Google Clarifies the ‘Core’ Algorithm

Google Clarifies the ‘Core’ Algorithm
Following last week’s confirmation that Google had incorporated Panda into its core algorithm, the search engine has faced a barrage of questions from brands, business owners and SEO experts alike. We all want to know what exactly does it take to be part of the core algorithm? How is being part of the core algorithm any different to existing as a standalone algorithm? And most importantly, what will the impact be for my search engine rankings?

It’s not known exactly when Panda was incorporated into the core algorithm even though the confirmation came last week. Google said it doesn’t work in real time so while the announcement arrived amid a particularly unsettled period for search results, there isn’t necessarily a correlation between Panda being officially ushered in as a part of the Google core algorithm and the state of flux encountered in several quarters over the course of the last two weekends.

It’s not known exactly when Panda was incorporated into the core algorithm even though the confirmation came last week. Google said it doesn’t work in real time so while the announcement arrived amid a particularly unsettled period for search results, there isn’t necessarily a correlation between Panda being officially ushered in as a part of the Google core algorithm and the state of flux encountered in several quarters over the course of the last two weekends.

Perhaps anticipating that by clarifying the Panda addition it had muddied the waters even further, Google’s search quality senior strategist Andrey Lipattsev took part in a Google Hangout a few days ago where he attempted to share more information from Google about core algorithms and what that really means to the search and ranking process.

In the Hangout, Lipattsev spoke at length about what being part of a core algorithm means in real terms. He downplayed the significance of last week’s news announcement, explaining that just because something (in this case Panda) evolves to become part of the core algorithm, it doesn’t mean that the functionality of that same thing has changed. In Lipattsev’s words:

“What are we talking about here [with regards to the core algorithm]… it’s less about the functionality of the thing which probably doesn’t change that much over time. It’s more about how we perceive it in the context of the algorithm itself. Do we still think this is an experimental thing which has been running for a while and we’re still not sure how long it is going to last or is it …like PageRank, it is part of it, it is always going to be there at least in the foreseeable future and therefore in certain context we might call it [a] core part of the algorithm.”

So, while the news of Panda now being a standard part of the core is new to us, this news doesn’t necessarily mean that Panda has undergone a huge revolution in terms of what it does and what it looks for or how it impact sites. It hasn’t necessarily been updated or undergone a major update, though it may be tweaked continuously. Its induction to the core means that it simply works so this shouldn’t be a cause for concern amongst those worried about losing ranking positions. Reading between the lines, the core is where algorithms which have worked, which have proven their worth, which are reliable and are not a fad, end up.

If you would like to hear more, you can watch the full Google Hangout with Lipattsev on YouTube here: https://www.youtube.com/watch?v=getCIrv_lVI

Effective Search Engine Optimisation

Effective Search Engine Optimisation
If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you.  Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile.

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By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.  This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns.

As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.  Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.  At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well.

At Direct Submit they are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.  With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you.

So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?  No matter what products or services you sell you can be certain that they will be able to offer your service and excellent service that generates real results, check out their great past customer testimonials to see how many people have been left satisfied with the service they provide. Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or visit the Direct Submit SEO services website today.

How Pay per Click Can Help Your Business

How Pay per Click Can Help Your Business
If you want to raise your company’s online profile and attract more internet based custom why not consider contacting Direct Submit to find out how they can help you create an internet marketing strategy that is completely suited to your company’s needs?  With a great range of strategies on offer that really produce results including Pay per click, Google Adwords and SEO optimisation you may be surprised at how much Direct Submit can do to help your business succeed online.

payperclickNo matter what type of company or business you run at Direct Submit you can be sure that they will be able to help you choose the best course of action for your personal marketing campaign and will fully explain all the available options and how they could benefit your business.  By using methods such as Pay per Click, where your advert will be featured in the ads on search engine results pages but you will only have to pay each time someone actually clicks through to view your full website, they will make sure that your page gets noticed and taht you received far more directed traffic.

With a flexible service on offer that aims to cater to your businesses individual needs at Direct Submit they will offer your business expert help and support for as long as you need it, once they have set up your initial internet marketing campaign they will also be happy to monitor how successful it has been and make any changes or updates that are required, leaving you more time to get on with running your business.

If you want to create a really successful internet marketing campaign get in touch with Direct Submit and find out more about how they can help you achieve real results and increase your sales and leads with the use of Pay per click, Google AdWords, SEO and other expert marketing techniques that are both affordable and effective.

Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar. We provide a diverse range of Pay per Click services, SEO and other Internet marketing strategies for UK businesses both large and small – at affordable costs.

No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise your Pay per Click campaign, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

New Business with SEO

Growing Your New Business with SEO
Newcastle’s thriving business community is both a positive and a negative for new business owners. On the one hand, it seems like a better time than ever to be in the retail or service industries. On the other hand, so many businesses are already established that any newcomers might worry about how to bring customers to their doors.

