Choosing Good Keywords
Single word key phrases are usually a poor choice when optimising the copy on your website, this is because single key phrases / words are generally too broad and very competitive. Most SEO companies will encourage the client to avoid these type of single word phrases / terms for this reason. In general, and based on our experience in optimising web page copy, we find that two and three word phrases are not only easier to rank for, they typically send you much higher quality traffic.
The best keywords are 2 to 4 word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren’t so competitive that you have no chance of getting on the front page within a reasonable period.
If your keywords are too general then they’ll likely be too competitive, and even if you rank well on them your traffic might not convert well, since searchers are usually looking for something specific. But if your keywords are too specific then few people will search for your terms and you’ll get few potential visitors.
Common mistakes in selection of search terms include targeting include single word terms, terms that are way too broad and not focused to what you offer, terms that are too specialised (e.g. industry specific terminology), or phrases that are highly-competitive and are often very difficult to rank well for.
In summary, the ideal is to find search terms that are highly relevant to what you offer, popular enough so that they result in good levels of traffic to your website, but not so competitive that you can’t achieve good listing in the major search engines.
So how do you find out which key phrases are aright for your business? If you’re not sure how – or are simply too busy running your business and want to leave the SEO to a specialist, then contact Direct Submit Internet Marketing Services and let us make your website work harder for you on the Internet.
Health Information in Sunderland
As we have recently seen, research has shown many companies are still not optimising their respective website for the search engines. However, as the Internet becomes ever more accessible and recognised as a major point of information for people, then we at Direct Submit are pleased to be working with Your Health Sunderland, a healthcare service providing information for young people and healthcare workers in Sunderland and the North East. The service offers health advice on a number of issues including drug abuse, sexual health and bullying.
The Internet would seem the ideal forum to provide this type of information, and how to access further support and advice. A young person, being able to search for help and advice on the web may well see the Internet as the most appropriate, and in many case the first place to access this type of information. However, very importantly, this information is also there to support the parents of young people and Healthcare workers.
The Web can be a great resource when you want to learn about a specific disease or health condition, plus you can also find tips on staying healthy.
Accessing websites such as Your Health Sunderland may well have a greater role in the future when it comes to providing information to the public.
Firms not Optimising their Website
According to Fasthosts, more than two in five (41 percent) of firms do not optimise their website listings within the search engines results.
Research by the web hosting firm revealed one in four firms believe that paying to optimise their positions would be too costly and 11 percent said past attempts to optimise their online visibility had failed, putting them off trying again. Furthermore, only 28 per cent of small companies believe that they understand their number of website visitors effectively.
They are also reporting that more than quarter (27 percent) have never used online methods to interact with customers, while only 23 percent use social networking to further sales and relationships with customers. More than two in five (41 percent) of small firms still don’t have an email contact form on their website and just six percent use live chat to communicate with customers via their website. However, one in five firms admitted under-investment in online marketing will probably have a negative effect on sales in the first quarter of 2011.
Furthermore, 38 percent of British businesses admit they look for social media material from firms when making purchases, while only a third of consumer revealed they expect firms to reply to negative online reviews. However, just 14 percent of companies said they make a point of replying to online reviews.
“For many small firms, battling for online visibility can be a real stress and seem too daunting a challenge to take on. However, every business owner should know that there are now low-cost, point-and-click solutions for both improving search engine positions and understanding how their website is being used,” said Steve Holford, marketing director at Fasthosts.
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Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?
The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.
Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:
Initial keyword Research. Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.
Use Key Word Research Tools. There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.
Selecting of Key Words. Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.
Analytics. After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.
The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.
For more information on choosing the right key words for your website call Direct Submit Internet Marketing and see how we can help you make the most of your Internet project.
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Search Market Growth Increasing
The most recent report from IPA Bellwether shows that marketeers are revising search budgets by up to 9.9% for the next quarter (nma.co.uk, 17 Dec) and predominantly this uptake is due to search marketing becoming more prevalent across a wider spectrum of industries.
The importance of consistently high rankings in search engines such as Google and Bing should not be underestimated, with Google in particular having become a highly influential factor in determining the online commercial success of websites. Recent studies have indicated that this isn’t just relevant to certain industries, but is applicable across the board. As more and more businesses across diverse industries have come to realise the importance of online traffic in the lead generation process, the amount of spending within the search industry has grown significantly.
The recent announcements that social networking activity can also have an effect on search rankings is also likely to stir interest in the business world. The SEO Industry expects to see a large number of businesses that have previously invested their digital marketing efforts in online communities now moving to maximise their visibility in the search market using both social media and SEO activity.
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