Importance of Good Keywords for Any SEO Project

The Importance of Good Keywords for Any SEO Project

Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive.

Good keywords can help your website attract customers in the long term, and it’s essential that you target the right keywords when carrying out SEO.  In this article, we’ll check out what “good keywords” mean and how you can conduct vital keyword research for your website. Keyword research will lay a solid foundation for your website, helping it attract traffic and customers for years to come.

Why Do I Need Good Keywords?

Each keyword is searched by a certain number of people each month. So the keyword “gardening tools uk” is searched by less than a thousand people per month. The more people search for that keyword, the more traffic the first website ranking for that keyword receives.

Websites are ranked in order of how relevant they are to the keyword. This means that they might have the keyword in their title, in the web content, and in other relevant parts of the page. If the article answers the question or addresses the keyword in an informative (or entertaining) way, it will rank higher in the search results because the bounce rate would be lower and the time on site would be much higher. (Google also factor user experience metrics into their rankings of websites in search results.)

Therefore, your website is actually targeted around a certain group of keywords. However, are they profitable keywords? We aim to check this out.

To see how many people search for a certain keyword per month, you can see this in the Google Keyword Planner (www.adwords.google.co.uk). There are many guides online which show you to sign up for the Keyword Planner. If you have an AdWords account, you will be able to access the planner quickly.

Type the keyword into the keyword planner and you will find monthly search estimates for each keyword.

If your website is targeted around a keyword which isn’t searched for by many people, there is no way that you can receive a lot of traffic.

Instead, target your website around keywords which receive a lot of monthly searches. Ideally, for a small business, this should be around 2000 to 5000 monthly searches if you’re just starting out, and for larger businesses, you might be able to target keywords with higher searches.

However, with local keywords, there comes an exception. If you’re targeting a local area, the monthly searches would naturally be a lot smaller. For example, “gardening tools durrow” would receive a lot fewer searches than “gardening tools uk.” It might only receive a hundred searches each month, but it’s still profitable because these are a hundred people who are highly interested in buying from a gardening shop in Durrow. These people are more interested in visiting a local shop in Durrow, than buying from a well-known gardening shop anywhere in the UK.

Check Your Competition

Once you have found keywords which relate to your website and get a sizeable amount of monthly searches, you need to check your competition.

The competition basically includes all the websites which rank for that particular keyword in Google’s search results. So the top ranking websites for “gardening tools uk” include Homebase, Fiskars and Argos. A small business would find it difficult to compete with these websites – so perhaps, they could try ranking for local keywords instead.

If the competition contains a mix of middle-competition websites (websites that are not very well known, but still have a Page Rank of 2 or 3) – you should try to rank for that keyword and beat that competition.

Where To Put Keywords?

Once you have a handful of keywords selected, you need to start creating content around them so Google will associate your website with these keywords.

You should place these keywords naturally into the homepage (where it looks natural, remember!) such as in the title tag, in paragraphs, in menu navigation and in sub-headings. However, don’t place too many of them into content, because it will look shady and you could be penalized! A good rule of thumb is: Use them where you would naturally use them.

You can also write blog posts about these keywords and create high-quality content about them that will genuinely help a reader. This includes how-to’s, tutorials, infographics, informative articles, list-based articles, and so on. Not only will you start ranking for these keywords, but you’ll also attract much traffic from social media, too!

These keywords are classified as “good keywords” because of the following:

  1. They receive a sizeable amount of traffic each month, which means that potential customers are continually searching for this keyword each month. That means a constant supply of traffic.
  2. The competition isn’t too high, meaning you can try and get to the first page using other content marketing and SEO strategies such as linkbuilding.
  3. These keywords are embedded naturally into the title tag, articles, web content, and “About Us” pages.

Conclusion

At first glance, keyword research looks like a complicated science, but in this article, we’ve broken it down into key, fundamental steps. It’s not that difficult once you actually break it down into a series of steps.

To summarize these steps once more:

  1. Make a list of keywords related to your website.
  2. Check for their monthly searches on the Google AdWords Keyword Planner.
  3. Identify keywords with a few thousand monthly searches if you are a beginning website or a small business that has only been online for a few years.
  4. If you are a local business, identify local keywords with a few hundred monthly searches or less (or more, depending on your local area).
  5. Check for competition. If your keyword is dominated by large-name, well-renowned websites, it would be difficult to compete with them.
  6. Start creating content around these keywords.

Keywords are the foundations for your website and they are the main piece of content that Google scan through when indexing their website. If you aren’t targeting profitable keywords, you won’t be able to receive as much traffic as you could potentially be receiving, so make sure to cast your net wide and search for keywords which are profitable and easy enough to rank for. This shouldn’t be difficult, thanks to the AdWords Keyword Planner.

