Search Engine Optimisation is Good for Your Business

Search Engine Optimisation is Good for Your Business
There are people out there searching for your products and services and because of this it makes sense that you want to appear as high in the search engine rankings as possible for a target phrase. However, there are other reasons you would like to rank well in the Search Engines, other than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.

SEO Provides Your Business Credibility
It is known that people searching the likes of Google, Yahoo or Bing (and others) make mental notes of the rankings for the terms they enter into Google and other search engines. Even if they don’t consciously realise it they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.”

Effective SEO Brings Your Business Traffic
The better your website is ranked within the major Search Engines, the more potential visitors you will receive. It’s that simple… By optimising your website and then promoting it properly, your website can open the door for your business to new site visitors, which can equal new business enquiries and more sales.

The Direct Submit Approach to Effective SEO
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Our approach to SEO typically is built around:

» Key Phrase Research

» Website Analysis & Compliance

» SEO Promotion & Marketing

» Linking Strategy

» On-going Monitoring & Maintenance

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Google Earns 78% of $36.7B US Search Ad Revenues

Google Earns 78% of $36.7B US Search Ad Revenues
Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar spent on search advertising in the US, an even eight dimes will go to Google. The remaining 20 cents will be split up among Microsoft, Yahoo, Yelp, Amazon, Ask and AOL, according to eMarketer’s latest report on the US digital ad market.

“Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” said eMarketer forecasting analyst Monica Peart. “Google and mobile search as a whole will continue to benefit from this behavioral shift.”

Overall, search spending in the US is expected to increase 24 percent over the next three years, from $36.69 billion in 2017 to $45.63 billion in 2019.

Microsoft’s US search ad revenues are expected to grow from $2.79 billion this year to $3.02 billion in 2019, though its market share is expected to dip from 7.6 percent this year to 6.6 percent in 2019.

Yelp and Amazon are both expected to see the strongest growth rates in search ad revenues in the US over the coming years. Yelp’s local search app could crack $1 billion in search ad revenues in 2019, up from $730 million this year, though its market share is expected to slip from 6.9 percent to 5.8 percent in 2019. Product searches on Amazon could drive search advertising on the e-commerce channel up from $370 million this year to $600 million in 2019 and see modest market share gains from 1.9 percent last year to 2.2 percent in 2019. Aside from Google, Amazon was the only company that gained market share between 2016 and 2017.

Verizon’s AOL and IAC’s Ask will likely see search revenues stay flat, while Yahoo will rebound from 2016 with slim 1 to 2 percent growth through 2019.

Google to Flag Offensive Content in Search

Google to Flag Offensive Content in Search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information. Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior engineers who is involved with search quality. “Demonstrably inaccurate information, however, we want to target.”

Google told Search Engine Land <read full article> that has already been testing these new guidelines with a subset of its quality raters and used that data as part of a ranking change back in December. That was aimed at reducing offensive content that was appearing for searches such as “did the Holocaust happen.”

The effort revolves around Google’s quality raters, over 10,000 contractors that Google uses worldwide to evaluate search results. These raters are given actual searches to conduct, drawn from real searches that Google sees. They then rate pages that appear in the top results as to how good those seem as answers. Quality raters do not have the power to alter Google’s results directly. A rater marking a particular result as low quality will not cause that page to plunge in rankings. Instead, the data produced by quality raters is used to improve Google’s search algorithms generally. In time, that data might have an impact on low-quality pages that are spotted by raters, as well as on others that weren’t reviewed. Quality raters use a set of guidelines that are nearly 200 pages long, instructing them on how to assess website quality and whether the results they review meet the needs of those who might search for particular queries.

The results for that particular search have certainly improved. In part, the ranking change helped. In part, all the new content that appeared in response to outrage over those search results had an impact.

What happens if content is flagged this way? Nothing immediate. The results that quality raters flag is used as “training data” for Google’s human coders who write search algorithms, as well as for its machine learning systems. Basically, content of this nature is used to help Google figure out how to automatically identify upsetting or offensive content in general.

In other words, being flagged as “Upsetting-Offensive” by a quality rater does not actually mean that a page or site will be identified this way in Google’s actual search engine. Instead, it’s data that Google uses so that its search algorithms can automatically spot pages generally that should be flagged.

If the algorithms themselves actually flag content, then that content is less likely to appear for searches where the intent is deemed to be about general learning. For example, someone searching for Holocaust information is less likely to run into Holocaust denial sites, if things go as Google intends.

Being flagged as Upsetting-Offensive does not mean such content won’t appear at all in Google. In cases where Google determines there’s an explicit desire to reach such content, it will still be delivered.

Drive Quality Traffic to your Website with Google Adwords

Drive Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

Google have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business. Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

An Effective Approach to Search Engine Optimisation (SEO)

An Effective Approach to Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website.


This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Simply put, our approach to SEO typically will is built around:

» Key Phrase Research
» Website Analysis & Compliance
» SEO Promotion & Marketing
» Linking Strategy
» On-going Monitoring & Maintenance

Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company.

Call us today on 0845 2722350 and get your website working harder for your business.

Promoting Stan Timmins Tree Surgery Services

Promoting Stan Timmins Tree Surgery Services
Direct Submit are pleased to announce they working with Stan Timmins Tree Surgery Services to help promote their specialist tree surgeons and arboricultural consultants, covering Newcastle, Northumberland and the wider North East. As well as providing trees surgery services we are dedicated to the preservation and management of trees. For further information, please see our Services section.

