How to Drive Traffic to your WordPress Blog
WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right? The figure also points towards the mammoth online competition faced by all the existing blogs and even the new ones coming up. Since the viewership is divided among so many online resources, earning your blog’s fair share of traffic can be a tough task.
Search Engine Watch has published a comprehensive guide to driving more traffic to your WordPress blog. Driving traffic to a blog has never been an easy or low-cost (whether in terms of money, time, or effort) endeavor. Some of the world’s most amazing blogs follow a full-fledged guide in order to drive traffic to their WordPress blogs. We have the (summary) guide for you, right here.
Regular blogging is the key
Successful bloggers make sure that they put up stuff for their audience to see on a regular interval, as promised. When loyal readership begins to build on your blog, you will have to be disciplined by bringing up new content every time.
Produce rich content
Every other effort of bringing traffic to your WordPress blog will fail if your content isn’t worth the audience’s time and online attention. You need to master your niche and come up with good blog posts, videos, infographics etc. that are unique to their core.
Incorporate internal linking
When your blog visitors land on a specific post or page of your blog, they might take away the information from that specific resource and leave your website. Incorporating internal links, which point to other pages and content on your blog, will encourage visitors to follow those links instead and spend longer browsing your blog. This also boosts page views of your blog, helps your blog crawl and get indexed – improving your page rank.
Use a responsive design
Make your blog responsive so that users can access it from all of their mobile devices. FYI, 60% of all internet access is made through mobile devices. You can tap into a larger share of online traffic by using plugins such as WPtouch that create a mobile-friendly version of your blog.
Promote your posts
Once you have put up all the blocks in the right places, the next crucial step up the ladder is the quest to promote your posts for good. A great promotion strategy involves well-rounded coverage in online spaces where your audience is present.
SEO is the game-changer
Driving traffic to a blog is mainly about playing nice with search engines, and that could be done only through a well-thought-out SEO strategy. If you are new to it, installing the Yoast SEO plugin or the All-in-one SEO plugin can be your saving grace. Don’t forget to target the right keywords and use them naturally in the context of your content. Incorporating low-competition keywords is a good strategy if you can, but don’t go out of your way to crowbar these in, as it can easily mark your blog out as spammy and earn a penalty.
Make your blog trustable
Developing a trust factor with your audience always plays to your blog’s advantage in the longer run. A secure blog is better trusted by users and is open to monetizing opportunities. Installing an SSL certificate will provide that extra edge and secure your blog even more.