TASS Anti Slip Flooring Services

Promoting Anti Slip Flooring Services
Direct Submit would like to welcome another new client. TASS Anti Slip Flooring Services are working with Direct Submit to help them promote their range of services across the Internet. TASS Anti-Slip offer a complete design, manufacture, supply, and where required, installation service of their unique “first to market” patented anti-slip treatments.

Boasting corporate clients including the Marriott, Sheraton and Taj Palace hotels, TASS strive for a positive corporate image. Our motto is “first impressions, lasting impressions” and we believe our full range of products will help achieve this aim. For more information contact TASS Anti Slip Flooring on 0191 5496040 today or visit their website.

We offer realistic pricing and (proven) highly effective SEO packages to a range of clients, so why not contact Direct Submit SEO & Internet Marketing services to find out how we could help you make more of your website. Call us now for a free website appraisal on 0845 272 2350.

Google Mobile First Indexing is Beginning

Google Mobile First Indexing is Beginning
After a year-and-a-half of testing, Google mobile-first indexing is beginning. This is where they index what’s on a mobile-version of a page rather than the desktop version. Rollout will be slow, according to Google, and to be clear – they will always use desktop if no mobile version exists.

To recap, their crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version.

Mobile-first indexing means that Google will use the mobile version of the page for indexing and ranking, to better help their, primarily mobile, users find what they’re looking for. Google state:

  • Mobile-indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment.
  • Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
  • Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users.
  • As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.

According to Google, websites that are not in this initial wave don’t need to panic. Mobile-first indexing is about how they gather content, not about how content is ranked. They also add that content gathered by mobile-first indexing has no ranking advantage over mobile content that’s not yet gathered this way or desktop content. Moreover, if you only have desktop content, you will continue to be represented in our index.

How to Drive Traffic to your WordPress Blog

How to Drive Traffic to your WordPress Blog
WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right? The figure also points towards the mammoth online competition faced by all the existing blogs and even the new ones coming up. Since the viewership is divided among so many online resources, earning your blog’s fair share of traffic can be a tough task.

Search Engine Watch has published a comprehensive guide to driving more traffic to your WordPress blog. Driving traffic to a blog has never been an easy or low-cost (whether in terms of money, time, or effort) endeavor. Some of the world’s most amazing blogs follow a full-fledged guide in order to drive traffic to their WordPress blogs. We have the (summary) guide for you, right here.

Regular blogging is the key
Successful bloggers make sure that they put up stuff for their audience to see on a regular interval, as promised. When loyal readership begins to build on your blog, you will have to be disciplined by bringing up new content every time.

Produce rich content
Every other effort of bringing traffic to your WordPress blog will fail if your content isn’t worth the audience’s time and online attention. You need to master your niche and come up with good blog posts, videos, infographics etc. that are unique to their core.

Incorporate internal linking
When your blog visitors land on a specific post or page of your blog, they might take away the information from that specific resource and leave your website. Incorporating internal links, which point to other pages and content on your blog, will encourage visitors to follow those links instead and spend longer browsing your blog. This also boosts page views of your blog, helps your blog crawl and get indexed – improving your page rank.

Use a responsive design
Make your blog responsive so that users can access it from all of their mobile devices. FYI, 60% of all internet access is made through mobile devices. You can tap into a larger share of online traffic by using plugins such as WPtouch that create a mobile-friendly version of your blog.

Promote your posts
Once you have put up all the blocks in the right places, the next crucial step up the ladder is the quest to promote your posts for good. A great promotion strategy involves well-rounded coverage in online spaces where your audience is present.

SEO is the game-changer
Driving traffic to a blog is mainly about playing nice with search engines, and that could be done only through a well-thought-out SEO strategy. If you are new to it, installing the Yoast SEO plugin or the All-in-one SEO plugin can be your saving grace. Don’t forget to target the right keywords and use them naturally in the context of your content. Incorporating low-competition keywords is a good strategy if you can, but don’t go out of your way to crowbar these in, as it can easily mark your blog out as spammy and earn a penalty.

Make your blog trustable
Developing a trust factor with your audience always plays to your blog’s advantage in the longer run. A secure blog is better trusted by users and is open to monetizing opportunities. Installing an SSL certificate will provide that extra edge and secure your blog even more.

AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week

AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. This will occur automatically in an attempt to “speed up” the AdWords experience. An email notification will be sent to individual AdWords users when their account has been deactivated.