If you are a new business owner in the Newcastle area or in the North East of England, you may be wondering how to set your business apart from the vast competition. You might have begun a word-of-mouth campaign among friends or considered how you might use social media to spread the word about your new business. You might have even considered a pay-per-click advertising campaign.

While these are all worthwhile endeavours depending on the type of business you are running, one must keep in mind that not every potential client will be searching for your business by name.

Let’s say you’ve recently opened, or will soon be opening, a vegetarian restaurant near Eldon Square and would like to attract customers who have just been shopping nearby. How would you begin to make your restaurant type and location known to hungry shoppers who don’t want to drive home and cook or stop somewhere for a burger? Since they are likely searching for “vegetarian restaurants Newcastle city centre” on their smartphones as you reflect upon this, it stands to reason that the key to drawing them into your restaurant lies in keyword-specific content on your website or elsewhere in cyberspace that will raise your profile in online search results.

This is exactly what search engine optimisation, or SEO – specifically local SEO, can do for your business. By publishing keyword-rich content that will draw more traffic to your website, you will gain market share simply by growing your online presence. SEO is a very effective part of a comprehensive Internet marketing campaign and will do more than any other form of advertising to increase your visibility to potential clients searching by business type, product or service.

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

As a leading Internet Marketing business, we specialise in SEO and other Internet marketing strategies for UK businesses, both large and small – local and National. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

SEO Is Essential for Any Business

Three Reasons Why SEO Is Essential for Any Business
If you are a new business owner or a long-time business owner, then chances are you have been barraged with information about how essential it is to have a company website and, in recent years, a social media presence. In today’s business world, however, these two things are only the starting point.

Now more than ever, search engine optimisation or SEO is what allows your current and potential clients to find you through targeted keyword searches so that you can in turn sell your products and service through your website and Facebook and Twitter feeds. Following are three of the most important reasons for developing an effective SEO marketing campaign in today’s business climate:

Online reviews
The good news is that your online reviewers are, in a sense, providing your SEO for free; the bad news is that you get what you pay for.

Depending on what your existing customers are saying about your product or service, this “free service” they are providing may or may not be a good thing. Although you run a sound business and are doing everything within reason to keep your clients happy, the fact remains that only those who have had either a very good or a very poor (in their view) experience dealing with you are going to take the time to create an account and log on to a customer review website to tell the world what was so wonderful – or not so wonderful – about your business. If you don’t go to the trouble of telling potential clients what you can do for them in your own words, then you are leaving yourself at the mercy of those speaking for you. Even if unsolicited reviews of your company are overwhelmingly positive, customers looking for your service want, need and deserve more. In the interest of building your brand, it is imperative that you give potential a better sense of what to expect than most reviewers can.

Smartphones and tablets
The last time you paid your company’s liability insurance – or your home or automobile insurance – you might have been directed to an “app” through which payment could be made electronically. As a business owner, what this should tell you is that mobile devices such as smartphones and tablets have become so commonplace that more and more service-oriented companies have committed to providing apps as a means of improving access to their products and services. Smartphones and tablets are also being more widely used to search online for local products and services – hotels, restaurants, tow trucks and auto repair shops in the event of an unexpected mechanical failure, you name it. Any business which fails to seize on the opportunity to increase visibility through a local SEO marketing campaign does so at its peril.

The competition
If you decide to invest in SEO for no other reason, do it because your competitors are already on board. Particularly in industries in which individual businesses face lots of competition, it pays to invest in an organic SEO campaign which shows your current and future clients what is unique about your business, be it your location or any way in which your product or service is different from and better than all the rest. Don’t let the lack of an SEO marketing strategy keep your business from being as profitable as it can be!

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar. We provide a diverse range of  SEO and other Internet marketing strategies for UK businesses both large and small – at affordable costs. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

SEO: Helping Improve Rankings for Small Business

SEO: Helping Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

internetmarketingSEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase
This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly
Look to write unique and informative articles, blogs etc for your website. Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

 

Have your business listed in Google Local Business Listing
This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased. Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

 Arrange for Quality and Relevant links back to your website
Inbound links are considered very important in the SEO world, particularly by Google. If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline
Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

 

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or visit the Direct Submit website today and let us help you get noticed.

Local SEO to Help Market your Business in 2016

Local SEO to Help Market your Business in 2016
If you want to make sure that you business is a really success in 2016 why not consider contacting a professional internet marketing service such as Direct Submit to help you find ways to give your website a real boost?  The use of search engine optimisation (SEO) and other internet marketing strategies is essential to any business if they want to be sure that potential customers and investors are able to find the products and services they offer easily and when employed properly can make a noticeable difference to the amount of traffic any website receives.

