PPC Landing Pages Setting up a Pay per Click campaign, such as Google Adwords and attracting visitors to your website will not necessarily create sales for your particular product or service. Having a poor quality landing pages could mean click thru’s – and therefore your money, are wasted by the client being taken to a [...]
Making a Website Work for You In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time. (1) Key Phrase Strategy and Website Development Before building your website, you must have a keyword [...]
XML Sitemaps Google, Yahoo!, and Microsoft all support a protocol known as XML Sitemaps. Google first announced it in 2005, and then Yahoo! and Microsoft agreed to support the protocol in 2006. Using the Sitemaps protocol you can supply the search engines with a list of all the URLs you would like them to crawl [...]
Understanding Landing Pages for PPC Do not invest large sums of money into PPC advertising, such as Google Adwords, without first thinking about landing pages. A landing page, often referred to by PPC systems as the target URL or destination URL, is the page that people are sent to when they click a link to [...]
Google to Use Page Speed as Ranking Factor Google have recently announced that they started to use site speed as one of the 200 signals that influence the position of a website in the search results: “As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site [...]