SEO Campaign – What is it, and how will it help my business?

SEO Campaign – What is it, and how will it help my business?
In order to succeed in business in 2018 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.

How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Google’s something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

  • Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.
  • While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.
  • Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.
  • Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as ongoing initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Content Marketing Ideas You Should Try Out

Content Marketing Ideas You Should Try Out
Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

For a website only starting out in content marketing, it can be a daunting challenge to start producing content worthy of backlinks. In this article, we’ll check out four ideas for content marketing. If you like a certain type of article, you can start experimenting with that on your blog to see if it pulls in any traffic.

In this article, we’ll take a look at types of content which is popular on the web today.

1. List Based Article
One of the most popular news websites is Buzzfeed, which creates list based articles. Recent studies into online marketing have shown that customers tend to click on titles with a number at the beginning. Perhaps, having a number in the title consolidates the amount of information. It also gives a quick overview on the number of items the reader can scan through.

Examples of these titles include:

> 6 Reasons Your Swimming Pool Has Algae
> 5 Exciting Themes for Your Next Party/Occasion
> 7 Durable Apple iPhone Cases We Adore
> 4 Ways To Clear Viruses From Your PC

As you can see, these titles help make it easy for the reader to click on and this can boost your click-through rates on Google search results. Coming up with list based articles is easy, if you know a lot about your website’s niche. Just because your niche is in motoring or mechanics or window cleaning, it doesn’t mean you can’t create content on it. Broaden your scope and focus on the practicalities of your niche and key information consumers would like to know.

2. Infographic
Infographics are the latest trend and they can help you attract more traffic and backlinks to your website. An infographic does what it states in the title. It is a graphic which contains information. In a typical infographic, you can display statistics, facts, figures and images within the graphic.

Infographics have seen recent popularity in the last few years, especially with the rise of Pinterest and photo sharing sites.

You don’t need to be a graphic designer to create an infographic. In fact, you can create one through websites such as www.venngage.com, www.canva.com, or www.piktochart.com. All these tools are free and offer templates. All you have to do is insert your facts and statistics into the template, and you will have a ready-made infographic!

Once you’ve created your infographic, you can ask other websites in your niche to display it or link to the infographic on their website. That way, you are gaining backlinks to your website. If you still want to create a textual article out of the article, just post the text of the infographic to your blog, and you will have a text article, also. If your infographic’s title is catchy and promises useful information, your infographic could garner hundreds of shares on social media, and many backlinks. Some infographics have even gone viral, resulting in millions of viewers. While that is very rare, it is quite possible that your infographic could attract new customers from both Google search results and from social media.

3. A How-To Article
This type of web article focuses on showing the viewer how to do something, whether it’s about baking cookies, or cleaning dust from their car’s interior. The scope can be very broad or it can be very narrow, depending on your niche.

Before you create titles for your articles, put a list of keywords through the Google Keyword Planner. There are many guides online which show you how to do this, but I most recommend Backlinko’s Guide to finding profitable keywords with this tool. When you have found keywords with the planner that get more than 2000 searches per month, you can turn these keywords into titles. Some examples could include:

> How To Bake Cookies In 10 Minutes: A Quicker Method
> How To Clear Your PC of Adware In Thirty Minutes
> How To Track Your Ancestry Using Online Research

When you are writing the article, you can keep the steps brief and concise. This is one of the advantages of the “how-to” article; there is no need to write long, winding passages. As long as you clearly state the steps in a concise way and the steps will help the reader, you have created a valuable asset for the online world.

Your article will start ranking alongside other guides, but if there is little competition, it might start ranking immediately.

Conclusion
Those who use content marketing as part of their business strategy will start seeing results in a few months. The effects of writing content may take a while to see, but once traffic starts to increase, you can expect that traffic to keep streaming in throughout the months.

Welcome to Hyperlocal SEO

Welcome to Hyperlocal SEO
It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses to optimize their web presence to rank for locally specific searches. The online SEO blog Search Engine Watch has published a post that introduces and explains how to do this type of SEO. In a nutshell, ‘hyperlocal SEO’ is doing the same kind of optimisation, but for smaller, more focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks – rather than ‘local SEO’, which would normally stop at cities, districts, or regions.


The benefits are clear: the search journey is simpler for your customer, it’s easier to compete with other businesses for more niche hyperlocal search terms, and it should lead to more footfall to your door.

Google is also aware of these benefits. In recent years it has responded to the mobile habits of users who are increasingly searching for businesses ‘near me’ or ‘near to…’ and who are more often using hyperlocal locations in their phrases.