Whether you are a new business that is just starting out, or a more established company that simply wants to improve the performance of your website at Direct Submit they will be able to help you to find ways to ensure that your website is a success through the use of effective internet marketing methods. With a fully trained and friendly team on hand to discuss all your businesses aims and requirements you can be sure that they will be able to offer you a personal internet marketing strategy that is completely tailored to the individual needs and goals of your business.

Applying SEO to your website will help your page rank higher on the results produced by search engines such as Google making it far more likely that people who may be looking for the products or services that your offer will actually see your link and click through to your site, helping you to build your online sales and leads. Being on the first few pages of results is essential if you want to be sure that people are able to find what you have to offer, by applying specialist SEO techniques regardless of the size of your business Direct Submit will be able to help you improve your ranking considerably and raise your online profile.

Regardless of what products or services that your business has to offer having an effective website is essential if you want to be truly successful within today’s modern society, with most people using their smart phones and other devices to find the majority of the information they require if you can’t be found easily online your business will have major disadvantage compared to another similar business with a more accessible website and could be a contributing factor to how successful you become using the services of a company such as Direct Submit could prove to be a really worthwhile investment.

Direct Submit Internet Marketing
So why not take a look at the Search Engine Optimisation and other internet marketing services that Direct Submit have on offer and see how they can help make your website really work for your business.  No matter if you are looking for a one off consultation, a complete package including on-going maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results.

Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Choosing and Researching Keywords

Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search in the major search engines such as Google or Yahoo. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer to successful Internet Marketing of your website is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something on the Internet.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selection of Key Words Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit Internet Marketing & SEO Services and see how we can help you make the most of your Internet project.

Local Search Engine Optimisation (SEO)

Why Local Search Engine Optimisation (SEO) is Important
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. The higher your website / business ranks in the search results then it follows that your website / business should receive more visitors.

Local Search Engine Optimisation (SEO)  is now a critical part of any business marketing plan – or it should be as it is estimated that around 90% of consumers now use the Internet and Search Engines when looking for a Local Business or service.

Local search, or searching for local businesses on search engines, is becoming one of the most popular search types on the web as more and more people start to use search engines to search for a local service.

Traditional means of marketing are not only typically very expensive, but are also now considered by many to be much less effective than they used to be. Consumers now find all they need in the Internet’s Search Engines and for most people (for over 90% of people in the UK) this means Google.

We all know that SEO is critical, enabling your Website to be found by new potential clients in the Search Engines. Gone are the days when word of mouth was enough to bring you knew clients. The old adage “build it and they will come” now definitely does not apply.

The current market is ultra-competitive and only the strongest businesses survive.

Here are just a few of the Internet searches made in the average MONTH to the Google Search Engine for one region in the UK:

1600 people searched online for a local Builder
Over 1000 people looked for a local Plumbing Service
2400 people looked for a local Solicitor
5400 people searched for a local Florist

And remember, this is just in one month! For this reason alone, the Search Engines are now more important than ever for Local Businesses.

Your website needs to be optimised and set up to attract new customers to your business. It needs to be easy for the Search Engines to understand what search terms you are set up for and hoping to promote.

If your business isn’t using proper search engine optimisation targeted toward local, you could be missing out on a stream of potential visitors who are twice more likely to buy than visitors who come across your site by any other means.

If you have a service or product you want to promote to the local community, you need Local Search Engine Optimisation. More and more people are using the search engines to search for local services and it is reported to be one of the fastest growing areas for ‘searches’ online. Direct Submit are experts with a proven track record in local Internet Marketing.

Pay per Click & Selecting Great keywords

Pay per Click & Selecting Great keywords
As an Internet Marketing company, Direct Submit are asked by our clients to  manage their PPC project and also offer advice on selecting the most appropriate keywords for a Google AdWords campaign.

What is Pay per Click?
Pay per Click (PPC) is a form of online marketing by which you pay for every visitor to your website that click through the advert. Potential advantages of Pay per Click include:

(1) Pay per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis.

(2) Pay per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Selecting Keywords
The following should help provide the basis for any company or individual looking to set up or expand and Ad words campaign:

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A Good Keyword will consist of:

  • Ideally, 2-3 words long
  • Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
  • Directly related to the text in your ad
  • Directly related to the page your ad links to (specified by the destination URL)

What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Pay Per Click Management Services
Direct Submit Pay Per Click Services A pay per click (ppc) campaign takes time and expertise to manage effectively. There are a number of issues to consider including Pay per Click Account Management, budget management and effective monitoring of key phrases used.

Pay per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay per Click marketing is very efficient and can be a highly effective form of advertising.

Contact Direct Submit Internet Marketing
To speak to one of our Internet Marketing Consultants for advice on making your Pay per Click (PPC) Marketing project a success, call us now on 0845 272 2350 or email us at mail@directsubmit.co.uk. We look forward to your call.