Effective Page Title Optimisation

Effective Page Title Optimisation
To excel at SEO & get business online, it is important to play by Google’s rules. In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. So clearly ranking on Google is essential and Page titles & page title optimisation are probably the most overlooked aspects of SEO.

Page Title Optimisation

Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page.

Whether you’re looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimising page titles is an important step.

Pay attention to length
Google will display 50-60 characters of a page title in the search results before cutting it off, so you should aim for page titles that are around 55 characters or less in length, including spaces.

The length of your page title can affect how it is presented in the SERP. If it’s too long, it’ll be truncated. If it’s too short, Google might decide not to show your page in the search results at all, or simply overwrite your title.

To be safe, make sure the most important or descriptive words in the keyword are towards the beginning so they’re less likely to get cut off. A good page title should be structured like this: Primary Keyword – Secondary Keyword | Brand Name.

Write unique titles for every page
Every page on your website is unique and it should be treated as such. It’s important to have specific, descriptive titles for each page on your site. The Page title should reflect the individuality of each page. Unique titles help search engines understand that your content is unique and valuable, and also drive higher click-through rates.

Use your target keyword
Every page on your website should answer a question or provide valuable information someone is searching for. Your website will be more useful to searchers if it ranks in search for the right term – just when they’re looking for the information you provide. This is extremely important. A well-crafted title should include your target keyword. So for each page, you should have a target keyword (or a few) in mind.

Create titles for users and not search engines
This is also very crucial. Your titles should be interesting enough to catch and hold the attention of searchers. While page titles are very important to SEO, remember that your first goal is to attract clicks from well-targeted visitors who are likely to find your content valuable.

Whether your aim is to optimize your page title or drive traffic to your website in order to increase your profits or your website’s popularity, ensuring your page titles are optimised put your site on the right lane!

Need Help with your Page Title Optimisation?
As leading UK Internet Marketing and SEO consultants, Direct Submit can help ptimise your webpages s that your website proves attarctive to the major Search Engines. We are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business. Call us today on 0845 2722350 and get your website working harder for your business.

Google Algo Update Details

Google Offers More Algo Update Details
Google’s John Mueller offered additional details about what could cause a site to lose ranking in the recent core algorithm update. And it has nothing to do with authors.

Question About Core Algorithm Update – Here is the question asked:

“After the recent Google search algorithm update, we’ve seen dramatic negative impact in our average positions for our most common keywords. Our site has not changed. Can you describe what the changes were that might be affecting the SEO?”

Google Algo Update Details

What Changed in Google’s Algorithm. John Mueller answered with a general description of what changed.

> It’s not that your website is low quality
> It’s about how Google defines what is relevant to a user query
> What is relevant for specific users.

This is what Google’s John Mueller said about the Google Algo Update Details:

“This is something kind of like we mentioned before. These are general algorithm updates that we make from time to time with regards to search. And it’s not like your site is worse or different in any way. It’s essentially our algorithms are re-evaluating what we think makes sense what we think is relevant for search results for specific queries and users. And this can and should change over time. That’s completely normal.

One example you might use is if you have a query like best movies. Then that’s something like where obviously like last year you’ll have one set of movies and maybe if you looked at it this year you’d have a different set of movies. And it’s not that the old movies are worse in any way. It’s just like well things have changed. And that’s kind of how things are evolving in general…”

Google Speeds up Some Searches

Google Speeds up Some Searches
Google’s pursuit of speed has led it to Google Speeds up Some Searches using Service Workers to make some repeated searches twice as fast.

 Google Speeds up Some SearchesSearch Engine Land are reporting that VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up.

Dion Almaer, Google director of engineering, and Ben Galbraith, Google senior director of product said last week at Pluralsight Live in Salt Lake City, Utah that this was the “largest deployment of Service Worker probably out.” They were able to get Service Worker to “give you results sometimes twice as fast” by caching repeated searches to serve to users faster.

Google Speeds up Some Searches
“A lot of it is to do with optimizing the Service Worker pipeline, how quickly can it start up and do its thing, networking stack — low-level stuff,” Almaer told VentureBeat. “Given how finely tuned Search is, there was just a lot of work with the team to really optimize all those powerful ways to give it a bigger bang for buck.”

Google has been constantly working on improving speed in search, as well as the web in general – so it shouldn’t surprise anyone that Google looks for new and old ways to tweak things in search to make search results and web sites load faster.

Google Discourages Linking to Every Page

Google Discourages Linking to Every Page From a Site’s Home Page
Google’s John Mueller discourages websites from linking to every page from the home page, saying it may prevent Googlebot from clearly understanding a site’s architecture.

This topic came up in a recent Google Webmaster Central office-hours hangout where a site owner asked the following question: “If we try to link to every page on our website from the home page does this dilute the focus?”

