SEO to Help Promote your Business

Search Engine Optimisation to Help Promote your Business
Being able to effectively promote and advertise the goods or services that your business provides is absolutely essential if you want to give it real chance of success and growth in the future no matter what industry you are working within, nowadays more and more people automatically run an internet search to find out more about products or services that they may be interested in rather than relying on more conventional methods of advertising or visiting many stores to find the information they need, so having a well thought out internet marketing campaign is a really good idea if you want your business to have the best chances of reaching potential customers.

Many small or new businesses take the decision to get expert advice from a professional internet marketing service such as Direct Submit so they can be certain that the time and money that they invest is going to achieve the results they want without taking them away from the day to day running of their business too often.

As the internet has become part of people’s lives more over the past few years many businesses have decided to take advantage of the wide reach of customers available for relatively little cost meaning it has become a competitive place to try and advertise your goods or services, especially if you don’t have the budget and resources of a large corporation, however with the use of clever internet marketing techniques such as Search Engine Optimisation (SEO)you can still have a chance of your website being seen on the first pages of results produced by a search engine such as Google alongside larger companies that have spent thousands on a sponsored link and other advertising.

Knowing that your website is appearing high in the rankings of relevant searches will help you website not only be noticed, but get seen by people that are already going to be likely to have an interest in what your company provides helping you to get more directed traffic, at Direct Submit they are able to give you all the advice and information you need to make sure that your website get seen in all the right places!

At Direct Submit they will be able to analyse your businesses key features and use them to create an internet marketing strategy that is completely tailored to your businesses needs and objectives by applying well proven techniques such as SEO to make sure that your website always appears in any search that may be relevant to your business helping you to reach many more potential customers or clients and increase your sales and leads substantially.

With a flexible service on offer they can cater to the needs of any business regardless of what industry they work within and with services available including planning, implementing, monitoring and maintaining your businesses personal internet marketing strategy, no matter how much help and support you may need they will be able to provide you with whatever expert information, advice or assist you require. So why not take a look at the excellent range of SEO and other internet marketing services that are available at Direct Submit, you may be pleasantly surprised how affordable and effective professional internet marketing advice can be.

Direct Submit Internet Marketing
So why not take a look at the Search Engine Optimisation and other internet marketing services that Direct Submit have on offer and see how they can help make your website really work for your business.

No matter if you are looking for a one off consultation, a complete package including ongoing maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

How to Make your Website more Trust Worthy

How to Make your Website more Trust Worthy
As we have been shouting for some time now to clients, Trust is an important factor in Google’s ranking algorithm! Reputable websites that can be trusted get better rankings than websites of dubious origin. Google does not want to show low quality websites in the search results. For that reason, it is important that you can convince Google that your business is for real and that your website can be trusted.

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1. A Good Domain Name
Try to get a domain name to match your business. Old domains with a spam free history usually get better rankings than brand new domains. If you can buy such a domain name, your business might benefit from it if the domain was used for similar businesses before. Use the official top level domain of your country. Also, order your domain with a renewal period of two or more years to show search engines that the domain is supporting a long term project or business.

2. A Trustworthy Website
As most of us know, a trustworthy website will include easy to find contact information. Dubious websites do not have any contact info at all or they hide it. Make your contact information easy to find. List your full address on your website. This is often a sure way to identify a spammy website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business. Your website should also include a privacy policy, terms and conditions (if applicable) and both should be easy to find.

3. Trustworthy links
This is one of those cases where less can mean more. Links from reputable websites are by far the best way to show search engines that your website can be trusted. Google will trust your site if it has links from other reputable websites. Low quality links will damage your rankings, links from high quality sites will have a positive influence on the Google rankings of your site.

A few good links are much better than hundreds of spammy links!

If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good links.

Google: it’s Better if your Web Pages have Valid HTML

Google: it’s Better if your Web Pages have Valid HTML
Google’s John Mueller said in a Google Hangout that it is better to have a website with valid HTML. “This came up recently with the change of the guidelines, with regards to change made in the webmaster guidelines. We mentioned ‘use valid HTML’. The question here is: is the W3C Validation (Broken HTML) ranking factor or should we care about it?

It is not directly a ranking factor. It is not the sense that if your site is not using valid HTML we will remove it from he index. Because I think we will have a pretty empty search results.

But there are a few aspects there that do come into play. On the one hand, a site with really broken HTML, something that we see really rarely, then it is really hard for us to crawl it and index the content because we can’t pick it up.

The other two aspects which are kind more in regards to structured data. Sometimes it is really hard to pick up the structured data when the HTML is broken completely. So you can’t easily use a validator for the structured data.

