Google Clarifications Related Mobile First Indexing

Google Clarifications Related Mobile First Indexing
Confused about the Google mobile-first indexing change? Google just posted several clarifications.

As Google begins rolling out mobile-first indexing to more and more sites, the search giant is seeing some confusion within the industry around mobile-first indexing and has decided to clarify some points on Twitter a few days ago.

If you deploy different URLs for mobile versus desktop, Google will show the mobile searchers your mobile URL and the desktop searchers your desktop URL. In both cases, the indexed content will be the mobile version of the site, even if Google shows the desktop URL. Sites that are designed with a single URL for mobile and desktop do not need to worry about this.

To read more on this visit the Search Engine Land article posted a few days ago.

Improving the Online Visibility of your Website

Improving the Online Visibility of your Website
Our SEO Agency is an online marketing company specialising in improving the visibility of your website. Our main services are Search Engine Optimisation (SEO), Internet Marketing, Google Adwords Management and Social Media Strategy. We have been around many years now, so we know what it takes to improve your online sales.

SEO can be a confusing area for those not involved in the area of digital marketing. The world of SEO and search engines such as Google are continuously changing and understanding the ever changning search crieria in the likes of Google can be very time consuming. To make your website successful within the search engines, you need time, knowledge and energy to focus on learning about the constant work that is involved with keeping your website Google friendly. With SEO experts on hand, your website will become a success in the major search engines with sustained quality SEO from Direct Submit.

Please feel free to contact us via email or on 0845 272350 for a free proposal or phone us directly if you wish to speak about a potential SEO campaign. We understand you might not know all the ins and outs of SEO or the jargon, so we’re always happy to explain everything to you. We will run through the different options with you and can offer you free invaluable and impartial advice for the success of your business.

Alternatively if you wish to discuss SEO campaigns face to face then we can come to meet you in person to gain further insight into all your business’s SEO & digital marketing needs.

PPC Landing Pages

Setting up your PPC Landing Pages
Setting up a Pay per Click campaign, such as Google Adwords and attracting visitors to your website will not necessarily create sales for your particular product or service. Having a poor quality landing pages could mean click thru’s – and therefore your money, are wasted by the client being taken to a page that does not provide the specific information the visitor is looking for.

Your landing pages should be a direct reflection of the copy used in your Pay per Click advert. Picking one generic page of your website to send every visitor to is not the right approach and, as I’ve already said, it’s likely that, with this approach, youl could well be losing potential sales and money with this approach.

Having your visitors land on the home page of your site is not the most effective strategy for any Pay per Click campaign. Look to have a targeted landing page to send your PPC clicks thru’s. Not only do you want the page to reflect the details from your Pay per Click advert but it is very important to have some sort of call to action items on your landing page.

If you want the visitor to call you don’t assume that they will know to do this. Make the contact telephone number and other contact details stand out as much as possible in multiple areas of the landing page.

Put yourself in the shoes of the person clicking your ad and anticipate where you would like to land. What would you think of the landing page? Would it induce you to part with you hard earned money?  Does the landing page offer the product advertised in the Pay per Click advert, is the page attractive and is there a call to action which is both simple and tested. Make sure it works!

Finally, check to make sure link is not broken on your advert. You would be amazed at how often this happens and it is a sure fire way to put a potential visitor off from visiting your website as well wasting your PPC campaign budget.

In short, if you want to make the most of your Pay per Click campaign, make sure you have good quality, advert specific landing pages set up.

Google My Business Agency Dashboard launched

Google My Business Agency Dashboard launched
The new dashboard, announced a month ago, is now live and available for use. Google has announced that the Google My Business Agency Dashboard is launching today. We had heard that this feature was coming a month ago, and now it is live.

The Agency Dashboard lets local marketing agencies and local SEOs manage multiple listings in a more efficient and productive manner. If you are an agency, you can register here to gain access to the new dashboard.

