Google Confirms Four Ad Format

Google Confirms Four Ad Format, Ending Sidebar Placements
Google has confirmed that it will change the way adverts are displayed by moving to a three or four advert band at the top of the search results page in its search results following several years of display tweaks. Three results will be the norm but, four adverts will show for highly commercial search queries.

The search engine has been showing AdWords ads at the very top of its results pages, directly above the organic listings, for around nine years and trialing a four rather than three advert quantity for the last five years. Its decision to make this its default display system has led to lots of questions about the impact on advertisers, as well as concerns about increases in cost and likely shockwaves on paid search traffic.

Before considering the ramifications, let’s look at what’s actually changed.

Google has confirmed a substantial change to the way it displays AdWords adverts on desktop search results. It previously displayed three to four adverts at the very top of the page, with a sidebar appearing on the right hand side with additional text ads. The search engine has now made adverts at the top of the search results its new standard. Google has also announced that it will no longer show its long-standing strip of adverts to the immediate right of search results.

Are there any exceptions?
There are just two exceptions to the ‘no ads on the right sidebar’ rule – Product Listing Ads (PLA) and knowledge graph advertisements. Product Listing Ads are also known as shopping results and show an image and detailed information about a specific product.

Will this change impact mobile and desktop results?
This major change will be most noticeable for users heading to Google from a desktop or laptop computer, as the mobile version of the search results already lacks the right-hand sidebar strip of advertising. Perhaps to compensate for the smaller advert real estate on each search result page, Google will also display three AdWords text adverts at the bottom of each page. In a statement to Search Engine Land, Google cite the user experience as a factor in this change, pointing out that the new layout is intended to make the results more relevant for users, and encourage a stronger performance for advertisers.

While the confirmation comes as something of a shock and has the digital advertising and paid search industry abuzz, the four advert format at the top of the main results page has actually been in testing since 2006. Google has played with this format from time to time since then, including running tests for specific industries. It now appears to have hit on its magic formula;  along with its official confirmation, Google indicated that the top four positions will be for ‘highly commercial’ adverts in the main. These relate to searches with a high intent to purchase (as judged by the search engine).

So what does this mean for advertisers?
The impact for advertisers won’t be known for a while yet. But, it’s fair to speculate that with the sidebar ads axed, fewer placement opportunities will lead to greater competition for the coveted top spots. More competition means prices will go up.

The number of text ad spaces available has shrunk – which means that while advertisers may need to compete more on price to actually be seen, there will be less competition in terms of the sheer volume of other ads that browsers will have access to.

There will be an additional opportunity to appear at the bottom of the search page – these are the lower positions so we would expect them to be cheaper placements. These positions could benefit those products and services where there is a longer buying cycle. If the consumer is likely to browse through a range of different suppliers before purchasing a big ticket item for example, a lower page placement may offer strategic value.

What does this mean for organic search?
While adverts and AdWords campaigns have no bearing on SEO performance, the change in ad placement could have SEO repercussions. With more space taken up at the top of the page for ads, the organic results will naturally be pushed down the page, meaning it will be even more important to secure those top organic listing spots.

Choosing and Researching Keywords

Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

keyword

Researching Good Keywords
The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

  • Initial keyword Research. Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.
  • Use Key Word Research Tools. There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.
  • Selecting of Key Words. Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.
  • Analytics. After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit today on 0845 2722350 and see how we can help you make the most of your Internet Marketing project.

Make your Website Work Harder for your Business

Make your Website Work Harder for your Business
Internet Marketing and Search Engine Optimisation (SEO) is simply a way of drawing traffic to your website through strategic use of keywords and key phrases that are relevant to what your potential clients are seeking out. With a well-designed company website and SEO marketing campaign, you will go from one handyman among many in your area to one whose company information is front and centre in online search results.

Here are three simple yet effective ways of making your website work harder for your business.

Number 1: What Good is Traffic Without Conversions?
Make sure your Site is set up with the customer in mind – particularly relevant if you operate an ecommerce website. Why, well if your site does not convert well, then all the traffic in the world will not amount to any new business. So, here are a few tips to help your websites conversion ratio:

  • An easy “Call to Action” is a must
  • Final action/click should be no more than 2 to 3 clicks from the Home page
  • Engage the searcher, give them engaging & relevant content/media

Number 2:  Make sure to update your content & keep it fresh:

  • Search Engines continue to award freshness
  • Keep your websites content unique
  • Continue to review / refresh your content every 3-6 months.
  • Provide new pages with new information. This can help your website become more of an authority (important) within your industry which will provide new paths of traffic through different long-tail phrases.

Number 3: Focus On the Long-Tail Phrases (3 or 4 words)

  • “Long Tail” phrases convert better and they also make it easier to dominate your competition in the Search Rankings.
  • Go after the long-tail phrases with the short-tail as the base. By targeting the long-tail, the short-tail will also benefit.
  • People searching via long-tail phrases often know exactly what they’re looking for and because of that, they tend to convert into customers at a higher percentage.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Promoting Gunns Cleaning & Upholstery Services

Cleaning Services in South Tyneside
Direct Submit are pleased to announce that they are now working with Gunns Cleaning & Upholstery Services. Located in South Tyneside they provide Carpet and upholstery cleaning in Newcastle, Sunderland, and South Shields. As an experienced Carpet & upholstery cleaner, they offer a professional service where all items of fabric can be cleaned with a variety of methods depending on the customer’s specific needs and fabric type. All of the solutions they use for cleaning are child and pet friendly.

