Writing the Title Meta Tag
Writing an Effective Title Tag
Your <title> tag is the most important tag on your page. Remember that we’re talking about the <title> tag that appears in the <head></head> section of your Web page.
Why is it so important? When you go to a search engine and search for a particular keyword, you’re given a set of results from your search. Almost all the engines use the contents of your title tag in those search results, and they often use it exactly as you’ve written it.
Keep in mind that while wanting to craft a title and description that will appeal to the search engines, you also want to appeal to the humans in your audience. If you present a keyword-studded title and description designed to achieve top rankings in the engines that can also entice visitors to click to your site, you will get more traffic than a higher-ranking site that doesn’t present an attractive title or description.
You can also see it in any page’s source code. Both the <title> and META description tags are in the <head></head> section of your Web page, along with your other META tags. However, the only way most visitors see the title tag is when it is displayed across the top of the browser window or when it is included in search results. The engines, though, see the title and consider it when determining relevancy.
What Makes an Effective Title?
• Is appealing, captivating, compelling, or eye-catching
• Exhibits professionalism
• Uses your keyword phrase early
• Is simple and easy to read and understand
• Solves a problem
• Makes a reader curious to know more
When discussing your title tag, remember that we’re not talking about the title that you may have put on the top of your Web page. We’re talking about the contents of your <title> tag.
For further information on creating the perfect title meta tag for your webpage contact Direct Submit Internet Marketing.