Local SEO to Help Promote your Business

Local SEO to Help Promote your Business
Are you looking to expand your customer base or hoping to raise the profile of your company to a local audience? How many potential customers now open Yellow Pages? Not many is the probable answer, with most house owners now reaching for the laptop or tablet device.


The benefits of local search engine optimisation can often prove more relevant to what can often be called ‘bricks-and-mortar businesses’ rather than to Internet-based companies, and it can be an important marketing tool for any company with an online presence to use SEO to their advantage. For local businesses, locally focussed SEO services can make the difference to help get potential customers in your own neighbourhood coming to you to buy your services or products.

Local Search Engine Optimisation and effective Internet Marketing can quickly allow you to promote your business to a local or regional audience, helping customers find your business and potentially purchase your products.

Some of the benefits of a Local Internet Marketing campaign include:

– Potential for more sales and repeat business

– Attracting new customers

– Diversifying into new business

– Increased market profile

– Opportunity to expand marketing

– More cost effective and flexible than offline advertising

– Promote your Local business

– 24 x 7 days presence

Internet Marketing & SEO are systems used to get your website in front of as many of your potential customers as possible and Internet Marketing specialists such as Direct Submit do this by targeting specific key phrases that potential visitors relevant to your business might type into search engines such as Google or Yahoo. For example, ‘Plumbing Services Newcastle’ or ‘Office Cleaning Services Edinburgh’.

Direct Submit can work with you to achieve excellent and very cost effective Search Engine Rankings for your business. We can do this using a number of means, for example strategically placing key phrases throughout your website and reviewing your website content. Using these techniques and others we can significantly improve the chances of seeing your website appear on the first pages of the major search engines including Google, Bing and Yahoo.

If you are serious about selling your products, services or enhancing your company profile online then talk to us at Direct Submit Internet Marketing Services. We are a professional, ethical online marketing company who offer a comprehensive range of Internet Marketing Services including search engine optimisation, pay per click, link development and directory submissions.

Contact Direct Submit If you would like further information on how we can help your business grow then call us today on 0845 2722350 or visit the Direct Submit SEO website where we will be able to offer you friendly and expert advice about getting your website listed, using our proven and very cost effective SEO services.

Meta Description Length Update

Meta Description Length Update
The well known online SEO blog, MOZ has just released its suggestion for the length of the Meta Description, in summary:

“The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.”

“Unless something changes, and given the partial (although lacking in details) confirmation from Google, I think it’s safe to experiment with longer meta description tags. Looking at the clean distribution, and just to give it a nice even number, I think 300 characters is a pretty safe bet. Some snippets that length may get cut off, but the potential gain of getting in more information (when needed) offsets that relatively small risk.”

To read the full posting visit the MOZ page.

New Google Search Console Coming in Early 2018

New Google Search Console Coming in Early 2018
Google’s new and improved Search Console experience is slated for an early 2018 roll out, according to the company’s own John Mueller. The new version of Search Console has been in beta testing since this summer, so we have a fairly good idea of what it’s going to offer and some have even seen it for themselves.

 

Most recently, beta users have been granted access to over a year’s worth of Search Console data, which is a considerable step up from the 90 days worth of data that’s offered with the current version.

With access to this much data, SEOs and search marketers finally have a bigger picture view of a website’s impressions in Google Search. This also makes it possible to do year-over-year comparisons. If you haven’t used the new Search Console yet, you may be one of the lucky webmasters chosen during the expanded release that was announced today.

Introducing Local SEO Services

Introducing Local SEO Services

What Exactly is Local Search or Local SEO?
It’s not that long ago, if you simply entered “plumber” into Google’s search bar, you’d get results from all over the UK. Typically, whether you were based in Newcastle, Leeds, London or Edinburgh, you were quite likely to get the same top 10 search results. And let’s be honest, as local small trader in Newcastle this isn’t going to be of that much help to you?

Google has made some major changes and now, search results are significantly influenced by the geographic location of the searcher. Many search results nowadays will include maps, pinpointing a company’s precise location. Helping personalise search listings and results, making it a lot more helpful and relevant to the person doing the search.

Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.

How Local Internet Marketing & SEO Can Help Your Business
The integration of geographic data in search results represents a huge opportunity for local business. These changes should help your site to avoid being forced to compete with businesses and providers all over the country – often irrelevant to the searcher, only those in your specific area.

This makes it infinitely easier to rank highly for your keywords, and it makes reaching your exact target audience more possible, too.

At Direct Submit, we specialise in online marketing and local SEO for small, local businesses. We’ve helped loads of local businesses to improve their websites ranking in the major search engines, helping attract more qualified traffic and bring in more sales on the web.

For more information on Local SEO, call us today on 0845 2722350 and get your website noticed locally.

