Internet Marketing and SEO – Helping Local Businesses

Internet Marketing and SEO – Helping Local Businesses
If you are setting up a new business in Newcastle or the North East it may be a good idea to consider enlisting professional SEO (Search Engine Optimisation) services to help build your company’s online profile, not only will it save you time to focus on other aspects of your business, you will also be guaranteed to boost the amount of business you do online noticeably.

In order to promote your services effectively the first step is raising your online profile by using effective SEO methods to ensure that your business is easy for people to find, unless they know you are out there how can they check out your website?

Professional online marketing services such as Direct Submit have the expert knowledge and skills to help your business get to the first pages of the listings generated by search engines such as Google and Bing.

Studies have shown that 80% of online customers will click on the first few options presented to them when conducting a search, if your page is featured it is easy to see how much of an advantage you will have against other businesses that are listed lower down.

Hiring the services of a company such as Direct Submit Internet Marketing Services that really know how SEO works can be a great investment, especially if you are inexperienced in internet marketing.

With the use of specialist local SEO you can increase your local business dramatically, and as the majority of businesses do the majority of their trade within their local area it’s obvious why so many small businesses benefit greatly from effective local SEO based on their geographical location. Choosing a company with local knowledge of Newcastle and the North East such as Direct Submit can only been seen as an advantage as they will be able to apply their experience and ensure that your needs are met completely.

So, whether you are planning on launching a new business or improving the traffic on an existing website, it’s worth considering if you can afford not to invest in SEO services and potentially miss out on many opportunities to have your company noticed by the thousands of people conducting internet searches for services like yours every day.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Google Tackles Hacked Spam in Search Results

Google Tackles Hacked Spam in Search Results
Google continues to try and root out spam in its search results. The Official Google Webmaster Central Blog has recently put out the following:

Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results. A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.

Website owners that don’t implement standard best practices for security can leave their websites vulnerable to being easily hacked. This can include government sites, universities, small business, company websites, restaurants, hobby organizations, conferences, etc. Spammers and cyber-criminals purposely seek out those sites and inject pages with malicious content in an attempt to gain rank and traffic in search engines.

We are aggressively targeting hacked spam in order to protect users and webmasters.

google seo

The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown:

This is due to the large amount of hacked spam being removed, and should improve in the near future.

We are continuing tuning our systems to weed out the bad content while retaining the organic, legitimate results.

Direct Submit Pay Per Click Services

Direct Submit Pay Per Click Services
Pay Per Click (PPC) is a form of online marketing by which you pay for every visitor to your website that click through the advert. This allows advertisers to quickly promote their services on the respective search engine using cost per click basis. Plus, Pay Per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Direct Submit Pay Per Click Services A pay per click (ppc) campaign takes time and expertise to manage effectively. There are a number of issues to consider including Pay Per Click Account Management, budget management and effective monitoring of key phrases used. Pay Per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay Per Click marketing is very efficient and can be a highly effective form of advertising.

As leading UK Pay per Click, Internet Marketing and SEO consultants, we are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business.

To find out more about Direct Submit Pay Per Click Services, call us today on 0845 2722350 or visit our SEO and PPC services website.

Shopping Online: The Benefits

Shopping Online: The Benefits
Online shopping websites such as the Home and Gift shop offer almost everything for the home and garden, including items such as traditional bed linen through to gifts for the family or pet. Plus, the home wares and clothing available from these type of online store, are often designed to provide you with unique answers to your everyday needs assisting you to live an independent life.

Many people look to shop online nowadays as a convenient way to shop and will often find it offers them the opportunity to save money. By choosing to shop online you will be able to enjoy many benefits, some of which are self-explanatory, others that are not quite so apparent. So what are just some of the benefits of shopping online:

Lower Prices
The Internet provides access to millions of retail outlets with details of the product you are searching for, often at lower prices than the high street, and – many online stores will often offer the money saving benefit of what are often referred to as the “Online ONLY” deals. These online deals will often offer extensive discounts and savings only to those who purchase specific items online.

Greater Choice of Product or Services
Access to a huge range of products or services, with all the information provided online enabling you to compare and make an informed decision. Plus, as more traditional homeware products such as cellular pure wool blankets or flannelette duvet bedding becomes ever more difficult to find, the Internet offers unrivalled access to items such as these.

Convenience
The Internet has enabled online stores to be open for business around the clock which lets you shop entirely at your convenience, and for those who perhaps have mobility issues then, many will find online shopping a very convenient way to shop. Finding the right furniture and contents for a home can often prove a difficult and time consuming task.

The choice in many large high street stores and out of town retail parks around the UK is often limited and replicated from store to store. This is where online shopping can offer true convenience for all shoppers. Lower prices, a wider selection of products or services, and the convenience of shopping at a time that suits you are just a few of the many reasons more and more people are turning to online shopping.

Shopping for home furnishings and gifts can also be more exciting and productive when done online. Select the product, click on an image and discover the product or gift that best suits the shopper’s requirements. Maybe you have just bought a new house or are ready to make some changes to make your interior design more current or reflective of your current lifestyle. Whatever your goal, be it an entirely new home décor or a revamp of your present home, you can add passion, colour and style by indulging yourself in some of the many home furnishings, home essentials and garden furniture.

If you want your online store to get noticed, call Direct Submit SEO Services today on 0845 2722350 and let us help you make more of your website.

SEO: Improve Rankings for Small Business

SEO Tips to Help Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase
This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly
Look to write unique and informative articles, blogs etc for your website. Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website. This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing
This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased. Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

Arrange for Quality and Relevant links back to your website
Inbound links are considered very important in the SEO world, particularly by Google. If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced. Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline
Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

Direct Submit SEO Services
All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or visit our Internet Marketing & SEO Services website for further information.