Getting Brides to your Business in the Digital Age
For those who work in the wedding industry, either as a photographer, caterer, an invitation artist, wedding stationary supplier, florist or something else altogether, their primary aim will be to get more brides to their business. Fortunately, there will never be a shortage of brides, and couples are still continuing to tie the knot at venues all over the UK.
However, with incredible competition between businesses, marketing to brides has never been more important. These days, a company can’t rely on brides to simply find them in the Yellow Pages – those days are long gone. They need to take steps to market to brides effectively in order to win much needed business.
An Optimised Website
Of course, one of the key ways to market a business is to keep a website. With most brides now using online search engines to look for products and services for their weddings, it’s vital that a company has an online presence in order to attract custom. We’re living in a digital age and businesses should keep this in mind when deciding if they should invest in a website.
Using SEO, a website can be fully-optimised for the search engines, ensuring it is as visible as possible search results. As well as employing the principles of SEO, a business should ensure that its website is well designed, professional and provides brides with adequate information about your services. High-quality images will also help in marketing your services to modern brides.
A Detailed Blog
As well as a website, which should be a prerequisite when starting a business, a blog should also be strongly considered. Whatever aspect of the wedding industry a company works in, it’s worth them recognising that brides don’t only view a website to hire services – they use it to gather inspirational ideas for their weddings. To appeal to these brides, companies should keep a detailed and informative blog. Blogs are a great way to improve a company’s visibility in the search engines, especially if relevant keywords are integrated into the copy strategically.
Connect with Brides via Skype
The digital age allows businesses to connect with brides like never before. With Skype – a video calling and chatting giant with over 45 million users, it’s possible to chat with brides face to face to win business and schedule real life meetings. Skype has actually been around for approaching 10 years, but it has changed and advanced to the point where it is now an indispensable tool for businesses who want to connect easily with customers.
Brides enjoy chatting face to face about their needs and requirements, some of which can be very personal to them, and so Skype can be an essential marketing tool for any business in the wedding industry. Social media platforms such as Facebook and Twitter, which were once considered little more than a joke by businesses only a couple of years ago should also be capitalised on when connecting with brides.
For more information on wedding invitations and other wedding stationary, visit the Made by Lauren personalised wedding stationary website. They offer a range of wedding stationery, invitations and signage, helping create memorable moments for every part of your wedding.