Writing PPC Ads Writing effective Pay per Click ad copy can be difficult as you are having to address two seperate agendas. Firstly, the search engines quality scoring mechanisms for your ad placement and secondly, and most importantly, you must look to the potential customer, whose attention you are trying to attract with the campaign. [...]
Making a Website Work In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time. Key Phrase Strategy and Website Development Before building your website, you must have a keyword strategy. Select key [...]
Improving Google Page Rank One of the best ways to drive traffic and attract customers to your Web site is to improve your Google page rank with a common question amongst website owners being “how can I improve my website’s Google page rank”. Although much of the process is veiled in secrecy, one key issue [...]
Why would you want to get to the top on Google? Search engine optimisation (SEO for short) is the art of getting your website to the top of the search engine listings. So why would this be of any interest to a business operating a website and why in particular would they want to get [...]