Google’s Schmidt says UK is Leader in E Commerce

Google’s Schmidt says UK is Leader in E Commerce
The UK is the world leader in e-commerce, former Google boss Eric Schmidt has told the BBC. Now executive chairman of Google parent company Alphabet, Mr Schmidt said there was no reason why a hundred billion pound tech start up could not be launched in Britain.

He said UK entrepreneurs tended to sell up earlier than their US counterparts. But he said the lesson from the US was that when tech companies run, they can become “very, very big. If you have a strong franchise that’s growing quickly, you’re probably better off waiting a while [before selling],” he said. This lesson could “easily be learned in Britain”.

Speaking to BBC Radio 4’s Today programme, Mr Schmidt said that “Britain is the leader in e-commerce in the world, far ahead of the United States.

“Britain has every aspect to build billion pound, ten billion pound, hundred billion pound companies. You have the right regulatory environment. You’ve got the right role within [the European] continent. [Just] look at the e-commerce plays and service plays that are now happening in London. Europe is pushing on a European digital single market and in the timeframe of you building a small start-up, the Europeans will figure out a way of building a single digital market for your products.”

He added there were no barriers to launching “a European-scale corporation that is larger than a US-scale corporation”.

Mr Schmidt said the key to any successful start up was the product. “The only thing that matters is the product quality,” he said. And in the age of social media, “lean distribution models are replacing big marketing and advertising budgets”.

This means start ups can compete more easily with more established, big companies, he argued. “If you have three people and a vision, you should be able to raise funds from friends and family, crowd-funding and early venture groups,” he said.

The key, however, was having a “strong engineering lead”. Without someone with a vested interest in the company to build the app or technology product, start-ups tend to struggle, he said. Having someone in-house, rather than going to a third party developer, is vitally important, Mr Schmidt said.

SEO for Local Markets

SEO for Local Markets
The economy is finally recovering, people are buying homes again and, with spring here and summer just around the corner, more and more people will be taking advantage of the warmer weather to tackle projects around the house or flat that are best done in weather when one can have one’s windows open for ventilation. These often include home renovations for which homeowners call upon skilled tradespeople to carry out most or all of the work.

This is all good news for tradespeople targeting a local market, but there’s something else to consider: that local market can be challenging to reach through the phone book and through traditional forms of advertising because people aren’t using the Yellow Pages like they once did for locating people who can do household repairs, fix the air conditioning or plumbing and so forth.

As with everything else, people are now doing simple Internet searches (local SEO) to find everything they need. This is particularly true now that smartphones have become the norm. If your potential clients have Android phones, for example, you want them to be able to find your details simply by typing in “plumbers Newcastle” or “home renovations North East” from the Google search field on their phone.  The right key phrases will do the job just like magic.

This magic is called Search Engine Optimisation or SEO

How SEO works is simple: the mysterious powers behind the Internet and major search engines such as Google and Yahoo rank the results of certain keywords, and top-ranked results based on those keywords or key phrases are displayed most prominently in search results. Going back to the plumber in Newcastle example, let’s say that you already rely somewhat on word-of-mouth advertising and have been recommended by past clients who remember which street your business is located on. Since the odds do not favour the presence of multiple plumbing companies on the same street, a key phrase such as “plumber (street name) Newcastle” is likely to reveal only one accurate search result, and this is the one that will lead today’s Internet- and smartphone-savvy individuals in Newcastle who have plumbing problems to pick up the phone and call you for their repairs.

But how do you gain this type of visibility on the Internet, you ask? In brief, you do so by developing relevant online content that Internet users will be directed to when they type in relevant keywords and key phrases. The expertise of an Internet marketing consultant can be invaluable to your business if growth is what you desire. Direct Submit Internet Marketing Services has been developing SEO marketing campaigns for businesses across the UK for over a decade. Our client-focused Internet marketing services are highly effective, even on a small advertising budget, and will have a significant impact on the growth of your small business for a fraction of the cost of television or other, more traditional forms of advertising. By taking advantage of our service, you can expect to see your business grow and revenues soar.

For more information on how we can help you develop your local SEO marketing campaign, call us today on 0845 272 2350 and let one of our Internet marketing consultants help your Internet marketing and SEO project make your business more successful than you ever thought possible.

Local SEO to Help Promote your Business

Local SEO to Help Promote your Business
Are you looking to expand your customer base or hoping to raise the profile of your company to a local audience? How many potential customers now open Yellow Pages? Not many is the probable answer, with most house owners now reaching for the laptop or tablet device.

