs have been predicting the end for link building. There was a form of link building that was black-hat and spam based.  But link building is still important. Just as long as you’re doing it carefully.

Use Relevant Keywords
As we have said – Keywords Still Matter.  Always include reference to your targeted key phrases in page content. As has been well documented –  don’t Keyword Stuff or spam – the Search Engines are clever enough to see this strategy and you are likely to get penalised!

There has been so much written about key words / phrases that we will leave this one here.

Create Interactive Elements
The findings also indicate that interactive element are correlated with higher ranking sites. Here are some additional interactive content ideas:

•Embedded tweets
•Videos
•Gifs
•Infographics
•Interactive infographics (example)
•Gifographics
•Games
•Social sharing widgets
•Lessons
•Links
•Polls
•Quizzes
•Longer content
•Outlined content
•List content

If you don’t have the time or talent to make smart interactive pages, don’t worry. Great navigation, a clean interface, and a well-designed site are interactive enough for improved ranking.

Create Content that is Easy to Read
You may not know how to pronounce “Flesch Readability,” but you know good content when you see it. So does Google. The Flesch Readability scale is a measure of how easy it is for people to read your content. The easier it is to read your content, the better you’ll probably rank.

Over the past 18 months, SEOs have noticed content with the following features tends to rank better:

•Long form: The power of 300-word posts just isn’t the same.
•Readable: Google employs human graders to determine how readable and useful your content is.
•Expert: People can tell if your content is authoritative or weak.
•Layout: Even the way your website is laid out makes a difference in ranking.
Use Lists – Search Engines Love Them
Lists are great. Search engines love them. Users love them. Here’s what the SMX experts said:

Presence of unordered lists: If a user is searching for something in a hurry or is on their phone, as SEOs we have to care about this. Structured content allows users to get to their answers as fast as possible. Tober says it is important to view this factor as a hint: “Users enjoy structured content”.

Adding a bulleted list to a blog or page is a great way to juice up your content with a little extra usability and optimal experience.
HTTPS as a Ranking Signal
Since Google announced that HTTPS is a ranking signal (August, 2014), we haven’t seen huge ranking changes. Searchmetrics has done the most research on the subject. Their verdict is that “secure connection should be considered.” Is it advised? Yes. Is it critical? Not yet.

Bigger sites have more to lose and therefore, more to gain, by implementing HTTPS. However, it’s obvious that HTTPS is growing in importance. Some brands and businesses appear to have increased their visibility by small percentages since the HTTPS algorithm was released. If you can implement HTTPS, it’s a good idea to do so.

SEO Tips for Small Business

SEO Tips to Help Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase

This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly

Look to write unique and informative articles, blogs etc for your website. Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website. This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing.

This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased. Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

Arrange for Quality and Relevant links back to your website

Inbound links are considered very important in the SEO world, particularly by Google. If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced. Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline

Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf.

To speak to one of our Internet Marketing Consultants for advice on making your Internet Marketing project a success, call us now on 0845 272 2350 or visit the Direct Submit website for further information.

SEO: Benefits for Your Business

SEO: Benefits for Your Business
Businesses of all sizes in the 21st century rely very heavily on Internet marketing to sell their products and services and to be competitive within their respective industries. No one reading this article needs to be told how important it is for private firms or even for any public or charitable agency to have a website. Your efforts to build an online presence don’t end with the website, though, or even by reaching out to potential clients through Facebook or Twitter.

If your business is to succeed, you will need to attract meaningful traffic to your website so that potential clients will know what you have to offer and, ultimately, convert to actual clients. Search engine optimisation, or SEO, offers benefits to business that social media and other forms of advertising simply cannot match.

Higher Quality Traffic to Your Website
SEO marketing strategies arguably require more forethought than pay-per-click advertising campaigns in order to be successful, but the additional planning is well worth the trouble when you consider how many potential clients will be drawn to your website through keyword or key phrase searches related to a specific want or need that your business can fulfil.

Let’s say that you’ve just opened your city’s one-and-only CrossFit gym. Since CrossFit is an exercise program that caters to a wide variety of needs, you will need to put yourself in the mindset of all your desired clients and ask yourself what keywords or key phrases those clients might use in order to find you and deem you a good fit before ever contacting or visiting your gym. Most CrossFit trainers and gym owners already know that some potential clients are seasoned CrossFitters or very physically fit individuals looking for a training program that will help them achieve their elite fitness goals.

