Forecast says SEO Related Spending Worth $80 Billion by 2020

Forecast says SEO Related Spending Worth $80 Billion by 2020
Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising. Local media forecaster Borrell Associates has attempted to capture the totality of spending on “digital marketing services” in the US. Borrell argues that “businesses will shell out an estimated $613 billion in DMS” in 2016, an amount many times larger than “ad spending.”

Digital marketing services here includes ads but extends to spending on presence management, PR, listings management, content creation, reputation monitoring, app development, email and beyond. These services are broadly captured in the chart above, breaking down the market by spending category (for 2016).

The report unpacks and discuss each category in more detail. In particular, Borrell says that 87.5 percent of “online marketing support” reflected above is SEO-related spending. It asserts that total SEO spending will be just over $65 billion this year, growing to nearly $80 billion by 2020.

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The numbers in this report are massive and may cause some skepticism. Regardless, much more money is being spent on marketing-related digital services that don’t involve media buying than there is on advertising, which falls somewhere between $200 to $300+ billion in the US.

Local SEO to Help Promote your Business

Local SEO to Help Promote your Business
Are you looking to expand your customer base or hoping to raise the profile of your company to a local audience? How many potential customers now open Yellow Pages? Not many is the probable answer, with most house owners now reaching for the laptop or tablet device.

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The benefits of local search engine optimisation can often prove more relevant to what can often be called ‘bricks-and-mortar businesses’ rather than to Internet-based companies, and it can be an important marketing tool for any company with an online presence to use SEO to their advantage.

For local businesses, locally focussed SEO services can make the difference to help get potential customers in your own neighbourhood coming to you to buy your services or products.

Local Search Engine Optimisation and effective Internet Marketing can quickly allow you to promote your business to a local or regional audience, helping customers find your business and potentially purchase your products.

Some of the benefits of a Local Internet Marketing campaign include:

– Potential for more sales and repeat business

– Attracting new customers

– Diversifying into new business

– Increased market profile

– Opportunity to expand marketing

– More cost effective and flexible than offline advertising

– Promote your Local business

– 24 x 7 days presence

Local Internet Marketing
Internet Marketing & SEO are systems used to get your website in front of as many of your potential customers as possible and Internet Marketing specialists such as Direct Submit do this by targeting specific key phrases that potential visitors relevant to your business might type into search engines such as Google or Yahoo. For example, ‘Plumbing Services Durham’ or ‘Office Cleaning Services Edinburgh’.

Direct Submit can work with you to achieve excellent and very cost effective Search Engine Rankings for your business. We can do this using a number of means, for example strategically placing key phrases throughout your website and reviewing your website content. Using these techniques and others we can significantly improve the chances of seeing your website appear on the first pages of the major search engines including Google, Bing and Yahoo.

If you are serious about selling your products, services or enhancing your company profile online then talk to us at Direct Submit Internet Marketing Services. We are a professional, ethical online marketing company who offer a comprehensive range of Internet Marketing Services including search engine optimisation, pay per click, link development and directory submissions.

Contact Direct Submit
If you would like further information on how we can help your business grow then call us today on 0845 2722350 or visit the Direct Submit SEO website where we will be able to offer you friendly and expert advice about getting your website listed, using our proven and very cost effective SEO services.

Getty Images Accuses Google in Competition Row

Getty Images Accuses Google in Competition Row
Photo agency Getty Images says it will file a competition lawsuit with the EU against Google, adding to a long list of European cases against the company.  US-based Getty argues that changes to Google’s picture search promote piracy and give the tech giant unfair advantages in traffic and advertising.

Google already faces charges over breaching EU competition laws. The company has in the past dismissed allegations it has used its dominant position to stifle competition.

Getty Images says Google is displaying pictures in its search results that takes away traffic that would otherwise go to Getty’s own website. The photo agency argues that because image consumption is immediate, once an image is displayed in large format by Google, there is little reason for the users to continue to the original source site of a given picture they are viewing.

“These changes have allowed Google to reinforce its role as the internet’s dominant search engine, maintaining monopoly over site traffic, engagement data and advertising spend,” Getty said in a press release.  “This has also promoted piracy, resulting in widespread copyright infringement, turning users into accidental pirates.”

Getty said it represented more than 200,000 photo journalists, content creators and artists worldwide who depend on being paid for their work.

Recognising Ads in Google’s Result

Recognising Ads in Google’s Result
According to Search Engine Watch, around half of adults are unable to recognise ads in Google’s search results, according to a survey. This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report, released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre.

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For Ofcom’s study, ‘adults who use search engines’ were shown a picture of the SERPs for ‘walking boots’. This is what the SERP looks like now, but the study was carried out in 2015, so the shopping results were not there at that time. As the study says:

“Their attention was drawn to the first three results at the top of the list, which were distinguished by an orange box with the word ‘Ad’ written in it. They were then prompted with three options and asked whether any of these applied to these first three results.”