Advertisers will have the option to reactivate their accounts at any time. However, if there is still no ad spend within 3 months of reactivation, the account will be deactivated once again. Of course, advertisers can avoid deactivation altogether by spending some money on ads before next week.

If your AdWords account gets cancelled due to lack of ad spend, follow the steps below to reactivate it when you’re ready:

• Sign into your AdWords account.
• In the upper right, click “Settings” and then click Account settings.
• On the “Preferences” tab, click ‘Reactivate this account’ to finish activating your account.
• If prompted, you might also need to update your billing information.

Also note, for up to 24 hours after reactivating an account, you may continue to see an alert saying your account has been cancelled.

Why is SEO so important?

Why is SEO so important?
If you don’t optimise your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours. Think of how many times you turn to Google each day to find out which local bakeries have gluten free options or where you can get new sandals at a good price. When someone searches for information that relates to the products and services you offer, you want to show up. And ideally, you want to show up prominently. Research shows that 60% of traffic from Google searches go to websites that appear in the first three search results.

How do search engines determine where your business ranks?
Search engines use algorithms to help provide people with relevant information. To make sure your website appears on Page 1, rather than 27, you need to focus on building authority on key topics related to your business. Your website’s authority is determined through onsite and offsite factors.

Onsite factors: Search engines give higher rankings to websites that regularly publish fresh content on a specific topic. If you own a real estate agency, for example, publishing regular blog posts on home buying tips would start establishing your online authority.

Offsite factors: Search engines like to see that websites other than your own are linking back to your webpages. When other websites link to your content or people share your content on social media, you have a better chance of being listed prominently in search results.

The above SEO summary might not include everything a person could ever wish to know about SEO, but by simply following this summary you will likely be some way ahead of much of your competition.

Promoting your Online Business
Whether you are just starting up your business or have an existing website which isn’t doing a great deal for your, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online. Call us today on 0845 2722350 and get your website working harder for your business.

Elmbank Car Sales of Edinburgh

Elmbank Car Sales of Edinburgh

Direct Submit would like to welcome another new client. Elmbank Car Sales of Edinburgh are working with Direct Submit to help them promote their range of used quality cars across the Internet. An Edinburgh based garage, we hope to help them achieve success and growth for their business.

Elmbank Car Sales aim to make your car buying experience as enjoyable, simple and fast as possible, and give you the best possible advice when it comes to buying your next used car. Visit their new website at http://elmbankcarsales.co.uk or call 07833 452613 for more information about your next car.

We offer low cost and (proven) highly effective SEO packages to a range of clients, so why not contact Direct Submit SEO & Internet Marketing services to find out how we could help you make more of your website. Call us now for a free website appraisal on 0845 272 2350.

Google Confirms Algorithm Update Occurred Last Week

Google Confirms Algorithm Update
Google confirms algorithm update occurred Last Week, some sites may see drops or gains in rankings as a result of the changes that occurred, which Google says is normal. It sounds as though rankings will fluctuate according to how pages should have been ranking prior to this update.

”There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”

Should you notice rankings drop following this update, Google notes there is no particular “fix” other than to continue “building great content.”

Understanding the XML Sitemap

Understanding the XML Sitemap
Any website needs to be indexed in order for a search engine to read or crawl through all the information the website has. A search engine needs to access a sites data in order for it to acknowledge it as a live site. This does not necessarily affect the Search Engine Optimisation or its ranking but the sitemap needs to be there for the rankings to happen.

XML stands for Extensible Markup Language and is a newer development on the older HTML version. It is now the preferred format used by administrators and search engines.

An xml sitemap is basically a map of a website. It tells the search engine all of the data the website has and where to find it. The better the sitemap is the easier it is for the search engine to read the data and crawl the website intelligently.

A link to the sitemap can usually be found on any website and the link usually leads to a list of URLs and data. The data is often listed in order of importance (e.g. homepage first) and also includes the site content and when it was last updated.

Reasons why you need a sitemap include:

Search engines love URLs as they enable them to crawl the site and understand its layout.

All of your wonderful content will become irrelevant if your site is not indexed and this will ultimately have an overall effect on your Search Engine Optimisation and rankings.

XML also allows the user to inform a search engine of other content such as videos, images, news updates and features like mobile information.

The sitemap is at your beck and call meaning you can access it whenever you need to. This means you can adapt your URLs so nothing gets overlooked giving you a strong website.

It is essential to your website; it acts as a foundation to the build of the website which essentially leads to the ranking result.