Watch Out for Suspicious Search Eengines
PandaLabs has revealed how cyber criminals are getting smarter by creating their own search engines that lead users to malicious pages. The bespoke search engines typically return just five or six results.
Clicking on any of these results will redirect the user to a webpage created specifically to distribute malware. To avoid falling victim, PandaLabs advises users only to use trusted, well- known search engines.
Search Engines Continually Evolving
Every business should be aware that the Search Engines are continually evolving. In 2008 alone, it was reported that the algorithm Google uses to rank websites was changed over 400 times. So it’s essential for a successful Internet Marketing campaign that you keep your website in line with these updates.
The ‘H’ tags & Search Engine Optimisation
Using the ‘H’ tags with your search engine optimisation can make a significant difference to the success of your Internet Marketing campaign. So what are they? ‘H’ tags are used to denote section titles in your content. <H1> tags are normally used for the main title of the content and then lower ‘H’ tags (such as <H2> and <H3>) are used for sub-headings within your webpage content.
HTML has six heading elements: <Hi> through to <H6>. Use <H1> for your main page heading, then <H2> for sub-headings and so on. Remember when using these tags to prioritise your website content accordingly. Search engines view the <Hi> tag as the most important title of the page and then <H2> as the next most important and so on.
You should always make sure your <H1> tag contains your most important keywords. Try to make sure your <H1> tag corresponds to your page Meta Tag Title. This highlights to search engines exactly what your page is about, and helps identify the most important key phrases.
Don’t overuse your these tags though. Just use one <H 1> tag with your most important content, then use as many <h2> and <H3> tags as you need alongside your content.
Benefits of Adding a Sitemap
It is extremely important for search engines to have their serch engine index up to date. That is why Google, MSN, Yahoo, and Ask jointly support the sitemaps protocol. The simplest form of a sitemap is an XML file that lists URLs for a site, along with additional metadata about each URL (when it was last updated, how often it changes, and how important it is relative to other URLs across the site) so that search engines can crawl the site more intelligently.
Sitemaps supplement and do not replace the existing crawl-based mechanisms search engines use to discover URLs. And using the Sitemaps protocol does not guarantee the indexing of all Web pages. However, a sitemap provides crawlers with hints that help them do a better job of crawling the site.
The main benefits of a Sitemap from the SEO point of view are that with a sitemap search engines can crawl pages that aren’t otherwise discoverable and you can give search engines information about pages priority with optional tag in the sitemap. This can help them to order the crawling of the Web site based on priority information
In addition to providing more intelligent navigation for search engines, sitemaps are useful as a secondary navigation aide. Research studies confirm that a sitemap is an important benefit for visitors because it gives them an overview of the site’s areas at a single glance. Besides being dedicated to the visualisation of the information architecture, sitemaps act as a guide to a Web site.