Thinking about your business in hyperlocal terms is a good opportunity to stand out as increasing numbers of web searchers use mobile devices to look for businesses, there is more reason for Google to have an understanding of what relevant businesses are within walking distance of those making the search.

At the same time, hyperlocal terms can be expected to be used more often. Additionally, be sure to analyze the success of your hyperlocal search terms (using Google My Business, Google Analytics etc.) and tweak them if necessary. Be prepared for such terms to increase in competitiveness and for Google to change how it presents its local and hyperlocal results. After all, SEO – and Google – is always evolving.

The Importance of Search Engine Optimisation (SEO)

The Importance of Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) can be difficult, but worth it… No other practice gives us such direct insight into what people want and are searching for. This means that search traffic consistently ranks up there with email for the highest converting web traffic. SEO is simply the process of positioning your answer, hopefully the best possible answer, on the first page of a search engine, so that people click to your website and find what they need.

To offer a summary of what is required for effective SEO we have put together this list:

> Keyword identification and placement
> Quality content
> Correct metadata usage
> Page load speed and SEO
> URL structure
> Proper image optimisation
> Mobile friendly SEO

Whether you are just starting up your business or have an existing website you need a website which is SEO friendly and stands out from the crowd. As experienced Internet Marketing and SEO consultants Direct Submit will be able to help you make the right choices and decisions to help you get your product or service noticed online.

Search Engine Optimisation (SEO) should be an essential part of your businesses marketing strategy. Put simply, its job is to increase your enquiries and to make sales. Properly applied, SEO will help your companies website appear higher up the natural search engine rankings for targeted key phrases. Also, an effective SEO strategy will make your website easy to find for users and search engine robots. SEO helps the search engines to understand what each page on the website is about, therefore content strategy plays a big role in the SEO tactics.

As leading UK Internet Marketing and SEO consultants, Direct Submit are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business. Call us today on 0845 2722350 and get your website working harder for your business.

TASS Anti Slip Flooring Services

Promoting Anti Slip Flooring Services
Direct Submit would like to welcome another new client. TASS Anti Slip Flooring Services are working with Direct Submit to help them promote their range of services across the Internet. TASS Anti-Slip offer a complete design, manufacture, supply, and where required, installation service of their unique “first to market” patented anti-slip treatments.

Boasting corporate clients including the Marriott, Sheraton and Taj Palace hotels, TASS strive for a positive corporate image. Our motto is “first impressions, lasting impressions” and we believe our full range of products will help achieve this aim. For more information contact TASS Anti Slip Flooring on 0191 5496040 today or visit their website.

We offer realistic pricing and (proven) highly effective SEO packages to a range of clients, so why not contact Direct Submit SEO & Internet Marketing services to find out how we could help you make more of your website. Call us now for a free website appraisal on 0845 272 2350.

Google Mobile First Indexing is Beginning

Google Mobile First Indexing is Beginning
After a year-and-a-half of testing, Google mobile-first indexing is beginning. This is where they index what’s on a mobile-version of a page rather than the desktop version. Rollout will be slow, according to Google, and to be clear – they will always use desktop if no mobile version exists.

To recap, their crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version.

Mobile-first indexing means that Google will use the mobile version of the page for indexing and ranking, to better help their, primarily mobile, users find what they’re looking for. Google state:

  • Mobile-indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment.
  • Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
  • Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users.
  • As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.

According to Google, websites that are not in this initial wave don’t need to panic. Mobile-first indexing is about how they gather content, not about how content is ranked. They also add that content gathered by mobile-first indexing has no ranking advantage over mobile content that’s not yet gathered this way or desktop content. Moreover, if you only have desktop content, you will continue to be represented in our index.

How to Drive Traffic to your WordPress Blog

How to Drive Traffic to your WordPress Blog
WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right? The figure also points towards the mammoth online competition faced by all the existing blogs and even the new ones coming up. Since the viewership is divided among so many online resources, earning your blog’s fair share of traffic can be a tough task.

Search Engine Watch has published a comprehensive guide to driving more traffic to your WordPress blog. Driving traffic to a blog has never been an easy or low-cost (whether in terms of money, time, or effort) endeavor. Some of the world’s most amazing blogs follow a full-fledged guide in order to drive traffic to their WordPress blogs. We have the (summary) guide for you, right here.

Regular blogging is the key
Successful bloggers make sure that they put up stuff for their audience to see on a regular interval, as promised. When loyal readership begins to build on your blog, you will have to be disciplined by bringing up new content every time.

