Google Updates: Announces New Tools at 20th Anniversary

Google Updates: Announces New Tools at 20th Anniversary
Most of the new features were for mobile devices and focused on structured data and machine learning. At a surprisingly low-key 20th anniversary and future of search event, Google announced a number of new search features. Some are new, some are expansions or adaptations of existing capabilities, and some are borrowed or “inspired by” competitors’ products (Snap, Instagram, Pinterest).

Google Updates.

Google Updates Explained
Ben Gomes, VP of search, led off the event with a brief historical overview of Google’s mission and approach to organizing information. He then introduced conceptual buckets defining the next generation of search capabilities, three “search shifts”:

•From answers to journeys.
•From search queries to queryless discovery.
•From text to visual content.

Personalizing the ‘search journey.’ Years ago, Microsoft determined that search was not a one-off behavior. Its research showed people were typically conducting multiple queries over many sessions to accomplish tasks like finding a job, planning a wedding, buying a car, renting an apartment or planning a vacation. Today, Google echoed that idea in two related search announcements: Activity Cards and improved Collections.

Activity Cards will surface “where you left off in search,” showing you previous pages/sites visited and previous queries. Google says they won’t show up every time or for every query, and users can edit and remove results from the Cards.

Collections already existed, but it’s not clear how many people have been using it. Collections allows users to save and organize content on their phones. The new version of Collections is closely tied to Activity Cards. Users will be able to save pages to their Collections from Activity Cards. There will also be suggestions of related topics. One can imagine the utility of this for planning and high-consideration shopping (e.g., buying a car, home or major appliance).

Another Google update is also adding what it’s calling a “topic layer” to the knowledge graph. This is what’s behind its growing number of related suggestions. According to Google:

“The Topic Layer is built by analyzing all the content that exists on the web for a given topic and develops hundreds and thousands of subtopics. For these subtopics, we can identify the most relevant articles and videos — the ones that have shown themselves to be evergreen and continually useful, as well as fresh content on the topic. We then look at patterns to understand how these subtopics relate to each other, so we can more intelligently surface the type of content you might want to explore next.”

Google Feed becomes ‘Discover.’ Google revealed that Google Feed has 800 million monthly active users globally. It also said that the feed is an increasing source of traffic for third-party publishers. Today, the company announced a name change and some enhancements to Google Feed.

The new product name is “Discover.” And it will appear on the mobile version of the Google home page.

Beyond the new name are design improvements and the addition of new user controls and capabilities. Each news or content item will now be accompanied by a topic heading that is effectively a search query, to learn more about the particular topic. Users can also follow topics and indicate whether they want to see more or less content on a particular topic. Google will also be adding more video content to the feed.

Visual search: borrowing from Snapchat, Pinterest. The third major set of announcements surrounded visual search and discovery. And these updates and changes take at least some of their inspiration from Snap, Instagram and Pinterest.

Following up on AMP stories, Google is expanding them into search results, initially around celebrities and athletes. Stories is a visually immersive mobile format that includes video and is swipeable, created by machine:

We’re beginning to use AI to intelligently construct AMP stories and surface this content in Search. We’re starting today with stories about notable people — like celebrities and athletes — providing a glimpse into facts and important moments from their lives in a rich, visual format. This format lets you easily tap to the articles for more information and provides a new way to discover content from the web.

Separately, Google said that it’s using computer vision to identify relevant segments of videos for quick preview in search results. Called “featured videos,” it will help users identify more quickly the videos that are relevant to their interests by showcasing the on-point sections.

Google also said that it’s updating Google images this week to “show more context around images,” to give users more information and better enable them to take action — on both desktop and mobile devices.

The company added that Google Lens is coming to Google Images, to enable visual searching on any item or object in a photo. If Lens gets the desired product or image wrong, users will be able to manually indicate (draw a circle around) the specific search object to redirect Lens to that item.

The other stuff. Google ended with enhancements to its Job search capabilities that will show job searchers nearby educational or job-training opportunities connected with particular openings. This new initiative is called Pathways.

The company announced initial partnerships with the State of Virginia, the Virginia Community College System and local Virginia employers. Its also partnered with Goodwill to help that organization expose its job-training opportunities in search.

