Easy Stitch Clothing Repairs & Alterations

Easy Stitch Clothing Repairs & Alterations
Direct Submit are pleased to announce they are working with the Newcastle upon Tyne based Easy Stitch clothing company. Easy stitch offer a high quality repair and alteration service for almost all types of clothing and household furnishings.

Their service includes repairing broken trouser zips, shortening of Jean and much more. Also, with a changing and fitting room facility onsite, one of their highly qualified seamstresses will always be at hand to offer you the advice you need with a friendly & personal service, second to none.

If you would like to know more about getting your website noticed on the Internet then why not do what Easy Stitch have done and contact Direct Submit on 0845 2722350 or visit their SEO Services website today.

Looking Ahead to SEO Updates in 2017

Looking Ahead to SEO Updates in 2017
At least two updates in 2017 are already certain, both of them relevant to mobile search. One, Google’s penalty for mobile sites with annoying interstitials, is already live, the other is Google’s move to a mobile-first search index, a major shift which reflects the fact that the majority of Google search queries are now coming from mobile devices.

While there is no fixed date for this change, Google confirmed in October that the change would take place within the next few months, which means that Google’s primary index could switch to mobile any day now, and brands would do well to prepare themselves. In an article in Search Engine Watch they asked Andy Favell, Search Engine Watch’s resident mobile specialist, what advice he would give to brands who want to be prepared.

“Google has done an excellent job of focusing companies’ minds on the importance of having a mobile-friendly website. The stick approach – the fear of harming the search ranking – has worked wonders for driving adoption of mobile or mobile-friendly sites.

“However, companies should have been focusing on the carrot – building websites that would appeal to some of the billions of mobile web users out there. The beauty of mobile first is that a mobile-friendly site is often a much better desktop site. That is still true today.

“Rather than worrying about trying to make Google happy, brands should concentrate on the mobile users, consider who they are, their context, and what they want, and provide that the best possible way – i.e. intuitive, fast-loading, good UX and usability. Businesses that do this will get more traffic, more happy users and more conversions.

“That’s not just good for business, it’s good for your search ranking also. Because Google wants what’s best for the search user.”

Click here to read the complete article.

Sync Google AdWords Campaigns with Bing Ads

Sync Google AdWords Campaigns with Bing Ads
Bing has long offered the ability for advertisers to import their Google AdWords campaigns to Bing Ads — now the company is going a step further by offering the ability to automatically sync the two together.

With this new feature, advertisers can say good-bye to manually updating their corresponding Bing Ads campaigns whenever changes are made in AdWords. When things like ad copy, budgets, and ad extensions are updated in AdWords, the updates will be automatically applied to the synced Bing Ads campaign.

Scheduling automated imports is done through Google AdWords following the same process you normally would when importing a campaign to Bing Ads. At the end of the process you’ll be presented with the new options to either import now, import at later date, or import on a recurring basis. Campaigns can be scheduled to automatically import on a daily, weekly, or monthly basis.

Matt Cutts Resigns from Google

Matt Cutts Resigns from Google
Matt Cutts, once the head of Google’s webspam team, confirmed his leave of absence from the company is permanent. According to his announcement, he resigned from Google on December 31, 2016 and currently serves as the director of engineering for the United States Digital Service (USDS).

When Cutts initially took his leave of absence, his stint with the USDS was only intended to last for three months. He extended his leave after seeing the impact being made by the USDS before making the decision to leave Google for good. His upcoming promotion may have also influenced his decision.

The first administrator of the USDS, Mikey Dickerson, will be stepping down on Inauguration Day as he is a political appointee. Upon stepping down, Cutts will become the acting administrator of the USDS. “The work that the USDS does is critical to the American people, and I’m honored to continue that tradition,” says Cutts.

Cutts admits government work isn’t as glamorous or lucrative as working for one of the largest companies in Silicon Valley, but it sounds like it’s a sacrifice he’s willing to make for the rewarding work being done by the USDS.

”Working for the government doesn’t pay as well as a big company in Silicon Valley. We don’t get any free lunches. Many days are incredibly frustrating. All I can tell you is that the work is deeply important and inspiring, and you have a chance to work on things that genuinely make peoples’ lives better.”

For years Matt Cutts has been one of Google’s most public figures, frequently attending conferences and communicating directly with SEOs either through Twitter or his Q&A-style YouTube videos.

 

Google’s Mobile Interstitial Penalty Now Live

 Google’s Mobile Interstitial Penalty Now Live
Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space.

Google’s John Mueller and Gary Illyes confirmed the penalty has began rolling out. Google said this means “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page. It does not impact or penalize pages after that, so if you have a intrusive interstitial that comes up later in the click path on your website, this won’t impact it: it only looks for the intrusive interstitial after the click from the Google search results page.

Google explained which types of interstitials are going to be problematic, including:

•showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page.

•displaying a standalone interstitial that the user has to dismiss before accessing the main content.

•using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Here is a diagram from Google to convey the above points:


 

 

 

 

 

 

 

Explaining the rationale behind the penalty changes, Google said,

“Although the majority of pages now have text and content on the page that is readable without zooming, we’ve recently seen many examples where these pages show intrusive interstitials to users. While the underlying content is present on the page and available to be indexed by Google, content may be visually obscured by an interstitial. This can frustrate users because they are unable to easily access the content that they were expecting when they tapped on the search result.”