The other thing is in regards to mobile devices and cross browser support is if you have broken HTML then that is sometimes really hard to render on newer devices.”

SEO for Local Markets

SEO for Local Markets
The economy is finally recovering, people are buying homes again and, with spring here and summer just around the corner, more and more people will be taking advantage of the warmer weather to tackle projects around the house or flat that are best done in weather when one can have one’s windows open for ventilation. These often include home renovations for which homeowners call upon skilled tradespeople to carry out most or all of the work.

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This is all good news for tradespeople targeting a local market, but there’s something else to consider: that local market can be challenging to reach through the phone book and through traditional forms of advertising because people aren’t using the Yellow Pages like they once did for locating people who can do household repairs, fix the air conditioning or plumbing and so forth.

As with everything else, people are now doing simple Internet searches (local SEO) to find everything they need. This is particularly true now that smartphones have become the norm. If your potential clients have Android phones, for example, you want them to be able to find your details simply by typing in “plumbers Newcastle” or “home renovations North East” from the Google search field on their phone.  The right key phrases will do the job just like magic.

This magic is called Search Engine Optimisation or SEO.

How SEO works is simple: the mysterious powers behind the Internet and major search engines such as Google and Yahoo rank the results of certain keywords, and top-ranked results based on those keywords or key phrases are displayed most prominently in search results. Going back to the plumber in Newcastle example, let’s say that you already rely somewhat on word-of-mouth advertising and have been recommended by past clients who remember which street your business is located on. Since the odds do not favour the presence of multiple plumbing companies on the same street, a key phrase such as “plumber (street name) Newcastle” is likely to reveal only one accurate search result, and this is the one that will lead today’s Internet- and smartphone-savvy individuals in Newcastle who have plumbing problems to pick up the phone and call you for their repairs.

But how do you gain this type of visibility on the Internet, you ask? In brief, you do so by developing relevant online content that Internet users will be directed to when they type in relevant keywords and key phrases. The expertise of an Internet marketing consultant can be invaluable to your business if growth is what you desire. Direct Submit Internet Marketing Services has been developing SEO marketing campaigns for businesses across the UK for over a decade.

Our client-focused Internet marketing services are highly effective, even on a small advertising budget, and will have a significant impact on the growth of your small business for a fraction of the cost of television or other, more traditional forms of advertising. By taking advantage of our service, you can expect to see your business grow and revenues soar.

For more information on how we can help you develop your local SEO marketing campaign, call us today on 0845 272 2350 and let one of our Internet marketing consultants help your Internet marketing and SEO project make your business more successful than you ever thought possible.

New Google Guidelines to bloggers

New Google Guidelines to bloggers
Google has issued a number of new guidelines to bloggers and brands collaborating on product reviews, hinting that a new set of manual action penalties may be on the way. The search engine has published a new set of best practice recommendations for bloggers who may be receiving free products or services from brands which focused on how links should be posted in the case of reviews, to avoid being penalised.

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The rise of paid and guest blogs as a marketing and link building technique has grown rapidly in recent years, and Google seems to have taken stock of the fact that bloggers are writing about products on their blogs and linking to the supplier in exchange for a free gift or complimentary version of the product. The resulting features could technically be viewed as paid links and should now be flagged up as such.

According to Google, there are a number of things that bloggers must do if they are given a product for free and choose to write about it on their site:

(1) Nofollow the link.
This applies whether bloggers are linking to the company site, a company’s social media page, an online merchant selling the product, a review of a product or service, or a mobile app page in an app store. “Links that pass PageRank in exchange for goods or services are against Google guidelines on link schemes,” according to Google. This isn’t necessarily a new guideline, it’s more of a reminder that both bloggers and marketers are responsible for this, and if they act against this recommendation, they could be penalized.

(2) Offer full disclosure.
It’s essential that users know when they’re viewing sponsored content – in certain countries this is actually a legal requirement. Disclosure of any kind of sponsorship is now vital, and bloggers can be penalized if they do not make this clear with a small notice. The best place for a disclosure is the top of a blog post (to ensure that users see it even if they don’t read to the end of the post).

(3) Create unique content.
Original content is strongly promoted by Google and they’re again advising that bloggers create compelling, unique content that adds value beyond any marketing materials that might already be on the web. According to Google’s advice, sponsored articles should consist of ‘exclusive content that only you can create due to your unique expertise or resources’.

This harder line on product reviews and links aims to create more transparency when it comes to sponsored content. The move also places responsibility for transparency at the feet of both the blogger and the marketer or brand they’re involved with. Google understands that bloggers often hold a lot of influence when it comes to consumer purchase decisions, and the new guidelines have been introduced in part to ensure that these buying decisions aren’t tainted.

