SEO: How Your Future Clients Find You Online

SEO: How Your Future Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

Maybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly. Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs.

The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask? Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot.

By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit is dedicated to providing SEO and Internet marketing services to businesses in Newcastle upon Tyne, the Northeast and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising.

Let our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Edinburgh Office Cleaning Services

Direct Submit & Edinburgh Office Cleaning Services
Direct Submit are continuing to work alongside Edinburgh Office Cleaning Services to help promote their specialist commercial and domestic cleaning services throughout the Edinburgh region. With a proven track record for high quality cleaning services – All cleaning tasks are done to the highest standard, reliability – Regular appointment or one-off job, our friendly cleaners will be there – guaranteed and a highly cost effective service. Outstanding office cleaning provided at highly competitive rates.

If you would like more information on the range of Internet Marketing and Search Engine Optimisation (SEO) services we offer then why not give us a call on 0845 2722350.

An Internet Marketing Strategy

A Key Part of Any Internet Marketing Strategy
If you are a small business that is just starting out you will already have some idea of how tough it is competing with other bigger, more established businesses to be noticed by potential customers, especially online.  With many larger businesses being able to afford massive advertising campaigns that appear all over social media and other popular websites and dominating the majority of the first pages of search engine results it can feel a little overwhelming to any small business trying to be seen, but with a little clever internet marketing, from a professional service such as Direct Submit getting your business noticed could be far quicker and easier than you may first think.

At Direct Submit Internet Marketing Services they are able to offer a wide range of services to help boost your businesses online profile and raise your online sales and leads, with the use of modern and effective methods such as Search Engine Optimisation (SEO) you can be certain that they will help you give your website a real boost.  SEO is a popular method that can help make sure that your business reaches a far higher ranking on results produced by search engines such as Google or Bing, making your website far more likely to be seen by the people that will really have an interest in your products or services.  As they offer a unique service to every client at Direct Submit they will tailor any SEO optimisation to your individual needs so you make the best use of all options available to your business.

As the theory of SEO is a process that generally involves the use of little or no paid advertisements it can be a complicated and time consuming process, especially if you are already working hard trying to get a new business off the ground.  You also need to have a wide knowledge of the different methods and processes available to make sure that your efforts have the desired results, in order to be truly effective any SEO methods that are applied with need regular, ongoing maintenance and monitoring to ensure that you get continued good results. By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you.

With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.  With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and ongoing monitoring and maintenance you can be certain on having expert advice and support every step of the way.

So if you have a new business or an existing website that isn’t having a lot of success why not take a look at the SEO and other internet marketing services on offer at Direct Submit and see what they could do to help you make sure that your business gets noticed.  You might be surprised what a great investment it turns out to be when your internet sales and leads begin to increase considerably.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.

SEO Tips to Help Small Business

SEO Tips to Help Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

What is SEO or Search Engine Optimisation?
SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase
This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your Website Constantly
Look to write unique and informative articles, blogs etc for your website. Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing
This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased. Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

 Arrange for Quality and Relevant links back to your website
Inbound links are considered very important in the SEO world, particularly by Google. If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline
Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350  or email us at mail@directsubmit.co.uk

SEO for Local Markets

SEO for Local Markets
The economy is finally recovering, people are buying homes again and, with spring here and summer just around the corner, more and more people will be taking advantage of the warmer weather to tackle projects around the house or flat that are best done in weather when one can have one’s windows open for ventilation. These often include home renovations for which homeowners call upon skilled tradespeople to carry out most or all of the work.

This is all good news for tradespeople targeting a local market, but there’s something else to consider: that local market can be challenging to reach through the phone book and through traditional forms of advertising because people aren’t using the Yellow Pages like they once did for locating people who can do household repairs, fix the air conditioning or plumbing and so forth.

As with everything else, people are now doing simple Internet searches (local SEO) to find everything they need. This is particularly true now that smartphones have become the norm. If your potential clients have Android phones, for example, you want them to be able to find your details simply by typing in “plumbers Newcastle” or “home renovations North East” from the Google search field on their phone.  The right key phrases will do the job just like magic.

This magic is called Search Engine Optimisation or SEO.

How SEO works is simple: the mysterious powers behind the Internet and major search engines such as Google and Yahoo rank the results of certain keywords, and top-ranked results based on those keywords or key phrases are displayed most prominently in search results.

Going back to the plumber in Newcastle example, let’s say that you already rely somewhat on word-of-mouth advertising and have been recommended by past clients who remember which street your business is located on. Since the odds do not favour the presence of multiple plumbing companies on the same street, a key phrase such as “plumber (street name) Newcastle” is likely to reveal only one accurate search result, and this is the one that will lead today’s Internet- and smartphone-savvy individuals in Newcastle who have plumbing problems to pick up the phone and call you for their repairs.

