Online Advertising
Online Advertising
Amidst fears of credit crunch and economic downturn, any marketing activity needs careful planning and monitored outcomes. One of the most popular tactics, online advertising, is viewed as low cost and effective in addition to delivering transparent and measurable results.
Jenny Ogden, campaign manager at Sift Media, outlines some key tips on how businesses can use this tool to support strategic marketing and business plans, and how to make it work on a tactical level.
1 Know your audience.
Research which business websites they regularly use: which do they trust and look to For the latest industry updates and opinion? Where is the competition advertising and why? Speak to media providers to find out about different audiences to find the best match. Register with the sites that are most appropriate and try them. If they’re rise fuland helpful the chances are the target audience will ‘eel the same way, too.
2 You only get out what you put in.
Most lead generation campaigns are based on an offer made to the target audience. It could include: a
white paper or article; a free `how to’ guide; a free trial; a discount voucher; free entry to an event, and so on. Better quality offers generally result in a superior gual ty of leads.
3 Less is more.
When writing copy, keep it short, simple and to the point. Try to be different: if several software suppliers are all advertising at the same time it can he difficult to see the difference in their approach.
4 Did you get my message?
Rather than sending out blanket emails to an undefined audience contextual and behavioural targeting means that messages can he placed to the correct audience in the right place, at the right time.
For further information on developing a For further information on developing a succesful online marketing campaign contact Direct Submit Internet Marketing.