To clarify the results, 60% identified them as paid links, while 49% identified them only as paid ads, i.e. they selected only the correct answer. Ofcom also split the results out between newer and more established internet users. Newer users in this case are defined as those who first went online less than five years ago. There were 160 newer users surveyed, and 1,113 older users.

In a nutshell: newer users were less likely to identify that the results with the yellow ad label were indeed paid results. 34% of newer and 51% of established users gave only the correct answer.

Google Algorithm Updates Cheat Sheet

Google Algorithm Updates Cheat Sheet
Your ultimate guide to major Google penalties & algo changes.

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We recntly came across this guide to dealing with Google updates and thought it might be useful (view complete article). Google rolls out algorithm updates once or twice every month (and that’s just the ones we know about!), but not all of them equally impact the SERPs. Here is a summary of the ‘cheat sheet’ from the article with the most important updates and penalties, how-tos on checking if you were hit by any given one, recovery advice, and prevention tips.

Penguin hazards
Penguin is looking for sites with one or several of the following types of links in their profile:

Links coming from poor quality, “spammy” sites
Links coming from sites created purely for SEO link building (PBNs)
Links coming from topically irrelevant sites
Paid links
Links with overly optimized anchor text

Hummingbird hazards
Hummingbird gives a ranking advantage to pages that provide valuable, original content, putting an end to old-school on-page tactics that bring no value to the user. The following features can get pages down-ranked in SERPs due to Hummingbird.

Exact-match keyword targetings
Keyword stuffing
Poor user experience

Pigeon hazards
The following factors may become ranking disadvantages for local businesses after Pigeon:

Poorly optimized pages
Lack of quality backlinks
Improper setup of a Google My Business page
NAP inconsistency
Lack of a citation in local directories (if relevant)

Mobile-friendly hazards
When evaluating a page’s mobile friendliness, Google looks at the following factors:

Overall mobile friendliness
Viewport configuration
Illegible content
Plugin use

SEO to Market your Business on the Internet

SEO to Market your Business on the Internet
If you want to be sure that your company’s website has the best possible chances of success you might want to consider hiring an expert service such as Direct Submit to help you create an internet marketing strategy that is certain to ensure that your website is seen in all the right places and by all the right people, helping your internet based sales and leads begin to grow in no time at all.

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By implementing strategies such as Search Engine Optimisation (SEO) at Direct Submit they are able to your ensure that your businesses website will be seen by the people that are already looking for services or products that you provide. By making sure that your business appears higher up on the pages of results produced by search engines such as Google or Yahoo, people will be far more likely to see your site and click through to your page, increasing the amount of relevant traffic that your website receives.

Making sure that your page can be found by potential customers and investors is essential if you want your online business to grow, no matter how small or large a company is if their website is difficult to find it is unlikely to be a success. Effective SEO requires ongoing motoring and maintenance along with expert knowledge making it a time consuming and complicated process, although when it is carried out correctly the results can really pay off.

So if you are a new business or your existing website isn’t performing as well as you would like contacting a company such as Direct Submit could be a really worthwhile investment. Their friendly team are always on hand to help you plan an internet marketing strategy that is completely suited to your company’s individual needs and implement it to the highest standards, not only saving you a lot of time and effort, but also boosting your internet sales far more quickly than you may think.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.  With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and ongoing monitoring and maintenance you can be certain on having expert advice and support every step of the way.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.

Facebook’s News Feed Algorithm

Facebook’s News Feed Algorithm
Facebook is going beyond the basic signals of liking, commenting, and sharing to now factor in viewing time as a ranking signal. Previously, Facebook had factored in reading time as a ranking signal, as well as bounce rate, but this week’s viewing time update is a bit different.

facebookimageBased on the data collected by individual users, Facebook will now make an attempt to predict how long people will spend viewing a piece of content. This will be based on how long you have spent viewing other types of content in the past.

Facebook will then rank the content, prioritizing the content it believes you will spend the most time looking at.

With this update, Facebook says ultimately you will see more articles that you’ll be interested in reading. The company says this new ranking signal will not take into account Instant Articles as a factor, it will only take into account how long a person spends viewing content regardless of type. Facebook snuck in another update with this announcement which could have an impact on Pages. According to user data, Facebook says people like to see posts from variety of sources. In other words, they don’t want to see posts from the same Pages all the time.

Going forward Facebook will try to diversify the sources of posts in people’s News Feed by not having too many posts from the same page put together in a row.

Will this update affect your Page? Facebook had this to say. “We anticipate that most Pages won’t see any significant changes. Some Pages might see a small increase in referral traffic, and some Pages might see minor decreases.”