So how seriously should bloggers take these new guidelines? Very. Whenever Google publishes best practices like this, it’s not uncommon for those who do not comply with the new rules to receive manual action penalties within a matter of weeks. It’s likely that Google will take steps to enforce these guidelines and ensure that bloggers don’t see them as an ‘opt-in’ situation.

Brands should also pay close attention to these guidelines and ensure that reviews and guest blog posts adhere to these stricter link requirements. If your business gifts products or comps services for bloggers, any infringement of the paid or sponsored link notification and a lack of disclosure could result in search engine penalties.

 

Internet Marketing and SEO – Helping Local Businesses

Internet Marketing and SEO – Helping Local Businesses
If you are setting up a new business in Newcastle or the North East it may be a good idea to consider enlisting professional SEO (Search Engine Optimisation) services to help build your company’s online profile, not only will it save you time to focus on other aspects of your business, you will also be guaranteed to boost the amount of business you do online noticeably.

local-seoIn order to promote your services effectively the first step is raising your online profile by using effective SEO methods to ensure that your business is easy for people to find, unless they know you are out there how can they check out your website?

Professional online marketing services such as Direct Submit have the expert knowledge and skills to help your business get to the first pages of the listings generated by search engines such as Google and Bing. Studies have shown that 80% of online customers will click on the first few options presented to them when conducting a search, if your page is featured it is easy to see how much of an advantage you will have against other businesses that are listed lower down.

Hiring the services of a company such as Direct Submit Internet Marketing Services that really know how SEO works can be a great investment, especially if you are inexperienced in internet marketing.  With the use of specialist local SEO you can increase your local business dramatically, and as the majority of businesses do the majority of their trade within their local area it’s obvious why so many small businesses benefit greatly from effective local SEO based on their geographical location.

With local knowledge of Newcastle and the North East such as Direct Submit can only been seen as an advantage as they will be able to apply their experience and ensure that your needs are met completely. So, whether you are planning on launching a new business or improving the traffic on an existing website, it’s worth considering if you can afford not to invest in SEO services and potentially miss out on many opportunities to have your company noticed by the thousands of people conducting internet searches for services like yours every day.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Google to Boost Mobile Friendly Algorithm this May

Google to Boost Mobile Friendly Algorithm this May
Google has announced on their Webmaster blog that they are going to be boosting the effects of the mobile friendly algorithm they launched back on April 21, 2015. Google said the update will happen “beginning in May 2016,” and it “increases the effect of the mobile-friendly ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”

When the update happens, it will roll out gradually, so you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed out. This kind of sounds like the slow Panda 4.2 rollout, but it is unclear if the rollout will take weeks or months. Google just said it would “start rolling out” the update in the beginning of May.

The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

It is believed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon.” The original Mobilegeddon was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact.

If you are not mobile-friendly, or if you want to ensure you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines.

Google Unveils Google Analytics 360 Suite

Google Unveils Google Analytics 360 Suite
Google is unwrapping a suite of products aimed at bringing simplicity to the often laborious work of unifying and syndicating marketing and advertising data across channels for large organizations. It’s not necessarily a novel effort — Oracle, Adobe, even Facebook’s Atlas are in this mix — but the suite’s native integrations with AdWords and DoubleClick make it particularly noteworthy for search marketers. Dubbed Google Analytics 360 Suite, the package offers a mix of brand-new and rebranded solutions for the enterprise.

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In all, there are six products in the Google Analytics 360 Suite. Each of these solutions will be available for purchase à la carte, and setup will be customized depending on which products a company chooses. Each product is also open, meaning all integrate with non-Google, third-party products. This has been an outstanding question in regard to the DMP, in particular, with some wondering if Google would wall it off to its own ad platforms.

The product includes a data management platform: Google Audience 360 (in beta) is the company’s long-awaited data management platform (DMP) that early reports had been calling DoubleClick Audience Center. A DMP has been the arrow missing from Google’s advertising technology quiver (or layer of the stack if we’re sticking with ad tech lingo).

Here’s what we know so far about Google Audience 360: It, of course, natively ties to DoubleClick and AdWords, but it also integrates with other DSPs, so marketers can build audience segments in the DMP and target them across ad exchanges. Like most other DMPs, it can also be used to ensure advertisers are not bombarding the same audiences with remarketing ads across multiple exchanges — one feature is a universal impression cap control. Marketers will be able to import their own first-party data, bring in third-party data and leverage Google’s trove of data to develop audience segments for campaign targeting.