With a wide range of service on offer including formative pruning, sectional dismantling of dead, dangerous and diseased trees, ivy Removal / severance, large tree removal and site clearance as well as many others you can be certain that no matter what problem you may have Stan Timmins will be able to help you find a workable solution. A fully insured and registered tree surgery services, they guarantee that every job completed will be carried out to meet current best practices for Arboriculture work and to comply with the BS3998 (2010) regulations. You can be certain that any work you need to have carried out will be done properly and as safely as possible.

When you’re about to embark on tree surgery, it can be a daunting experience to search for a qualified and registered tree surgeon. We believe at Stan Timmins Tree Surgeons that we can provide you with the quickest and most accurate tree surgery, to suit whatever work you need done. We offer the advantages listed above and we have had many customers who have praised us and thanked us for our work. You can see these customers at our Testimonials page. For further information on the range of gardening and tress surgery services available please call 07966 207280 or visit the Stan Timmins Tress Surgery website today.

If you would like to know how Direct Submit could help market your business to the major search engines including Google, Bing and Yahoo, then call us to day on 0845 27272350.

Google: “We Have 3 Updates a Day”

Google: “We Have 3 Updates a Day”
In response to what some webmasters believe was a recent major Google algorithm update, Webmaster Trends Analyst John Mueller took the opportunity to remind everyone “we make changes almost every day.” As search evolves, dips and swings in rankings should be expected. Hoping things stay the way the are, or they way they always have been, is a sure recipe for disappointment. Yet Google has to reiterate time and again that changes occur on a near-daily basis.

Google’s Gary Illyes expressed similar sentiments in a tweet stating, “we have 3 updates a day in average. I think it’s pretty safe to assume there was one recently…” Illyes also broached the subject with a bit of tongue-in-cheek humor stating all updates will be named “Fred”, unless stated otherwise. Here’s hoping the SEO industry doesn’t take that too seriously by naming updates Fred V1.0, Fred V2.0, and so on.

So, yes, there was probably an update yesterday. Maybe even 3 updates. Those who have done their due diligence believe the changes from yesterday’s update(s) are likely the result of low quality inbound links.

If that’s the case, Google’s recommended course of action is to attempt to get the links removed naturally. If that fails, or if the number of low quality inbound links is too large to get each one removed individually, then next recommended step is to look into disavowing backlinks.

Effective Search Engine Optimisation

Effective Search Engine Optimisation
If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you. Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile.

By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.  This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns. As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.

Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.  At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well.

At Direct Submit they are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.

With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you. So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Use A Broker to find The Right Business Insurance

Use A Broker to find The Right Business Insurance

Managing the day to day aspects of a business can be tiring enough, but with the pressure on every business owner these days, it’s easy to forget about the legalities of insurance. If you own a business, there are many aspects of it which need to be insured, from your staff to your goods and services. For example, a vegetable farm might have to insure their workers, their machinery, plus their fleet of trucks or vans which deliver the produce.

It can be difficult to wade through the practicalities of insurance, so you should use an insurance broker. Here at Weir Insurance, we believe in customer satisfaction and in finding the right quote which will suit every need and aspect of one’s business. However, in this article, we’ll take a look at a few reasons as to why you should consider hiring a broker to find the right insurance. In Newcastle and Northumberland, there are many insurance brokers available to you, but Weir Insurance prides itself as being an insurance broker which combines in-depth experience with great customer service, leading you to a more profitable deal that works for everyone.

1. Experience

Brokers have decades worth of experience to help customers get the best possible quote. For example, take us here at Weir Insurance. We have been assisting customers with their insurance since 1972, so that’s almost forty years! With our number of staff working here for decades, if you add up each member’s experience, it would be hundreds of years’ worth of experience. Nothing beats the time tested experience of brokers, because they have the finesse to find the companies with the best cover at the best rates, and their intuition can help give you the advice you need.

2. Finding the Best Cover at The Best Price

With so many insurance companies out there, wading through lists of insurance companies and their rates is like going through a minefield, and with each company offering tens of options, it can be very difficult to know which is the best deal.

Some companies offer discounts, depending on how many years you’ve been with them, while others might combine rates together to give you the best deal. However, finding these deals takes more than a lot of work and time, it might also depend on luck. Since you’re looking through so many companies and the rates they offer, you might miss out on a great deal or on a combination which will earn you the best money.

With an insurance broker, they will scan through every company and every option they provide, to ensure that you’re covering everything you need, at the best affordable price. Insurance brokers know which insurance companies provide the best experience and value for certain businesses, and what covers they want.

3. Less Stress

With an insurance broker, all you have to do is give them the details of your business and what you want to insure, and leave them do the rest! By allowing us to use our time-tested experience in getting you a great quote, you won’t have to worry about anything. As long as we have all the details, such as what you want to cover and how many employees to insure, etc., you’ll have more time to keep running your business and make sure everything is running smoothly. Managing an entire business is a lot more efficient, when you don’t have to worry about insurance, too!

Conclusion

If you’re living anywhere in Northumberland or Newcastle, and you want an insurance broker that will combine the three benefits mentioned above into a solid customer experience, you should choose Weir Insurance! We’ll help you get the best deal, use our knowledge and invaluable experience to find the best quote, and give you a great customer experience. You’re in good hands!