So your mileage may vary with this update, as always it always comes down to quality of content. Good quality, shareable content usually ends up getting seen

Searching for Cost Effective SEO Services

Searching for Cost Effective SEO Services
Internet Marketing is now a essential part of any business that wants to grow and succeed in the market place today. With an estimated 80% plus of the UK population able to search online, if you are not using the internet as a marketing tool for your business, you are missing out.

directsubmitlogoWhen you are looking for Cost Effective SEO it is important that you look into the results you can expect to see from your budget. We pride ourselves in delivering quality SEO Services regardless of a clients budget, with packages available from only £50 PCM. Our Cost Effective Search Engine Optimisation Services are perfect for any business and we tailor packages to suit your business depending on how competitive your market is, depending on if you require local or national SEO services.

SEO is all about ensuring that your website ranks well within the major search engines. It involves optimising your website content to ensure that search engines can view and understand it. And its finally about promoting your website to ensure your audience finds this content when a relevant search takes place. We can develop a highly cost effective campaign for you whether your SEO project is local or National, and remember – although our services are not expensive, they are effective. We will get you noticed!

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay Per Click (PPC), the depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

To speak to one of our Internet Marketing Consultants call us now on 0845 272 2350 or visit the direct submit website for further information.

Google Toolbar PageRank officially Goes

Google Toolbar PageRank officially Goes
A month or so after Google told us they would be removing the 1-to-10 PageRank scores from the Google toolbar, they removed it this past Friday. Google told us they would be removing PageRank scores from the Google Toolbars last month and they have now has finally and fully cut the data from the Toolbar and any tool that tries to fetch that score.

There are dozens of reports across the web of people asking over the weekend where their PageRank has gone. Well, their PageRank still exists, but the Toolbar version of that PageRank is gone, gone forever.

It has been years since Google updated the PageRank scores in their Google Toolbar, and Google has been trying to demote the importance of PageRank over those years, as well. Last month, Google told us they would officially remove the 1 to 10 scores from their Toolbar feed and that it would go dark in the coming weeks. Well, this past Friday, April 15, 2016, it went dark.

Drive Quality Traffic to your Website with Google AdWords

Drive Quality Traffic to your Website with Google AdWords
If you have been considering ways that you could help your online business grow you might want to find out more about creating a Pay per Click (AdWords) internet marketing campaign that is tailored to your businesses individual objectives and requirements.  At Direct Submit they are able to offer all types of business, no matter their size or type of industry they are within, expert help and support setting up and maintaining pay per click, SEO and other internet advertising techniques that are designed to give any website the boost it needs.

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One of the main attractions to pay per Click and AdWords campaigns is that they are really flexible, not only can you choose when you want your ads to runs and change content to make it more relevant it also offers excellent financial flexibility as you only have to pay each time someone actually clicks onto your advert making it a really good option for smaller businesses that want to be able to run a successful advertising campaign on a limited budget.

As Pay per Click adverts are placed on pages showing the results produced from similar searches you can be sure that not only will your website receive increased traffic, the traffic it receives will also be far more directed as it will be produced by people that are already looking for services or products that are relevant to your business. Advertising campaigns created using methods such as Google AdWords can really help your business get noticed, especially if you work within a competition industry as you can guarantee that your business will be featured within the first results produced from a Google search, helping you to bypass the competition.

Another benefit of Pay per Click is that with careful monitoring and management it can be edited to consistently perform well and show the same or better results each month, at Direct Submit they are able to give any AdWords campaign regular expert analysis to assess areas of strength and weakness, based on this they will be able to make any necessary adjustments to ensure that you website’s profile continues to grow.

Pay per Click AdWords can also be changed to reflect seasonal changes, sales offers or any other factors that may affect what potential customers may be looking for so you can be sure that your adverts will definitely be seen on all the right pages. You also have control over what days or even times to run your adverts and can update any changes you require, including editing your budget and have them applied within hours making Pay per Click one of the most flexible and accessible internet marketing techniques available that has potential to show real results.

So if you want to find out more about how Direct Submit can help your online business be truly successful by helping you to create and maintain effective internet marketing campaigns why not contact one of their friendly team to discuss what internet advertising options would be most suitable for you? With a flexible, reliable service and a wide range of options available including Pay per Click (AdWords) and SEO you can be sure that they will be able to help you create an advertising campaign that is really designed around the needs of your business and that suits your time frame and budget as well.

Direct Submit Internet Marketing
Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar. We provide a diverse range of Pay per Click services, SEO and other Internet marketing strategies for UK businesses both large and small – at affordable costs.

No matter your advertising budget, we will work with you to develop an AdWords campaign to help your clients find you right when they need you. To learn more about how we can help you maximise your Pay per Click campaign, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.