Finally, Google is expanding its SOS and Public Alerts to include flood warnings, using sophisticated data modeling to illustrate the potential extent and progression of flood paths and resulting damage. It’s launching the program in India in partnership with that country’s Central Water Commission.

What do all these Google updates mean for marketers? Google is bringing much more structured content into search results and in some cases pre-empting queries or suggesting queries that will generate additional search sessions. Conventional “blue links,” especially on mobile devices, will be further de-emphasized. All these new features also create potential new contextual ad inventory for marketers.

Google didn’t discuss monetization or ad placements in any of these features or content areas. However, at least some of them are likely to see ad placements in the near or medium term.

High PR Backlinks | Importance of High PR Backlinks

Importance of High PR Backlinks
Even though, Google is making new changes to its SEO algorithms, High PR Backlinks continue to play a major role when it comes to ranking high on any search engine. The more the number of good backlinks you have, the better would be the chances of your site making to the top of the search results. There are different types of backlinks and you would require a combination of all of them in order to rank high.

High PR Backlinks
If you have hundreds of links from low-quality sites, you cannot expect to get the result that would be received from just 20 High PR Backlinks. When you get backlinks from websites having higher pagerank, it means that because Google sees those sites as important, it would also give higher value to your website.

Another important point about backlinks is that you must get only Relevant Backlinks to your site. They must be from the very same niche as your business. For example, if you have a website that promotes sports products, you are not going to benefit from backlinks that come from a website dedicated to finance. However, websites focused on tennis, boxing, golf and rugby can help you generate more Relevant Backlinks to your site.

Another strategy that pays while building backlinks is to get .EDU & .GOV Backlinks. The simple point is that a single -.edu- backlinks can be worth more than half a dozen -.com- backlinks. Backlinks from -.gov- sites are also equally important, but it can be difficult to get them. Google and other search engines give more importance to these sites because they are considered sites with authority and higher pagerank.

Even though Forum Profile Backlinks are not new, they are increasingly becoming important from an optimization point of view. Since Google, Yahoo and Bing consider forum sites to be sites with authority, your links on your profile page and in the forum posts would be viewed as high quality backlinks. In addition to increasing your Google PageRank, these links can also increase your Alexa Ranking.

Local SEO for your Business

Local SEO for your Business
Choosing to use Local SEO for your business and as part of your online marketing strategy could prove to be a wise decision that really pays off, offering a wide range of benefits to business this one simple step can help companies to expand their online sales considerably in short space of time.  With more and more people choosing to search for businesses offering the goods and services they require locally online being able to use local SEO to help make sure your website is among the first in the search results is a valuable way to make sure your site gets seen by potential customers.

Local SEO for your Business

Previously if a search was performed for a local service such as an electrician or cake maker a search engine such as Google would produce results from across the country making it very difficult for smaller business to be seen by the people their goods and services are relevant to.  But following some changes to the way Google performs its searches it now possible to produce results that are generated to reflect information that is relevant to you such as your location so finding goods or services within a specific location is really quick and easy.

By taking advantage of these changes and using SEO techniques for your website it is now possible to make sure that your business appears high up on any local search no matter how large or small it may be.

At Direct Submit they specialise in internet marketing and Local SEO and have helped many local businesses considerably improve their online presence by using Local SEO and other search engine optimisation techniques.

By helping to improve the ranking of a business’s website by using SEO techniques that are relevant to the type of company and its location.  Many previous clients, both large and small have reported a noticeable growth in their online sales or enquiries following Direct Submit helping them with their online marketing strategy and giving their website the boost it needed.

Making sure that your business is seen by your targeted group is an ideal way to ensure that people are aware of what your company does and to generate interest.  Recent statistic suggest that more than three quarters of people that use a search engine to find goods or services that are local to them are likely to go to a business within that industry within the next 24 hours.  So being among the first in the results really improves your chances of that customer clicking through to your website and being able to gain that advantage be valuable when competing for business online.

