Google Increases Length of Snippets in SEO Results
Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. A Google spokesperson told Search Engine Land that:
“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”
Some webmasters and SEOs may consider updating their meta descriptions, but we don’t believe Google would recommend doing so. The snippets are more often dynamically generated based on the user query and content found in both the meta description and the content visible on the page. If Google is going to go with a longer snippet, it likely will pull that content from the page.