An Internet Marketing Campaign

Why Internet Marketing Services
There are many reasons your business should use Internet Marketing to promote your business. Are you looking to expand to a wider customer base? Are you looking to raise the profile of your company to a much wider audience, perhaps UK wide or Global. Using the Internet to promote your business has many benefits, for example, allowing customers from the world over to find your business and purchase your products.

Some of the benefits of an Internet Marketing campaign include:

Potential for more sales and repeat business
Attracting new customers
Diversifying into new business
Increased market profile
Opportunity to expand marketing
More cost effective and flexible than offline advertising
Promote your Bricks & Mortar business – 24 x 7 days presence

Internet Marketing is Important
As you can see, having your website found in the major search engines is important for many reasons. Increased sales opportunities, achieved by attracting quality traffic to your website and increased branding opportunities for your product or service will help achieve a higher market profile for your business.

At its simplest, Internet Marketing & SEO are systems used to get your website in front of as many of your potential potential customers as possible. Internet Marketing specialists do this by targeting specific key phrases that potential visitors relevant to your business might type into search engines such as Google or Yahoo.

By strategically placing key phrases throughout your website and reviewing the core website content you can significantly improve the chances of seeing your website appear on the first pages of the major search engines.

If you are serious about selling your products, services or enhancing your company profile online then talk to us at Direct Submit Internet Marketing Services. We are a professional, ethical online marketing company who offer a comprehensive range of Internet Marketing Services including search engine optimisation, pay per click, link development and directory submissions.

Local Search Engine Optimisation

Search Engine Optimisation Targeted to Local Business
Local search, or searching for local businesses on search engines, has quickly become one of the most popular search types on the web as more and more people start to use search engines to search for a local service. For example, within the North East, people are using the search engines to search for local companies who provide the service they are seeking. Exdamples could include ‘motorhome rental North East’ or ‘car hire in Gateshead’ and it is reported to be one of the fastest growing areas for ‘searches’ online.

If your business isn’t using proper search engine optimisation targeted toward local searches, wherever you operate in the UK, you could be missing out on a stream of potential visitors who are twice as likely to buy than visitors who come across your site by any other means.

If you have a service or product you want to promote to the local community, you need Local Search Engine Optimisation. Direct Submit Local Internet Marketing Services can provide you with a Search Engine Marketing solution to help your company increase the effectiveness of its website in the Search Engines and give it a distinct advantage over your local competitors’ websites who aren’t optimised for local searches.

Contact us today on 0845 272 2350 for a free, no obligation SEO review to find out how effective Local Search Marketing and SEO can help you increase the amount of business you do in your local area.

Fluctuating Page Rank

Google’s Matt Cutts Explains Fluctuating Page Rank
Google’s fluctuating Page Rank can be confusing and although your new website or webpage might rank well initially in Page Rank, after a week  or so, this value may begin to fall, declining over time to a specific mid-range level. Why is this so?

Matt Cutts, head of Google’s Web spam team, recently put together a video to explain this.

Google’s Cutts said Google’s algorithms can, initially, have a hard time figuring out the original source of new content. Time changes that, however. He continued, “Writing a search engine is kind of a complex task, You’re trying to make sure you return the best quality result but you also have to do that with limited information”.

Cutts likened the ranking process to the reporting of breaking news during an earthquake. He said, “one minute after an earthquake occurs there is limited information about what happened, ten minutes later there is slightly more information and an hour later a lot more information”.

Cutts said initial rankings are often Google’s ‘best guess’ on how relevant a page or piece of content is. As more information becomes available, Google incorporates its new knowledge into the mix and, typically, things then settle down into a steady state, Cutts added. “When there is a steady state, we’re better able to guess how relevant something is”.

Armed with that information, Google can then determine if the page or content would be better served by QDF (queries that deserve freshness) or evergreen.

QDF is a component of the Google algorithm for queries that need frequent updating, such as breaking news stories. If Google determines the best results for a particular search will change daily, or even hourly, it will designate the search QDF. Such designations means new and relevant content will make its way to the top of the search results. It also means, however, that content will quickly be bumped as newer relevant content is posted.

Evergreen, on the other hand, is a term Google applies to pages or sites that are frequently updated and are likely to attract both first-time and repeat visitors.

“A lot of people think there should be one set of rankings, it should be completely uniform, and everybody in the world should see the exact same thing” Cutts said. “The fact is, we have different results for people in different countries, even in different cities. And the results can change over time. Not just because links change or the content on the page changes, but because we are better able to assess which pages are more relevant”.

