Landing Pages for your Pay per Click Campaign
Setting up a Pay per Click campaign, such as Google Adwords and attracting visitors to your website will not necessarily create sales for your particular product or service. Having a poor quality landing pages could mean click thru’s – and therefore your money, are wasted by the client being taken to a page that does not provide the specific information the visitor is looking for.
Your landing pages should be a direct reflection of the copy used in your Pay per Click advert. Picking one generic page of your website to send every visitor to is not the right approach and, as I’ve already said, it’s likely that, with this approach, youl could well be losing potential sales and money with this approach.
Having your visitors land on the home page of your site is not the most effective strategy for any Pay per Click campaign. Look to have a targeted landing page to send your PPC clicks thru’s. Not only do you want the page to reflect the details from your Pay per Click advert but it is very important to have some sort of call to action items on your landing page.
If you want the visitor to call you don’t assume that they will know to do this. Make the contact telephone number and other contact details stand out as much as possible in multiple areas of the landing page.
Put yourself in the shoes of the person clicking your ad and anticipate where you would like to land. What would you think of the landing page? Would it induce you to part with you hard earned money? Does the landing page offer the product advertised in the Pay per Click advert, is the page attractive and is there a call to action which is both simple and tested. Make sure it works!
Finally, check to make sure link is not broken on your advert. You would be amazed at how often this happens and it is a sure fire way to put a potential visitor off from visiting your website as well wasting your PPC campaign budget.
In short, if you want to make the most of your Pay per Click campaign, make sure you have good quality, advert specific landing pages set up.
Internet Marketing by Direct Submit
What is Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the practice of improving and promoting a web site in order to increase the number of visitors the website attracts from the search engines such as Google, Yahoo and Bing. There are many aspects to SEO, from the content on your page to the way other websites link to you on the web.
As the majority of web based traffic is driven by the major commercial search engines including Google, Bing and Yahoo! SEO is very important to any online project. Social media and other types of traffic can generate visits to your website. However, search engines are currently the primary source of traffic for most Internet users, this is true whether your website provides content, services, products, information or just about anything else.
Although the Search engines are clever (and getting ever more clever), they still need help to locate and list a website. Whereas the right SEO can net you thousands of visitors and attention, application of ‘incorrect SEO’ can hide or bury your site deep in the search results where visibility is minimal – resulting in little or no traffic!
Remember that effective Search Engine Optimisation (SEO) isn’t just about the “search engines”, it’s also about making your site better for website visitors to, and at Direct Submit we always try to achieve the right balance. Call us now to find out how we can help you make your website work harder for you.
Search Engine Marketing and Website Promotion
Do you know that there are over 20 billion pages on the Web, with this number increasing every day? Do you want your web pages to be noticed despite these billions of pages and do you want to be included in first page results on the Google, Yahoo, Bing search results?
We offer a highly cost effective and proven Search Engine Marketing and Website Promotion service which provides professional and cutting edge online marketing for big businesses and local businesses alike.
Our services include Internet Marketing, Search Engine Optimisation, SEO consulting, Directory Submissions, Article Submissions, Link Building, PPC Management, Local SEO, hosting and much more.
Contact Direct Submit to find how we can help you achieve the above…
In Support of Article Marketing
Article marketing, in support of an effective SEO campaign, is now an accepted way of helping promote a business across the Internet. It is powerful tool to help establish the expertise of the articles author, but properly written and submitted articles also help achieve higher search engine ranking for your website. So what are some of the key steps in article marketing?
Look to submit articles which are related to the core theme of your Website Ensure the articles are not about your business or your website. But help educate the reader about your business niche. Remember to include reference to the author and also your website, including a hyperlink.
Include targeted keywords in the article. A number of the keywords you choose to include in your article should be linked to your website, helping increase back links and sending powerful information to Google and other search engines about your site. This helps Google and other search engines to classify your website and rank it appropriately. With consistent marketing such as article writing, ideally, your website pages will appear higher in the rankings when someone does a search for one of your keywords.
Article Promotion. There are a number of article directories across the Internet that your article should be submitted to. These can easily be found by doing a relevant search in Google, Yahoo, Bing etc…
Article marketing helps Google and other search engines to classify your website and rank it appropriately. With consistent marketing such as article writing, ideally, your website pages will appear higher in the rankings when someone does a search for one of your keywords.
Unethical SEO Companies Still at Large!
Although we have published a similar post previously, once again (unfortunately for our industry) one of our long standing clients has contacted us to ‘discuss’ an approach by another SEO company. In the past some of our clients have experienced SEO companies stating they have a direct operational relationship with Google and that they could positively impact on the search results for the client. Obviously this was (and remains) total rubbish.
However, in the quest for new business, many businesses, when approached by aggressive sales people with monthly sales targets to achieve, will believe almost anything they are told. In the most recent case the client, who freely admits to having little IT knowledge, was given reams of irrelevant and spurious information on how their website could be ‘updated’ to bring them guaranteed new business. These SEO firms who claim guaranteed rankings, as well as any ‘special relationship’ with the search engines are misleading the client. Let’s be clear, no one can guarantee results in the search engines.
While professional and ethical (white hat SEO) SEO companies such as Direct Submit can provide clients with valuable services, some unethical companies continue to give the industry a bad name through their overly aggressive sales pitch, untruths and often ‘black-hat’ marketing techniques in their attempts to manipulate search engine results in questionable ways.
Remember, effective SEO takes time and knowledge, practices that violate search engine guidelines may result in losing popularity or even getting banned from their index.
If a company is comfortable telling you untruths to get your business, then it also follows that they would not be averse to using black hat SEO techniques in their everyday practices.
Be careful which SEO company you appoint to look after you online business!
Internet Marketing by Direct Submit
Follow Direct Submit on Facebook
The Direct Submit SEO Facebook site is now live. Be sure to follow’ the page to gain valuable SEO and Internet Marketing insights for your business.