What is Mobile Optimization

What is Mobile Optimization

Have just been approached by a client asking “What is Mobile Optimization”? To try and keep this brief, here is a shortened version of a post published by MOZ the online SEO blog.

Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

Site design for mobile
Mobile devices are simplifying and revolutionizing the ways sites are designed. “Above the fold” no longer has meaning in a world where we scroll endlessly

Don’t use Flash
The plugin may not be available on your user’s phone, which means they’ll miss out on all the fun. If you want to create special effects, use HTML5 instead.

Don’t use pop-ups either
It can be difficult and frustrating to try and close these on a mobile device. This might lead to a high bounce rate.

Design for the fat finger
Touch screen navigation can lead to accidental clicks if your buttons are too big, too small, or in the path of a finger that’s trying to get the page to scroll.

Mobile Optimization
Mobile optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device.

What is Mobile Optimization?
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

Mobile SEO Best Practices
If your site is already well optimized for search engines, there are only a few additional things that you need to think about when optimizing for mobile.

Page speed
Because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users. Beyond optimizing images, you’ll want to minify code, leverage browser caching, and reduce redirects. More information on page speed can be found on our SEO Best Practices for Page Speed page.

Don’t block CSS, JavaScript, or images
In the old days, some mobile devices couldn’t support all of these elements, so webmasters of mobile sites blocked one or all three. But for the most part that’s no longer true, and the Smartphone GoogleBot wants to be able to see and categorize the same content that users do. So don’t hide it. These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.

Optimize titles and meta descriptions
Remember that you’re working with less screen space when a user searches using a mobile device. To show off your best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.

Use Schema.org structured data
Because of the limited screen space, a search result with rich snippets is even more likely to stand out than on a desktop. Read more about Schema.org structured data.

Optimize for local search
If your business has a local element, remember to optimize your mobile content for local search. This includes standardizing your name, address, and phone number and including your city and state name in your site’s metadata. More information on local SEO can be found here.

Mobile site configuration
Probably the most important decision you’ll make when setting up a site is deciding whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but supports all three options as long as you have set them up properly.

Good SEO Habits for 2018

Good SEO Habits for 2018
In a recent post in the Search Engine Watch blog, they consider the latest trends and predictions for the year, explain how to review your current strategy, and the SEO habits you should be practising. The basis of the post is that it’s all too easy to become stuck in the same old SEO routine, mindlessly implementing the same strategy over and over. Well, it’s time for a change, that new diet can wait another month, but refreshing your SEO strategy can’t. Not if you want to be dominating the SERPs in 2018.

Here is a summary of the posting.

Revisit keyword research
You’ve got to start somewhere and what better place than at the beginning. Before you go tweaking your onsite or mixing up your content strategy, you need to make sure the keywords are updated. Revisit your keyword research and update the data on which you initially based your decisions. People change, habits change, technology changes. The chance that what people are searching for has changed too is also pretty high.

Onsite audit
You could have the best content and link-building strategies in the world, but if the foundations of your website are not up to scratch, then it will never reach its full potential. On-site optimization is the foundation of any SEO campaign. Even if you carried out a fully comprehensive, kick-ass audit to start with, things inevitably break and new issues occur. So do it again.

Mobile
If you haven’t already switched your focus to mobile, don’t wait a moment longer. There are numerous factors to consider when optimizing for mobile and it is therefore a good idea to carry out a separate mobile SEO audit of your site.

Content
Take a step back from your content strategy, review what is and isn’t working, and gain a fresh perspective. It can be all too easy to get into the habit of churning out content for the sake of it, without any really solid strategy. Rope in some unsuspecting colleagues and hold a brainstorm. Even people who are not directly involved with the content creation can provide some helpful insight into the mind of an average internet user. Ultimately, you should be focused on writing content that provides so much value that people want to share it. Think about what makes someone share a piece of content and implement that thinking into your posts.