The new interstitial penalty and particular significance as work continues on the new mobile search index. Sites falling foul of the above guidelines could see their sites hampered with poor visibility as mobile becomes the primary search index for web users.

So far, there haven’t been any widespread reports of sites being unduly affected by the interstitial penalty.

Long Tail Keywords; Important to any SEO Campaign

Long Tail Keywords; Important to any SEO Campaign

Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword.

In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.

1. Interested Customers

Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.

In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.

2. Competition

Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.

However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.

This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.

How Do I Rank For Long Tail Keywords?

You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.

You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically strat ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.

However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.

In Conclusion Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. However, the entire opposite will happen. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.

Direct Submit SEO Services Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Google Officially Kills Off Link Command

Google Officially Kills Off Link Command
Google has told webmasters and SEOs to stop using the link command, that it is officially dead and not functioning properly. A Google spokesperson has confirmed with Search Engine Land that the company’s link command is no longer functioning. Google told us the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results.

 

Recently, Google’s John Mueller told webmasters not to use it. Of course, most webmasters already have known not to use it for years and years now. But as long as the link operator returns any results, it can be deceiving and imply that the function does work. Google has not commented on when they will make sure the command returns nothing or a message that it no longer works. But for now, Google has confirmed with us that the feature is not working at all now.

If you want to see your links, there are plenty of third-party tools, and also access to your link report, in the Google Search Console.

Importance of Using Strong Passwords

Importance of Using Strong Passwords
Your passwords are the most common way to prove your identity when using websites, email accounts and your computer itself (via User Accounts). The use of strong passwords is therefore essential in order to protect your security and identity. The best security in the world is useless if a malicious person has a legitimate user name and password.

The following baseline practices are quick and easy to employ, and they have a hugely positive impact on your online security.

Strong passwords:
Use strong passwords for all your social media accounts, which include uppercase letters, lowercase letters, symbols and numbers. If you want examples as to what not to use, look at the five most popular passwords from 2014.

Different passwords:
While it may be more convenient to use the same password for multiple sites, it is important that all your passwords be different. If it becomes too complicated to keep track of all of your various passwords, then consider using a password manager. This software automatically fills in your passwords whenever you log in and keeps them encrypted.

Two-step verification:
You can add an extra layer of security to your online accounts by enabling two-factor authentication, which requires you to verify your identity in another way (often utilising a phone number or a secondary email address). Since hackers don’t have access to your mobile device, this step prevents them from logging into your website’s backend or social media profiles.

Always log out:
Never leave your laptop or mobile device unattended. If you do, ensure that you log out or shut down your device and that a lock code or password is required to gain access. Be sure to log out all of your social media and email accounts, as well.
Why is this important? By using weak passwords, the list of potential concerns includes people impersonating you to commit fraud and other crimes, including accessing your bank account, buying items online with your money, impersonating you on social networking and dating sites, sending emails in your name and  accessing the private information held on your computer.

Promoting Conservatory Blinds Direct

Promoting Conservatory Blinds Direct
Conservatory Blinds Direct is part of the InStyle group, a well-established supplier of conservatory roof and window blinds throughout the UK. All of their Conservatory Blinds are made from the finest components and materials available and they are so confident in their products that they are able to offer an industry unheard of 5 year Parts & Labour guarantee on all blinds made.

As a leading UK manufacture to the window blind trade and now they are offering the chance for you to cut out that middle man and buy direct from the manufacture saving you hundreds and in some cases thousands of pounds over retail prices. They can be contacted on 01642 762 497 or by visiting their conservatory blinds direct website.

Direct Submit will be working with the client to help promote the business on the Internet, helping raise the companies profile and potential for business online. If you would like to know more about the SEO services available from Direct Submit then call 0845 2722350 or visit the Direct Submit website today.

 

 

 

Normal for Not All Pages to Be Indexed by Google

Google: Normal for Not All Pages to Be Indexed on a Website
Getting all pages indexed in Google can be a challenge for some site owners.  But if Google isn’t indexing every page from your sitemap, is that a problem or is that just how Google handles it normally?

The question came up in a recent Google Webmaster Office Hours, from a site owner who was wondering why Google wasn’t indexing all pages from a site submitted via sitemaps.

“Yes, that’s true.  In Search Console we give you information on whether or not,  on how many URLs within a sitemap are indexed but not which ones specifically.  For the most part, that’s not something you need to worry about, it’s completely normal for us not to index all URLs that we find, and that’s not something you need to artificially inflate.

The one thing that I would watch out for, of course, that if something is really important for your website, that that is actually indexed, but you notice that fairly quickly because these are the pages that should be sending you traffic.”

That said, you really should look at the percent of pages that are indexed versus not.  For example, if your site has a ton of WordPress tags and you are trying to get those all indexed, when they show the same or almost the same content on each of them (ie. if WordPress created tag pages for both “book” and “books” with the same posts tagged with both) Google would very likely filter at least one of those pages for being identical.

Unless there are technical reasons, most pages that tend to be filtered out are simply filtered out for being duplicate or near duplicate of something else already indexed.  In these cases, it is worthwhile looking and seeing if those pages might be better served with canonicals.

Also, look for issues where new pages aren’t being indexed when added to the sitemap, but this is something many site owners will notice outside of the sitemap indexing numbers.

If you do have a very large site and you are trying to figure out why Google isn’t indexing large parts of it, you can split your sitemap up to try and isolate the issue.  For example, you might split your sitemap between product types or page types, and it will often be easier to identify which parts Google is having problems indexing, so that it can be fixed.