A Guide to Improving your Rankings on Amazon

A Guide to Improving your Rankings on Amazon
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business.

Knowing the intricacies of how Amazon displays products can be very beneficial to getting your products seen. Search Engine Watch recently posted a guide which includes data on how to maximize your Amazon SEO efforts of which there are a few foundational ranking factors to put into action. Knowing exactly what to focus on when listing your products will get your products in front of more consumers.

Amazon uses data to determine what a user sees after a search query. This data can be:

> Product Pricing
> Search Terms (keywords)
> Range of Selection (colour, models, etc.)
> Product Availability (stock)
> Sales History
> Customer Reviews (star ratings and comments)
> Click volume

There are two main categories the above factors fall into, Performance Factors and Relevance Factors. Performance factors are interesting, because these are what signals Amazon to rank products based on how much money they will make by doing so. Relevance factors are the relevancy the product has after a user search.

The title you choose for your product listings are in fact one of the most important relevance factors. It is where you will place your most valuable keywords, as well as a few other description related search terms to help users find your products on page one and above the fold.

A few essentials to include in your title are:
> Product Brand
> Description
> Line of the Product
> Colour
> Material
> Size or Dimensions
> Quantity

Amazon, like Google, does advocate against keyword stuffing, but valuable keywords should be placed in your product title. A good title will influence users to click on your listing. Giving consumers a very clear idea of what the product is will secure a higher CTR. However, a title jam packed with just keywords may have the opposite effect, causing users to shy away from your listing. Keep it clear and concise for the best results.

To read the complete Search Engine Watch guide to Improving your Rankings on Amazon visit their online SEO blog today.

Ransomware Strikes Ukraine & Russia

‘Bad Rabbit’ Ransomware Strikes Ukraine & Russia
A new strain of ransomware nicknamed “Bad Rabbit” has been found spreading in Russia, Ukraine and elsewhere. The malware has affected systems at three Russian websites, an airport in Ukraine and an underground railway in the capital city, Kiev.

The cyber-police chief in Ukraine confirmed to the Reuters news agency that Bad Rabbit was the ransomware in question. It bears similarities to the WannaCry and Petya outbreaks earlier this year. However, it is not yet known how far this new malware will be able to spread.

“In some of the companies, the work has been completely paralysed – servers and workstations are encrypted,” head of Russian cyber-security firm Group-IB, Ilya Sachkov, told the TASS news agency.

Two of the affected sites are Interfax and Fontanka.ru.

Meanwhile, US officials said they had “received multiple reports of Bad Rabbit ransomware infections in many countries around the world”.

The US computer emergency readiness team said it “discourages individuals and organisations from paying the ransom, as this does not guarantee that access will be restored”.

“According to our data, most of the victims targeted by these attacks are located in Russia,” said Vyacheslav Zakorzhevsky at Kaspersky Lab. “We have also seen similar but fewer attacks in Ukraine, Turkey and Germany.”

Bad Rabbit encrypts the contents of a computer and asks for a payment – in this case 0.05 bitcoins, or about $280 (£213).

Cyber-security firms, including Russia-based Kaspersky, have said they are monitoring the attack.

The malware is still undetected by the majority of anti-virus programs, according to analysis by virus checking site Virus Total.

One security firm, Eset, has said that the malware was distributed via a bogus Adobe Flash update. Researcher Kevin Beaumont has posted a screenshot that shows Bad Rabbit creating tasks in Windows named after the dragons Drogon and Rhaegal in TV series Game of Thrones.

The outbreak bears similarities to the WannaCry and Petya ransomware outbreaks that spread around the world causing widespread disruption earlier this year.

Google Enters Mobile Payment Market

Google Enters Mobile Payment Market
Google has announced a mobile payment service, called Google Payment, which is designed to facilitate an easier check out experience for online purchases. This allows users to pay with any card in their Google account, whether it’s a credit card or debit card. Using Google Payment allows customers to breeze through checkouts by instantly providing merchants with both payment and shipping information, so there is no typing required on the users’ end.

Merchants may be pleased to know Google Pay doesn’t charge any transaction fees. Google has created a developer doc with more information about how to get started with Google Payment.

Google has partnered with a selection of popular payment providers, with more to come in the future. Google Payment currently supports Adyen, Braintree, Vantiv, and Stripe. If your transactions are processed by any of the listed payment providers then you can start using Google Payment immediately.

SEO Trends to Watch in 2018

SEO Trends to Watch in 2018
As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. The online SEO journal Search Engine Watch has just published a great post on this. Here is a summary of the posting.

Voice Search and Digital Assistants
Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language that matches the user’s conversational tone.

Link Building
Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche.

User Experience
User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines discover which pages are more useful for people, favouring them over others.