Gunns Cleaning & Upholstery have asked Direct Submit to help promote their new website project to the major Search Engines, the intention being to help improve their market profile and increase business opportunities.

If you would like to know more about how Direct Submit can help promote your business online, please call us today on 0845 2722350 or visit our website.

AdWords Mobile Campaign Management App

AdWords Mobile Campaign Management App
Designed to take AdWords campaign management mobile, the app allows advertisers to carry out a number of activities on the go, directly from an iPhone or iPad.

The AdWords app gives advertisers access to several key management tools:

  • The ability to check key account performance metrics such as click through rate (CTR) and cost per click (CPC)
  • Access to manage budget and bids including updating bid amounts and spend thresholds
  • The ability to take up performance suggestions and integrate recommended activities into the campaign, including increasing budgets in line with the recommended spend offered by Google
  • Real time account and advert status notifications
  • Call a Google expert directly from the app

content_AdWords-mobile-app

 

Image source: Google

Google says, “The Google AdWords app helps you stay connected with your ad campaigns from anywhere, using your iPhone. You can easily view your ads’ performance on the go with this simplified companion to your desktop account. So you can keep your campaigns running smoothly—no matter where your business takes you.”

The new app, which has now been rolled out to users globally, means account managers and business owners can access high level data and dig into account performance from any location. It offers more flexibility and makes the AdWords interface more responsive.

These benefits tap directly into the emphasis Google has placed on mobile in recent months. Having advised website owners of the need to make their sites mobile friendly and reiterated the importance of mobile for consumers, the search engine appears to have taken its own words to heart.

The AdWords app has been designed to mimic the desktop AdWords interface as much as possible, making for a seamless transition from PC to mobile. The home screen displays account level data, with a second tier for campaigns, ad groups, keywords and adverts. Users can additionally personalize their display by modifying columns and adding and removing the types of information shown on screen.

Already feedback from users has been positive with many advertisers commenting on the usefulness of being able to access data and make campaign adjustments on the fly, without being tied to a desk or sat in the office. A separate AdWords Express app has also been created for AdWords Express account users.

The AdWords app can be downloaded from the App Store: https://itunes.apple.com/app/apple-store/id1037457231?mt=8

SEO Updates & Practices. Content Remains King

SEO Updates & Practices. Content Remains King
The ever evolving Google ranking algorithm continues. We’re hearing more and more evidence that supports our long held view regarding about site quality – and not just in terms of content and links. But what are the main features of a high quality site, according to Google?

Google divides the content of every webpage into main and supplementary content (and, optionally, ads), main content being the part of the page that “helps it achieve its purpose”.

In their guidelines, Google is telling raters what most of us already know. Content is king:

“For all types of webpages, creating high quality MC [main content] takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill.”

According to Google, the way content is placed on a page is also important. The following characteristics are typical of functionally designed pages:

» The main content should be prominently displayed “front and center.”
» The main content should be immediately visible when a user opens the page.
» The design, organization, use of space, choice of font, font size, background, etc., should make the main content very clear. 

And it’s not just the quality and placement of the page’s content that matters; its amount also plays a part. And while there’s no universal, one-size-fits-all content length, Google encourages raters to use their judgement to determine whether the content length on a given page is right for the query in question and the purpose of the page.

But let’s dive a little beyond the guidelines. No magic formula on word count would put your site to Google’s top, but… here’s some interesting data form serpIQ’s study of the correlation of content length with Google rankings (the experiment involved analyzing the top 10 search results for over 20,000 queries).

googlecontent

You can see that on average, Google’s top ranking pages have at least 2,000 words of content. And yet… If you run a few experiments yourself, the high and low points of the demonstrated averages will turn out to be incredibly far apart. If we take quick informational queries (like, say, ‘retention definition’) and broader ones (‘what’s the ideal length of a blog post’) where the searcher, perhaps, is looking for an in-depth article, we’ll end up with very different word count averages within the top 10 listings. 846 and 5030 respectively, to be exact.

Local SEO: Business Opportunities for Trades People

Local SEO: Business Opportunities for Trades People
Warm weather has finally arrived, which means that people across the UK are taking advantage of the opportunity to remodel their homes and to take on every sort of project from interior or exterior painting to kitchen and bath remodels and having old roofs replaced.

When it comes to having these kinds of household upgrades completed, most homeowners rely on skilled workers for a job that requires anything more sophisticated than a paintbrush. In order to find the professional help that they need, people either rely on word-of-mouth advertising or, much more commonly, information that is readily available online.