For these clients, such obvious keywords as “CrossFit (city name),” “workout of the day,” “WOD,” “metabolic conditioning” and so forth will draw clients to your gym who already know what to expect. Other potential clients will be sedentary individuals looking for an exercise program that will whip them into shape in a short period of time and provide the sort of community support and camaraderie that will keep them coming back; to reach these clients, your gym will need to rank high in Internet search results for more general keywords and key phrases, such as “losing weight,” “weight loss,” “belly fat,” “strength training,” “health,” “fitness” as well as phrases which include the city and county where your gym is located.

Although pay-per-click and other forms of advertising can be very useful in announcing your business’s presence online, individual adverts are not and never will be able to capture every keyword or key phrase of relevance to your target audience. For this reason, SEO succeeds where pay-per-click often fails. The key here is quality, not quantity.

A One-Time Investment
You can pay once for an effective SEO marketing strategy or pay repeatedly for pay-per-click adverts. Because SEO means having meaningful and reliable online content available to anyone searching for your chosen keywords and key phrases, a one-time investment in an SEO marketing campaign can pay off in spades compared to traditional print, broadcast or online advertising campaigns. And once your business’s SEO marketing strategy is implemented, your company website will rank ever higher in search results.

Think about it: search engines such as Yahoo, Google and Bing all list about 10 results per page. These days, most people don’t bother clicking past the first page of search results because of the decreased likelihood that the lower-ranking results will turn up what they are looking for. The competition for those ten spots on the first page of search results is intense, and for your company to gain the attention of potential clients, your website needs to be just that visible.

Direct Submit UK SEO Marketing Agency
Direct Submit is an Internet marketing agency serving the SEO marketing needs of businesses of all sizes across the UK. We are dedicated to providing a complete set of Internet marketing services that will achieve sales results for your business in an ethical manner.

Let Direct Submit develop the SEO marketing strategy that will enhance your company’s online image and place you well ahead of the competition. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

SEO for Local Markets

SEO for Local Markets
The economy would finally seem to be recovering, people are buying & selling property again and, as we head towards the New Year, more and more people will be considering 2016 as the time to tackle projects around the home or office space. These often include property renovations for which home or business owners call upon skilled tradespeople to carry out most or all of the work.

This is all good news for tradespeople targeting a local market, but there’s something else to consider: that local market can be challenging to reach through the phone book and through traditional forms of advertising because people aren’t using the Yellow Pages like they once did for locating people who can do household repairs, fix the air conditioning or plumbing and so forth.

As with everything else, people are now doing simple Internet searches (local SEO) to find everything they need. This is particularly true now that smartphones have become the norm. If your potential clients have Android phones, for example, you want them to be able to find your details simply by typing in “plumbers Newcastle” or “home renovations North East” from the Google search field on their phone. The right key phrases will do the job just like magic.

This magic is called Search Engine Optimisation or SEO.

How SEO works is simple: the mysterious powers behind the Internet and major search engines such as Google and Yahoo rank the results of certain keywords, and top-ranked results based on those keywords or key phrases are displayed most prominently in search results. Going back to the plumber in Newcastle example, let’s say that you already rely somewhat on word-of-mouth advertising and have been recommended by past clients who remember which street your business is located on. Since the odds do not favour the presence of multiple plumbing companies on the same street, a key phrase such as “plumber (street name) Newcastle” is likely to reveal only one accurate search result, and this is the one that will lead today’s Internet- and smartphone-savvy individuals in Newcastle who have plumbing problems to pick up the phone and call you for their repairs.

But how do you gain this type of visibility on the Internet, you ask? In brief, you do so by developing relevant online content that Internet users will be directed to when they type in relevant keywords and key phrases. The expertise of an Internet marketing consultant can be invaluable to your business if growth is what you desire.

Direct Submit Internet Marketing Services has been developing SEO marketing campaigns for businesses across the UK for over a decade. Our client-focused Internet marketing services are highly effective, even on a small advertising budget, and will have a significant impact on the growth of your small business for a fraction of the cost of television or other, more traditional forms of advertising. By taking advantage of our service, you can expect to see your business grow and revenues soar.