Internet Marketing Services: Direct Submit

PC Sales Hit Landmark Low

PC Sales Hit Landmark Low As Tablets Take Over
Tablets, smartphones and Windows 8 are blamed for the biggest decline in sales of home computers in nearly 20 years.

PC sales have seen the steepest decline in nearly 20 years due to the increasing dominance of tablets and smartphones, according to a leading technology tracking firm. Sales of personal computers plummeted 14% to 76.3 million worldwide in the first three months of the year, marking a significant milestone in the decline of the age of the PC. It is the biggest drop since records on sales started in 1994.

Family computing has increasingly been driven on to tablets and smartphones, however, the decline in sales has also been attributed to the unpopularity of the new Microsoft operating system, Windows 8.

The 14% drop recorded by International Data Corp (IDC) far exceeded the 7.7% drop forecast. It was the fourth consecutive quarter of year-on-year declines.

Competing data tracker Gartner Inc’s figures show an 11% decline for the same period.

Mcrosoft saw its share price drop more than 5% in early Thursday trading while chip maker Intel dipped nearly 3%.

The sales drop has been blamed on fading sales of netbooks, the small laptops that have been rendered obsolete by tablets, and more consumer spending going toward smartphones. “Consumers are migrating content consumption from PCs to other connected devices, such as tablets and smartphones,” said Mikako Kitagawa, an analyst at Gartner. “Even emerging markets, where PC penetration is low, are not expected to be a strong growth area for PC vendors.”

Analysts at IDC said that Microsoft’s new Windows 8 actually deterred potential PC buyers as users felt they could not afford touch-screen models required to make the most of the new system. He said that other users were simply uncomfortable with the system, which lost the familiar start menu and replaced it with colourful tiles to represent applications.

Jay Chou, a senior research analyst at IDC, said: “Users are finding Windows 8 to offer a compromised experience that doesn’t excel either as a new mobile interface or in a classic desktop interface. “As a result, many users find a decline in the traditional PC experience without gaining much from new features like touch. The result is that many consumers are worried about upgrading to Windows 8, to say nothing of business users who are still just getting into Windows 7.”

Alliance Preservation

Alliance Preservation
Direct Submit are pleased to announce a new client. Alliance Preservation was established in 1981 and has headquarters in Newcastle upon Tyne and Saltburn by the Sea in the NE region of the UK. The company has franchised outlets in selected parts of the UK including Hull, Leeds, York, Maidstone, Tunbridge Wells, Stafford and London and are looking to actively promote their Damp Proofing, Condensation, Timber Treatment, Property Inspection, Structural Repair and building services throughout the UK.

Direct Submit have been appointed to help the company increase their online profile and listings within the major Search engines.

Fraser Mair Photography

Fraser Mair Photography Services
Some great news about Fraser Mair Photography, one of Direct Submits clients.  In February 2013, one of Fraser Mairs photographs featured in the UK’s biggest photography magazine, Practical Photoshop. Being featured in any publication is always a great privilege and will help the client increase his general marketing and Internet exposure even more.

The article featured a piece of creative work from his personal collection – one of which he is quite rightly incredibly proud of and hope you (and other readers) will enjoy. The article is all about the idea and inspiration behind the image, as well as how Fraser created the photograph.

Also, visit the Fraser Mair Photography blog to view the image (and many others) and he is giving away a FULL RESOLUTION version of the featured image. The blog says you are free to use it was you wish for personal purposes, but he does ask that you respect the watermark at the bottom.

Although Direct Submit always look to promote a client on the Internet, we always advise clients that they should continue with other forms of marketing as well.  As a famous advert says, “every little helps”…

Summary of Landing Pages for PPC

Landing Pages for PPC
Understanding Landing Pages for PPC  Do not invest large sums of money into PPC advertising, such as Google Adwords, without first thinking about landing pages. A landing page, often referred to by PPC systems as the target URL or destination URL, is the page that people are sent to when they click a link to your site. In this context, of course, a landing page is a page that a PPC ad points to.

A good landing page helps sell. It’s the first step in the process of convincing the visitor to your site to buy from you. Thus, when you point a PPC ad to your site, in many cases, you won’t want to simply point to your home page. Why? If you sell 100 products and your ad is pushing a particular product. Pointing to your home page may not effectively promote the product and may result in you losing a lot of potential customers.

For further information on developing a succesful Pay per Click and online marketing campaign contact Direct Submit Internet Marketing.

Internet Marketing & Pay per Click by Direct Submit