Or is it? While many in the skilled trades are glad to have the work, they don’t always appreciate the importance of having an online presence and take for granted that people are still looking for plumbers, roofers and other contractors by opening the Yellow Pages. More and more this is no longer the case, though, since businesses in most other sectors have websites with a link in search results that they can click from their smartphone in order to call that business. How can the skilled trades get in on this?

Three words: search engine optimisation, or SEO
 
Simply put, SEO marketing campaigns increase the amount of quality, keyword-driven online content related to your business so that businesses using it will rank higher in online search results. If you run a roofing business and want potential clients in, say, Newcastle to know about your service, then you want that client to be able to find you by looking up keywords and key phrases such as “roofing services Newcastle” or any other, specific key phrases that will help your business to stand out from the competition online.

Businesses in all sectors that already take advantage of SEO marketing are realising increased revenues at a fraction of the cost that a business would spend on more traditional forms of advertising, and a one-time outlay can pay off in spades for your business as well.

Direct Submit Internet Marketing
Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Promoting Prom Dresses in Newcastle

Promoting Prom Dresses in Newcastle
Direct Submit are pleased to announce they are continuing to work with Just The Way You Are Prom Dresses & Gowns in Newcastle. Located in the vibrant city of the City Centre, they offer the very best plus-size bridal gowns available in the North East of England. Offering a personal and friendly service, they provide brides to be with a truly memorable experience helping you find the perfect dress or gown for the big night.

newastle_promThey offer a large selection of prom dresses and gowns ideal for that special occasion. No matter what style or size of prom dress you choose, we’ve made planning your prom just that little bit easier with one of the most stunning collections of prom dresses available in Newcastle and the North East with instalment options available. So don’t delay, book your appointment today to make your teenage dreams come true.

Get in touch today to book your private appointment with our dedicated staff. If you would like further information about Internet Marketing, SEO or Pay per Click services, call Direct Submit today on 0845 2722350 or visit our website.

Lotus Fitness Studio, Morpeth

Lotus Fitness Studio in Morpeth
Direct Submit are pleased to announce they are now working with Lotus Fitness, a boutique fitness studio located in the heart of Morpeth offering a range of health & fitness classes. The studio currently offers official Spinning classes using the latest blade exercise bikes, Pilates classes and Kettlebell workout classes. With many new fitness and well-being classes coming soon.

spinning-class

With many of us now having busy lifestyles, plus demands of business and family, it can make it very difficult to find time to stay fit and healthy. Typically gym memberships require a financial commitment and often memberships end up being wasted. So if you want a more flexible pay as you go solution where you have greater control over what you want to spend and how often you want to go then Lotus Fitness Studio is the place to come to.

Get in touch with Lotus Fitness of Morpeth by calling either 0797 352 3601 or 0797 352 3601, or by visiting their website.

If you would like to know more about getting your website or business found on the Internet then give Direct Submit a call today on 0845 2722350 or visit the Direct Submit website.

Internet Marketing & SEO for Local Business

Internet Marketing & SEO for Local Business
When you are setting up a new business or considering ways to boost your online business it is a really good idea to consider your approach to search engine optimisation (SEO), as this could be key to your future success.  In order for any company to grow it needs to be sure that it is easily accessible to potential customers and investors, nowadays being found easily on the internet is more important to businesses than ever.

seoimageMore and more people are turning to professional internet marketing services to help them develop effective SEO methods so they can greatly improve their chances of reaching that all important first page of search engines such as Google or Bing. If you are based in the Newcastle or North East area   a company well worth taking a look at is Direct Submit Internet Marketing and SEO Services,  they offer the expert skills required to ensure your company really takes off on the web.

As studies have shown that 80 percent of internet users will click on the first few options offered to them when conducting a search, implementing professional services for local SEO optimisation is seen as an essential investment by many of today’s small business owners, if your website isn’t being seen by customers they will never know about your services.

Importance of Local SEO The use of local SEO ensures that you get seen by the people where you are, simply being able to target potential customers within your own locality can really increase your traffic.  If your company makes it on the first page of a geographical search it is guaranteed to increase your customer base and sales noticeably.

SEO can be a time consuming task as it required a lot of research, expertise and website adjustments, this can be a lot of work to take on for a new business, especially if you are a sole trader or have few staff. Being able to hand this over to a professional internet marketing company such as Direct Submit means that you will be sure that the job will be done more quickly and effectively, while leaving you time to get on with all the other important tasks associated with running a business.

Direct Submit Internet Marketing and SEO Services Direct Submit can help make sure that your business gets seen online by applying their expertise and knowledge to your website, helping you to raise your profile, attract more relevant traffic and increase your sales.  With highly qualified professional staff that are always on hand to help and great reviews from past clients they have a good reputation for helping small businesses to succeed.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.

With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and ongoing monitoring and maintenance you can be certain on having expert advice and support every step of the way.

So if you have a new business or an existing website that isn’t having a lot of success why not take a look at the SEO and other internet marketing services on offer at Direct Submit and see what they could do to help you make sure that your business gets noticed.  You might be surprised what a great investment it turns out to be when your internet sales and leads begin to increase considerably.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.