Google Discourages Linking

Google Discourages Linking
In response, Mueller said this practice will dilute the focus in the sense that Google will not be able to understand the structure of the website.

This is especially true for larger websites compared to smaller websites where it’s considered more of a normal practice. Where larger websites are concerned, linking to every page from the home page will make it difficult for Google to understand the semantic structure. In other words, it may not be able to distinguish higher level pages from lower level pages, and it will be more difficult to understand categories.

Google has previously stated that it’s a good practice to link to a site’s most important pages from the home page in order to give them more weight in search results.

However, that does not mean it’s a good idea to link to every page in order for them to all be weighted the same. When Google has a clear understanding of a site’s architecture, it will be able to position pages in search results in a way that makes sense for searchers.

“It does dilute [the focus] a little bit in the sense that we don’t understand the structure of your website that cleanly in a case like that.

With smaller websites I think it’s completely natural that you would be linking across all of the different pages on your website. If you have, I don’t know, 10-20 pages on your website then it’s kind of normal that you can get to all of those pages from the home page.

But if you have a larger website and you link to all pages from your home page then we lose the semantic structure of the website. So we kind of lose the understanding of categories, higher level pages, lower level pages, and where these pages fit into the structure of a bigger website.

So, in general, I would recommend trying to stick to a clean structure with regards to your linking so that users and Googlebot can try to better understand the structure rather than ‘here’s a structure of 200 or 300 different links that you can click on.’ So that would be my recommendation there.

It’s not so much that you would see a big effect in search but, depending on the website, you could certainly see that we understand the lower level pages a little bit better if we understand this product is in this category in this higher-level category, and those kind of things.”

Identifying the Right Keywords

Identifying the Right Keywords
One of the most important – and very frequently glossed over – tasks you should do when Identifying the Right Keywords you want your website to rank well in the major Search Engines for.

Identifying the Right Keywords

Keyword research is not too difficult and there are several online tools that will you in this process. So what should you be doing? Here’s a summary of the basic process involved in Identifying the Right Keywords:

Brainstorm the Keywords to use.
Brainstorm and write down a list of keywords and phrases that describe your products and services. Crucially important, yet often missed by web managers, is to include the keywords you think your customers might use when searching for you or your competitors.

Another useful approach is to ask some of your customers what they might type into the Search Engines such as Google or Bing if they were searching for the products and services your business offers. We would also suggest it good practice to include brand and business names.

Include any Known Keywords Successes
To your target list of keywords and phrases add any keywords or phrases that you know or recognise which currently brings qualified traffic and business to your website. Where can you get this information? Well, ask your employees, ask your customers and, assuming you have access to web analytics such as Google Analytics (free) or other website analytics software – you should be able to identify these key phrases here.

Research the Best keywords for your Project
Now use your list of key phrases and, perhaps by using a free keyword tool, try and identify those key phrases which will work well for you. Using the likes of the Google keyword tool, you should be able to note those key phrases your potential customers really do use and type into the Search engines to locate the products and services your are looking to promote.

Online tools such as the Google AdWords Keyword Tool provides:

  • Keyword data by specific countries & territories
  • Search volumes and trends
  • Competition levels for key phrases

There are several other keyword tools available to help you identify the right key phrases for your project and these include: Bing (free), Word tracker (free and paid), Word stream (free and paid), and Keyword Discovery (free and paid).

When you’re finished your key phrase research then you should end up with a clear and relevant list of keywords / key phrases to use together with their local monthly search volume.

Finalise your list of Keyword Targets
By now you should now have a good list of keywords you want your business to use on the web pages you want to be found for, and remember that you can set up a specific set of key phrases for each individual page in your website.

Add these key phrases to your respective pages and remember it may be, for example when creating a ‘landing page’ for an AdWords campaign, to that you need to build a new page based around a specific phrase(s).

You should note that when populating your web pages with these phrases that you should always write copy for the end user, not specifically just for the Search engines. Keyword / key phrase density refers to the number of times a phrase is included in the content on a page. Repeating the phrase too often may well be considered spam by the likes of Google and should be avoided.

Good quality, relevant and well written content – aimed at the site visitor – should be the order of the day.

Tracking your Rankings
Keep an eye on your Search engine rankings for a key phrase and help direct your strategic and tactical efforts, which should also enable you to refine and update your targeted key phrases. For example if you find that you have a selection of relatively low competition keywords ranking in positions  3–10, then the chances are that pushing some great content out that links to those pages will give those pages the boost they need to get to the top.

Search Engine Optimisation (SEO) and Internet Marketing
If you would like some assistance with any aspect of your Search Engine Optimisation (SEO) and Internet Marketing project, call Direct Submit now on 0845 2722350 or visit the Direct Submit website for further information and guidance.