So if you have been concerned about how successful your website seems to be or just want to try and generate a bit more interest online and reach out to new customers why not get in touch with the team at Direct Submit to find out more?  With affordable and flexible packages that are tailor made to your companies requirements and an excellent range of internet marketing services on offer you can be sure they will know exactly what to do to make sure your website gets seen by the people that are most likely to be interested in what you have to offer.

No matter if you are looking for a one off consultation, a complete package including ongoing maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results.

Established over a decade ago and operating from the North East of the UK, Direct Submit has become one of the leading SEO and Internet Marketing providers in the and around Newcastle. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Contact Direct Submit to Discuss Local SEO for your Business
To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350, visit the Direct Submit SEO Services website or visit the Direct Submit local SEO Services website. We look forward to your hearing from you soon.

Bing URL Submission Tool – Bing to Close

Bing URL Submission Tool – Bing to Close
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. It has been announced the Bing URL Submission Tool is shutting down, where anyone can submit any URL on the web for submission into the Bing search index. Google shut down their public URL tool just a few months ago.Although closing the Bing URL Submission Tool, you can still use Bing Webmaster Tools to submit your own URLs.
Bing URL Submission Tool

Why is it going away? Bing said the URLs received through the public URL submission tool were too low-quality to be trustable. “Webmasters prefer having more ownership of the URLs for their site,” Bing said, and the shuttering of the public tool removes access from third parties submitting their URLs to Bing’s search index.

How am I impacted when the Bing URL Submission Tool is closed? Well, you simply won’t be able to submit any URL you want to the Bing index. In addition, to submit URLs, you first need to create a Bing Webmaster Tools account, verify your website, and then use the tool within that console to submit URLs.

In order to use the tool, webmasters just need to log in, add and verify their site, then navigate to the Submit URL tool within the Configure My Site menu options.

How does it impact search? This decision may help Bing reduce spam shown in the search results and help it focus on more trustworthy content. The overall search experience for users may improve, though Bing was able to handle most of the serious spam before this change.

Effective Page Title Optimisation

Effective Page Title Optimisation
To excel at SEO & get business online, it is important to play by Google’s rules. In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. So clearly ranking on Google is essential and Page titles & page title optimisation are probably the most overlooked aspects of SEO.

Page Title Optimisation

Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page.

Whether you’re looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimising page titles is an important step.

Pay attention to length
Google will display 50-60 characters of a page title in the search results before cutting it off, so you should aim for page titles that are around 55 characters or less in length, including spaces.

The length of your page title can affect how it is presented in the SERP. If it’s too long, it’ll be truncated. If it’s too short, Google might decide not to show your page in the search results at all, or simply overwrite your title.

To be safe, make sure the most important or descriptive words in the keyword are towards the beginning so they’re less likely to get cut off. A good page title should be structured like this: Primary Keyword – Secondary Keyword | Brand Name.

Write unique titles for every page
Every page on your website is unique and it should be treated as such. It’s important to have specific, descriptive titles for each page on your site. The Page title should reflect the individuality of each page. Unique titles help search engines understand that your content is unique and valuable, and also drive higher click-through rates.

Use your target keyword
Every page on your website should answer a question or provide valuable information someone is searching for. Your website will be more useful to searchers if it ranks in search for the right term – just when they’re looking for the information you provide. This is extremely important. A well-crafted title should include your target keyword. So for each page, you should have a target keyword (or a few) in mind.

Create titles for users and not search engines
This is also very crucial. Your titles should be interesting enough to catch and hold the attention of searchers. While page titles are very important to SEO, remember that your first goal is to attract clicks from well-targeted visitors who are likely to find your content valuable.

Whether your aim is to optimize your page title or drive traffic to your website in order to increase your profits or your website’s popularity, ensuring your page titles are optimised put your site on the right lane!

Need Help with your Page Title Optimisation?
As leading UK Internet Marketing and SEO consultants, Direct Submit can help ptimise your webpages s that your website proves attarctive to the major Search Engines. We are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business. Call us today on 0845 2722350 and get your website working harder for your business.

Google Algo Update Details

Google Offers More Algo Update Details
Google’s John Mueller offered additional details about what could cause a site to lose ranking in the recent core algorithm update. And it has nothing to do with authors.