In the same way AdWords and DoubleClick advertisers can build audiences in Google Analytics and easily bring them into Google ad systems, audiences built in Google Audience 360 will be readily available to advertisers. (What I’m still not clear on is whether advertisers will continue to build site or app activity-based audiences in Analytics, or if all audiences will be housed in the DMP if an advertiser is using both products. Analtyics can pass data to Audience 360, but I’ve asked Google to clarify more and will update here when I hear back.)

Just as with existing DMP integrations (think Oracle/BlueKai), search advertisers will be able to target audience segments in Google RLSA campaigns and use those segments on the Google Display Network. And when a CRM is integrated with Audience 360, email lists for Customer Match targeting, for example, can be accessible and updated in real-time.

“We are moving to one-to-one marketing models at scale,” said Paul Muret, Google VP of video, display and analytics by phone. (This is what Facebook calls people-based marketing.)

On-site testing tool: Unlike the DMP, the new site testing tool named Google Optimize 360 (in beta) will likely come as a surprise. Many search advertisers already use homegrown testing and personalization tools or easy-to-use solutions like Optimizely. This new product sounds much like the latter, with the ability to execute A/B landing page tests without having to code anything, yet Muret also added that “a lot of enterprises have homegrown systems, and this is made to integrate with those and give them control over how they do their own processes for content personalization.”

Marketers will be able to test offers, layouts and funnel flows against audience segments.

Muret stressed the integration piece here, too. The testing tool can be tied automatically to Audience 360 and to DoubleClick and AdWords for campaign testing.

Enterprise-wide data analysis and visualization: ?Also new is Google Data Studio 360 (in beta). Built on the Google Docs framework that allows users to update and collaborate on reports and dashboards in real time, the Data Studio is meant to unlock enterprise marketing information and provide easy tools for presenting it in ways that are actually meaningful.

“Sharing and collaboration are really important across cross-functional teams and across product areas,” said Muret. “Right now people are stuck emailing around spreadsheets and getting blocked by gatekeepers of the data. [Business units] need to be able to liberate this data and make accessible to the larger organization.”

The Data Studio sits atop the Suite and can integrate data across all of the various products and pull from other data sources as well.

Now for the sort-of-new to simply rebranded products:

Tag manager: Google Tag Manager 360 is technically a brand-new product, Google explains, because the existing Google Tag Manager is just a feature of Google Analytics. The new standalone product is built from the existing tag manager. “It offers simplified data collection and powerful APIs to increase data accuracy and streamline workflows,” according to the blog post. What those APIs will do that’s different from the Google Tag Manager API, however, is not quite clear, yet.

Enterprise analytics: Google Analytics Premium is getting renamed Google Analytics 360. No new updates are being announced at this time, but several “exciting new capabilities” are on the horizon, says Google.

Attribution: Since acquiring media attribution firm Adometry in 2014, Google has made the service available as a standalone product and integrated it into Google Analytics Premium users. Now called Google Attribution 360, the product will continue to offer attribution insights across channels, devices and systems, including offline campaign information, such as when TV spots air. Advertisers can send conversion attribution results to their search and display campaigns for bidding optimization.

Five Steps to Clean Up Your PPC Keywords

Five Steps to Clean Up Your PPC Keywords

Step One: Clean up Your Account Structure.
Start cleaning up your account structure by examining your ad groups and campaigns. Analyze their performances and pause any that are under-performing or not bringing in value. This step will probably be your most arduous task, especially if you manage one or more large accounts.

Then, move on to restructuring your account and tightening your groups. (Groups of 10-15 keywords are optimal.) Organize your keyword groups into themes and keep them targeted, taking care to ensure each ad group has relevant and similarly themed keywords so that the ad shown matches the keywords used in a search. Users are less likely to convert if there’s a discrepancy between your ads and what they’re searching for. Additionally, consider placing your best and top-performing keywords into a group of their own, creating targeted copy for each of them.

Step Two: Clean up Your Keyword Lists
To guarantee your PPC efforts are running smoothly, look at the different types of keywords and keyword lists you’ve created. Begin by removing keywords that are obsolete or just don’t perform well. Then, remove those that have received low impressions over time or no impressions at all, since these keywords have an impact on the overall Quality Score (QS) of the ad group and campaign in the long run. Try cleaning up inactive keywords that have no traffic or few impressions every 60 days. (You can reduce or extend the timeframe based on your personal judgment.)

Step Three: Clean up Your Seasonal Keywords
Cleaning up your seasonal keywords is especially critical for B2C accounts, but it should also be done in a B2B environment. When cleaning up keywords—especially if you rely on seasonal ones—make sure you’ve paused any that aren’t applicable to the current season. (For example, by March your Christmas sale keywords should’ve been paused long ago.)