301 Redirects: Migrating from HTTP to HTTPS, Google Advice

Migrating from HTTP to HTTPS, Google says to use 301 Redirects
On a webmaster video yesterday, Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should not use other types of redirects, such as 303s or others; you should stick with 301 redirects for these migrations.

301 Redirects. Google Advice

Google 301 Redirects
Mueller explained that “if you start using other kinds of HTTPS result codes for redirects, then… we kind of have to reconsider and think ‘well, are they doing something unique here that’s not just a generic site move?’” He said that will then lead Google down the path of reprocessing each and every URL, which will result in making “these moves take a lot longer and make it a lot harder for us to just pass on all of the signals to the new version of the site.”

Here is the transcript from the video:

“Can we also use a 303 status code after moving from HTTP to HTTPS or as only 301 recommended?

We strongly recommend use clean 301 redirect from on a per URL basis for HTTP migrations.

So you can use other types of redirects but the 301 redirect is really the one that we watch out for. And if we can recognize that it’s really a clean migration from HTTP to HTTPS, that all of the old URLs have moved to the new one, that you’re not removing things, that you’re not noindexing or robots.txt disallowing pages differently on HTTPS. Then that makes a lot easier for us to trust that as a kind of this one big thing of a site move that is moving from HTTP to HTTPS.

So the clearer you can tell us that this is really just a generic move and we don’t have to think about any of the details, the more likely we can just switch that over without you seeing any big change at all.

So if you start using other kind of HTTPS result codes for redirects then that makes it such that we kind of have to reconsider and think ‘well, are they doing something unique here that’s not just a generic site move?’ And then, at that point, we have to reprocess really each URL individually and think like ‘well, what is the webmaster trying to do here in this specific case.’ And that makes these moves take a lot longer and makes it a lot harder for us to just pass on all of the signals to the new version of the site.”

The Importance of Local SEO

The Importance of Local SEO
You may be wondering why you should ensure that your business site is up-to-date with the latest local SEO practices. Local SEO marketing helps your company to get to the top of the Google’s natural listings, helping local customers easily find your products and services. Here we’ll detail why local SEO for your business is so important, with statistics that prove how beneficial local SEO is for a business.

Importance of Local SEO

What is Local SEO
Local SEO (Search Engine Optimisation) allows you to effectively market your business online to a local audience. Using a variety of techniques and strategies to get your business ranked in Google’s ‘Local Pack’ for your specific service will allow you to attract local customers looking for that service in their area.

The following statistics highlight the importance of local SEO for a business:

•93% – The percentage of time Google’s Local Pack appears in the top spot of searches with localised intent.
•50% – The percentage of local mobile searches that are looking for business information, like a local address.
•68% – The percentage of searches that use ‘get directions’ or ‘click to call’ in a local mobile ad.
•71% – The percentage of people who look up and confirm the location of a business before visiting for the first time.
•46% – Of searches on Google that are local.
•86% – Of people look up the location of a business using Google Maps.
•76% – The percentage of local searches that result in a phone call.

Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.

SEO is a set of techniques that help your website become more visible online. It’s a way of structuring your website and tailoring its content to show search engines, like Google, that you are a better resource than others. This can also be applied to other platforms such as social media accounts, business directories, press releases and 3rd party blog posts.

This is why SEO is so important in digital marketing – if you ignore SEO you’ll find you have difficulty moving up Google search rankings and finding customers online. As more websites use SEO it will become harder and harder to compete effectively online without it.

At Direct Submit, we specialise in online marketing and local SEO for small, local businesses. We’ve helped loads of local businesses to improve their websites ranking in the major search engines, helping attract more qualified traffic and bring in more sales on the web.

For more information on Local SEO, call us today on 0845 2722350 and get your website noticed locally.

Making a Website Work for Your Business

Making a Website Work for Your Business
In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Website Work for Your Business

Key Phrase Strategy and Website Development Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website wrongly assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Direct Submit Facebook Page

Direct Submit Facebook Page
The well-established Direct Submit Facebook Page has now passed the ‘1,000 likes’ point and continues to grow. The page contains loads of useful SEO news and guides, plus updates on some of the many Direct Submit clients.

The Direct Submit Facebook Page

Some of the most recent SEO guides include information on key word research, the importance of local SEO and the potential benefits to your business of SEO and Internet Marketing.

Google Adds a Third Headline to Text Ads

Google Adds a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions.

Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many characters as responsive search ads.

Google Adds a Third Headline to Text Ads

Google offers one suggestion for how to use the third headline:

“To get started, try adding a third headline and a second description to your existing text ads. For example, if you’re a retailer using two headlines that show your brand name and official site, you can add a third headline showing shipping details or special offers.”

This update to text ads will be available to advertisers in late August.

Within the same announcement, Google also revealed that responsive search ads are rolling out to more advertisers starting in September 2018.