Promote Your Business through Internet Marketing & SEO

Promote Your Business through Internet Marketing & SEO
Business owners: have you Googled yourself lately? If not, do it now. Go on, type in the name of your business and see what comes up. If the name of your business is Joe’s Auto Repairs, then your search will likely bring up Joe’s Repair Shop (Surrey), Joe’s Auto Body Care (Chester), Joe’s Automotive Ltd. (Towcester), Joe’s Car Repairs (London) and perhaps also a smattering of like-named businesses in America. Which business is yours, and how do you get people in your area to come to your shop and not to some other Joe who does auto repairs?

getnoticedWell, you don’t need to come up with a more unique name for your business, but you do need to learn how to use search engine optimisation, or SEO, to make your company stand out and for promoting your business to the vehicle owners who are most likely to come to you for repairs.

 

The Following are three ways in which SEO can draw interested clients to your website and, ultimately, your shop.

Keyword Research
Your target audience is searching online with specific keywords and key phrases that are relevant to your business, whatever that may be. You need to know what those keywords and key phrases are, and Internet marketing companies have the ability to research that information for their clients. Tap into that resource.

Search Engine Rankings
The major search engines rank websites, in part, according to how prominently certain keywords figure in the website’s content. More specific keyword searches will set your business apart from the competition and result in higher rankings, which translates to greater visibility for your website and, ultimately, more sales.

Social Media
Yet another opportunity for enhancing your online presence is through social media. If you already have a website, then you should also have a Facebook page and Twitter feed. Even businesses with stale websites are able to keep in touch with current and prospective clients by posting and Tweeting on a regular basis and interacting with their target audience.

If you know which keywords your clients are using to find businesses like yours, then it pays to make use of them in your posts and elsewhere. Best of all, your Facebook page, Tumblr account and whatever else you’re using to stay in touch with clients get their own separate rankings in search results. In other words, one can keep you front and centre even when the other does not.

As impressive or even overwhelming as they may seem, these considerations are simply scratching the surface when it comes to Internet marketing and SEO. Direct Submit Internet Marketing Services can do all this and much more to increase traffic to your website and generate interest in your company. Direct Submit works with businesses of all sizes to develop effective SEO marketing campaigns that deliver lasting results.

Let Direct Submit show you just how profitable your company can be. For more information or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Google Offering Expedited My Business Verification

Google Offering Expedited My Business Verification
Google Offering Expedited Google My Business Verification for a Limited Time
For a limited time, from now until the stroke of midnight on Friday the 15th, Google is allowing businesses to fast track Google My Business verification.


As Google says, one of the primary benefits of having a verified Google My Business listing this time of year is the ability to set special holiday hours.

Expedited verification is available to businesses in the US and Canada only, and is accomplished through filling out this form. The non-intrusive form simply asks for your name, the name of your business, the city where your business is located, and the Google username associated with the business listing.

After filling out the form, the Google team will manually review it for eligibility. If eligible for verification, your business will be verified within 5 days of submitting the form. Google will either send a confirmation email if you are verified, or let you know what issues need to be addressed if not verified.

Expedited verification is not being offered for agency listings or bulk submissions.

Looking at SEO Predictions for 2017

Looking at SEO Predictions for 2017
How do you fancy reviewing what SEO market leaders are predicting for 2017. Search Engine Journal has posted just such information. The article leads in with  “Ask 44 SEO experts what the big trends will be in 2017, and well, you get 44 different answers!”. It then goes onto to ask, “Will this be the year we get the SEO basics right? Will this be the year of voice search? Will this be the year machine learning and AI forever changes SEO as we’ve known it?”.

A few examples of what the experts are predicting;

“The big trend in 2017, then, is a shift in mentality where your entire digital strategy (not just SEO) will be focused on understanding who your customer is, what they want, and using the data from search engines to better understand customer intent. By making something your customer needs – something that solves their problem – you will win the algorithm of the future.”

“Producing long-form content that provides incredible value for your readership should be a top priority in 2017. But not just any old “long-form” content, I’m talking about surpassing the quality of any other content that’s out there on the same topic.”

“Optimise for topics rather than keywords. This idea gained popularity after the Hummingbird update, but implementing the strategy in 2017 will have bonus benefits, especially with the rise of artificial intelligence (AI).”

“For 2017, smart brands and businesses need to continue to focus on building their brand and diversifying their overall online strategy. It’s becoming increasingly important to focus on branding initiatives so that ultimately consumers search for your brand so you don’t have to rely strictly on ranking for particular keywords.”

These are just a few of the thoughts and ideas promoted. So what SEO trends do you need to know in 2017 if you want to generate more traffic and leads while staying ahead of your competition? To review the complete article head on to the Search Engine Journal website and see if you agree.

Effective SEO – Essential to your Online Business

Effective SEO – Essential to your Online Business
If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you.  Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile.

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By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.  This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns.

As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.  Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.

At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well. They are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.

With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you. So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?  No matter what products or services you sell you can be certain that they will be able to offer your service and excellent service that generates real results, check out their great past customer testimonials to see how many people have been left satisfied with the service they provide.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.