But how do you gain this type of visibility on the Internet, you ask? In brief, you do so by developing relevant online content that Internet users will be directed to when they type in relevant keywords and key phrases. The expertise of an Internet marketing consultant can be invaluable to your business if growth is what you desire.

Direct Submit Internet Marketing Services has been developing SEO marketing campaigns for businesses across the UK for over a decade. Our client-focused Internet marketing services are highly effective, even on a small advertising budget, and will have a significant impact on the growth of your small business for a fraction of the cost of television or other, more traditional forms of advertising. By taking advantage of our service, you can expect to see your business grow and revenues soar.

For more information on how we can help you develop your local SEO marketing campaign, call us today on 0845 272 2350 and let one of our Internet marketing consultants help your Internet marketing and SEO project make your business more successful than you ever thought possible.

The Benefits for your Business of Investing in SEO

The Benefits for your Business of Investing in SEO
Businesses of all sizes in the 21st century rely very heavily on Internet marketing to sell their products and services and to be competitive within their respective industries. No one reading this article needs to be told how important it is for private firms or even for any public or charitable agency to have a website. Your efforts to build an online presence don’t end with the website, though, or even by reaching out to potential clients through Facebook or Twitter.

If your business is to succeed, you will need to attract meaningful traffic to your website so that potential clients will know what you have to offer and, ultimately, convert to actual clients. Search engine optimisation, or SEO, offers benefits to business that social media and other forms of advertising simply cannot match.

Higher Quality Traffic to Your Website
SEO marketing strategies arguably require more forethought than pay-per-click advertising campaigns in order to be successful, but the additional planning is well worth the trouble when you consider how many potential clients will be drawn to your website through keyword or key phrase searches related to a specific want or need that your business can fulfil.

Let’s say that you’ve just opened your city’s one-and-only CrossFit gym. Since CrossFit is an exercise program that caters to a wide variety of needs, you will need to put yourself in the mindset of all your desired clients and ask yourself what keywords or key phrases those clients might use in order to find you and deem you a good fit before ever contacting or visiting your gym. Most CrossFit trainers and gym owners already know that some potential clients are seasoned CrossFitters or very physically fit individuals looking for a training program that will help them achieve their elite fitness goals.

For these clients, such obvious keywords as “CrossFit (city name),” “workout of the day,” “WOD,” “metabolic conditioning” and so forth will draw clients to your gym who already know what to expect. Other potential clients will be sedentary individuals looking for an exercise program that will whip them into shape in a short period of time and provide the sort of community support and camaraderie that will keep them coming back; to reach these clients, your gym will need to rank high in Internet search results for more general keywords and key phrases, such as “losing weight,” “weight loss,” “belly fat,” “strength training,” “health,” “fitness” as well as phrases which include the city and county where your gym is located.

Although pay-per-click and other forms of advertising can be very useful in announcing your business’s presence online, individual adverts are not and never will be able to capture every keyword or key phrase of relevance to your target audience. For this reason, SEO succeeds where pay-per-click often fails. The key here is quality, not quantity.

A One-Time Investment
You can pay once for an effective SEO marketing strategy or pay repeatedly for pay-per-click adverts. Because SEO means having meaningful and reliable online content available to anyone searching for your chosen keywords and key phrases, a one-time investment in an SEO marketing campaign can pay off in spades compared to traditional print, broadcast or online advertising campaigns. And once your business’s SEO marketing strategy is implemented, your company website will rank ever higher in search results.

Think about it: search engines such as Yahoo, Google and Bing all list about 10 results per page. These days, most people don’t bother clicking past the first page of search results because of the decreased likelihood that the lower-ranking results will turn up what they are looking for. The competition for those ten spots on the first page of search results is intense, and for your company to gain the attention of potential clients, your website needs to be just that visible.

Direct Submit UK SEO Marketing Agency
Direct Submit is an Internet marketing agency serving the SEO marketing needs of businesses of all sizes across the UK. We are dedicated to providing a complete set of Internet marketing services that will achieve sales results for your business in an ethical manner.

Let Direct Submit develop the SEO marketing strategy that will enhance your company’s online image and place you well ahead of the competition. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Dulais Wedding Dress Cleaning Services

Direct Submit & Dulais Wedding Dress Cleaning Services
Direct Submit are continuing to work alongside the Dulais Dry Cleaning group to help promote their specialist Wedding Dress Dry Cleaning services. Every day, brides from all over the UK go to Dulais and say thank you for the love and attention they lavish on their clients wedding dress. Scrupulously cleaned and preserved, it is packaged in a beautiful box before delivering it safely back into the customers hands.

If you would like more information on the range of Internet Marketing and Search Engine Optimisation (SEO) services we offer then why not give us a call on 0845 2722350.