For more information on how we can help you develop your local SEO marketing campaign, call us today on 0845 272 2350 and let one of our Internet marketing consultants help your Internet marketing and SEO project make your business more successful than you ever thought possible.

SEO is Essential for any Business

SEO is Essential for any Business
If you are a new business owner or a long-time business owner, then chances are you have been barraged with information about how essential it is to have a company website and, in recent years, a social media presence.

In today’s business world, however, these two things are only the starting point. Now more than ever, search engine optimisation or SEO is what allows your current and potential clients to find you through targeted keyword searches so that you can in turn sell your products and service through your website and Facebook and Twitter feeds.

Following are just some of the most important reasons for developing an effective SEO marketing campaign in today’s business climate:

Online reviews
The good news is that your online reviewers are, in a sense, providing your SEO for free; the bad news is that you get what you pay for. Depending on what your existing customers are saying about your product or service, this “free service” they are providing may or may not be a good thing. Although you run a sound business and are doing everything within reason to keep your clients happy, the fact remains that only those who have had either a very good or a very poor (in their view) experience dealing with you are going to take the time to create an account and log on to a customer review website to tell the world what was so wonderful – or not so wonderful – about your business. If you don’t go to the trouble of telling potential clients what you can do for them in your own words, then you are leaving yourself at the mercy of those speaking for you. Even if unsolicited reviews of your company are overwhelmingly positive, customers looking for your service want, need and deserve more. In the interest of building your brand, it is imperative that you give potential a better sense of what to expect than most reviewers can.

Smartphones and tablets
The last time you paid your company’s liability insurance – or your home or automobile insurance – you might have been directed to an “app” through which payment could be made electronically. As a business owner, what this should tell you is that mobile devices such as smartphones and tablets have become so commonplace that more and more service-oriented companies have committed to providing apps as a means of improving access to their products and services. Smartphones and tablets are also being more widely used to search online for local products and services – hotels, restaurants, tow trucks and auto repair shops in the event of an unexpected mechanical failure, you name it. Any business which fails to seize on the opportunity to increase visibility through a local SEO marketing campaign does so at its peril.

The competition If you decide to invest in SEO for no other reason, do it because your competitors are already on board. Particularly in industries in which individual businesses face lots of competition, it pays to invest in an organic SEO campaign which shows your current and future clients what is unique about your business, be it your location or any way in which your product or service is different from and better than all the rest.

Don’t let the lack of an SEO marketing strategy keep your business from being as profitable as it can be!

Direct Submit Internet Marketing Services specialises in developing effective local SEO marketing campaigns for businesses of all sizes and budgets. Let us put our years of experience to work for your company so that you can maximise profits while focussing on the core business. Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small.

No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit the Direct Submit Internet Marketing website today.

Search Engine Optimisation: Helping Local Business

Search Engine Optimisation: Helping Local Business
Newcastle, as you and other business owners well know, is home to a thriving retail business community. On any of the occasions you have made your way up to Eldon Square or any of the other major shopping centres in the city centre, you might have found yourself overwhelmed by choice if you did not already have a particular item in mind or shop at which to buy it. With so many consumer goods and shops to choose from, you have undoubtedly picked a shop at random or simply run into John Lewis so you could be done with it.

Psychologists have recently established that people, although grateful for the options available to them, are overwhelmed by choice when it comes to shopping for consumer goods. Adding to this burden, at times, is the obligation to navigate a seemingly endless array of shops which have similar, but not identical, merchandise.

If you are the owner of one of the many retail businesses in Newcastle or anywhere else in the North East of England, do you relish the idea that you may be missing out on an opportunity to grab the attention of new clients and grow your business by positioning your business as the one out of many that can provide exactly what they need?

Of course you don’t, and that’s why it’s so important to have a solid internet marketing strategy in place. One essential component of this is search engine optimisation, or SEO. SEO is a method of increasing visibility for your company through specific, keyword-rich online content which raises your website’s ranking in online search results, thus drawing more traffic to your website.

Whether you rely on your website for direct sales or not, it’s important to maximise visibility in order to set your shop apart from the competition, particularly if you own a new business, so that people will make a point of coming into your shop rather than someplace else.

Direct Submit Internet Marketing
Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.