Understanding the XML Sitemap

Understanding the XML Sitemap
Any website needs to be indexed in order for a search engine to read or crawl through all the information the website has. A search engine needs to access a sites data in order for it to acknowledge it as a live site. This does not necessarily affect the Search Engine Optimisation or its ranking but the sitemap needs to be there for the rankings to happen.

XML stands for Extensible Markup Language and is a newer development on the older HTML version. It is now the preferred format used by administrators and search engines.

An xml sitemap is basically a map of a website. It tells the search engine all of the data the website has and where to find it. The better the sitemap is the easier it is for the search engine to read the data and crawl the website intelligently.

A link to the sitemap can usually be found on any website and the link usually leads to a list of URLs and data. The data is often listed in order of importance (e.g. homepage first) and also includes the site content and when it was last updated.

Reasons why you need a sitemap include:

Search engines love URLs as they enable them to crawl the site and understand its layout.

All of your wonderful content will become irrelevant if your site is not indexed and this will ultimately have an overall effect on your Search Engine Optimisation and rankings.

XML also allows the user to inform a search engine of other content such as videos, images, news updates and features like mobile information.

The sitemap is at your beck and call meaning you can access it whenever you need to. This means you can adapt your URLs so nothing gets overlooked giving you a strong website.

It is essential to your website; it acts as a foundation to the build of the website which essentially leads to the ranking result.

If you use word press, there are several ways to create an XML sitemap in WordPress. There are several plug ins including All in One SEO and Yoast, two of the most popular, which automatically generate XML sitemaps.

To add a sitemap to your WordPress site, first thing you need to do is install and activate the SEO plugin. By default, WordPress SEO does not enable XML sitemap functionality, so you will have to turn it on. For example, in All in One SEO, select the Features option and from the sub menu choose XML sitemaps.

Additional features available in the feature manager include support for custom robots.txt files, a settings import and export tool, and a bad bot blocker.

Whether you are just starting up your business or have an existing website which isn’t doing a great deal for you, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online.

An effective SEO strategy will make your website easy to find for users and search engine robots. SEO helps the search engines to understand what each page on the website is about, therefore content strategy plays a big role in the SEO tactics. Search Engine Optimisation (SEO) should be an essential part of your businesses marketing strategy. Put simply, its job is to increase your enquiries and to make sales. Properly applied, SEO will help your companies website appear higher up the natural search engine rankings for targeted key phrases. This is where Direct Submit can help you and your business.

As leading UK Internet Marketing and SEO consultants, we are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business.

At Direct Submit, we believe every company is unique and we deliver a specific range of SEO services designed to help ensure the optimum performance of your website. Call us today on 0845 2722350 and get your website working harder for your business.

Google; Publishers Not to Accept Bribes for Links

Google; Publishers Not to Accept Bribes for Links
In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links. The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in exchange for positive coverage.

Several writers, who remain anonymous, admitted to The Outline that they accept money for links. Some have done so for years, and people within the industry are well aware this is going on.

Bribing journalists for links is becoming so common that it’s now the new norm, which makes it challenging for publications to weed out such links despite their best efforts. The Outline does not go into much detail about the motivation behind buying links for prices that can soar above $1000 a piece.

Obviously, these unethical “journalists” are motivated by easy money, but The Outline doesn’t mention why links are being bought in the first place.

Companies are not buying links just to be featured in a one-off article. As SEOs, we know that being linked to from a high authority domain has the potential to influence search rankings.

Key Steps for any SEO Campaign

Key Steps for any SEO Campaign

SEO is an essential strategy for any business owner. However, out of all the internet marketing strategies available, SEO takes the most work and time to get right. Once you lay the foundations correctly, you’ll have set the seeds for future traffic to arrive at your website. By creating an SEO-friendly website from the onset or from today, you’ll reap the benefits in the coming months and years.

In this article, we’re going to check out how to optimize your website for SEO using both on-page and off-page techniques. “On-page” means that the SEO you carry out will be integrated into the actual code of your website, while “off-page” means that you’ll be utilizing SEO techniques on other websites to benefit your own.

1. On-Page SEO

Follow this checklist to make sure that you have each of these implemented on your site.