The benefits of local search engine optimisation can often prove more relevant to what can often be called ‘bricks-and-mortar businesses’ rather than to Internet-based companies, and it can be an important marketing tool for any company with an online presence to use SEO to their advantage. For local businesses, locally focussed SEO services can make the difference to help get potential customers in your own neighbourhood coming to you to buy your services or products.

Local Search Engine Optimisation and effective Internet Marketing can quickly allow you to promote your business to a local or regional audience, helping customers find your business and potentially purchase your products.

Some of the benefits of a Local Internet Marketing campaign include:

– Potential for more sales and repeat business

– Attracting new customers

– Diversifying into new business

– Increased market profile

– Opportunity to expand marketing

– More cost effective and flexible than offline advertising

– Promote your Local business

– 24 x 7 days presence

Internet Marketing & SEO are systems used to get your website in front of as many of your potential customers as possible and Internet Marketing specialists such as Direct Submit do this by targeting specific key phrases that potential visitors relevant to your business might type into search engines such as Google or Yahoo. For example, ‘Plumbing Services Newcastle’ or ‘Office Cleaning Services Edinburgh’.

Direct Submit can work with you to achieve excellent and very cost effective Search Engine Rankings for your business. We can do this using a number of means, for example strategically placing key phrases throughout your website and reviewing your website content. Using these techniques and others we can significantly improve the chances of seeing your website appear on the first pages of the major search engines including Google, Bing and Yahoo.

If you are serious about selling your products, services or enhancing your company profile online then talk to us at Direct Submit Internet Marketing Services. We are a professional, ethical online marketing company who offer a comprehensive range of Internet Marketing Services including search engine optimisation, pay per click, link development and directory submissions.

Contact Direct Submit If you would like further information on how we can help your business grow then call us today on 0845 2722350 or visit the Direct Submit SEO website where we will be able to offer you friendly and expert advice about getting your website listed, using our proven and very cost effective SEO services.

Internet Marketing and SEO – Key to Any Marketing Plan

Internet Marketing and SEO – Key to Any Marketing Plan
The use of search engine optimisation (SEO) is an excellent idea for any business that wants to boosts the number of sales and leads that their website produces although an attractive and easy to use website is essential, if you want your business to succeed the best website in the world is no good to you if people find it difficult to find.  At Direct Submit they offer some really effective search optimisation services that are sure to give you excellent results.

Search engine optimisation is a well trusted and popular method used within internet marketing to help raise the profile of any webpage, by using a range of specialist techniques it is possible to use effective SEO to help any website reach the top pages of results generated by search engines such as Google or Bing. Being in the first results means that people are far more likely to see your link and click through and check out your site, providing you with far more direct traffic that is likely to be interested in what you have to offer, helping to raise your sales and leads.

Using an expert internet marketing company such as Direct Submit to help you with SEO or any other marketing strategy you require for you website is a great idea, especially if you are a new business that is just starting out. As it takes a lot of time, knowledge and expert skills to carry out Search Engine Optimisation that generates good results and requires ongoing maintenance, adjustments and monitoring to ensure its continued performance, letting a professional service do the work for you not only gives you more time to focus on other important issues, it also helps to guarantee it will be successful.

At Direct Submit they aim to offer every client a friendly and professional service that is completely tailored to their businesses individual needs. With a wide range of flexible options on offer ranging from a one off appointment to programmes offering on-going support and advice, no matter what help you require for your business with SEO or other internet marketing strategies you can be certain that they will be happy to give you the help you need.  Will all staff being fully trained to a high standard you can be sure that you will receive a polite and honest service every time and with a straight forward pricing policy you will very impressed with the quality and value that they offer.

So if you are a new business or are just want to boost a website you already get in touch with direct Submit and find out more about the SEO and other strategies they can employ to get your website noticed. With all the required knowledge and skills to offer any business effective internet marketing solutions no matter what sector they are in you can be certain that they will know exactly what to do to help your website get noticed and start generating more sales more quickly than you might think.

Direct Submit Internet Marketing Services is one of the leading providers of SEO and Internet marketing services in the UK. Based in the North East of England, we provide these services to organisations of all sizes and budgets across the UK and are committed to providing ethical services so that you can gain new business leads and increase revenues while projecting the best possible image to your clientele.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Brainstorming & Researching Effective Keywords

Brainstorming & Researching Effective Keywords
Search Engine Optimisation or SEO is a process that affects a website’s visibility within a search engine’s rankings by reviewing how the respective search engines work, what people are searching for, the keywords or phrases used and which search engines different audiences prefer. For example, Google, Yahoo or Bing.

Keyword brainstorming is the first step when deciding which keywords to target when creating a website. At the beginning of a web based project, it is often wise to start out small, using less competitive keywords, and as time passes – and hopefully your market increases, then upgrade to include additional and ‘more competitive’ keywords.