Featured Snippets and Quick Answers
The popularity of featured snippets has increased the competition among companies trying to appear in “position 0” in the SERP. Gaining a featured snippet in search requires catering to a specific combination of factors, which has opened up SEO beyond the traditional race to the top of Google.

Mobile First index
2018 is more than likely to be the year that brands realize the potential of putting mobile first, rather than catering to mobile as an afterthought. This is particularly true if Google decides to make 2018 the year it finally deploys its mobile-first index. Mobile optimisation for local users, along with the rise of voice search, can provide an excellent way to create a successful SEO strategy in 2018 by facilitating the search experience through personalised and relevant answers.

Visual Search
An SEO strategy in 2018 needs to consider the way we consume visual content and how search engines now go beyond text to explore the changing habits of search. Rich visuals now become more engaging and the use of neuroscience and innovation bring out an interesting and competitive market. As the competition increases, more companies seem to acknowledge the potential of a successful visual search, while brands need to focus even more on optimizing their visual content for SEO purposes.

AI & Machine Learning
Artificial intelligence and machine learning are already changing the way that search results are ranked. Machine learning can also facilitate the way searches take place, helping users find contextualized results. This will lead to a more personalized experience, while the rise of voice search and digital assistants can offer the ideal ground to develop artificial intelligence and reward successful SEO strategies that keep up with the trends.


Improving SEO in 2018
As it seems, 2018 will be an interesting year for SEO. Traditional SEO techniques are still effective, but a number of trends are in the works that could significantly alter the practice of optimising for search. What is useful to understand while we proceed towards is 2018 is that SEO is already changing, and the ranking in the first organic spot is not the ultimate goal anymore. As search engines evolve, there are multiple opportunities to increase your search traffic without necessarily focusing on organic SERPs.

The rise of featured snippets, PPC, voice search and local SEO can often yield better results than an organic ranking. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and growing trends.

Keyword Research; The Beginning of SEO

Keyword Research is the Beginning of SEO
Here we are blogging daily, sometimes several times a day, and working hard toward getting our blog posts and articles rated and indexed by the search engines. They will have a tendency to throw the words onto the page and call it great when folks start blogging. I mean, it is blogging, right? Is not blogging like writing a diary for everyone else to read? Sorry. Not now, and not if you desire to earn some money out of your attempts. Your content needs to be fresh, insightful, valuable, and unique. So where can you begin?

The Straightforward Approach

If you’re just getting started in research that is keyword and tailoring your blog posts be understood and to rank, there are a few very simple things you can perform to get going.

First, we are going to use a tool that is free. You do not have to, although you will get much better results if you open an account with AdWords.

Type in a key word or phrase in the top box, fill out the Capture code boxes, and click on search. If you have an account, you are getting a lot more results. But merely to begin, we’ll take action without an account.

What you really are looking for here is a key word or keyword phrase in your market issue that has decent and low to medium competition world-wide and local searches. So that is pretty easy to find out.

When it comes to local and international searches, you have to decide whether you will get any traffic from the search term and how popular the term is. You definitely need your searches that are worldwide to be above your local searches and 5000 to be above 1000 a month. As you are finding success with this approach, enhance your writing, and gain experience, then you certainly can press to attain ranking and position with key words that have higher contest scores and higher searches.

For the purposes of today, let us choose a key word. Open the Google Keyword Tool up and let us do this keyword research collectively. Let’s say we have been going to write an article about “camping.”

In my experience, those odds aren’t worth even trying. I’d want to see a results response of fewer than 500,000 sites.

You might be limited to 100 results as you see, by not having a real AdWords accounts. With the account, you would have pages of keyword ideas and the ability to weed out the ones that won’t work quite quickly. You can actually filter results through the use of the complex alternatives. I’d select especially in the filters options: a low & moderate competitor, Global searches Local Searches greater than 1000, greater than 5000.

So now you have gotten keyword research results for those criteria. That is where I have an open browser tab to search the keyword phrase, would go through each keyword thought and see how many websites include those words. Can you discover any that you desire to try to rank for?

Keyword Research Using Exact Match Filter

Okay. I simply located the keyword phrase “camping with kids.” As a comprehensive hunt, that came back with over 72 million results. Now, let’s do the keyword research as a precise match. That means you search with the key word term in quotes “camping with children.” What do we have now for results?

This would be a keyword phrase worth working with. You’ve got done a simple keyword research exercise, have located a key word phrase that could give good quality leads to ranking your website posts to you, and you happen to be set to start composing an article on this particular subject. Remember to try to use the key word phrase as close to 2 per-cent of your total words as possible.

For more information on optimising your web pages and helping your website get noticed call on 0845 2722350 or visit the Direct Submit SEO Services website today.