Link-building strategy refresh
We’ve all been there. Sometimes it feels like you’re putting a lot of time into your link-building efforts but not really getting anywhere. Time to have a strategy refresh! It can be easy to become too focused on only one type of link-building, such as guest posting. Yet there are a whole variety of link-building techniques waiting to be deployed.

Local search
As more and more web traffic comes from mobile, local search will only become more prominent. Carry out a review of your local search marketing – think Google My Business profile, local directory listings, NAP consistency, schema markup and healthy location pages.

Introducing Hereward College

Introducing Hereward College
Direct Submit are pleased to announce they are working with leading UK PR firm Cian creative to promote the Coventry based Hereward college for young people with disabilities and additional needs. Hereward College have been offering inclusive provision and specialist facilities for both day and residential learners with complex disabilities and learning difficulties for many years and their vision is to prepare students for the next stage of their lives, providing them with outstanding employability skills and greater control over their future.

The college have extensive partnerships with employers and an expanding supported internship study programme. The internships build upon all the skills that the young people have developed in college and extend them even further in real work situations.

The purpose of the project is to promote the services and achievements of the college to a wider audience, helping further opportunities for students with a diverse range of disabilities and additional needs.

To find out more about Hereward College please visit their website at http://www.hereward.ac.uk/ or telephone the college on 024 7642 6173 for more information.

Google to Use Page Speed as Ranking Signal

Google to Use Page Speed as Ranking Signal in Mobile Search
Google has recently announced that, starting in July 2018, page speed will become a ranking factor in mobile search. Speed has been used as a ranking signal for desktop search since 2010 and this marks the first time it will be used to rank pages on mobile. This is being called the “Speed Update,” and it will target only the slowest loading pages. What that means exactly is anyone’s guess, as Google says there is no tool that will determine whether a page is affected by this algorithm update.

Instead, Google offers the following advice:

”We encourage developers to think broadly how about performance affects a user’s experience of their page and to consider a variety of user experience metrics.”

As important as speed will become, Google says it can be superseded by query intent. A slow page may still rank well if it’s content is highly relevant to what the user is searching for.

This is not a complete death knell for slow pages in mobile search, but it will certainly help to optimize your page speed as much as possible before the update rolls out. A good starting point is to test your pages using Google PageSpeed Insights, which was recently updated to deliver results based on real-world data.

 

Google Making its Index Mobile First

Google Making its Index Mobile First
Google has recently announced its interest in improving user experience and making search results more useful by making its index mobile-first.

According to the Google Webmasters Blog:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

What this big paragraph means is pretty simple, Google will use the mobile version of your site to rank it on Google (for both mobile and desktop search).

That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop. But, if your site doesn’t perform well on mobile, it will tank your rankings on both mobile and desktop.

SEO – What is it, and how will it help my business?

SEO – What is it, and how will it help my business?
In order to succeed in business in 2018 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.


How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Googles something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

  • Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.
  • While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.
  • Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.
  • Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as on-going initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Update to Google Review Guidelines

Update to Google Review Guidelines
Negative Google Reviews from Former Employees Are Now Against Guidelines. Google has updated its Google My Business review guidelines with more specific information about conflicts of interest.

According to Google’s new review guidelines, posting negative reviews about a current or former employer is considered a conflict of interest. Moreover, since these types of reviews are now against Google’s guidelines, businesses can request to have them removed. So if some disgruntled employees are messing with your review score, you can get those troublesome reviews wiped out.

These guidelines are now in line with Google’s review policies, which suggest not reviewing your own business or employer. Although that’s slightly different from the most recent update, which specifies negative reviews are not allowed.

Does that mean positive reviews about a current or former employer are perfectly fine? Technically both are conflicts of interest, but who’s going to report a positive review?

Another distinct difference between the old and new guidelines is that former employees are now prohibited from leaving reviews of their ex-employer. The older guidelines stated that reviews are only a conflict of interest when left by current employees.

The bottom line is reviews of employers are not allowed, whether the person currently works there or not. Those wanting to leave reviews of their employer, negative or positive, would be better off doing so on a site like Glassdoor.