Looking into the Internet

Looking into the Internet
We at Direct Submit work with individuals with varying amounts of knowledge of what the Internet actually is. I recently found the following description on the BBC News website and thought it might be of interest to many.

What is the Internet?
The internet is a global network of computers that works much like the postal system, only at sub-second speeds. Just as the postal service enables people to send one another envelopes containing messages, the internet enables computers to send one another small packets of digital data.

How Does the Internet Work?
For that to work, they use a common ’language’ called TCP/IP (Transmission Control Protocol/Internet Protocol). If you are on the net, you have an IP address.

When you send a letter, you don’t need to know about the vans, trains and planes that carry it to its destination, or how many post offices it passes through on the way. Nor do you need to know how your packets of internet data are transmitted through a variety of cables, routers and host computers on the way to their destination.

However, different packets can take different routes, which makes the internet relatively resilient. The failure of a particular node or host generally makes little or no difference to the rest of the system.

When you put an envelope in the post, it can contain many different types of data: a love letter, an invoice, a photograph, and so on. The internet’s data packets also carry different types of data for different applications. Common types include web pages, email messages, and large files that might be digital videos, music files or computer programs.

Today, the web is often used to provide an easy-to-use interface for numerous applications, including email, file transfer, Usenet newsgroups, and messages (Internet Relay Chat). This makes the web and the internet appear to be the same thing. However, these applications existed before the web was invented, and can still run without it.

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Spam Report: August 2010

Spam Report: August 2010
The Internet website securelist.com is showing the UK to be the fifth largest producer of spam in the world. The report shows that the USA produces the most spam, around 17%, with India (9%), Vietnam (4.9%) and Italy (4.4%) also ahead of the UK.

The site suggests that the amount of spam (for this period) in email traffic decreased by 2.4 percentage points compared to July’s figure and averaged 82.6%, with links to phishing sites found in 0.03% of all emails, an increase of 0.01 percentage points compared with the previous month.

One very noticeable change in the rating of organizations most frequently targeted by phishers was Facebook’s drop from 2nd to 9th place. The percentage of attacks on this resource fell by more than ten times last month. The website securelist.com states it is difficult to say what caused the cybercriminals’ huge loss of interest in this social network.

For those of us with an interest in the search market place, during August, Google was attacked more often than it was in July: the share of attacks on this organization increasing by 0.75 percentage points.

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Landing Pages for PPC

Understanding Landing Pages for PPC
Do not invest large sums of money into PPC advertising, such as Google Adwords, without first thinking about landing pages. A landing page, often referred to by PPC systems as the target URL or destination URL, is the page that people are sent to when they click a link to your site. In this context, of course, a landing page is a page that a PPC ad points to.

A good landing page helps sell. It’s the first step in the process of convincing the visitor to your site to buy from you. Thus, when you point a PPC ad to your site, in many cases, you won’t want to simply point to your home page. Why? If you sell 100 products and your ad is pushing a particular product. Pointing to your home page may not effectively promote the product and may result in you losing a lot of potential customers.

For further information on developing a succesful Pay per Click  and online marketing campaign contact Direct Submit Internet Marketing.

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Laura Ashley Increases Online Sales

Laura Ashley Increases Online Sales
Home furnishings and fashion chain Laura Ashley has said it now generates 12% of its sales from the Internet after its revamped website grew revenues by 63%.

Demand for the made to order upholstery and curtains drove the online improvement. The company which has 225 stores in the UK made 7% of its sales from the Internet last year. Since then it has improved the website, increased the product offer and launched an iPhone application.

Online revenues improved by 63% to £15.4m and lifted the total group sales by 5.7% to £127.8m.

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Google Instant Search

Google Instant promises live search results
Google has sped up its internet search engine by launching a product called Instant that displays results as soon as users type in queries. The service predicts a user’s query and modifies the displayed results as more letters are typed into the search box.

The company described it as “search at the speed of thought”.

Previously Google’s suggested search terms and did not reveal results until the “enter” key was hit or the “search” button was clicked. Google Instant goes live in the next week and on mobile devices by autumn.

The service will initially be rolled out in the US, UK, Spain, Germany, France and Russia.

Internet Marketing by Direct Submit