Internet Marketing and SEO – Helping Local Businesses

Internet Marketing and SEO – Helping Local Businesses
When you are setting up a new business or considering ways to boost your online business it is a really good idea to consider your approach to search engine optimisation (SEO), as this could be key to your future success.  In order for any company to grow it needs to be sure that it is easily accessible to potential customers and investors, nowadays being found easily on the internet is more important to businesses than ever.

More and more people are turning to professional internet marketing services to help them develop effective SEO methods so they can greatly improve their chances of reaching that all important first page of search engines such as Google or Bing. If you are based in the Newcastle or North East area   a company well worth taking a look at is Direct Submit Internet Marketing and SEO Services,  they offer the expert skills required to ensure your company really takes off on the web.

As studies have shown that 80 percent of internet users will click on the first few options offered to them when conducting a search, implementing professional services for local SEO optimisation is seen as an essential investment by many of today’s small business owners, if your website isn’t being seen by customers they will never know about your services.

Importance of Local SEO
The use of local SEO ensures that you get seen by the people where you are, simply being able to target potential customers within your own locality can really increase your traffic.  If your company makes it on the first page of a geographical search it is guaranteed to increase your customer base and sales noticeably.

SEO can be a time consuming task as it required a lot of research, expertise and website adjustments, this can be a lot of work to take on for a new business, especially if you are a sole trader or have few staff. Being able to hand this over to a professional internet marketing company such as Direct Submit means that you will be sure that the job will be done more quickly and effectively, while leaving you time to get on with all the other important tasks associated with running a business.

Direct Submit Internet Marketing and SEO Services
Direct Submit can help make sure that your business gets seen online by applying their expertise and knowledge to your website, helping you to raise your profile, attract more relevant traffic and increase your sales.  With highly qualified professional staff that are always on hand to help and great reviews from past clients they have a good reputation for helping small businesses to succeed.  So why not head over to http://www.directsubmit.co.uk/ and have a look at how they could help you make your businesses online profile grow more quickly than you think.

As a leading Internet Marketing business, we specialise in SEO and other Internet marketing strategies for UK businesses, both large and small – local and National. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.  To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Make the Most of Your Company’s Online Presence with SEO

Make the Most of Your Company’s Online Presence with SEO
With the recession finally winding down, we are finally seeing an increase in the demand for home remodelling and repair services. If your business falls into this category, you might be bringing in more business now than five years ago, but is your yearly earnings statement as strong as it could be?

Since most businesses in the skilled trades sector serve local clients exclusively and in a hands-on capacity (auto repairs, plumbing, home builders and the like), they tend to ignore the benefits of having a website, Facebook page or other online presence, and they do so at their peril. In this day and age, the advantage invariably goes to the company that has an online presence of its own creation as a building block for increasing visibility and generating new business leads.

Your website is only the start
If your business does have a website, then you have met one of the basic criteria for business success in the information – nay, the smartphone and tablet age. Considering how many people these days rely on their smartphones and tablets as a source of information, it is imperative that all businesses have a mobile-friendly website with both contact details and content that relates to the type of keyword and key phrases searches your potential clients are likely to conduct when seeking out the type of services that you provide. Effective use of such keywords and key phrases is known as search engine optimisation or SEO.

Key phrases: more specific is better
Let’s say you run a handyman business in Newcastle. If your contact details are readily available through your company website, then someone in the Newcastle area who needs new drywall in her circa-1930 home may – potentially – find you by searching for “home builders Newcastle” on Google or Bing. However, if you want to stand out from the morass of search results and let this potential client know that you specifically offer drywall services, it makes sense to provide content to this effect on your website so that you will appear more prominently in search results if this client looks for something more specific to her needs, such as “drywall services Newcastle”.

Keep it fresh
If your potential client with the 80-year-old home needs walls repaired this week, she will be more likely to find your website in search results if you have made updates to your company website sometime within the last few weeks since the search engines are able to see how recently updates have been made. Updates need not be extensive; the point is simply to let the search engines know that your company has an active online presence and that you are keeping your company information up-to-date. The reason for this is that the search engines strive to provide reliable results, and they want to know that they will not be leading potential clients to a dead end based on information posted to your website a year ago or longer.

Direct Submit Internet Marketing Services is one of the leading providers of SEO and Internet marketing services in the UK. Based in the North East of England, we provide these services to organisations of all sizes and budgets across the UK and are committed to providing ethical services so that you can gain new business leads and increase revenues while projecting the best possible image to your clientele.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Googles Next Penguin Update

Googles Next Penguin Update
Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year. Many in the SEO world were expecting the next Penguin update to happen soon, but now we understand that it will most likely be released within the next two months.

Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months.

We can also expect the next release to be the anticipates real time version, meaning the Google algorithm will update continuously (in real time).

There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin.