Is your website Optimised or are you just being Optimistic?
For many businesses the focus when starting out on their Internet campaign is the design of a great looking website, a website that not only looks good but also reflects the right image for the business. However, it is also very important that the company website lists well in the major search engines and many businesses quickly move to measuring the value of their website in terms of the number of visitors to the website. Why, because what is the point of having a great looking website if no one can find it and it attracts only minimal traffic. Businesses quickly become aware that increased levels of traffic can potentially lead to potential for increased sales and market profile.
One thing to consider is that over 80% of all Internet traffic comes from the major search engines with Google, Yahoo and MSN currently responsible for the vast majority of all Internet traffic. With such an overwhelming amount of traffic coming from the search engines, it makes sense to put a lot of effort getting your website noticed.
Regardless of how you measure the success of your website, the bottom line is that to succeed on the Internet you are going to have to bring more visitors that are looking for the information, content and/or products that you are providing.
Internet Marketing by Direct Submit
Besafe Windows & Doors – Double Glazing for Static Caravans
Direct Submit are pleased to be working with Besafe WIndows. With over 20 years experience in the double glazing industry, they manufacture, supply and install high quality, high security double glazed windows and doors as well as being specialists in double glazing replacement windows for static Caravans.
If you would like further information bout promoting your website on the |Internet, why not give Direct Submit a call on 0845 2722350 today and let one of our SEO specialists help guide you to online success for your web based business.
Promoting Orangery Roof Blinds
We at Direct Submit work with a diverse range of clients, many involved in the home improvement and property markets who would like their website to work harder for them. One such company is Orangery Roof Blinds (North East) limited who are launching a new and improved website to try raise their profile plus market their range of Orangery Roof Blinds to a wider audience.
As ever, Direct Submit will work closely with the company to achieve their ambitions in a very cost effective and efficient way. Would your business benefit from having someone look after and manage your website for you?
Direct Submit offer a unique website management and update service for the business community, together with a UK recognised Internet Marketing service. Call us now on 0845 272 2350 and get your FREE SEO Marketing review.
Top tips for great keywords.
As an Internet Marketing company we are often asked to offer advice on selecting the most appropriate keywords for a clients Google adwords campaign. We recently came across the following advice supplied direct from Google itself, so thought we’d include it in our blog. Hope this helps…
Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.
A great keyword is:
- Ideally, 2-3 words long
- Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
- Directly related to the text in your ad
- Directly related to the page your ad links to (specified by the destination URL)
What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.
Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.
Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.
Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.
Alan Duncan MP calls for Email Disclaimer Ban
An MP has called for an end to “useless” legal disclaimers at the bottom of emails. Sir Alan Duncan said the “meaningless missives” led to “forests’ worth of paper” being wasted when emails are printed out.
He presented a bill that would ban the practice for public bodies.
Sir Alan told MPs the disclaimers were a hangover from the early days of the internet and could be replaced with a link to an attachment. “We have all been there,” he said. “A short email comes in from a friend, colleague or company and we hit print and then we look in horror as page after page spews out.”
He said the creation of the world wide web by Sir Tim Berners-Lee was “a matter of national pride”, but added: “This moment of innovative genius should not be allowed to be tarnished by the very worst of sluggish, bureaucratic verbiage that is represented by the e-mail disclaimer.”
He joked that the Labour Party had – “in a marked departure from the norm” – embraced austerity in relation to its 50-word disclaimer, and reported “with a heavy heart” that his own party’s version ran to 183 words. During his time as International Development Secretary, he said he had reduced his department’s disclaimer to 17 words.
His bill, introduced under the 10-minute rule, would ban the practice but in the meantime he urged those with the power to do so to amend long disclaimers voluntarily.
The legislation was accepted at first reading, but it is unlikely to become law in its current form without government support due to a lack of parliamentary time.