Produce rich content
Every other effort of bringing traffic to your WordPress blog will fail if your content isn’t worth the audience’s time and online attention. You need to master your niche and come up with good blog posts, videos, infographics etc. that are unique to their core.

Incorporate internal linking
When your blog visitors land on a specific post or page of your blog, they might take away the information from that specific resource and leave your website. Incorporating internal links, which point to other pages and content on your blog, will encourage visitors to follow those links instead and spend longer browsing your blog. This also boosts page views of your blog, helps your blog crawl and get indexed – improving your page rank.

Use a responsive design
Make your blog responsive so that users can access it from all of their mobile devices. FYI, 60% of all internet access is made through mobile devices. You can tap into a larger share of online traffic by using plugins such as WPtouch that create a mobile-friendly version of your blog.

Promote your posts
Once you have put up all the blocks in the right places, the next crucial step up the ladder is the quest to promote your posts for good. A great promotion strategy involves well-rounded coverage in online spaces where your audience is present.

SEO is the game-changer
Driving traffic to a blog is mainly about playing nice with search engines, and that could be done only through a well-thought-out SEO strategy. If you are new to it, installing the Yoast SEO plugin or the All-in-one SEO plugin can be your saving grace. Don’t forget to target the right keywords and use them naturally in the context of your content. Incorporating low-competition keywords is a good strategy if you can, but don’t go out of your way to crowbar these in, as it can easily mark your blog out as spammy and earn a penalty.

Make your blog trustable
Developing a trust factor with your audience always plays to your blog’s advantage in the longer run. A secure blog is better trusted by users and is open to monetizing opportunities. Installing an SSL certificate will provide that extra edge and secure your blog even more.

AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week

AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. This will occur automatically in an attempt to “speed up” the AdWords experience. An email notification will be sent to individual AdWords users when their account has been deactivated.

Advertisers will have the option to reactivate their accounts at any time. However, if there is still no ad spend within 3 months of reactivation, the account will be deactivated once again. Of course, advertisers can avoid deactivation altogether by spending some money on ads before next week.

If your AdWords account gets cancelled due to lack of ad spend, follow the steps below to reactivate it when you’re ready:

• Sign into your AdWords account.
• In the upper right, click “Settings” and then click Account settings.
• On the “Preferences” tab, click ‘Reactivate this account’ to finish activating your account.
• If prompted, you might also need to update your billing information.

Also note, for up to 24 hours after reactivating an account, you may continue to see an alert saying your account has been cancelled.

Why is SEO so important?

Why is SEO so important?
If you don’t optimise your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours. Think of how many times you turn to Google each day to find out which local bakeries have gluten free options or where you can get new sandals at a good price. When someone searches for information that relates to the products and services you offer, you want to show up. And ideally, you want to show up prominently. Research shows that 60% of traffic from Google searches go to websites that appear in the first three search results.

How do search engines determine where your business ranks?
Search engines use algorithms to help provide people with relevant information. To make sure your website appears on Page 1, rather than 27, you need to focus on building authority on key topics related to your business. Your website’s authority is determined through onsite and offsite factors.

Onsite factors: Search engines give higher rankings to websites that regularly publish fresh content on a specific topic. If you own a real estate agency, for example, publishing regular blog posts on home buying tips would start establishing your online authority.

Offsite factors: Search engines like to see that websites other than your own are linking back to your webpages. When other websites link to your content or people share your content on social media, you have a better chance of being listed prominently in search results.

The above SEO summary might not include everything a person could ever wish to know about SEO, but by simply following this summary you will likely be some way ahead of much of your competition.

Promoting your Online Business
Whether you are just starting up your business or have an existing website which isn’t doing a great deal for your, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online. Call us today on 0845 2722350 and get your website working harder for your business.

Elmbank Car Sales of Edinburgh

Elmbank Car Sales of Edinburgh

Direct Submit would like to welcome another new client. Elmbank Car Sales of Edinburgh are working with Direct Submit to help them promote their range of used quality cars across the Internet. An Edinburgh based garage, we hope to help them achieve success and growth for their business.

Elmbank Car Sales aim to make your car buying experience as enjoyable, simple and fast as possible, and give you the best possible advice when it comes to buying your next used car. Visit their new website at http://elmbankcarsales.co.uk or call 07833 452613 for more information about your next car.

We offer low cost and (proven) highly effective SEO packages to a range of clients, so why not contact Direct Submit SEO & Internet Marketing services to find out how we could help you make more of your website. Call us now for a free website appraisal on 0845 272 2350.