SEO for Business: Move Your Company Rankings Higher
In today’s business world, it’s an accepted fact that all businesses need an online presence in order to succeed. For most businesses, a company website is the absolute minimum. With the advent of social networking, early adopters of the company website and paid online advertising have since expanded their online presence to include social networks such as Facebook and Twitter. While these means of promoting a business are all relevant and useful in their own way, a great many businesses are still missing out on a paid opportunity that promises a high return on investment in the long run, and that is Search Engine Optimisation or SEO.
Simply put, SEO is a means of having your business ranked higher in search engine results based on certain keywords and key phrases. For example, if a home care agency in Newcastle wants to draw more traffic to its website and thus attract more clients, the agency director could contract with a SEO firm to develop high-quality content related to its business. This content might relate to the challenges faced by carers of elderly relatives as well as the home care needs of someone with a particular medical condition, and related keywords in the title and body of one or a series of articles would then serve to move the agency’s rankings higher in search results based on those keywords. The content need not be overly promotional; in fact, less overt promotional tactics are often more successful, since Google strives to maintain rankings according to the quality of the content.
SEO accomplishes many of the same results as a pay-per-click or other online advertising campaign for a generally lower cost, and the results are much longer-lasting. Another advantage of SEO for business is the trust factor: since many people skip the adverts at the top of a search engine results screen and go straight to the ranked results, high-quality SEO content leads to a higher ranking in search results and amounts to a nod of approval from the search engine which no amount of traditional advertising can buy.
Any business which has not already explored the option of SEO has overlooked an important marketing resource. If you are ready to increase your company’s online visibility while building credibility through informative content related to your business, then the time has come for your company to invest in SEO.