  • Optimized Tags: Do your title, meta and heading tags include the keywords you are targeting? On this blog, we’ve written about keyword research extensively, so make sure to check out our other articles for an in-depth take on keyword research. This is a black-hat title tag, and may be penalized by Google: “Manchester Plumbing Manchester”. Why is this black-hat, you ask?  Well, it contains keyword stuffing, i.e. it includes the word Manchester twice and it doesn’t provide much help to the reader in terms of the services you offer. Always put user experience ahead of keyword/on-page optimization.This is an optimized title tag: “Plumbing Services For The Manchester Area”
  • Keywords in Content: Sprinkle your targeted keywords sparingly throughout your homepage, including in the meta description, textual content and in paragraphs. However, make sure to use them sparingly. A little bit of keyword magic is the correct dose; you don’t want to abuse keywords by placing them everywhere you can. But make sure that you’ve included your keywords at least twice per page, whether they’re in the title tags or in the text. If you’re writing with user experience in mind, you’ll probably use them anyway.
  • PageTime: The time it takes for your website to load up is a major factor Google uses in ranking your website. If your homepage contains an excessive amount of Flash-based animation, video, and stylesheets which are stuffy and unclean, the result will be in a website that’ll take too long to load. Several surveys have found that if a website doesn’t load up in at most ten seconds, the majority of users tend to leave. This is a harrowing statistic, showing just how important Page Speed really is. There’s no use in ranking number one on Google for your keywords, when your website takes too long to load. You can test the PageSpeed of your website here: https://developers.google.com/speed/pagespeed/insights/  The tool will also give you suggestions on how to speed up your website (Suggestions are personalized and tailored to your website.)
  • Mobile Optimized: Is your website ready for mobile users? As a webmaster myself, over two thirds of my traffic is mobile. The statistic speaks for itself. If my website wasn’t optimized for mobile, I just might have lost out on all that traffic, without a doubt.

2. Backlinking

Once your website is on-page optimized, you’ll need to start getting links to your website. Google measures the credibility of your website based on the number of backlinks it receives as well as the content you produce. This core idea is what made Google such an accurate search engine, because it accurately measures the authenticity and usefulness of websites with a single metric. In recent years, this method of SEO has waned a little, because Google have accounted other metrics into raising or lowering a website’s status in the search results.

You still should have a few high-quality links pointing to your website. You can garner these through trying out the following:

  • Guest Posting: This involves writing an article for another website and then asking them to place a backlink to your website within the article. If your website is “Y”, you need to go to a website that is a similar industry to your own, let’s call it “Z”. You can then write an article for “Z” and ask them to embed a link to “Y” in the article. This is very popular, because it means that these webmasters can get content for free, and you get a link in exchange. Guest posting is no longer as popular as it used to be, but do it right, and you’ll definitely see results.

 

  • Make An Infographic: An infographic is basically a longform graphic that displays information or statistics in an appealing and attractive way. You can design an infographic through many free online tools including Piktochart, which is my favourite. Add statistics to the graphic and facts about your industry. Then, you can contact other websites in the same category or industry as yours and offer them the infographic in exchange for a backlink. Most of the time, these web-owners will be delighted to feature it on their website, because it’s entertaining and valuable for their readers. At the end of your infographic, they can provide a link to your website and also provide some information on your website. That way, you might get new customers and a valuable backlink!

3. Content Creation

Google highly values websites with high-quality articles. If you’re interested in gaining more traffic and raising your rankings in the search results, make sure to create high-quality content!

Here’s a checklist:

  • Any articles should be t least seven hundred to a thousand words minimum. This higher word count promotes a better user-experience to Google.
  • Include images and make sure that you have appropriate licensing for each image. In other words, don’t just go to Google Images to find images, as they are copyrighted and you’ll get into deep waters. Instead, try searching for images in the public domain such as those on Unsplash.com or Pixabay (there are hundreds more). These websites offer high-quality images for free and you’re allowed to use them on your blog without any licensing. Images greatly enhance the user experience and
  • If you know of a fascinating video to embed to the bottom or top of your article, it might help keep your users on your page for longer.
  • Make sure to always treat the reader experience first, before any SEO.
  • Sprinkle your targeted keywords throughout the article, but use them naturally!

You can create a variety of content from how-to’s to informative articles.

Content creation is an essential step to any SEO campaign, and it greatly enhances the user experience. Make sure that it entertains and informs; once your article is enjoyable to read, the majority of your work is done. All you’ll need is some backlinking and you’ll be well on your way to ascending the ranks. In the pre-Panda times, webmasters valued backlinking over high-quality content. The result was a lot of short, poorly-written articles that had thousands of backlinks, but didn’t offer a good user experience. Nowadays, articles with a small number of valuable backlinks and a long, enjoyable article is a lot more useful to Google.

Final Thoughts

In this guide, we’ve touched on some of the fundamental steps to any SEO campaign. If you want more information on any of the steps mentioned above, just do a quick Google search on them to learn more. There are many, many guides online that’ll help you to carry out SEO efficiently and effectively, and you can use the points mentioned above as stepping stones. If you never checked your website’s PageSpeed, for example, at least now you know of it and you can get started on researching what your site’s speed is and how to lower it.

Google Increases Length of Snippets in SEO Results

Google Increases Length of Snippets in SEO Results
Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. A Google spokesperson told Search Engine Land that:

“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

Some webmasters and SEOs may consider updating their meta descriptions, but we don’t believe Google would recommend doing so. The snippets are more often dynamically generated based on the user query and content found in both the meta description and the content visible on the page. If Google is going to go with a longer snippet, it likely will pull that content from the page.