Web Based Directories
A Web Directory is a web search tool compiled manually by human editors. Once websites are submitted with information such as a title and description, they are assessed by an editor and, if deemed suitable for addition, will be listed under one or more subject categories.
Users can search across a directory using keywords or phrases, or browse through the subject hierarchy. Best examples of a directory are Yahoo and the Open Directory Project.
The major difference between search engine and directory is the human factor. A web site search directory indexes a web site based on an independent description of a site. While directories perform many of the same functions of a web page search engine, although their indexing format is different. The main difference is that directories do not spider your site to gather information about it. Instead they rely on a few text entries, typically a site title, domain name, and description to determine which keywords describe your site.
While sites in the search engines are scanned and resulted by program (crawler), they are edited manually in directories. Directories contain groups of websites according to theme or industry i.e. automobile related sites are placed in one sub-directory, sports sites are placed into the other sub-directory and so on. Directories do effectively help organize thousands of web sites together. A directory contained inside another directory is called a subdirectory of that directory. Together, the directories form a hierarchy, or tree structure.
The Importance of Link Building for Effective SEO
For as long as we can remember, effective SEO professional has involved effective website optimisation, good ‘unique’ content and good quality inbound links. As we at Direct Submit have told numerous clients, You might have the most beautifully designed website in the world, just begging for people to enjoy it, but without effective website optimisation, good key phrase rich content and inbound links you are unlikely to get good search rankings.
Whilst many SEO commentators have at frequent intervals over the past few years declared that link building as a tactic for better search engine rankings is defunct, in every instance they have been proved wrong and the requirement still continues to this day. The truth is that, most SEO professionals agree, Google et al use inbound links as a primary way to attribute authority and worth to your website. Google has always recognised the quality of the back links that point to your website as a key factor when it comes to determining its authority and, ultimately, its ranking position within the search engine results.
When people ask me about the need for link building we typically use the well-trodden analogy likening a website to a shop and the inbound links as the roads that allow people to reach your online business.
There’s no magic in Search Engine optimisation and link building, but most businesses we come across don’t have the necessary time or knowledge to do everything we do. We help our clients’ link building efforts allowing them to Rank for specific keywords by providing relevant one-way links pointing to their website using the correct Anchor texts.
For many businesses exchanging links, known as ‘reciprocal’ link exchange could be a good start any link building project and the best way to do this is to make contact with other webmasters and business related websites to negotiate an exchange of link. Exchanging reciprocal links with other “like” websites (sites that are in the same niche and category as yours) is considered good practice. However, should you exchange links with sites that have nothing to do with your business or industry then most major search engines discount or provide no weight to those links pointing back to your website.
Link building and Link popularity is one of the primary elements that search engines such as Google use when they rank a website within their respective search results. Despite having a well optimised website, should your website SEO not incorporate an effective link popularity campaign that targets your important keywords, then, your site is not likely to compete for top rankings of these and related key phrases.
Why Search Engine Promotion Works
The Dot Com invasion has forced brick-and-mortar businesses to claim their own space on the Web to compete with their rivals using today’s technology. The playing field has greatly been levelled with the dawn of the Internet Era as information can easily be retrieved, shared, and accessed 24/7 from anywhere in the world.
But are you losing leverage by not getting found on search engines? The answer is yes! Research shows that the majority of Internet users begin their web journey from a search engine. Whether it’s a search tool that their ISP offers, or one that comes “bundled” with their Internet browsers, or still other that they know are “good” sources of information, search engines have become the vessel of choice for people to connect with their specific needs.
Search engines can drive quality traffic to your website, allowing for millions of potential visitors. They provide one of the most cost effective means to promote your site, and target active searchers. Other forms of online marketing such as banner advertising (which can be very costly) merely hope that a passing surfer will find the information displayed interesting enough to click. The people visiting your web site as a result of a search engine query are specifically interested in the product or service you provide.
Still not convinced that search engine promotion works? Then consider these search engine industry statistics:
- More people find sites via search engines than any other method with more than 75 percent of surfers using search engines as the primary means to traverse the web
- People who spend five or more hours a week online average an astounding 71% of their time searching for information
- The top 10 search engines have 147,000,000 unique visitors each month, a number that jumps over 10 percent every month
- Searching is the second most popular online activity after email. Every day, 57 percent of all Internet users use a search engine
- Over 43% of people who bought online found the site via a search engine
- 66% of online marketers mention using search engine positioning as a way to drive traffic to their sites
- 50% of Web users spend 70% or more of their time searching online, and 70% of those surveyed know specifically what they’re looking for when they use a search engine
- Consumers are 5 times more likely to purchase goods or services as a result of finding a site through a search engine listing rather than a banner advertisement
- 90% of Web users find Web sites through search engines, confirming that good positioning in search engines produces major results
If you don’t grasp the significance of this data, be prepared to lose out on qualified traffic to your site. You don’t have to be buried at the bottom of the search results.
Make the Internet Work for your Business in 2013
More and more businesses are recognising the need to actually do something with their website. How many businesses have spent hundreds, or in many cases thousands of pounds on websites that they then do absolutely nothing with. Quite often, the web design company will do little or no Internet Marketing or will try to sell this an additional service to the client – in our experience of talking to clients, sometime after the website went live.
It is not unusual for a prospective client to contact us, as a last resort, and offer us the ultimatum, if the website continues to do nothing for our business we may as well bin it. In these difficult times, when a business is looking to the Internet for new business, then the process of Search Engine Optimisation and subsequent Internet Marketing should be placed higher on the ‘to do’ list when planning or operating a website.
Professional Internet Marketing Services
Direct Submit Internet Marketing Services provide Internet Marketing Services for business and other organisations throughout Newcastle upon Tyne & the North East who are looking to make their website work for them. Specialising in local Internet Marketing, our approach to effective Internet Marketing includes Search Engine Optimisation (SEO), Pay Per Click (PPC) and additional online marketing tools used to gain the attention of potential customers and the search engines.
Grabbing the Prospects Attention
If you are not new to marketing, you have surely heard about the AIDA formula. AIDA is an acronym for Attention – Interest – Desire – Action; these four mental steps are necessary for you to inspire in your prospect if you are selling her your product or service.
Attention – attract your potential customer’s attention;
Interest – raise customers’ interest by focusing on advantages and benefits;
Desire – convince customers that they want and desire your product and that it will satisfy their needs;
Action – lead customers toward your targeted action: ordering, purchasing, or subscribing.
This formula may be used to convert your virtual website visitors into real local and loyal buyers so its well worth spending some time to make sure your website meets these requirments.
Internet Marketing by Direct Submit