Keywords for Google Adwords

Top tips for great keywords for Adwords.
As an Internet Marketing company we are often asked to offer advice on selecting the most appropriate keywords for a clients Google adwords campaign.  We recently came across the following advice supplied direct from Google itself, so thought we’d include it in our blog. Hope this helps…

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A great keyword is:

  • Ideally, 2-3 words long
  • Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
  • Directly related to the text in your ad
  • Directly related to the page your ad links to (specified by the destination URL)


What keywords should I choose?

First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Local Internet Marketing a Must or the Hospitality and Tourism Industry

Local Internet Marketing a Must or the Hospitality and Tourism Industry
Hotel and restaurant owners: do you feel that you’ve done everything possible to advertise your services but that business could still be better? If so, imagine this:

A potential client is stuck at the airport in your city while traveling to another destination. Once informed that her flight has been delayed by a day or longer due to inclement weather, she suddenly has to modify her travel plans and work out accommodations in a city where she originally had no plans to stop for more than the duration of her layover.

If she is able to find a choice of hotels through an Internet search conducted on her smart phone or tablet while sitting at the airport gate where she was just notified of her delayed flight, then she is apt to choose from among the first few options that show up in search results. Likewise for restaurants in the surrounding area that cater to the health-conscious or to those with a preference for a particular international cuisine.

If you run a hotel, restaurant or other business in the hospitality and tourism industry, then local search engine optimisation, or SEO, is crucial to making your services known both to local residents and travellers.

By providing content on your website that includes keywords and key phrases specific to your type of business and the location – for example, “restaurants in Glasgow” or “hotels Newcastle airport” – your hypothetical client can find exactly what she needs, when and where she needs it.

In this industry, it is every bit as important to “accommodate” your clients by making it easier for them to find you. And all the high ratings you can ever expect to earn will first result from your high online visibility leading them to choose your hotel or restaurant over the competition.

Direct Submit Internet Marketing Services can do that and more for your hospitality-related business. Direct Submit has been providing ethical SEO and local Internet marketing services to businesses in the North East of England and elsewhere in the UK for years.

Our expert Internet marketing consultants know exactly what it takes to make your business more visible online to current and future clients and will work with you to develop a local Internet marketing strategy that will put your hotel, restaurant or other hospitality business out where everyone can see it online, and the increase in traffic to your website will lead in turn to more clients and a bigger profit margin than you ever thought possible.

For more information or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit

SEO and Why Email Matters for Your Business

SEO and Why Email Matters for Your Business
Everyone these days has email: your children, your friends, even your 90-year-old grandmother. They and all the other people in your area who have email very likely have either an Internet-based account through Outlook, Yahoo or Gmail, and as a result of using those email providers, they also spend a fair amount of time using the associated search engines – Bing, Yahoo and Google respectively – to conduct general information searches and as a starting point for their online shopping.

If you own a local business and think this talk of email and search engines has nothing to do with you, think again: “online shopping” is more than making actual purchases online. It also means “shopping” for new products and services which can be purchased locally by researching businesses such as yours and all the options available to them before they ever set foot in your shop – or decide to pass you by.

If your business has a website, Facebook page and/or Twitter feed, brilliant! But content matters, and it needs to be specific. If you haven’t taken the time to get inside the minds of your potential clients and consider the types of Internet keyword searches that might bring your business to their attention, then chances are your website and social media accounts aren’t bringing in enough business to justify the time and money you spend keeping them up.

To really make these online resources worth your while, you need to invest in an effective search engine optimisation, or SEO, marketing strategy. The way SEO works is simple: you generate content for your website and other online resources that makes use of keywords and key phrases that are relevant to your business and that you expect your potential clients to use when searching for businesses like yours.

The benefits of SEO are by no means limited to Web-based businesses or international firms: the world is a much bigger place than it once was, and consumers often don’t know where they can go in their own city or town for products and services they need without first doing an online search. And if your potential customers already have Gmail accounts, then a one-time investment in an effective SEO marketing campaign can pay off in spades if your company ranks high within local search results on Google. Don’t let this opportunity pass you by!

Direct Submit Internet Marketing is committed to providing on-target SEO and other local Internet marketing services for UK-based organisations of all sizes. Our expert Internet marketing consultants will work with your company to develop online content that will increase your company’s online visibility and help your business skyrocket. Contact us today to find out just how easily we can bring your clients to you!

For more information on the benefits of SEO marketing for your local business, call us today on 0845 272 2350 or visit

Guide to Effective Website Optimisation

Guide to Effective Website Optimisation

Overall design.
Try to include effective search engine optimisation concepts when planning and designing your website. There are certain design issues that you need to be aware of. These include trying to avoid frames, FLASH driven sites or designs with a lack of textual content.

Create an effective title.
Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Include important content in your pages.
The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better, but having keywords throughout your page develops a “theme” and that too is important.

Good Content should be your number one priority.
Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images.

Don’t include too many images.
Many web pages are almost all images driven with little or no textual content. Search engines will typically only see the image name, for example ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Add Links to your web pages.
We can’t emphasis enough the importance of links, both from your page to other pages. First consider links on your pages. Make sure they relate to what you do (and keywords that are important to you). Links from others website’s. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website.

Finally and very importantly, don’t try to fool the search engines.
This is probably the biggest trap people fall into. People will always come up with ways to try and ‘fool’ the search engines, which may work for a little while. Eventually though the search engines wail discover these tricks and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

Internet Marketing by Direct Submit

Internet Marketing Services for your Business

Internet Marketing Services for your Business
Having your website found in the major search engines is important for many reasons. Increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

The typical range of Internet Marketing Services may include the following:

– Keyword Analysis
– Meta tag Optimisation
– On Page Optimisation
– Manual Submissions to the Major Search Engines & Directories
– Search engine submission
– Link Popularity Development
– Monthly Ranking Reports
– Dedicated Account Manager
– Application of Google Site Map

Internet Marketing – A Great Opportunity
Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.

Internet Marketing Services -Direct Submit