 

 

Here are the features available within the new Agency Dashboard:

•Manage all your locations under one account; there is no longer a limit of 100 locations per account in this dashboard.

•Send and receive invitations to manage listings and see the status of those invitations.

•Location Groups: You are required to put all organizations into a Location Group (previously known as a business account) to help with location management. Agencies can request access to a customer’s location through a Location Group, or customers can invite an agency’s Location Group to co-manage their listing.

•New user Groups enable agencies to manage teams and control access to their Location Groups with different permission levels.

•You can also quickly search for locations within your entire account or within a particular Location Group.

Google to Fight Scams & Fraud Directed at SMBs

Google to Fight Scams & Fraud Directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program. Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google.

In the past, Google has done a number of things to try and stop this kind of fraud, including filing lawsuits. Now, it’s stepping up its efforts and has announced a new set of initiatives.

The company is taking legal action against several entities. In addition, it can now better identify accounts tied to scammers and remove them. Google has also developed a tool to let business owners report scams, and it’s providing a directory of trusted partners.

Here’s an abbreviated version of what Google says in its blog post:

•We’re taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities) and Supreme Marketing Group, Inc. d/b/a Small Business Solutions
•We’ve developed new automated and manual techniques to better identify Google accounts tied to scam efforts.
•We’ve created a new tool that lets business owners report scammy practices and policy violations.
•We’ve started providing resources and education to local small business organizations.
•We’re launching the Google My Business Partners program [with] a directory of trusted partners.

Google is also recommending steps that local business owners should take themselves:

•Make callers prove they’re from Google.
•Claim GMB pages.
•Understand that ranking claims are probably fake.
•Don’t respond to robocalls.
•Use the Do Not Call Registry.

The partner directory will be especially helpful. Litigation is also critical. To the extent that Google sues and wins, it will be a deterrent to firms (within the reach of US courts) trying to take advantage of the ignorance of small businesses.

Google Trends SEO Tool

Google Trends SEO Tool
Google trends new features allows you to identify where keywords are popular and target those geographic areas with specialised content or outreach. This information can be used for choosing content topic, PPC, link building, targeting content to specific audiences for maximum impact and so on.

Google Trends is one of the most useful SEO tools because it provides keyword information to help you understand how, where, and even when searchers are using keywords.

What Features are Updated, Google’s announcement highlighted three areas of improvement:

• New features
• Simpler navigation
• More ways to explore data and news stories

Here’s how Google’s announcement described its new features:

• A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute.
• A newly-designed section where you can see Google Trends data stories curated by the News Lab team on everything from the Trump Administration through Mother’s Day.
• Easy access to Year in Search data going back to 2001, so you can see how search interest has changed over time.
• New infographic types such as an intensity map to compare different topics in more meaningful ways.”

Looking at Cyber Crime

Looking at Cyber Crime
We are hooked on the internet and demand to be connected to the digital world 24/7. Our reliance on the online world and willingness to divulge our personal information with websites creates unique opportunities for criminals to steal our data, an extremely valuable commodity that can be exploited for vast profit.


Many people fail to recognize just how much of a widespread issue cybercrime is and as a result, fail to sufficiently protect themselves against it. Every individual and business with an online presence is vulnerable.

Although cybercrime cannot be stopped entirely, we can still take important measures to prevent it, which is why the cybersecurity industry is now worth a staggering $120 billion, a figure only likely to rise over the next few years. Even free anti-virus software like Avast can help protect against malware threats, which is why every computer or mobile device should have it installed.

To learn more about cybercrime and the role it’s now playing in our world, take a look at the updraft word press plugin blog post, who have provided an excellent infographic to visually demonstrate the realm of cyber crime.

Twitter to Filter Out Negative Tweets in Search Results

Twitter to Filter Out Negative Tweets in Search Results
Twitter is increasing up its efforts to filter out negative tweets in searches and conversations.

