Guide to Promoting Your Web Site on the Internet
Most businesses have a website now, used to promote their range of products & services or to raise company profile on the World Wide Web. Search Engine Optimisation & Internet Marketing can be used to help you gain an advantage over the competition in search engine results. So what are some of the crucial elements that you should be aware of?
Key Word Selection
Selection of the appropriate keywords will help ensure your website is listed well in the SERPS (ranking results) when people search for products or services offered by your business.
Good Quality Content
It is important to keep the content on your website relevant and original. This will give your website credibility, help you attract visitors and, importantly, this is something the Search Engines appreciate.
Websites that include an up to date site maps are easier to index by the Search Engines and may be ranked higher. A site map provides direct links to each page and the respective content on your website. Site maps improve Search Engine results, regardless of the size of your website.
Set up your Meta tags to reflect the core key phrases relevant to your website project. The Search Engines suggest limits on the number of characters you should include in the meta tags, try not to exceed these limits and remember the meta tag data should be representative of the page content.
Generating Inbound Links
There are many different ways to generate inbound links, for example through article submissions and blogging. Gathering quality (and relevant) inbound links is ‘currently’ one of the most important aspects in effective Search Engine Optimisation.
Effective Search Engine Optimisation & Internet Marketing
Effective Search Engine Optimisation & Internet Marketing can be extremely time consuming and, as SEO ranking criteria is constantly changing, then for many business hiring an SEO company such as Direct Submit is the most appropriate way to ensure your website achieves good rankings in the major Search Engines.
Call us now on 0845 272 2350 to see what we can do to help you get more from your website.