Keyword Research
It’s important to research keywords to determine their viability – are they worth working with or targeting? Often, one of the best ways to research a keywords popularity is to use a search engine. Type in your potential key phrase and see what results appear.

The right keywords to target have to be popular, relevant and obtainable. If a person targets the wrong keywords, then all of his or her efforts to optimise and promote a website would be in vain – and a waste of money!

It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages.

So how do you achieve this?
The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

  • Initial keyword Research. Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.
  • Use Key Word Research Tools. There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.
  • Selecting of Key Words. Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.
  • Analytics. After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit on 0845 2722350 or visit our Internet Marketing and SEO website and see how we can help you make the most of your online Internet project.

How Your Future Clients Find You Online

SEO: How Your Future Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

Maybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly. Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs.

The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask? Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot.

By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit is dedicated to providing SEO and Internet marketing services to businesses in Newcastle upon Tyne, the Northeast and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising.

Let our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Marketing your Business on the Internet

Marketing your Business on the Internet
Making sure that your business gets noticed on the internet can be difficult, with so many different companies competing to be seen, unless you pay close attention to your internet marketing strategy you website could go unnoticed by countless potential customers or investors.   Many people look for services or products that they require by conducting a search using a search engine such as Google or Bing and simply typing in what they are looking for and checking out the first results that appear, by making sure that your company is on those first pages they are sure to notice your link.

The use of Search Engine Optimisation (SEO) is a great way to ensure that your business reaches those all important first pages of results, helping your website to receive far more directed traffic and improve your businesses online sales and leads.  Although it is a time consuming process involving a lot of knowledge, research and effort the results that can be achieved are truly impressive, you may want to consider investing in the services of a good internet marketing service such as Direct Submit to help you make sure that everything is done to the best possible standard.

With a professional team of expert staff that are always happy to help you will be able to fully discuss every aspect of your internet marketing aims so they can help you design an internet marketing strategy that is completely tailored to your company’s requirements, with no contracts required you can simply let them help you get the ball rolling or also take advantage of their ongoing monitoring and maintenance services offering you a totally flexible service. With prices starting from as low as £50 obtaining expert internet marketing and SEO services may be far more affordable that you think.

If you want to raise you businesses online profile and would like to have some expert guidance to help you ensure it’s a success, no matter how large or small it may be Direct Submit are sure to be able to offer you a service that leaves you satisfied every time. With a great reputation and excellent reviews from past customers you can be sure they are a company you can trust to really show results.

Direct Submit Internet Marketing
Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing.

Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar. Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small.

No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Applying Effective Search Engine Optimisation

Applying Effective Search Engine Optimisation
If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you.  Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile.

By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.  This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns.

As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.  Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.  At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well.

At Direct Submit they are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.  With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you.

So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?

No matter what products or services you sell you can be certain that they will be able to offer your service and excellent service that generates real results, check out their great past customer testimonials to see how many people have been left satisfied with the service they provide. Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or visit the Direct Submit SEO services website today.

Growing Your New Business with SEO

Growing Your New Business with SEO
Newcastle’s thriving business community is both a positive and a negative for new business owners. On the one hand, it seems like a better time than ever to be in the retail or service industries. On the other hand, so many businesses are already established that any newcomers might worry about how to bring customers to their doors.

If you are a new business owner in the Newcastle area or in the North East of England, you may be wondering how to set your business apart from the vast competition. You might have begun a word-of-mouth campaign among friends or considered how you might use social media to spread the word about your new business. You might have even considered a pay-per-click advertising campaign.

While these are all worthwhile endeavours depending on the type of business you are running, one must keep in mind that not every potential client will be searching for your business by name.

seoimageLet’s say you’ve recently opened, or will soon be opening, a vegetarian restaurant near Eldon Square and would like to attract customers who have just been shopping nearby. How would you begin to make your restaurant type and location known to hungry shoppers who don’t want to drive home and cook or stop somewhere for a burger? Since they are likely searching for “vegetarian restaurants Newcastle city centre” on their smartphones as you reflect upon this, it stands to reason that the key to drawing them into your restaurant lies in keyword-specific content on your website or elsewhere in cyberspace that will raise your profile in online search results.

This is exactly what search engine optimisation, or SEO – specifically local SEO, can do for your business. By publishing keyword-rich content that will draw more traffic to your website, you will gain market share simply by growing your online presence. SEO is a very effective part of a comprehensive Internet marketing campaign and will do more than any other form of advertising to increase your visibility to potential clients searching by business type, product or service.

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

As a leading Internet Marketing business, we specialise in SEO and other Internet marketing strategies for UK businesses, both large and small – local and National. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.