Step Four: Clean up Your Negative Keywords
To clean up your negative keywords, perform an in-depth search term analysis in 14-, 30-, 60-, and 90-day windows to determine the keywords you need to target. Once you’ve nailed down the keywords that attract visits from people who aren’t in your target audience, negative match these not only at the ad group level, but also at the campaign and account levels.

Step Five: Clean up Duplicate and Low QS Keywords
Duplicate keywords are a burden on your budget. Apart from having a negative impact on your Quality Score, they can cannibalize your budget if left unattended. This occurs when similar words end up in the same auctions, causing you to compete against yourself, along with driving up your cost-per-clicks (CPCs). Thus, as you perform your PPC spring cleanup, check for duplicate keywords and remove any you find.

To read the complete guide to ‘cleaning up your PPC keywords’ visit the Search Engine Journal article.

For further information on getting the best from your Google AdWords project call Direct Submit PPC & Internet Marketing Services to day on 0845 2722350 or visit their website today.

Google AdWords: Help Achieve More Business

Google AdWords Can Help You Achieve More Business
If you are a business that is just starting out or just want to expand your internet business considering the internet marketing strategy that you use carefully could be as really worthwhile idea.  Clever use of techniques such as pay per click and Google AdWords can really pay off and help you attract plenty of new visitors to your website, you may want to think about employing the services of a specialist internet marketing company such as Direct Submit to help you explore the options available to your business and how to use them to their full potential so you can be sure that any internet marketing strategy that you decide to use has the best possible chances of being a total success.

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One of the most attractive advantages to smaller businesses of a pay per click campaign is that it is a very cost effective options as you literally pay per click every time someone clicks on one of your advertised links, so you can simply pay as you go.  When you use a high quality internet marketing service such as Direct Submit they will be able to analyse how successful adverts have been and begin to tell where you need to concentrate you efforts, helping you to spend less time and money creating advertising campaigns that don’t receive a great deal of attention and direct your energy towards avenues that are far more likely to prove fruitful.

Having a well-placed sponsored link or advert within a relevant search produced by a search engine such as Google is an excellent way to make sure that your business gets seen by people that are likely to be interested in the goods or services that you provide, helping your website to receive a lot more traffic that is well directed for very little effort or cost.  At Direct Submit they can ensure that your sponsored links will be seen in the searches most relevant to your business, regularly monitor and assess the success of all campaigns and make any adjustments that might be required to maintain good results.

Being able to make sure that your website gets noticed is one of the key elements behind any internet marketing strategy and at Direct Submit they understand this, they also recognise that not every business has the resources or budget to create a massive advertising campaign so they aim to make sure that any adverts that you create are likely to seen by the people that will be interested in what your business has to offer.  By running your advert alongside the search results produced by business similar to your own the chances of increasing far more directed traffic to your website will raise considerably, at Direct Submit they will be able to help you decide which pages are the best choice for your ads and also maintain them for you to make sure that the choices you have made remain relevant and up to date.

Although well directed traffic doesn’t automatically mean you will achieve a sale or lead every time you will be surprised how much of a boost it can bring to your business making any successful Google AdWords campaign a really good investment and with the benefit of pay per click services it is even better value because the costs will be minimal in the unlikely event of a campaign not being as successful as you hoped.  At Direct Submit they aim to ensure that no matter the size of your business of the type of work that they offer a flexible and effective service that is completely tailored to your company’s needs, even letting you choose what times you would like your campaigns to run.

By really taking into account what your business has to offer and what it wants it achieve at Direct Submit they can really help you to make your customer base grow, by looking at each company individually and building a campaign that is totally centred around its personal characteristics you can be sure that your Google AdWords campaign will appear on only the most relevant search engine results so it is guaranteed to get noticed by people that are more likely to click on the link and take a look at what you have to offer, which is the first and most crucial step to attracting new customers or leads and will really help your businesses online profile to expand.

So why not get in touch with Direct Submit and find out more about how they can with the use of targeted key word and phrases and other specialist techniques help you create a Google AdWords, Pay per Click campaign that is sure to show excellent results fast?

Direct Submit AdWords Services
One of their friendly expert advisors will be happy to fully discuss all your business needs and help you to decide on a strategy that suits your companies budget and is certain to be a success, with many other internet marketing solutions available as well , a flexible approach and a straight forward and reasonable pricing policy you can be sure you won’t be disappointed, simply take a look at their excellent past customer testimonials to find out more about why so many people choose to use their services.

No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise your Pay per Click campaign, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.