The algorithms Twitter uses to rank tweets will now take into account negative signals, which includes such factors as:

•Tweets sent by accounts with unconfirmed email addresses
•The number of accounts created by the user sending the tweets
•Tweets sent by accounts which repeatedly mention other accounts that aren’t following back
•IP addresses
•Whether a particular tweet prompted users to block the account that sent it

Twitter’s new approach to ranking tweets will not take into account the actual content of tweets. That’s because some troll-like behavior may good natured, and not have malicious intent behind it.

By not taking into account the content of tweets, Twitter can roll out these changes worldwide because language will not be a factor. Rather than completely removing tweets with negative signals, Twitter will filter them out by hiding them behind a “see more replies” button.

In testing, it was found that filtering negative tweets led to a 4% decline in abuse reports from search, and an 8% decline in abuse reports from conversations.

Google Confirms Shortened Search Results Snippets

Google Confirms Shortened Search Results Snippets
Google confirms it shortened search results snippets after expanding them last December. Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”

Google told Search Engine Land in December that writing meta descriptions doesn’t change with longer search snippets, telling webmasters back then that there is “no need for publishers to suddenly expand their meta description tags.”

Sullivan said, “There is no fixed length for snippets. Length varies based on what our systems deem to be most useful. He added, Google will not state a new maximum length for the snippets because the snippets are generated dynamically.

RankRanger’s tracker tool puts the new average length of the description snippet field on desktop at around 160 characters, down from around 300+ characters while mobile characters for the search results snippets are now down to an average of 130 characters.

Why SEO Is Essential For Any Business

Three Reasons Why SEO Is Essential For Any Business
If you are a new business owner or a long-time business owner, then chances are you have been barraged with information about how essential it is to have a company website and, in recent years, a social media presence. In today’s business world, however, these two things are only the starting point. Now more than ever, search engine optimisation or SEO is what allows your current and potential clients to find you through targeted keyword searches so that you can in turn sell your products and service through your website and Facebook and Twitter feeds. Following are three of the most important reasons for developing an effective SEO marketing campaign in today’s business climate:

Online reviews
The good news is that your online reviewers are, in a sense, providing your SEO for free; the bad news is that you get what you pay for.

Depending on what your existing customers are saying about your product or service, this “free service” they are providing may or may not be a good thing. Although you run a sound business and are doing everything within reason to keep your clients happy, the fact remains that only those who have had either a very good or a very poor (in their view) experience dealing with you are going to take the time to create an account and log on to a customer review website to tell the world what was so wonderful – or not so wonderful – about your business.

If you don’t go to the trouble of telling potential clients what you can do for them in your own words, then you are leaving yourself at the mercy of those speaking for you. Even if unsolicited reviews of your company are overwhelmingly positive, customers looking for your service want, need and deserve more. In the interest of building your brand, it is imperative that you give potential a better sense of what to expect than most reviewers can.

Smartphones and tablets
The last time you paid your company’s liability insurance – or your home or automobile insurance – you might have been directed to an “app” through which payment could be made electronically. As a business owner, what this should tell you is that mobile devices such as smartphones and tablets have become so commonplace that more and more service-oriented companies have committed to providing apps as a means of improving access to their products and services. Smartphones and tablets are also being more widely used to search online for local products and services – hotels, restaurants, tow trucks and auto repair shops in the event of an unexpected mechanical failure, you name it. Any business which fails to seize on the opportunity to increase visibility through a local SEO marketing campaign does so at its peril.

The competition
If you decide to invest in SEO for no other reason, do it because your competitors are already on board. Particularly in industries in which individual businesses face lots of competition, it pays to invest in an organic SEO campaign which shows your current and future clients what is unique about your business, be it your location or any way in which your product or service is different from and better than all the rest. Don’t let the lack of an SEO marketing strategy keep your business from being as profitable as it can be!

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

We provide a diverse range of  SEO and other Internet marketing strategies for UK businesses both large and small – at affordable costs. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.