Question About Core Algorithm Update – Here is the question asked:

“After the recent Google search algorithm update, we’ve seen dramatic negative impact in our average positions for our most common keywords. Our site has not changed. Can you describe what the changes were that might be affecting the SEO?”

Google Algo Update Details

What Changed in Google’s Algorithm. John Mueller answered with a general description of what changed.

> It’s not that your website is low quality
> It’s about how Google defines what is relevant to a user query
> What is relevant for specific users.

This is what Google’s John Mueller said about the Google Algo Update Details:

“This is something kind of like we mentioned before. These are general algorithm updates that we make from time to time with regards to search. And it’s not like your site is worse or different in any way. It’s essentially our algorithms are re-evaluating what we think makes sense what we think is relevant for search results for specific queries and users. And this can and should change over time. That’s completely normal.

One example you might use is if you have a query like best movies. Then that’s something like where obviously like last year you’ll have one set of movies and maybe if you looked at it this year you’d have a different set of movies. And it’s not that the old movies are worse in any way. It’s just like well things have changed. And that’s kind of how things are evolving in general…”

Google Speeds up Some Searches

Google Speeds up Some Searches
Google’s pursuit of speed has led it to Google Speeds up Some Searches using Service Workers to make some repeated searches twice as fast.

 Google Speeds up Some SearchesSearch Engine Land are reporting that VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up.

Dion Almaer, Google director of engineering, and Ben Galbraith, Google senior director of product said last week at Pluralsight Live in Salt Lake City, Utah that this was the “largest deployment of Service Worker probably out.” They were able to get Service Worker to “give you results sometimes twice as fast” by caching repeated searches to serve to users faster.

Google Speeds up Some Searches
“A lot of it is to do with optimizing the Service Worker pipeline, how quickly can it start up and do its thing, networking stack — low-level stuff,” Almaer told VentureBeat. “Given how finely tuned Search is, there was just a lot of work with the team to really optimize all those powerful ways to give it a bigger bang for buck.”

Google has been constantly working on improving speed in search, as well as the web in general – so it shouldn’t surprise anyone that Google looks for new and old ways to tweak things in search to make search results and web sites load faster.

Google Discourages Linking to Every Page

Google Discourages Linking to Every Page From a Site’s Home Page
Google’s John Mueller discourages websites from linking to every page from the home page, saying it may prevent Googlebot from clearly understanding a site’s architecture.

This topic came up in a recent Google Webmaster Central office-hours hangout where a site owner asked the following question: “If we try to link to every page on our website from the home page does this dilute the focus?”

Google Discourages Linking

Google Discourages Linking
In response, Mueller said this practice will dilute the focus in the sense that Google will not be able to understand the structure of the website.

This is especially true for larger websites compared to smaller websites where it’s considered more of a normal practice. Where larger websites are concerned, linking to every page from the home page will make it difficult for Google to understand the semantic structure. In other words, it may not be able to distinguish higher level pages from lower level pages, and it will be more difficult to understand categories.

Google has previously stated that it’s a good practice to link to a site’s most important pages from the home page in order to give them more weight in search results.

However, that does not mean it’s a good idea to link to every page in order for them to all be weighted the same. When Google has a clear understanding of a site’s architecture, it will be able to position pages in search results in a way that makes sense for searchers.

“It does dilute [the focus] a little bit in the sense that we don’t understand the structure of your website that cleanly in a case like that.

With smaller websites I think it’s completely natural that you would be linking across all of the different pages on your website. If you have, I don’t know, 10-20 pages on your website then it’s kind of normal that you can get to all of those pages from the home page.

But if you have a larger website and you link to all pages from your home page then we lose the semantic structure of the website. So we kind of lose the understanding of categories, higher level pages, lower level pages, and where these pages fit into the structure of a bigger website.

So, in general, I would recommend trying to stick to a clean structure with regards to your linking so that users and Googlebot can try to better understand the structure rather than ‘here’s a structure of 200 or 300 different links that you can click on.’ So that would be my recommendation there.

It’s not so much that you would see a big effect in search but, depending on the website, you could certainly see that we understand the lower level pages a little bit better if we understand this product is in this category in this higher-level category, and those kind of things.”