SEO Strategy: Research to do BEFORE the Optimisation Process

SEO Strategy: Research to do BEFORE the Optimisation Process

Understand Your Audience
The first of these preparatory steps is to understand your audience. Who are they and what do they want or need?

SEO Audit
The next step, once you have identified your audience, is to perform an SEO audit. This process helps to triage the site you’re trying to drive traffic toward. Does the site have technical issues that are making it difficult for search engines to crawl? Is the content structured in a way that is confusing, not only to the user but to search engines as well? Is the site mobile friendly?

Content audit
Up next is the content audit. Your content is what will help expose your site to your target audience at the right moment in their journey, and it’s worth it to get it right. The other step that should be part of your content audit is to review content themes. Do similar pieces of content truly need to be separate, or are they more powerful as one piece of content? For content and keyword themes, the focus needs to be on the intent behind the query: what the searcher is looking for.

Competitor analysis
Finally, a thorough competitive analysis will help to develop how you should set your expectations. How hard are your competitors hitting the marketing channels? Are your competitors keeping current with what is important for their customers, or still telling their customers what is important? Are you in a position to put your content in head-to-head competition and be the expert? How do you rank when it comes to authoritative and trustworthy content that your audience needs?


Findings Show Google Organic Clicks Shifting to Paid

Findings Show Google Organic Clicks Shifting to Paid
The influential SEO blog, MOZ, is reporting that over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile.

Organic receives 25% less desktop CTR and 55% less mobile CTR compared to two years ago.

For the ad-heavy non-local SERPs that we work in, paid ads are likely now earning nearly the same percentage of clicks as organic results — a staggering change from most of the history of Google. Organic CTR loses 25% of click share on desktop, 55% on mobile

Looking at 2015 vs 2017 data for all keywords ranking organically on the first page, they report a dramatic change in CTR. They report a drop of 25% of click share on desktop and 55% on mobile.

The much larger drop on mobile seems particularly relevant because we’ve seen large traffic shifts to mobile over the last two years as well. The overall percentage drop plays out somewhat similarly across the first page of results; however, the top four were most heavily impacted.

To read the full posting visit the MOZ website.

Introducing Long Tail Keywords

Introducing Long Tail Keywords

Long tail keywords are a keyword phrase with at least three words included, often as many as five words in a phrase. This type of keyword is typically used to identify a searcher who is looking for something specific in the search engines.

Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages.

These keywords are highly specific and draw less traffic for the website, but tend to draw more qualified traffic, often leading to more conversions than normal keywords. They can also, often, prove a lot less competitive.

Long tail keywords can also often be less expensive when it comes to pay per click bidding, for example in Google AdWords, as there are less people placing bids on those keywords for pay per click adverts.

There is no substitute for doing your keyword research and determining which keywords, long tail or other, have enough traffic to make them worth going after. If you would like some help with your SEO project give Direct Submit a call today on 0845 2722350.

The Value of Google in 2017

The Value of Google in 2017
The online SEO journal, Search Engine Journal is reporting that Google has been ranked as the second most valuable brand in the world in 2017. The company has maintained its position ahead of competitor Microsoft, but was unable to top Apple which is the world’s most valuable brand for the fifth year in a row.

The distance between Google and the rest of the world’s top brands is notable. Google’s brand valuation rose 6% this year to $142 billion, which is nearly twice the brand valuation of Microsoft.
What’s also worth noting is that Google’s growth is slowing down. Google’s brand valuation grew by 11% last year while only growing by 6% this year.

Microsoft, on the other hand, grew more this year compared to last year and rose from position 4 to position 3.

Google still has a commanding lead on Microsoft, however, but it’s interesting to see how the two competitors are growing compared to one another.

Essential keywords for your Business

Essential keywords for your Business

Choosing keywords should be absolute essential part of your online marketing strategy. Once you know the keywords that your customers are using to search for your products, you can build your SEO (search engine optimisation) plan accordingly.

Keywords are the words and phrases that people type into search engines to find the information they require.

What do people type into Google when they want to find your website or another business that gives the same services, plus are people searching for It? It seems simple, but truly, there needs to be a demand for the key phrases you are targeting. They are the most important words and phrases in your website’s content that enable people to find your website via search engines.

Consider the business sector you operate in, your products or services, any brand names you use, your location, and what is unique to your business, and then come up with relevant short descriptive phrases to find appropriate keywords for your business.

So how best to identify the keywords that will make your SEO strategy work for your business.

Here is a simple process that could help you find the right keywords or phrases:

> Brainstorm your keywords
> Research your keywords
> Think outside the box

Never miss an SEO opportunity suggested by keyword research.

Start thinking like a customer and develop l key phrases that reflect your business.

If you would like expert help in choosing keywords for SEO, or developing a full SEO strategy, we would love to hear from you. You can get in touch with us by calling 0845 272 2350 or visit the direct Submit website for further information.